Sponsor presentation Extreme Sailing Series NEW HORIZONS page05 SAME TEAM page06 THE EXTREME SAILING SERIES page08 THE BOAT page11 ONSHORE SPECTATORS page12 MEDIA EXPOSURE page14 VIP-HOSPITALITY page16
THE PROJECT page18 WHAT’S IN IT FOR YOU? page20 TITLE SPONSOR page22 CO-SPONSOR page24 RECOMMENDATIONS page26 CONTACT page28
New horizons Sailing is a sport with great tradition. The first official regatta took place in 1851 and was named ”The America’s Cup” - since then recognized as the oldest sports trophy in the world. Today the America’s Cup is the most professional and prestigious sailing series in the world. It has until now been raced in conventional designed boats with a clear reference to the history of the race. Even with the most modern technology and lightest materials the boats mostly sailed the same speed as the wind. That is history - a new era in sailing has begun with the announcement of a new radical design for the 34th America’s Cup. The future boats will be powered by a ‘wing’ and they will barely touch the water, making them capable of sailing several times faster than the wind!
Same team The two professional Danish sailors, Jes Gram-Hansen and Rasmus Køstner plan to be a part of the new multihull series and maintain their position in international sailing. They have both competed in the America’s Cup and intend to be a part of the 34th edition. As the best preparation they will compete in the Extreme Sailing Series 2011. This material is an introduction to the project and how your company can profit from being part of the team and the Extreme Sailing Series.
Volvo Ocean Race:
World Champion - Nations Cup
World Champion - Swan 45
Mascalzone Latino Team Capitalia SeaDubai
Best Match Race World Ranking no. 2
Mascalzone Latino Team Capitalia Ericsson Racing Team
European Champion - 6M Best World Ranking no. 2
Silver WC Match Race
Silver WC Match Race
Match Racing Aarhus
Matchracing Aarhus and Sailing Academy Aarhus
The Extreme Sailing Series The Extreme Sailing Series is run by the OC Group, which is a global marketing company specialized in professional sailing. The Series provides exciting racing close to the public and has a proven track record in unparalleled return of investment for the sponsors*. The Extreme Sailing Series offers a global business platform in a modern and exciting sports environment.
Program 9 events in 2011 in USA, Europe, Asia and Midle East Muscat, Oman . . . . . . . . . . . . . 20 - 24 Feb China . . . . . . . . . . . . . . . . . . . . . . 13 - 17 Apr
consig Ser ies and in il a S e sors tre m ”The Ex vers to it’s spon plans e eli ste ntly d nd has aggressiv a s r e p ar t n uller uture...” David F ship for the f ns or
po Yacht S 2 010 A u gu s t
Istanbul, Turkey . . . . . . . . . . 25 - 29 May Boston, USA . . . . . . . . . . . . . . . 30 Jun - 4 Jul Cowes, UK . . . . . . . . . . . . . . . . . 6 - 12 Aug Trapani, Italy . . . . . . . . . . . . . 14 - 18 Sep Nice, France . . . . . . . . . . . . . . 28 Sep - 2 Oct Almeria, Spain . . . . . . . . . . . . 12 - 16 Oct
Singapore . . . . . . . . . . . . . . . . . 7 - 11 Dec
www.ocgroup.com *“Best Business to Business European Sponsorship” by the European Sponsorship Awards 2008.
The boat Guest
The Extreme 40 is a state of the art race boat - all carbon built. Its low weight and massive sail area challenge even an experienced crew, who requires coordination, finesse and sheer muscular power. A single race is short, less than 20 minutes - and there can be up to 8 of them each day!
Length . . . . . . . . . 12 metres Beam . . . . . . . . . . 6,2 metres Weight . . . . . . . . . 1.250 kg Hight of mast . . 19 metres Helmsman
Steering at the fastest angle to the wind and as close to opponents and marks as possible.
Finding the fastest way around the course, by reading the wind and the opponents.
Adjusting the trim of the sails to ensure maximum speed of the boat.
Changing the sail combination as the wind speed and angle changes.
Sail area . . . . . . . 178 sq. metres Top speed . . . . . . 60 km/h Crew . . . . . . . . . . . 4+1 guest
The Extreme Sailing Series was created with the sponsors and public in mind, with racing close to the public and extensive ”Ring side” entertainment.
During the day, several sporting activities such as warm up acts with windsurfers, moths and 49ers delight the crowd, while live commentators catch the attention.
pprecan be a . Ver y t a th g e sailin r onshor ”At last spectato d so close you e th y b ciated r ills an y...” ls and th eir spra fast, spil get wet from th es gher sometim n Galla aph Brenda g ele r
ily T T he D a tional) (UK Na
Public attendance: 2009: 209.000 2010: 275.000 2011: 480.000
All achieved and expected public attendance numbers are independently monitored and valued by Havas Sports.
Total media coverage
2009: â‚Ź 6.000.000 2010: â‚Ź 5.685.000
Media exposure is independently monitored and valued by Havas Sports.
An important element in a sponsorship is the exposure of the company. The Extreme Sailing Series has put at lot of effort into securing the best coverage in both the written media and the television. In 2009 the broadcasts hit 215.9 million homes via 29 international networks in 130 countries. In addition to that 894 printed articles, 770 web articles appeared together with valuable exposure via the YouTube, facebook and other new media channels.
The 5th man
VIP-Hospitality The Extreme Sailing Series offers a multi-level hospitality experience for the sailing team sponsors. The guests are all invited to the VIP lounge overlooking the race area. Here the teams and guests meet throughout each race day, and enjoy the various foods and beverages available. For the top-level guest there is even an opportunity to sail onboard with the teams during racing - a true ”money can’t buy” experience. In 2009, 93% of the guests surveyed said that this was one of the top 3 events they had ever attended.
“To get some sense of what it feels like to race this catamaran, imagine being strapped to the bonnet of Jenson Button’s car in a mad free-for-all against the best rally drivers in the world. And most of the time you are on two wheels!” Tarquin Cooper Daily Telegraph
Be onboard the race boat with the sailing team during racing
The project Vision: !! Create the best professional sailing team in The Extreme Sailing Series.
Mission: !! Win The Extreme Sailing Series. !! Give sponsors at least three times return of investment measured by an independent communication office. !! Be a role model in sailing with focus on core values, professionalism and support youth sailing
the best against g in c a r nd we ist on t le vel, a s in a s â€?We ins e h ig h gs u t the sailors a cited that it br in eds and x e s y he r p e are ver with hig n io t c e new dir rful boats.â€? en we more po m-Hans J e s Gr a
The best Sailing team With experience from the most professional sailing series we know what it takes to win and be successful. It is about creating the best team and make it perform. !! Consists of highly professional and experienced team members. !! Create winning culture, motivation and team spirit. !! Focus on the best preparation for races.
What’s in it for you? As a sponsor on the Extreme Sailing Series you will be exposed to an audience who are 3 times more affluent than the general public. The brand values your company will get associated with are innovation, responsibility and teamwork. Besides that sailing has a green profile - a sport exclusively powered by the wind*. The return of investment on a sponsorship is the value of the media exposure, access to a global business platform and memorable sailing experiences.
Media exposure: !! Global television news, TV series and printed media coverage. !! Expected
value for your company 1.7 mill €*
!! Be exposed together with brands like: AUDI, BMW, BT, Ecover, GAC, G.H Mumm Champagne, Groupama, Groupe LCF Rothschild, Henri Lloyd, Holmatro, Omega Watches, Oracle, Pindar, Red Bull, Sultanate of Oman and Tommy Hilfiger.
Global business platform: !! High-end hospitality facilities for guests. !! Present in 9 countries, (Oman, CHI, TYR, USA, UK, FRA, ITA, SPA, SIN).
Memorable sailing experiences: n ca p Ser ies e g in il st a S tre me , with fa ”The Ex e Sailing Ser ies nd a , erage tur tures fu nsive media cov te boats, in for sponsors.” er lue a s K øs t n great v Rasmu
!! Your company will get access to stands and hospitality areas while racing. * Valued by Havas.com, 30% of Event Media Coverage features more than one team, Team finishing in the top 3 receives 13% of total media coverage. (10.35 x 1.3 x 13% = €1.75m)
!! Invite guests on board while racing as ”5th” man. !! Event sailing with larger groups.
Title Sponsor Become the title sponsor of an Extreme Sailing Series team and use the sport as a unique business platform in 9 countries. Naming the team as well as having the full branding will make your company easily recognized by all guests and business contacts. Your top-end guests even get a chance to get onboard as ”5th” man while racing!
!! Team name at 9 events !! 1.7 m€ expected media exposure !! 300 m2 branding on boat, sail, crew !! 200 spots as ”5th” man - on board while racing !! 200 entry pass for guest and VIP to hospitality areas
!! Corporate sailing event with up to 24 guests !! Presentations by Rasmus & Jes and their involvement in America’s Cup !! Use Jes & Rasmus as ambassadors for your company
Price: 550.000 €
Co-Sponsor Be involved as co-sponsor on an Extreme Sailing Series team and experience the atmosphere at one of the world’s most exciting inshore sailing series. Depending on the category of your sponsorship you get a part of the exposure on boat, sail and crew as well as hospitality service and a chance to be on the boat as ”5th man” while racing. Additionally there are opportunities to buy more hospitality service entries and ”5th man” spots.
”5th man” spots
Price Exposure area
“...This type of sailing also provides a great commercial platform for sponsors.” Nick Fry CEO Team Brawn GP August 2009
”I was asked again last week – “If you had a client with a decent budget, which sailing event would you place it with?” Like all good sponsorship consultants, my answer was “it depends” – because different sponsors have different objectives. However, the Extreme Sailing Series consistently delivers to its sponsors and partners and has aggressive plans for the future.” David Fuller
Yacht Sponsorship 2010
“I have seen how quick they are and it’s fantastic. What gets you is the excitement. So many people coming here and watching pure sailing as spectators. It’s absolutely amazing.” Eddie Jordan
“Some of the most spectacular sailing programming we’ve ever seen.” Sue Ashworth, Sky Sports 2010
”At last sailing that can be appreciated by the spectator onshore. Very fast, spills and thrills and so close you sometimes get wet from their spray. Around this form of the sport you can set up grandstands, hospitality boxes, beer tents, rig up live commentary and a sound system, attract television coverage and give the sponsors value for money...”
Brendan Gallagher The Daily Telegraph [UK National 2010]
Founder of Jordan Grand Prix August 2010
Jes Gram Hansen ! Tlf. (+45) 4056 8454 ! firstname.lastname@example.org Rasmus KĂ¸stner ! Tlf. (+45) 6130 0083 ! email@example.com
Published on Feb 24, 2011
Jes Gram-Hansen and Rasmus Køstner plan to be a part of the new multihull series and maintain their position in international sailing.