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Campaign: Copper, essential for a sustainable world. Prepared by: Communications in LATAM Milena Guirao YTD - June 2014


Strategy

1. Go Visual • According to the Social Science Research Network, 65% of us are visual learners • We process information based on what we see Infographics + Videos + Images

2. Go Social • Speed – Move news to audience quickly • Mobility – 90% of specific target group obtain news from mobile devices

Relevance + Reach


Key Objectives

• Deliver a package of materials about Societal Benefits of Copper to Upstream and Downstream members contributing to disseminate copper messages within employees and communities in order to reinforce the license to operate.

• Members can use their brands within ICA logo.

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Package of Communication Materials

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Package of Communication Materials

• Each member will receive a set of material that contains: • Kit multimedia with 12 topics related to SBOC recorded on CD Rom. • Each communication material will be in low and high resolution

• Editable version will be available to insert the logo of the Co. • Each CD rom has: • • • • • •

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Infographics Folder Banners (to print and for website) Game for children Cartoons to Social Media and Internal Bulletins Videos


Main Topics of the Set of Materials Societal Benefits of Copper 1. Food

7. Sustainable Construction (solar heating, tubes)

2. Health 8. Environmental and Recycling 3. Antimicrobial Copper 9. Technology 4. Energy Efficiency(motors,transformers) 10. Arquitecture and Design 5. Sustainable Energy (eolic, fotovoltaic) 11. Culture 6. Electrical Safety

12. Copper properties

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1. Copper and Food


Infographic

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Folder

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Banners

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Banners (website)

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Comics Target-audience: children

SĂşper Cobre 12

Cobre Jr.


Cartoon Book Target Audience: Children

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Cartoon Book Target Audience: Children Paginas Internas

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Cartoons for Social Media and Internal Bulletins

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Video for Social Media and Websites Target Audience: Children

http://youtu.be/XesqLM1fB04

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2. Copper and Health


Infographic

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Banner

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Banners

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Cartoon Book Target Audience: Children

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Cartoons for Social Media and Internal Bulletins

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Video for Social Media and Websites Target Audience: Children

http://youtu.be/edPLN9BSQNM

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3. Antimicrobial Copper


Infographic

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Folder

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Banners

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Cartoon Book Target Audience: Children Contra-Tapa

Tapa

Paginas Internas

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Cartoons for Social Media and Internal Bulletins

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Video for Social Media and Websites Target Audience: Children https://www.youtube.com/watch?v=IcdvHUooKdU&feature=youtu.be

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4. Energy Efficiency


Infographic

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Folder

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Banners

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Cartoon Book Target Audience: Children

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Cartoons for Social Media and Internal Bulletins

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6. Electrical Safety


Infographic

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Folder

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Banners

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Cartoon Book Target Audience: Children

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Cartoons for Social Media and Internal Bulletins

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7. Sustainable Construction


Infographic

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Folder

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Banner

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Cartoon Book Target Audience: Children

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8. Environmental and Recycling


Infographic

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Folder

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Banners

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Cartoon Book Target Audience: Children

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Cartoons for Social Media and Internal Bulletins

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9. Technology


Infographic

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Folder

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Banners

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Cartoon Book Target Audience: Children

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Thank you! For more information please contact milena.guirao@copperalliance.org.br More information: milena.guirao@copperalliance.org.br

www.procobre.org www.copperalliance.org

59 | Presentation title and date

Campaign: Copper essential for a sustainable world  

Set of materials about Societal Benefits of Copper to be distributed to members to support their communication activities within employees,...

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