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2014 Societal Benefits of Copper Copper Downstream

Pilot Project - Brazil Milena Guirao Prado LATAM Communications Manager


Background CDA Brazil • Since 1996 • Local downstream members: • Prysmian Cables & Systems

• Phelps Dodge (General Cable) • Nexans

Electrical sector

• Schneider Electric

• Paranapanema • Cecil S/A • Termomecanica • Cobresul

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Bars, sheets, rods, forms and tubes


Strategy Copper: essential for a sustainable world Current challenges Energy access

CO2 reductions

Sustainable Development

Renewable energy Food supply

Public Health

Green Building 3

Positive Impact


Pilot Project • •

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Cecil S/A Laminação de Metais Termomecanica Sao Paulo S/A


Cecil S/A www.cecil.com.br


Cecil S/A

• Brazilian Company with 52 years of history • Production is established in a plant with 110.000 m2

• Copper and brass products as sheets, bars, rods and forms • About 500 employees • Member of CDA Brazil since 2010

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Why Cecil has begun this campaign?

• Awareness employees’ to recognize the importance of copper for daily life, especially to make them proudness to work in this company • Scientifically proven, fact-based messages provided by SBOC added value for the campaign and motivated to start it.

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Agreement

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Supporting Actions Internal Bulletin BEFORE – no information about copper benefits

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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits

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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits

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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits

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Supporting Actions New Internal Bulletin AFTER – introduction of copper benefits

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Communication Campaign SBOC At the Internal Restaurant Apr/14 - Banners and folders at Cecil

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Termomecanica S/A www.termomecanica.com.br


Termomecanica Sao Paulo S/A

• Its ranks amongst the largest Brazilian private companies and is the leader in the processing of non-ferrous metal sector with 70 years of history • Copper and its alloys products as sheets, bars, roads, tubes, fittings and wires • Production site with 186,000 m2 is distributed in 3 plants

• About 2,000 employees • Member of CDA Brazil since 2011

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Agreement

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Communication Campaign Students’ Award – New projects using Copper http://www.desafiotermomecanica.com.br

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Communication Campaign Students’ Award – New projects using Copper

Biggest challenge: find new solutions using copper!

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Communication Campaign House organ – New projects using Copper

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Communication Campaign House organ – New projects using Copper

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Thank you! For more information please contact milena.guirao@copperalliance.org.br More information: milena.guirao@copperalliance.org.br

www.procobre.org www.copperalliance.org

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Project SBOC with Copper Downstream - LATAM 2014  

Engage manufacturers to use the societal benefits of copper messages in their internal communication material deliverable: communication ma...