DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITION CONCEPT
‘DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL?’ This competition is aimed speciﬁcally at school children between the ages of 11-18. The idea behind the concept is to inform the audience about Winston Churchill while also relating his face to someone they personally know very closely... Their Grandad. However, obviously not everyones Grandad looks like Winston Churchill, but the promotion for the competition would encourage the younger audience to ask their Grandparents / Parents about Churchill. The product range we have proposed is aimed to encourage a teenage audience to get involved, by using a range of both printed and digital media we aim to reach as large an audience as possible. These boards aim to explain our concept further as well as the products that could be produced to aid a successful response from the required audience.
WINSTON CHURCHILL APP The app is the main way to enter the ‘DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITION’. However it still has other multiple functions to appeal more to the 11 -18 year old target audience. COMPETITION RULES Explains the rules / how to enter / what is the prize UPLOAD AND ENTER It gives the user another avenue to submit their Winston Churchillike Photo re-creatation. WINSTONIZE YOURSELF An additional fun add on to the competion - similar to fat booth and bald booth but this time it is a winston churchill booth where you can Winstonize yourself, your friends and your family.
WINSTON CHURCHILL APP NAVIGATION FLOWCHART
DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL?
DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL?
COMPETITION INSTRUCTIONS AND PRIZE
VIEW PHOTOS TO RE-CREATE / UPLOAD / SUBMIT
COMPETITION INSTRUCTIONS AND RULES
HOW TO ENTER
WHAT’S THE PRIZE?
YOU MUST RE-CREATE ONE OF THE 5 GIVEN PHOTOS OF WINSTON CHURCHILL WITH YOUR WINSTON CHURCHILLIKE
A WINNER WOULD BE CHOSEN BY THE CHURCHILL JUDGES ON A CERTAIN DATE, THE VICTOR WOULD WIN A PRIZE THAT WILL BE DECIDED BY CHURCHILL
PHOTO TEMPLATES TO RE-CREATE
UPLOAD PHOTO TO COMPETITION
WINSTON CHURCHILL BOOTH TAKE A PHOTO OF YOURSELF AND MORPH INTO THE GREAT WINSTON CHURCHILL
UPLOAD / TAKE PHOTO OF YOURSELF
WINSTONIZE YOUR PHOTO
B&W LINKS TO A PAGE EXPLAINING WHO WINSTON CHURCHILL WAS AND THE INSTRUCTIONS TO THE COMPETITION
LINKS TO 5 FAMOUS PHOTOS OF WINSTON CHURCHILL TO GIVE THE USER AN OPTION OF WHICH ONE THEY WOULD LIKE TO RE-CREATE VIEWING PHOTO TEMPLATES
SUBMIT YOUR WINSTON CHURCHILLIKE INTO THE COMPETITION
LINK TO CAMERA ROLL OR CAMERA TO ALLOW THE USER TO UPLOAD AND MORPH THEMSELVES
MORPH A PHOTO OF YOURSELF TO LOOK LIKE WINSTON CHURCHILL
1940’S CAMERA 1930’S CAMERA PROPAGANDA POSTER
AGE FACTS ABOUT WINSTON CHURCHILL WHILE YOU WAIT ON THE LOADING PAGE
BALD TOP HAT CIGAR
WINSTON CHURCHILL COMPETITION DIGITAL SUBMISSIONS
The main focus of the competition is run through the app which can be downloaded on various devices with acess to an APP store.
There will also be a link from the churchill.com site which allows users to enter the competition and also ﬁnd out about Sir Winston and his history.
The thought of a prize is something that will deﬁnitly spur people on to get involved. This is up to you it could be an educational trip or insurance etc..
Pretty much every young person in the UK has a social network proﬁle of some sort. So campaign will also be advertised on sites like facebook.
WINSTON CHURCHILL COMPETITION SCHOOL POSTER HAND OUTS
out cut rea ea whit
use the tabs to stick the boxes together glue each tab according to the side it matches up to
cut round the edges of each of the nets
cut round the arms then fold & stick them together cut through the white lines
out cut rea ea whit when the arms have been assembled, slot them into the arm slits on the body
stick the 2 hat rims together so that black is showing on either side. Then slot the tabs into the slits on winstons head.
A promotional poster/leaďŹ‚et would be sent out to schools across the UK. This introduces them to the competition and how the different ways they can enter.
To make sure everyone has a chance of entering we have included a postal address aswell as a link to the website and the app.
We have included some nets on the back which allows the kids to cut out and make a 3D Winston Churchill.
WINSTON CHURCHILL COMPETITION PUBLIC PROMOTION
In order to promote the competetion and to get winstons face out there we suggest a series of large scale public adverts that will catch the eye of passers by. It would be best to situate the adverts in busy city centers and round schools & colleges in order to hit the speciﬁc target audience.
A good way to cause interest with a younger audience would be to use grafﬁti advertising. This is a ever growing trend that seems to be getting more popular each year. This type of stencil grafﬁti can be put up in no time. its a quick and easy advertising method which allows for many possibilities.
Using projections to advertise, instantly causes interest as it is quite an exciting new medium to work with. This could play a clip that runs through a series of different advertisements about the competition, also people about Churchill.
Bill boards in busy towns and on bus and train roots would be good places to advertise as school kids are forced to look at these everyday.
The idea behind the slogan below is to get the kids to bond with their grandparents. Most kids have a strong bond with them anyway, so if they don’t know who Winston was, their grandad will be sure to ﬁll them in.