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Malapropism Typeface Thesis 1 - Final Presentation Mike Tully December 14th, 2011 Julia Wargaski


PROJECT DESCRIPTION

RECENT PROGRESS

CONTINUED RESEARCH & REFERENCES

I’m creating a typeface based on the condition of malapropism. A malapropism is the accidental substitution of a word for a similar sounding, but incorrect, word.

I’ve spent the past month intensely studying and working within FontLab. I’ve been learning the steps and phases of typographic development. I began developing a sans-serif, grotesque typeface, similar to Helvetica and Univers, in order to familiarize myself with the software. This has led to a greater understanding of both typographic development and the relative software.

The following are sources of both research and reference relative to the continual development of my project:

While my initial prototypes leaned towards generative and experimental typography, I am interested in creating a more traditional typeface. It will have 2 weights, one representative of “normal” speech and the other representative of the “mispeech” related to malapropism. When presented in conjunction with each other, this will emphasize the idea of malapropism and its effects on speech. I’ve spent the past few weeks developing a set of characters in a grotesque, sansserif style. This development has led me to the conclusion that I would rather produce a serif, text face. This direction will lend more legibility and formal variety to my final typeface.

- Designing Type, Karen Cheng - Dangerous Curves: Mastering Logotype Design, Donald Young - Twentieth Century Type Designers, Sebastian Carter - Dyslexie Typeface, University of Twente


INITIAL TYPEFACE CREATED

SAMPLE OF RELATIVE SKETCHES

A B D E F G H I K L M N O Q R S T U V b e f g h i m n o p q r s t u v HAMBURGEVONS hmburgevonsw x y

z


CONTINUAL TYPEFACE DEVELOPMENT

CHARACTERISTICS

ALTERNATE WEIGHT

I would like the typeface I create to have some of the following characteristics: - Text face - Two weights, “Formal” & “Alternate” - Considerate of legibility at small sizes - Regular to medium weight - Transitional stylistic leanings - Contemporary sensibility and feeling

I believe there are multiple directions that I could take with my “alternate” weight. I could develop a more experimental approach that is formally non-traditional. This could be represented by extreme swashes or other extreme formal elements. Alternately, I could also develop a weight that is a traditional representation of contrast, such as an italicized or bold weight. I will continue to explore all of these directions over the course of the upcoming winter break.

The following are existing typefaces that I would like to reference specific elements and characteristics from: - Arnhem - Baskerville - Mrs Eaves - Chronicle - Janson - Sabon - Cochin

SAMPLE OF RELATIVE SKETCHES


EXHIBITION RENDER

POSTER & APPLICATION MOCK-UP

oject Display Render

OPENTYPE TESTING

DELIVERABLES & APPLICATION

OPENTYPE MISPEECH EMULATION

- Finalized Typeface - 1 large posters acting as a type specimen, several small posters to exhibit typeface application - Computer / Screen with OpenType application - Promotional takeaway printed materials, including specimen posters, postcards, business cards, etc

I would like to emulate the effects of malapropism utlizing OpenType to do so. I believe this could exist as either a website or a basic word processing program. As a user would type, words they type would be replaced with a varierty of incorrect but similar words, being typeset in the alternate weight.

An example of a malapropism is as follows:

Should we take the podium out there? Correct word: pedastal

Mike Tully - Thesis Upload 12.19.2011  

Mike Tully - Thesis Upload 12.19.2011