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. . since 2006
Dr. Claudia Beeny Founder/Executive Director House of Shine Educator, Entrepreneur, Mom, Southlake Style reader
READER PROFILE AFFLUENT, EDUCATED AND INFLUENTIAL
Southlake Style 67% KEEP 3 WEEKS OR LONGER
A TRUSTED RESOURCE
72% of readers purchase products and services featured in Southlake Style
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As a Southlake-based media company, Southlake Style provides a platform that connects local businesses with our loyal readers through print, digital, social media, events and custom publishing. With the potential to reach more than 150,000 engaged readers and followers each month, we look forward to becoming your preferred marketing partner and watching your business grow.
VOL 17
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VOL 17 MAY• 22
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Southlake Style
Dragon Pride
Website
Newsletters
Social
80,000+
50,400+
49,900+
7,700+
15,600+
Southlake Keller Trophy Club Colleyville Westlake
Southlake Westlake
Dallas Grapevine Fort Worth Southlake Keller
Southlake Grapevine Fort Worth
Southlake Fort Worth Keller Grapevine Dallas
35-54
25-64
35-44
45-54
63% Female 35% Male
63% Female 37% Male
50% Female 50% Male
63% Female 33% Male
80% Female 20% Male
Source: Google Analytics 8/31/22
Source: Mailchimp Analytics 8/31/22
Source: Facebook/ Instagram Analytics 8/31/22
Reach
Top Cities
Age Majority
Gender
Source: 2021 CVC Audit Data
Source: US Census
45-54 35-44
Circulation
Mailed to homes & businesses. Bulk distribution in hotel rooms & community events. Southlake Style / 19,000 copies monthly Dragon Pride / 12,000 copies 3x annually
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M A R K E T I N G P L A N N I N G C A L E N DA R
SPACE RESERVE
,23
MONTH
PRINT ISSUE
JAN
SOUTHLAKE STYLE
HEALTH & WELLNESS Health and Wellness, Education, Financial Planning
12/6/22
1/7/23
FEB
SOUTHLAKE STYLE
LOVE & PETS Faces Of
1/17
2/11
FEB
DRAGON PRIDE WINTER
CARROLL WINTER SPORTS Class of ’23 Senior Tributes
1/31
2/25
MAR
SOUTHLAKE STYLE
COMMUNITY Family-Owned/Generational Businesses
2/14
3/11
APR
SOUTHLAKE STYLE
3/14
4/8
IN HOME
READERS’ CHOICE
(NOMINATIONS 1/5-2/19)
Distinctive Designs, Summer Camps EVENT ISSUE RELEASE PARTY
MAY
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CULINARY ISSUE Chefs & Caterers, Summer Camps
4/11
5/6
MAY
DRAGON PRIDE SPRING
CARROLL SPRING SPORTS Class of ’23 Senior Tributes
5/2
5/27
JUN
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HOME Super Agents
5/23
6/17
6/13
8/5
8/15
9/9
8/29
9/23
9/19
10/14
JULY/AUG COMBINED ISSUE
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(NOMINATIONS 3/30-4/16)
BACK TO SCHOOL READY Schools, Extracurriculars Top Docs, Top Dentists (NOMINATIONS 4/20-5/7)
SOUTHLAKE STYLE
FOODIE ISSUE Dining Guide, Top Lawyers
SEPT
DRAGON PRIDE FALL
CARROLL FOOTBALL EXPERIENCE
OCT
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EVENT WOMEN’S LUNCHEON
NOV
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GIVING BACK Top Medical Centers, Aging Well
10/17
11/11
DEC
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BEST OF 2023 Best Of Business
11/10
12/9
SEPT
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Class of ’24 Senior Tributes * ULTIMATE DRAGON PRIDE PROMOTION WOMEN OF INFLUENCE Women in Business
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