2022 Media Kit

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AN AUDIENCE

. .like no other


Coffee Table Status 68% KEEP Southlake Style ONE MONTH OR LONGER

AHHI OF $267,008 71% of readers purchase products and services featured in Southlake Style. TOP 3 PLANNED PURCHASE CATEGORIES 78%

Women’s Apparel

68%

Dining & Entertainment

66%

Furniture/Home Furnishings

86% AGE 35-64 63% FEMALE

ONE BELOVED BRAND THREE DISTINCT PLATFORMS

Print Digital Events

Emily Heisey: local business owner; Instagram influencer; loving mom and Southlake Style reader


AN AUDIENCE

. .like no other

total MONTHLY AUDIENCE

161,000+

Print

84,000+

Southlake STYLE.COM 54,000+

AUDITED READERSHIP

19,000+ CIRCULATION

(4.4 READERS PER ISSUE)*

USERS**

*

Distribution Area

Extend Your Digital Reach

36%

OF WEB USERS ARE FROM THE CITIES OF DALLAS AND FORT WORTH

SOUTHLAKE 13,100+ KELLER 1,900+ TROPHY CLUB 1,400+ COLLEYVILLE 1,300+ WESTLAKE 1,300+

Digital EDITION

1,300+

USERS***

e NEWSLETTERS

7,200+

SOCIAL MEDIA 14,800+ FOLLOWERS***

SUBSCRIBERS***

22% OPEN RATE

*Circulation Verification Council (CVC) audit Jan. - Dec. 2020 **Twelve month average July 2020 - June 2021 Google Analytics. ***As of 8.1.2021.


2 2 20 MARCH

SPACE RESERVE 1.25.2022 In Home 2.26.2022

SPACE RESERVE In Home

JANUARY

FEBRUARY

DRAGON PRIDE WINTER

Q1

2021 FAC ES

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2.8.2022 3.5.2022

STYLE PLH K ET O AO S IC BEY B L SOUTH O H C ’ UDOO ADERS R STU E R SOUTHL DIOS AKESTY LE.COM SS FEB Ma

SPACE RESERVE In Home

gazine 2-2

d 82

2:51 PM 3/5/21RESERVE 4.5.2022 SPACE 4.30.2022 In Home

SPACE RESERVE In Home

2021.ind

Choice 1 ers Ma' ste r .indd 31

SS Read

3.8.2022 4.2.2022

JUNE

DRAGON PRIDE SPRING

MAY

APRIL

Q2

FEB 21 •

Q3

4.19.2022 5.21.2022

SPACE RESERVE 5.10.2022 6.4.2022 In Home

31

EXCEPTIONAL TEACHERS. EXTRAORDINARY STUDENTS.

Teacher Fund Title Sponsor: Keller Williams Southlake Luxury – Lynn Wilson, Dustin Wright and Kim Miller; Club Charlie Title Sponsor – Thomas and Sharon Michael / DFW Elite Realty; Culinary Event Title Sponsor: Park Place Dealerships – Zach Gilbert; Dr. David Faltys, CISD Superintendent and Michelle Moore, President CISD Trustee; CEF – Kathy Lanier, Executive Director and Julie Doyle, CEF Board Member; Carroll Dragon Alumni Network Title Sponsor: Dragon Classic – Robert Clayton and Isaac Gregory (not pictured)

AUGUST

Thanks to the generosity of Southlake families and businesses, CEF has donated $1,000,000 over the past two years to fund teachers, support Carroll ISD students and alumni.

Kathy Lanier, CEF Executive Director; Rebecca Hindman, Incoming Board Chair; Dr. David Faltys, CISD Superintendent; Michelle Moore, President CISD Trustee; John Irvine, Immediate Past Chair; David Almand, CISD Trustee, CEF Board Members: Tracey McDevitt, Kathy Talley, Sherri Williams and Leah Sandock

E GUID Leighanne Christon, CEF Director of Development; Dr. David Faltys, CISD Superintendent; Michelle Moore, President CISD Trustee; Leslie Barrows, CEF Board Member; Superintendent’s Circle Sponsors: Kim Bedwell, Milton and Lisa Millman, Southlake Style – Nicole and Mike Tesoriero, BNY Mellon/Todd & Liz Carlton (Todd not pictured); Eric Lannen, CISD Trustee; Reliant Air Conditioning/Jeff & Amy Stewart (not pictured); the Biery Family Foundation (not pictured); and the Zenoble Family Fund (not pictured)

Dr. David Faltys, CISD Superintendent; Michelle Moore, President CISD Trustee; CEF Board Members (L to R): Mona Chavez, Michelle Clay, Jessica Byrne, Mary O’Toole, Karl Chester, Theresa Wright, Lynda Warner, and Paulina Purnama-Sehgal; CEF Board Members not pictured: Robin Austin, Gwen Baldwin, Douglas Lies, Kirran Moss and Jackson Williams

*Photos taken prior to Texas COVID -19 mask mandate.

SOUTHLAKESTYLE.COM

3:05 PM

TO FUND 11 TE ACHERS – ONE ON E VERY CAMPUS!

JULY

To solidify your marketing plan, contact our sales team at 817.416.4500

1/28/21

SEPTEMBER

T H E C A R R O L L E D U C AT I O N F O U N D AT I O N I S P R O U D T O A N N O U N C E

A RECORD - SETTING $550,000 DONATION TO CARROLL ISD

SPACE RESERVE In Home S TAY C ONNEC T ED

6.14.2022 7.9.2022

to learn which teacher at your campus is a CEF Funded Teacher

C A R R O L L E D U C AT I O N F O U N DAT I O N

C A R R O L L E D F O U N DAT I O N

SOUTHLAKECEF

CARROLLALUMNI.COM

2020-21 TE ACHER FUND CAMPAIGN L AUNCHES AUGUST 3-14 IN CISD REGISTRATION!

BEC OME A FRIEND TODAY

SPACE RESERVE In Home

Donate Now at CarrollEducationFoundation.org

Q4

SOUTHLAKESTYLE.COM

DECEMBER

7/23/20 7:22 PM

NOVEMBER

OCTOBER

DRAGON PRIDE FALL VER 04.29.2022

9.13.2022 10.8.2022

8.9.2022 9.3.2022

AUG 20 • 55

SS AUG Magazine 08-20 BS Master.indd 55

SPACE RESERVE 8.30.2022 SPACE RESERVE 9.24.2022 In Home In Home

SPACE RESERVE In Home

7.12.2022 8.6.2022

SPECIAL ADVERTISING SECTION

Whether students attend in-person classes or adapt to virtual learning, these key administrators are determined to inspire and be the voice of how local educators are committed to meeting the challenges of the upcoming 2020 - 2021 school year.

SPACE RESERVE 10.11.2022 11.5.2022 In Home

SPACE RESERVE In Home

11.7.2022 12.3.2022


AUDIENCE SNAPSHOT

Reach

Age Majority

Top Cities

Gender

Magazine

Website

eNewsletters

Social

84,000+

54,000+

7,200+

14,800+

35-64

25-34

45-54

45-54 35-44

Southlake Keller Trophy Club Colleyville Westlake

Dallas Grapevine Fort Worth Southlake Keller

Southlake Grapevine Fort Worth

Southlake Fort Worth Keller Grapevine Dallas

63% Female 37% Male

48% Female 52% Male

63% Female 33% Male

78% Female 20% Male

Source: 2020 CVC Audit Data

Source: Google Analytics

Source: Mailchimp Analytics

Source: Facebook/ Instagram Analytics


71% of readers purchase products and services featured in Southlake Style. Will your product or service be next? PLANNED PURCHASE INTENT

With an average household income of $267,008, Southlake Style readers have disposable income for your goods and services!

Antiques/Auctions.......................................................................................... 9% Arts & Crafts Supplies................................................................................... 21% Athletic & Sports Equipment...................................................................... 20% Attorney.............................................................................................................. 10% Automobile Accessories............................................................................... 31% Boats or Personal Watercraft..................................................................... 4% Carpet or Flooring.......................................................................................... 21% Cell Phone or Smartphone.......................................................................... 26% Childcare............................................................................................................ 7% Children’s Apparel.......................................................................................... 21% Chiropractor...................................................................................................... 15% Cleaning Services............................................................................................ 40% Computers, Tablets or Laptops................................................................. 26% Dining & Entertainment................................................................................ 68% Education or Classes..................................................................................... 11% Financial Planner............................................................................................. 32% Florist/Gift Shops............................................................................................ 21% Furniture/Home Furnishings...................................................................... 66% Health Club/Exercise Class......................................................................... 39% Home Heating & Air Conditioning............................................................ 19% Home Improvements or Home Improvement Supplies.................... 41% Jewelry................................................................................................................ 32% Lawn and Garden Supplies......................................................................... 44% Lawn Care Service.......................................................................................... 36% Legal Gambling Entertainment................................................................. 14% Major Home Appliance................................................................................. 25% Medical Services/Physicians....................................................................... 49% Men’s Apparel................................................................................................... 51% Motorcycles/ATVs........................................................................................... 1% New Automobile, Truck or SUV................................................................. 21% Pet Supplies...................................................................................................... 32% Pharmacist/Prescription Service.............................................................. 43% Real Estate (Sell or Purchase).................................................................... 13% Tax Advisor/Tax Services............................................................................. 35% Television or Electronics............................................................................... 35% Used Automobile, Truck or SUV................................................................ 12% Vacations/Travel.............................................................................................. 50% Veterinarian....................................................................................................... 31% Wedding Supplies........................................................................................... 2% Weight Loss....................................................................................................... 10% Women’s Apparel............................................................................................ 78%

Circulation Verification Council (CVC) audit Jan. - Dec. 2020


D I G I TA L R E AC H

Align your brand with Southlake Style's active and engaged digital audience of 77,000+ monthly.

WEBSITE* 54,000+ monthly users 85,000+ monthly page views

e NEWSLETTERS** SOCIAL MEDIA** 9,500+ FOLLOWERS 3,000+ FOLLOWERS 2,200+ FOLLOWERS

7,200+ subscribers 22% open rate

STYLE GUIDE

weekly news and events

MONTHLY INSIDER monthly sneak peek

LUXE LISTINGS

luxury real estate roundup

DIGITAL EDITION*** 1,300+ monthly users 16,000+ monthly impressions 6:12 average read time

ON THE MENU

monthly food finds

*Twelve month average July 2020 - June 2021 Google analytics. **As of 8.1.2021. ***Six month average Jan.-June 2021 Issuu.com analytics.


PA RT N E R CO N T E N T

ACCESS + CONNECT + INFORM SHARE YOUR MESSAGE WITH SOUTHLAKE STYLE'S WEBSITE AUDIENCE OF 54,000+ MONTHLY USERS* AND 9,500+ FACEBOOK FOLLOWERS.**

178 SHARES 622 PAGE VIEWS 3:03 AVG. TIME ON PAGE

142 SHARES 337 PAGE VIEWS 5:06 AVG. TIME ON PAGE

59 SHARES 546 PAGE VIEWS 3:07 AVG. TIME ON PAGE

*Twelve month average July 2020 - June 2021 Google Analytics. **As of 8.1.2021.


BANNER ADS

Boost Your Brand Recognition! WEBSITE BANNERS Reaching 54,000+ monthly users*

e NEWSLETTER BANNERS Reaching 7,200+ subscribers**

Leaderboard (ad scales) 970 x 90 pixels (desktop) 728 x 90 pixels (tablet) 300 x 100 pixels (mobile)

600 x 125 pixels

Skyscraper 300 x 600 pixels

300 x 250 pixels

Sidebar 300 x 250 pixels

ALL DIGITAL ADS Please submit in .jpg file format with a DPI of 72.

*Twelve month average July 2020 - June 2021 Google analytics. **As of 8.1.2021.


L E A D G E N E R AT I O N

GENERATE LEADS AND ENGAGE WITH POTENTIAL CUSTOMERS ASK ABOUT OUR MULTIMEDIA PROMOTIONS

BUILD BRAND AWARENESS AND ENGAGEMENT Through custom interactives, sweepstakes, contests, quizzes and more.

GENERATE QUALIFIED LEADS Grow your email database and gather data on potential customers.

DRIVE TRAFFIC TO YOUR WEBSITE Increase your website traffic through links and extra entry opportunities.

Custom Lead Generation Campaigns

National Sweepstakes

Sponsored Contests

Recurring Monthly Campaigns


L E A D G E N E R AT I O N

BRAND AWARENESS TO 54,000+ WEBSITE USERS**

e NEWSLETTER INCLUSION TO 7,200+ SUBSCRIBERS***

PRINT EXPOSURE TO 84,000+ READERS*

Move or Improve?

From finding you the perfect new home to helping boost your home value, I have the experience and partnerships to steer you in the right direction. Discover what your future holds by taking the quiz and be entered for a chance to win a personal consultation and a $100 gift card for home improvement.

S C A N T H E Q R C O D E TO TA K E T H E Q U I Z ! *Promotion runs 8/2–8/16. Additional terms and conditions apply.

carol.russo@compass.com 817.304.663 | carolrusso.com

Carol Russo is a real estate agent affiliated with Compass. Compass is a licensed real estate broker and abides by federal, state and local Equal housing opportunity laws.

RECEIVE OPT-INS TO GROW YOUR EMAIL LIST

MAKE IT A PRIZE

YOUR QUESTIONS

GIVEAWAY TO

OR OURS TO

GENERATE LEADS

GATHER DATA

*Circulation Verification Council (CVC) audit Jan. - Dec. 2020 **Twelve month average July 2020 - June 2021 Google Analytics. ***As of 8.1.2021.


EVENTS

ISSUE RELEASE P A R T I E S EARLY ACCESS PASS Quarterly events celebrating Southlake Style's latest issue complete with food, drink and networking opportunities.

50-75 INVITED GUESTS FEBRUARY, APRIL, JULY AND SEPTEMBER SPONSORSHIPS $2,500

ANNUAL W O M E N ' S L U N C H E O N ELEGANT, INSPIRATIONAL, PROFESSIONAL Our annual Women's Luncheon including a keynote speaker and panel discussion over a seated lunch.

250-300 GUESTS OCTOBER SPONSORSHIPS $1,000 - $10,000

ANNUAL " B E S T O F " C E L E B R A T I O N COMMUNITY, IMPACTFUL, SOUTHLAKE Southlake Style’s upscale event dedicated to presenting the Southlake Style Brian R. Stebbins Award recipient.

100+ INVITED GUESTS DECEMBER SPONSORSHIPS $5,000

YOUR CUSTOM E V E N T GRAND OPENING, ANNIVERSARY, PRODUCT LAUNCH A comprehensive print and digital event exposure package designed with you in mind.

YOUR GUEST LIST YOUR CHOSEN DATE SPONSORSHIPS $2,500


PLANNING CALENDAR

PRINT FEATURES Special Advertising Sections

SPACE RESERVE

CREATIVE DEADLINE

IN HOME

JAN.

HEALTH & FITNESS Health and Wellness Guide; Education Guide

12.7.2021

12.14.2021

1.8.2022

FEB.

SOUTHLAKE STYLIN’ PETS Faces Of 2022

1.11.2022

1.18.2022

2.5.2022

COMMUNITY Top Nurses; Financial Planning

2.8.2022

2.15.2022

3.5.2022

READERS' CHOICE Designers To Know; Camp Guide

3.8.2022

3.15.2022

4.2.2022

MAY

CULINARY ISSUE Chefs & Caterers; Camp Guide

4.5.2022

4.12.2022

4.30.2022

JUNE

HOME Super Agents; Home Services

5.10.2022

5.17.2022

6.4.2022

JULY

WELLNESS INITIATIVES Top Docs

6.14.2022

6.21.2022

7.9.2022

AUG.

BACK TO SCHOOL Back-To-School Guide; Top Dentists; Dealership Showcase

7.12.2022

7.19.2022

8.6.2022

SEPT.

FOODIE ISSUE Dining Guide; Top Lawyers

8.9.2022

8.16.2022

9.3.2022

OCT.

WOMEN OF INFLUENCE Women in Business

9.13.2022

9.20.2022

10.8.2022

NOV.

GIVING BACK Top Medical Facilities; Senior Lifestyle; Drive Time

10.11.2022

10.18.2022

11.5.2022

DEC.

BEST OF 2022 Best Of Business

11.7.2022

11.14.2022

12.3.2022

MARCH

APRIL


PRINT AD SPECS TWO PAGE SPREAD ADS

FILE FORMAT We only accept press-ready, high-resolution PDFs. Crop or registration marks are optional on full page ads but unnecessary for partials.

Final Size: 17.25"w X 11.375"h

IMAGE RESOLUTION All photos must be 300 dpi at 100% size.

Trim Size 16.75"w X 10.875"h

Type Safety/Live Area 15.7486"w X 9.875"h

Bleed Add .25"

Interior Type Safety .75" From gutter

FILE NAMING Name your file as your company, size, issue month and year. E xample CompanyName_FP_01-2020.pdf

ONE PAGE ADS

Final Size: 8.875"w X 11.375"h

NEW DOCUMENT SETUP Create a new document with the trim size as the height and width: 8.375"w X 10.875"h and add a .25" bleed all the way around.

Type Safety/Live Area 7.375"w X 9.875"h Trim Size 8.375"w X 10.875"h Bleed Add .25"

Then make 1" margins on all sides and that is the Live Area/Type Safety.

2/3 Page Vertical 4.6667"w X 9.875"h

1/2 Page Horizontal 7.125"w X 4.8125"h

1/3 Page Square 4.6667"w X 4.8125"h

HPV HP

TP

1/3 Page Vertical 2.2083"w X 9.875"h

TPV

TTP

1/2 Page Vertical 3.4375"w X 9.875"h

1/4 Page Vertical 3.4375"w X 4.8125"h

QP