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PUBLICATION CONCEPT I intend to create a publication that gives a brief overview of the psychological effects that different aspects of logos have on a consumer. It seems that the 3 key elements that can create emotion from a viewer that can also be controlled by the designer are;

The Psychology BEHIND Logos...

COLOUR SHAPE FONT

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pOWER SOPHISTICATION MYSTERY DEATH

HOPE SIMPLICITY CLEANLINESS PURITY

LOVE PASSION ROMANCE DANGER ENERGY

INTELECT FRIENDLINESS WARMTH CAUTION

PEACE SINCERITY CONFIDENCE INTEGRITY TRANQUILITY

AUTHORITY MATURITY SECURITY STABILITY

LIFE GROWTH NATURE

INNOVATION CREATIVITY THINKING IDEAS

ROYALTY LUXURY WISDOM DIGNITY

PUBLICATION CONCEPT RESEARCH - COLOUR often people over-simplify the pschyology of colour, saying that certain colours mean certain things to everybody. However Everone is different and everyone gets a different emotional reaction when they see a certain colour, this all depends on the individuals memories and experiences of different colours. So it is not as easy as saying 'Red means this ..." and 'Purple means that...' However, there are certain specific emotions that are related to certain colours but they are not set in stone.

The Psychology BEHIND Logos...

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PUBLICATION CONCEPT RESEARCH - SHAPE Like colors, our minds are pre-disposed to react on some level to certain shapes. It may not seem like it but the way a line curves or remains straight can trigger certain sub-conscious connotations. Even in its incredible simplicity, the Nike logo uses shape to convey movement, and athleticism. By using shapes and lines thoughtfully any logo can create the desired tone.

The Psychology BEHIND Logos...

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PUBLICATIONFONTPT RESEARCH - FONT The fonts we choose need to be easy to read of course, but beyond that there are other choices we can make which will strengthen or weaken our marketing. There are a number of different types of fonts available; among the most common are serif, sans serif, handwritten and novelty fonts. Each one carries a different value and can contribute to the over all meaning of a logo.

The Psychology BEHIND Logos...

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The Psychology BEHIND Logos...

COLOUR MEANING ATTATCHED TO COLOUR

2 - 4 GOOD EXAMPLES

The Psychology BEHIND Logos...

SHAPE SIMPLICITY

VISUAL MESSAGE

2 - 4 BAD EXAMPLES

2 - 4 CLEVER SUCCESSFUL EXAMPLES

PSYCHOLOGY OF SHAPES

FONT VERSATILITY

SERIF

ROUND / CIRCLE

ANGULAR SHAPES

LINES

CURVED

HORIZONTAL

VERTICAL

SANS SERIF

SCRIPT

UNIQUE / DECORATIVE

EXAMPLE OF VERSATILE LOGOS AT DIFFERENT SCALES AND ON DIFFERENT MEDIA.

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CoP - Psychology of logos Concept boards  

CoP - Psychology of logos Concept boards

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