2023 Media Kit

Page 1

CELEBRATING COMMUNITY

. . since 2006


Dr. Claudia Beeny Founder/Executive Director House of Shine Educator, Entrepreneur, Mom, Southlake Style reader

READER PROFILE AFFLUENT, EDUCATED AND INFLUENTIAL

Southlake Style 67% KEEP 3 WEEKS OR LONGER

A TRUSTED RESOURCE

72% of readers purchase products and services featured in Southlake Style

AVERAGE HOUSEHOLD INCOME $274,506 TOP 3 PURCHASES 85% Dining + Entertainment 78% Women’s Apparel 72% Vacations + Travel


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As a Southlake-based media company, Southlake Style provides a platform that connects local businesses with our loyal readers through print, digital, social media, events and custom publishing. With the potential to reach more than 150,000 engaged readers and followers each month, we look forward to becoming your preferred marketing partner and watching your business grow.

VOL 17

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SOUTHLAKE STYLE

VOL 17 MAY• 22

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MAY 22 Cover Comps.indd

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2/10/22 4:59 PM

Final.in

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9/19/22 5:11 AM

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2/24/22

7:11 PM

DPF 22 COVER

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MAR • 22 MAR 22

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Southlake Style

Dragon Pride

Website

Newsletters

Social

80,000+

50,400+

49,900+

7,700+

15,600+

Southlake Keller Trophy Club Colleyville Westlake

Southlake Westlake

Dallas Grapevine Fort Worth Southlake Keller

Southlake Grapevine Fort Worth

Southlake Fort Worth Keller Grapevine Dallas

35-54

25-64

35-44

45-54

63% Female 35% Male

63% Female 37% Male

50% Female 50% Male

63% Female 33% Male

80% Female 20% Male

Source: Google Analytics 8/31/22

Source: Mailchimp Analytics 8/31/22

Source: Facebook/ Instagram Analytics 8/31/22

Reach

Top Cities

Age Majority

Gender

Source: 2021 CVC Audit Data

Source: US Census

45-54 35-44

Circulation

Mailed to homes & businesses. Bulk distribution in hotel rooms & community events. Southlake Style / 19,000 copies monthly Dragon Pride / 12,000 copies 3x annually

AN AUDIENCE

. .like no other


M A R K E T I N G P L A N N I N G C A L E N DA R

SPACE RESERVE

,23

MONTH

PRINT ISSUE

JAN

SOUTHLAKE STYLE

HEALTH & WELLNESS Health and Wellness, Education, Financial Planning

12/6/22

1/7/23

FEB

SOUTHLAKE STYLE

LOVE & PETS Faces Of

1/17

2/11

FEB

DRAGON PRIDE WINTER

CARROLL WINTER SPORTS Class of ’23 Senior Tributes

1/31

2/25

MAR

SOUTHLAKE STYLE

COMMUNITY Family-Owned/Generational Businesses

2/14

3/11

APR

SOUTHLAKE STYLE

3/14

4/8

IN HOME

READERS’ CHOICE

(NOMINATIONS 1/5-2/19)

Distinctive Designs, Summer Camps EVENT ISSUE RELEASE PARTY

MAY

SOUTHLAKE STYLE

CULINARY ISSUE Chefs & Caterers, Summer Camps

4/11

5/6

MAY

DRAGON PRIDE SPRING

CARROLL SPRING SPORTS Class of ’23 Senior Tributes

5/2

5/27

JUN

SOUTHLAKE STYLE

HOME Super Agents

5/23

6/17

6/13

8/5

8/15

9/9

8/29

9/23

9/19

10/14

JULY/AUG COMBINED ISSUE

SOUTHLAKE STYLE

(NOMINATIONS 3/30-4/16)

BACK TO SCHOOL READY Schools, Extracurriculars Top Docs, Top Dentists (NOMINATIONS 4/20-5/7)

SOUTHLAKE STYLE

FOODIE ISSUE Dining Guide, Top Lawyers

SEPT

DRAGON PRIDE FALL

CARROLL FOOTBALL EXPERIENCE

OCT

SOUTHLAKE STYLE

EVENT WOMEN’S LUNCHEON

NOV

SOUTHLAKE STYLE

GIVING BACK Top Medical Centers, Aging Well

10/17

11/11

DEC

SOUTHLAKE STYLE

BEST OF 2023 Best Of Business

11/10

12/9

SEPT

(NOMINATIONS 5/18-6/4)

Class of ’24 Senior Tributes * ULTIMATE DRAGON PRIDE PROMOTION WOMEN OF INFLUENCE Women in Business

ALWAYS ON @ SOUTHLAKESTYLE.COM