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Contact Details Morbi aenean Dolor aliquam mauris mauris Lobortis dolorem convallis mauris Euismod urna elit adipiscing Pharetra nullam elit Eros cras purus Posuere viverra tempus erat erat. In etiam vel duis Vestibulum nunc vitae Quis velit neque cras hendrerit Riidiculus lacinia morbi Pellentesque proin magna

Cloud Panel summary Class aptent taciti sociosqu ad per inceptos hamenaeos www.cogentads.com

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Address Level 5, 616 Harris Street Ultimo, NSW 2010

Cloud panel image

Map


Paragraph Text Why quotes & design Natoque et. Sit nam duis montes, arcu pede elit molestie, amet quisque sed egestas urna non, vestibulum nibh. Molestie ornare amet vel id. Rem volutpat platea. Magnis vel, lacinia nisl, vel nostra nunc eleifend arcu leo, in dignissim lorem vivamus.

We Payout Table - alternate rows

We Provide

You Get

How Natoque et. Sit nam duis montes, arcu pede elit molestie, amet quisque sed egestas urna non, vestibulum nibh. Molestie ornare amet vel id. Rem volutpat platea. Magnis vel, lacinia nisl, vel nostra nunc eleifend arcu leo, in dignissim lorem vivamus.

What Duis ipsum justo in, curabitur curabitur nisl condimentum, sit sodales a pretium. Est ultrices hasellus ullamcorper ridiculus, donec id sit placerat sit, eget. Eu hac pede, neque et nonummy. Ante delectus laoreet felis turpis porta, nunc sem

Cloud For Agencies

Cloud For Publishers

Cloud Data Exchange

20% commission on all cloud campaigns

50:50 rev share (after agency commissions) for all members

50:50 rev share (after agency commissions) for all members

CloudOffersTM exchange programme

Universal profiling methodology, member management & campaign delivery

In-depth member profiles, CloudPanelTM participation

CloudOffersTM account, campaign tracking & reporting

CloudPanelTM account, revenue tracking & reporting, premium sales support & CloudOffersTM

CloudPanelTM account, revenue tracking & reporting, premium sales support & CloudOffersTM, profiled member data to your lists

Advantages To You

Accessibility to CloudPanelTM, delivery, Accessibility to CloudOfferslTM, delivery, yield & quotas managed by Cogent, yield & quotas managed by Cogent, campaign tracking in real-time. Saferevenue tracking in real-time. Safesender assured delivery. sender assured delivery. Long-term revenue opportunities per member.

Volume

250,000 Cloud members, 2m network overspill

250 direct clients, 12 agencies, 4+ market research partners

N/A

Specific Solutions/Partner Programme

White-label opportunities, managed panel services & re-contact/data exchange

CloudOffersTM participation, CloudPanelTM reseller

CloudOffersTM participation, CloudPanelTM reseller, managed panel/ member services

Costs

No setup costs, self-serve reporting

No setup costs, 20% agency commissions on sales

No setup costs, $1 per member record

agencies@cloudresearch.com.au

publishers@cloudresearch.com.au

dataexchange@cloudresearch.com.au

Contact

Market leading profiling methodology, increased targeting of lists, supplementary revenue stream from existing database


Cloud Panel

Description of services Natoque et. Sit nam duis montes, arcu pede elit molestie, amet quisque sed egestas urna non, vestibulum nibh. Molestie ornare amet vel id. Rem volutpat platea. Magnis vel, lacinia nisl, vel nostra nunc eleifend arcu leo, in dignissim lorem vivamus. Justo vel ante sed placerat

Fringilla aliquam, et lacus. Duis ipsum justo in, curabitur curabitur nisl condimentum, sit sodales a pretium. Est ultrices hasellus ullamcorper ridiculus, donec id sit placerat sit, eget. Eu hac pede, neque et nonummy. Ante delectus laoreet felis turpis porta, nunc sem suspendisse maecenas accumsan turpis,

Agencies / Market Research Companies Respondents & Panel Management Services

Technology Partners & Survey Providers Respondents & Deliverability Solutions

Marketers & Market Researchers Respondents & Research Services

Simple pricing / agency rate cards Quota management Geo-targeting Industry ʻsegmentʼ targeting 250,000+ members

Simple pricing / partner rate cards Quota management Geo-targeting Industry ʻsegmentʼ targeting 250,000+ members

Competitive pricing Quota management Geo-targeting Industry ʻsegmentʼ targeting 250,000+ members

Deliverability Solutions # Safe-Sender Programme # Campaign tracking & optimisation # Yield management # Lyris API & data exchange

Research Services # Survey recruitment # Panel-On-Demand recruitment # Survey design & build # Survey delivery # Analytics & reporting # Data exchange / re-contact

Cloud panel logo

Title block

Table - alternate rows

Outsource model # Survey delivery platform # Incentives # Respondents Panel services # Access panels / re-contact # Panel recruitment # Panel / member management White-label solution # Co-managed panel - Cloud Publisher # 20% commissions on campaigns - Cloud Agency # Data exchange & progressive profling # Panel-On-Demand & cross promotional recruitment

Panel services # Access panels / re-contact # Panel recruitment # Panel / member management White-label solution # Co-managed panel - Cloud Publisher # 20% commissions on campaigns - Cloud Agency #

Data quality # ASMRS / ISO standard # Double-opt-in # Non-incentivised


. Cloud Panel Data Card

Industry Sectors By Coverage (255,670)

Automotive

FMCG

Charities

> 50% incidence

Retail

Media

< 50% incidence

map of Australia with size of states determined by %始s here

State Splits

VIC 24%

NSW 30%

25 28 31 34 37 40 43 bar chart - using this data - male/female icons

58 61 64 67 70 73

ACT 2% TAS 3% NT 0%

WA 10%

Female Male

AUS $10-$15

Pre/Post (400 sample PP25-54 metro)

AUS $2,800

Segmentation (2,000 sample PP18+)

AUS $12,000

Targeted study (100 M 50-70 QLD/VIC)

AUS $1,100

SA 8%

QLD 24%

P: +61 (02) 8071 5900 E: enquiries@cogentads.com W: www.cogentads.com

Market Research Services Prize Direct - 105,000 General interest database

55

AUS $8-$10

Revolutionising the online advertising and market research industries Cogent/cloud with a unified and image transparent approach.

22

52

AUS $6-$8

Pricing (data) - Typical survey (10 minute survey)

Age Distribution By Gender

19

49

Tables - nicely designed

word cloud

16

46

Ratecard - Cost per complete (10 minute survey) Basic demographics

Utilities

Healthcare Age

Choose Prosperity - 54,000 Business & franchises

Finance

Travel

Telcos

Cloud Research - 50,000 Consumer lifestyle database

Survey World - 67,000 Non-incentivised research

Data only

$ / Complete

Data & Survey Technology

Data + License

Full Service (Design & Implementation)

On Request

Panel Recruitment

$ / Sign Up

Panel Management Services

On Request

Analytics & Consultancy

On Request


Discernment

Wants

Needs

Cloud Retail Segments

Drivers: Promotions & offers Motivation: Passive & needs

Drivers: Promotions & offers Motivation: Wait for bargains

Drivers: Everyday savings Motivation: Meets our needs

Defined by:

Defined by:

Defined by:

Respond to:

Respond to:

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Audience size:

Audience size:

Audience size:

Promotion

Drivers: Discernment & quality Motivation: As & when

Drivers: Premium & exclusivity Motivation: Got to have it!

Drivers: Got to be for me Motivation: Only when needed

Defined by:

Defined by:

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Audience size:

Audience size:

Audience size:


Drivers: Motivation:

Drivers: Motivation:

Defined by:

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Organic

Defined by:

Respond to:

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Audience size:

FMCG Consumer Segments

weetbix mums

home brand

Defined by:

Drivers: Motivation:

Drivers: Motivation:

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Ethnic

Exotic

Budget

david jones

Drivers: Motivation:

Premium

conscious consumers

Drivers: Motivation:

Traditional


heart of the community

Charity Consumer Segments

Drivers: Motivation:

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Defined by:

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spare change Audience size:

Audience size:

GV始T Problem

aussies first

Drivers: Motivation:

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Domestic

Apathetic

Conscious

i始m involved

International

Drivers: Motivation:

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Defined by:

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Audience size:

global responsibility

Audience size:


Travel Consumer Segments

early explorers

Drivers: Motivation:

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Duty

empty nesters

Leisure

tried & tested

Comfort

Culture & adventure

executive eddie

Drivers: Motivation:

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short breaks Audience size:

Audience size:

family visits

Audience size:


Utilities Consumer Segments

Commodity

Apathetic

Conscious

the masses

down & out

make a difference

Drivers: Motivation:

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Defined by:

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Audience size:

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Necessity

only what I need

Drivers: Motivation:

Drivers: Motivation:

Drivers: Motivation:

Defined by:

Defined by:

Defined by:

Respond to:

Respond to:

Respond to:

Audience size:

not my problem

Audience size:

progressives

Audience size:


Drivers: Motivation:

Drivers: Motivation:

Defined by:

Defined by:

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Audience size:

Audience size:

Vitamin C始s

Defined by:

Respond to:

Respond to:

Audience size:

Seeking Solace

Healthcare Consumer Segments

family GP

open & new

Defined by:

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Classical

Condition

Holistic Hal

Drivers: Motivation:

Prevention

as & whens

Drivers: Motivation:

Alternative


red-buttons

Drivers: Motivation:

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CH7,9,10 Audience size:

Media Consumer Segments

Audience size:

online digest

broadsheets

Drivers: Motivation:

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New School

Absorbtion

Participation

Twitterati

Drivers: Motivation:

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weeklies Old School

Audience size:

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Finance Consumer Segments

striving

Drivers: Motivation:

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Progressive

down & out

Unaware

comfortably off

Affluence

Sustenance

confidently cashed

Drivers: Motivation:

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staying still Audience size:

Audience size:

willing & able

Audience size:


Utilities Consumer Segments

Commodity

Apathetic

Conscious

the masses

down & out

make a difference

Drivers: Motivation:

Drivers: Motivation:

Drivers: Motivation:

Defined by:

Defined by:

Defined by:

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Audience size:

Audience size:

Audience size:

Necessity

only what I need

Drivers: Motivation:

Drivers: Motivation:

Drivers: Motivation:

Defined by:

Defined by:

Defined by:

Respond to:

Respond to:

Respond to:

Audience size:

not my problem

Audience size:

progressives

Audience size:


Drivers: Motivation:

Drivers: Motivation:

Defined by:

Defined by:

Respond to:

Respond to:

Audience size:

Audience size:

Vitamin C始s

Defined by:

Respond to:

Respond to:

Audience size:

Seeking Solace

Healthcare Consumer Segments

family GP

open & new

Defined by:

Drivers: Motivation:

Drivers: Motivation:

Defined by:

Defined by:

Respond to:

Respond to:

Audience size:

Audience size:

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Classical

Condition

Holistic Hal

Drivers: Motivation:

Prevention

as & whens

Drivers: Motivation:

Alternative


Cogent data card