2 2 20
AN AUDIENCE
. .like no other
Coffee Table Status 68% KEEP Southlake Style ONE MONTH OR LONGER
AHHI OF $267,008 71% of readers purchase products and services featured in Southlake Style. TOP 3 PLANNED PURCHASE CATEGORIES 78%
Women’s Apparel
68%
Dining & Entertainment
66%
Furniture/Home Furnishings
86% AGE 35-64 63% FEMALE
ONE BELOVED BRAND THREE DISTINCT PLATFORMS
Print Digital Events
Emily Heisey: local business owner; Instagram influencer; loving mom and Southlake Style reader
AN AUDIENCE
. .like no other
total MONTHLY AUDIENCE
161,000+
84,000+
Southlake STYLE.COM 54,000+
AUDITED READERSHIP
19,000+ CIRCULATION
(4.4 READERS PER ISSUE)*
USERS**
*
Distribution Area
Extend Your Digital Reach
36%
OF WEB USERS ARE FROM THE CITIES OF DALLAS AND FORT WORTH
SOUTHLAKE 13,100+ KELLER 1,900+ TROPHY CLUB 1,400+ COLLEYVILLE 1,300+ WESTLAKE 1,300+
Digital EDITION
1,300+
USERS***
e NEWSLETTERS
7,200+
SOCIAL MEDIA 14,800+ FOLLOWERS***
SUBSCRIBERS***
22% OPEN RATE
*Circulation Verification Council (CVC) audit Jan. - Dec. 2020 **Twelve month average July 2020 - June 2021 Google Analytics. ***As of 8.1.2021.
2 2 20 MARCH
SPACE RESERVE 1.25.2022 In Home 2.26.2022
SPACE RESERVE In Home
JANUARY
FEBRUARY
DRAGON PRIDE WINTER
Q1
2021 FAC ES
E RThtoe loitcas col bun siness community thri OF N N I ves thanks W featured on nections. The indu stry lead the pa SPACE RESERVE In Home
ges
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ahead ensu have a frSPACE RESERVE 12.7.2021 re con1.11.2022 iendly face sumers th 1.8.2022 In Home ey can count2.5.2022 on.
2.8.2022 3.5.2022
STYLE PLH K ET O AO S IC BEY B L SOUTH O H C ’ UDOO ADERS R STU E R SOUTHL DIOS AKESTY LE.COM SS FEB Ma
SPACE RESERVE In Home
gazine 2-2
d 82
2:51 PM 3/5/21RESERVE 4.5.2022 SPACE 4.30.2022 In Home
SPACE RESERVE In Home
2021.ind
Choice 1 ers Ma' ste r .indd 31
SS Read
3.8.2022 4.2.2022
JUNE
DRAGON PRIDE SPRING
MAY
APRIL
Q2
FEB 21 •
Q3
4.19.2022 5.21.2022
SPACE RESERVE 5.10.2022 6.4.2022 In Home
31
EXCEPTIONAL TEACHERS. EXTRAORDINARY STUDENTS.
Teacher Fund Title Sponsor: Keller Williams Southlake Luxury – Lynn Wilson, Dustin Wright and Kim Miller; Club Charlie Title Sponsor – Thomas and Sharon Michael / DFW Elite Realty; Culinary Event Title Sponsor: Park Place Dealerships – Zach Gilbert; Dr. David Faltys, CISD Superintendent and Michelle Moore, President CISD Trustee; CEF – Kathy Lanier, Executive Director and Julie Doyle, CEF Board Member; Carroll Dragon Alumni Network Title Sponsor: Dragon Classic – Robert Clayton and Isaac Gregory (not pictured)
AUGUST
Thanks to the generosity of Southlake families and businesses, CEF has donated $1,000,000 over the past two years to fund teachers, support Carroll ISD students and alumni.
Kathy Lanier, CEF Executive Director; Rebecca Hindman, Incoming Board Chair; Dr. David Faltys, CISD Superintendent; Michelle Moore, President CISD Trustee; John Irvine, Immediate Past Chair; David Almand, CISD Trustee, CEF Board Members: Tracey McDevitt, Kathy Talley, Sherri Williams and Leah Sandock
E GUID Leighanne Christon, CEF Director of Development; Dr. David Faltys, CISD Superintendent; Michelle Moore, President CISD Trustee; Leslie Barrows, CEF Board Member; Superintendent’s Circle Sponsors: Kim Bedwell, Milton and Lisa Millman, Southlake Style – Nicole and Mike Tesoriero, BNY Mellon/Todd & Liz Carlton (Todd not pictured); Eric Lannen, CISD Trustee; Reliant Air Conditioning/Jeff & Amy Stewart (not pictured); the Biery Family Foundation (not pictured); and the Zenoble Family Fund (not pictured)
Dr. David Faltys, CISD Superintendent; Michelle Moore, President CISD Trustee; CEF Board Members (L to R): Mona Chavez, Michelle Clay, Jessica Byrne, Mary O’Toole, Karl Chester, Theresa Wright, Lynda Warner, and Paulina Purnama-Sehgal; CEF Board Members not pictured: Robin Austin, Gwen Baldwin, Douglas Lies, Kirran Moss and Jackson Williams
*Photos taken prior to Texas COVID -19 mask mandate.
SOUTHLAKESTYLE.COM
3:05 PM
TO FUND 11 TE ACHERS – ONE ON E VERY CAMPUS!
JULY
To solidify your marketing plan, contact our sales team at 817.416.4500
1/28/21
SEPTEMBER
T H E C A R R O L L E D U C AT I O N F O U N D AT I O N I S P R O U D T O A N N O U N C E
A RECORD - SETTING $550,000 DONATION TO CARROLL ISD
SPACE RESERVE In Home S TAY C ONNEC T ED
6.14.2022 7.9.2022
to learn which teacher at your campus is a CEF Funded Teacher
C A R R O L L E D U C AT I O N F O U N DAT I O N
C A R R O L L E D F O U N DAT I O N
SOUTHLAKECEF
CARROLLALUMNI.COM
2020-21 TE ACHER FUND CAMPAIGN L AUNCHES AUGUST 3-14 IN CISD REGISTRATION!
BEC OME A FRIEND TODAY
SPACE RESERVE In Home
Donate Now at CarrollEducationFoundation.org
Q4
SOUTHLAKESTYLE.COM
DECEMBER
7/23/20 7:22 PM
NOVEMBER
OCTOBER
DRAGON PRIDE FALL VER 04.29.2022
9.13.2022 10.8.2022
8.9.2022 9.3.2022
AUG 20 • 55
SS AUG Magazine 08-20 BS Master.indd 55
SPACE RESERVE 8.30.2022 SPACE RESERVE 9.24.2022 In Home In Home
SPACE RESERVE In Home
7.12.2022 8.6.2022
SPECIAL ADVERTISING SECTION
Whether students attend in-person classes or adapt to virtual learning, these key administrators are determined to inspire and be the voice of how local educators are committed to meeting the challenges of the upcoming 2020 - 2021 school year.
SPACE RESERVE 10.11.2022 11.5.2022 In Home
SPACE RESERVE In Home
11.7.2022 12.3.2022
AUDIENCE SNAPSHOT
Reach
Age Majority
Top Cities
Gender
Magazine
Website
eNewsletters
Social
84,000+
54,000+
7,200+
14,800+
35-64
25-34
45-54
45-54 35-44
Southlake Keller Trophy Club Colleyville Westlake
Dallas Grapevine Fort Worth Southlake Keller
Southlake Grapevine Fort Worth
Southlake Fort Worth Keller Grapevine Dallas
63% Female 37% Male
48% Female 52% Male
63% Female 33% Male
78% Female 20% Male
Source: 2020 CVC Audit Data
Source: Google Analytics
Source: Mailchimp Analytics
Source: Facebook/ Instagram Analytics
71% of readers purchase products and services featured in Southlake Style. Will your product or service be next? PLANNED PURCHASE INTENT
With an average household income of $267,008, Southlake Style readers have disposable income for your goods and services!
Antiques/Auctions.......................................................................................... 9% Arts & Crafts Supplies................................................................................... 21% Athletic & Sports Equipment...................................................................... 20% Attorney.............................................................................................................. 10% Automobile Accessories............................................................................... 31% Boats or Personal Watercraft..................................................................... 4% Carpet or Flooring.......................................................................................... 21% Cell Phone or Smartphone.......................................................................... 26% Childcare............................................................................................................ 7% Children’s Apparel.......................................................................................... 21% Chiropractor...................................................................................................... 15% Cleaning Services............................................................................................ 40% Computers, Tablets or Laptops................................................................. 26% Dining & Entertainment................................................................................ 68% Education or Classes..................................................................................... 11% Financial Planner............................................................................................. 32% Florist/Gift Shops............................................................................................ 21% Furniture/Home Furnishings...................................................................... 66% Health Club/Exercise Class......................................................................... 39% Home Heating & Air Conditioning............................................................ 19% Home Improvements or Home Improvement Supplies.................... 41% Jewelry................................................................................................................ 32% Lawn and Garden Supplies......................................................................... 44% Lawn Care Service.......................................................................................... 36% Legal Gambling Entertainment................................................................. 14% Major Home Appliance................................................................................. 25% Medical Services/Physicians....................................................................... 49% Men’s Apparel................................................................................................... 51% Motorcycles/ATVs........................................................................................... 1% New Automobile, Truck or SUV................................................................. 21% Pet Supplies...................................................................................................... 32% Pharmacist/Prescription Service.............................................................. 43% Real Estate (Sell or Purchase).................................................................... 13% Tax Advisor/Tax Services............................................................................. 35% Television or Electronics............................................................................... 35% Used Automobile, Truck or SUV................................................................ 12% Vacations/Travel.............................................................................................. 50% Veterinarian....................................................................................................... 31% Wedding Supplies........................................................................................... 2% Weight Loss....................................................................................................... 10% Women’s Apparel............................................................................................ 78%
Circulation Verification Council (CVC) audit Jan. - Dec. 2020
D I G I TA L R E AC H
Align your brand with Southlake Style's active and engaged digital audience of 77,000+ monthly.
WEBSITE* 54,000+ monthly users 85,000+ monthly page views
e NEWSLETTERS** SOCIAL MEDIA** 9,500+ FOLLOWERS 3,000+ FOLLOWERS 2,200+ FOLLOWERS
7,200+ subscribers 22% open rate
STYLE GUIDE
weekly news and events
MONTHLY INSIDER monthly sneak peek
LUXE LISTINGS
luxury real estate roundup
DIGITAL EDITION*** 1,300+ monthly users 16,000+ monthly impressions 6:12 average read time
ON THE MENU
monthly food finds
*Twelve month average July 2020 - June 2021 Google analytics. **As of 8.1.2021. ***Six month average Jan.-June 2021 Issuu.com analytics.
PA RT N E R CO N T E N T
ACCESS + CONNECT + INFORM SHARE YOUR MESSAGE WITH SOUTHLAKE STYLE'S WEBSITE AUDIENCE OF 54,000+ MONTHLY USERS* AND 9,500+ FACEBOOK FOLLOWERS.**
178 SHARES 622 PAGE VIEWS 3:03 AVG. TIME ON PAGE
142 SHARES 337 PAGE VIEWS 5:06 AVG. TIME ON PAGE
59 SHARES 546 PAGE VIEWS 3:07 AVG. TIME ON PAGE
*Twelve month average July 2020 - June 2021 Google Analytics. **As of 8.1.2021.
BANNER ADS
Boost Your Brand Recognition! WEBSITE BANNERS Reaching 54,000+ monthly users*
e NEWSLETTER BANNERS Reaching 7,200+ subscribers**
Leaderboard (ad scales) 970 x 90 pixels (desktop) 728 x 90 pixels (tablet) 300 x 100 pixels (mobile)
600 x 125 pixels
Skyscraper 300 x 600 pixels
300 x 250 pixels
Sidebar 300 x 250 pixels
ALL DIGITAL ADS Please submit in .jpg file format with a DPI of 72.
*Twelve month average July 2020 - June 2021 Google analytics. **As of 8.1.2021.
L E A D G E N E R AT I O N
GENERATE LEADS AND ENGAGE WITH POTENTIAL CUSTOMERS ASK ABOUT OUR MULTIMEDIA PROMOTIONS
BUILD BRAND AWARENESS AND ENGAGEMENT Through custom interactives, sweepstakes, contests, quizzes and more.
GENERATE QUALIFIED LEADS Grow your email database and gather data on potential customers.
DRIVE TRAFFIC TO YOUR WEBSITE Increase your website traffic through links and extra entry opportunities.
Custom Lead Generation Campaigns
National Sweepstakes
Sponsored Contests
Recurring Monthly Campaigns
L E A D G E N E R AT I O N
BRAND AWARENESS TO 54,000+ WEBSITE USERS**
e NEWSLETTER INCLUSION TO 7,200+ SUBSCRIBERS***
PRINT EXPOSURE TO 84,000+ READERS*
Move or Improve?
From finding you the perfect new home to helping boost your home value, I have the experience and partnerships to steer you in the right direction. Discover what your future holds by taking the quiz and be entered for a chance to win a personal consultation and a $100 gift card for home improvement.
S C A N T H E Q R C O D E TO TA K E T H E Q U I Z ! *Promotion runs 8/2–8/16. Additional terms and conditions apply.
carol.russo@compass.com 817.304.663 | carolrusso.com
Carol Russo is a real estate agent affiliated with Compass. Compass is a licensed real estate broker and abides by federal, state and local Equal housing opportunity laws.
RECEIVE OPT-INS TO GROW YOUR EMAIL LIST
MAKE IT A PRIZE
YOUR QUESTIONS
GIVEAWAY TO
OR OURS TO
GENERATE LEADS
GATHER DATA
*Circulation Verification Council (CVC) audit Jan. - Dec. 2020 **Twelve month average July 2020 - June 2021 Google Analytics. ***As of 8.1.2021.
EVENTS
ISSUE RELEASE P A R T I E S EARLY ACCESS PASS Quarterly events celebrating Southlake Style's latest issue complete with food, drink and networking opportunities.
50-75 INVITED GUESTS FEBRUARY, APRIL, JULY AND SEPTEMBER SPONSORSHIPS $2,500
ANNUAL W O M E N ' S L U N C H E O N ELEGANT, INSPIRATIONAL, PROFESSIONAL Our annual Women's Luncheon including a keynote speaker and panel discussion over a seated lunch.
250-300 GUESTS OCTOBER SPONSORSHIPS $1,000 - $10,000
ANNUAL " B E S T O F " C E L E B R A T I O N COMMUNITY, IMPACTFUL, SOUTHLAKE Southlake Style’s upscale event dedicated to presenting the Southlake Style Brian R. Stebbins Award recipient.
100+ INVITED GUESTS DECEMBER SPONSORSHIPS $5,000
YOUR CUSTOM E V E N T GRAND OPENING, ANNIVERSARY, PRODUCT LAUNCH A comprehensive print and digital event exposure package designed with you in mind.
YOUR GUEST LIST YOUR CHOSEN DATE SPONSORSHIPS $2,500
PLANNING CALENDAR
PRINT FEATURES Special Advertising Sections
SPACE RESERVE
CREATIVE DEADLINE
IN HOME
JAN.
HEALTH & FITNESS Health and Wellness Guide; Education Guide
12.7.2021
12.14.2021
1.8.2022
FEB.
SOUTHLAKE STYLIN’ PETS Faces Of 2022
1.11.2022
1.18.2022
2.5.2022
COMMUNITY Top Nurses; Financial Planning
2.8.2022
2.15.2022
3.5.2022
READERS' CHOICE Designers To Know; Camp Guide
3.8.2022
3.15.2022
4.2.2022
MAY
CULINARY ISSUE Chefs & Caterers; Camp Guide
4.5.2022
4.12.2022
4.30.2022
JUNE
HOME Super Agents; Home Services
5.10.2022
5.17.2022
6.4.2022
JULY
WELLNESS INITIATIVES Top Docs
6.14.2022
6.21.2022
7.9.2022
AUG.
BACK TO SCHOOL Back-To-School Guide; Top Dentists; Dealership Showcase
7.12.2022
7.19.2022
8.6.2022
SEPT.
FOODIE ISSUE Dining Guide; Top Lawyers
8.9.2022
8.16.2022
9.3.2022
OCT.
WOMEN OF INFLUENCE Women in Business
9.13.2022
9.20.2022
10.8.2022
NOV.
GIVING BACK Top Medical Facilities; Senior Lifestyle; Drive Time
10.11.2022
10.18.2022
11.5.2022
DEC.
BEST OF 2022 Best Of Business
11.7.2022
11.14.2022
12.3.2022
MARCH
APRIL
PRINT AD SPECS TWO PAGE SPREAD ADS
FILE FORMAT We only accept press-ready, high-resolution PDFs. Crop or registration marks are optional on full page ads but unnecessary for partials.
Final Size: 17.25"w X 11.375"h
IMAGE RESOLUTION All photos must be 300 dpi at 100% size.
Trim Size 16.75"w X 10.875"h
Type Safety/Live Area 15.7486"w X 9.875"h
Bleed Add .25"
Interior Type Safety .75" From gutter
FILE NAMING Name your file as your company, size, issue month and year. E xample CompanyName_FP_01-2020.pdf
ONE PAGE ADS
Final Size: 8.875"w X 11.375"h
NEW DOCUMENT SETUP Create a new document with the trim size as the height and width: 8.375"w X 10.875"h and add a .25" bleed all the way around.
Type Safety/Live Area 7.375"w X 9.875"h Trim Size 8.375"w X 10.875"h Bleed Add .25"
Then make 1" margins on all sides and that is the Live Area/Type Safety.
2/3 Page Vertical 4.6667"w X 9.875"h
1/2 Page Horizontal 7.125"w X 4.8125"h
1/3 Page Square 4.6667"w X 4.8125"h
HPV HP
TP
1/3 Page Vertical 2.2083"w X 9.875"h
TPV
TTP
1/2 Page Vertical 3.4375"w X 9.875"h
1/4 Page Vertical 3.4375"w X 4.8125"h
QP