Page 1

LOTUS


2

Everyday in the City of Chicago the numbers of youth involved in violent activities is increasing. This has a terrible effect on the people of that community; many people have begun to feel that they are hopeless. Lifting Ourselves Through Us (Lotus) is a nonprofit organization aimed to give their community a touch of hope. The organization believes that they must present a strong presence in the community to effectively reach those who need guidance and development. The project must be multi-faceted to have a proper impact; research data shows that kids who are involved in programs that offer educational enrichment combined with social, and life skill development give children the resources to develop the skills needed to become productive adults (Child Trends, 2013).


Table of Contents 1.0 Research

1.1 Brand Overview 1.2 Research Paper 1.3 SWOT 1.4 Target Audience

2.0 Development

3.0 Standards

2.1 Design Research 2.2 Mood Board 2.3 Toolbox 2.4 Logo Development

3.1 Logo Usage 3.2 Color Standards 3.3 Typography Standards 3.4 Brand Standards

4.0 Solutions

4.1 Final Solutions 4.2 Design Assets

3


1.0 Research Studies show that implementing community-based programs with vulnerable populations designed to promote positive social skills among children at- risk for negative outcomes such as substance use, violence, and delinquency had a positive impact (Child Trends, 2013).

4


BRAND OVERVIEW LOTUS is a non-profit organization based in Chicago, Illinois. LOTUS’ mission is to provide leadership for wayward youth. This program puts kids on a path toward maturation and success. LOTUS is the only organization teaching the youth to always remain conscientious of the world around them by developing an understanding of justice, courage, wisdom and temperance in every area of life. LOTUS provides a series of programs held at schools, park districts, community centers and other facilities. Community involvement is the key component of LOTUS’ vision to uplift the youth of Chicago. The theme for this campaign project is uplifting a community. The target audiences for LOTUS are parents of children 5 to18 years of age, at-risk youth 5 to18 years of age, corporate donors, and volunteers.

5


target audience Page

6


2.0 Development PARENTS JOIN US!

LOTUS’ program intendeds to put students on a path to success and maturation. Guide those who are demonstrating destructive behavior patterns in school, home relationships, and their community.

7


Design Research Page

8


Moob Board & Toolbox Pages

Competitive Landscape Media Design MFA Program MDM570 Organizational Structures 6.4.2 Design Project

Design Toolbox for LOTUS

LOTUS

LOGO

LOTUS

Name: Michael Swayne Date: 6-2-13

Lifting Ourselves Through Us IMAGE EXAMPLES

Industry Sector: Nonprofits for at-risk youth Selected Company for Thesis LOTUS (outside of the top #100)

MOTION & SOUND

Competitors (with Rankings): • Chicago Freedom School (outside of the top #100) • Dreams for Kids (outside of the top #100) • Changing Worlds (outside of the top #100) Theme for Campaign Project for Thesis: LOTUS is a community-based organization with a series of programs being held at schools, park districts, community centers and other facilities. Community involvement is the key component of LOTUS’ vision to uplift the youth in the city of Chicago. The theme for this campaign project is Uplifting Community. 3 Primary Adjectives to Describe the “Look and Feel” of the Campaign Project: • Though Provoking • Informative • Inspiring

CMYK RGB RGB= 255, 59, 152 CMYK= 0, 77, 40, 0 RGB = 158, 8, 72 CMYK= 0, 95, 54, 38 RGB = 92, 2, 46 CMYK= 0, 98, 51, 64

RGB= 92, 25, 69 CMYK= 48, 100, 45, 36

RGB= 0, 0, 0 CMYK= 0, 0, 0, 100

TEXTURES

FONTS

lifting ourselves through us

LOTUS

(Gill Sans Light)

(TeX Gyre Adventor)

uplifting community

9

(Gill Sans Regular)


10


Logo Development The original logo design for LOTUS does not transfer well on various forms of media. The design needs to be flexible and ledgible to impact on the brand. I wanted to stay with the flower theme and I have created a brand new logo that represents LOTUS and will accomplish the project goals.

Sketches

For my campaign project I created preliminary sketch designs of a new logo for LOTUS.

11


LIFTING OURSELVES THROUGH US

3.0 Standards A new identity system, style guidelines, typogroaphy and an image gallery were created to bring attention to the LOTUS brand

12


New Logo Variations L IF T IN G O UR S E LV ES T H ROUG H US

The LOTUS logo placed with the tagline

The LOTUS logo placed without the tagline

The LOTUS logo placed in single color

The LOTUS logo placed in single color

The following symbols have been developed as new logos for LOTUS. The redesign is focused on making the connection with the lotus flower to the name of the company by replacing the letter �O� with the image of a flower. The new logo for LOTUS would be useful on various media applications. Imagine the logo being placed in black and white on the heading of a document or in full color on a print advertisement.

13


Improper Logo Use LI FT IN G O URS E LV E S TH R OU G H U S The following LOTUS logo is not to be used • with the tagline on the bottom

The following LOTUS logo is not to be used • with any additional objects

14

The following LOTUS logo is not to be used • with color variations

LOTUS

The following LOTUS logo is not to be used • with just the word lotus in text


Color Palette

RGB = 104 42 58 CMYK = 31 90 60 41

RGB = 159 35 75 CMYK = 20 100 62 8

RGB = 105 131 66 CMYK = 20 100 62 8

RGB = 146 134 133 CMYK = 41 44 41 4

RGB = 0 0 0 CMYK = 0 0 0 100

15


Typography TeX Gyre Adventor

(Regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gills Sans

(Light)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Code Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Gills Sans

(Bold)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

The logotype is a clean and streamline font using the TexGyreAdventor, Gills Sans (Light), CODE (Light), and Gills Sans (Bold).

16


IMAGES The images for this design project will relfect the theme for this campaign of uplifting a community. They will feature positive images and focus on the positive aspects of helping out in the community. Lotus’ mission is to create a more positive environment within the City of Chicago and provide kids and young adults with the skills to succeed.

17


MEDIA ASSETS Electronic Media

Website The electronic media options that I chose for the Lotus campaign project reflect the theme of the brand. The different applications are viable promotional tools for the brand to expand its current targeted audience into a larger market.

18

Mobile App


MEDIA ASSETS

Social Media

Facebook

Facebook

The social media applications for the Lotus campaign project will provide a mechanism to quickly communicate to perspectives information about the organization, help keep track of consumer reactions, and recognize evolving trends (Wheeler, 2009).

Flickr

Twitter

19


MEDIA ASSETS

Print Media

Vehicle Wraps

T-Shirt Design

The print media applications are going to reach the intended target audience though there are several forms of new media “print is still one of the ways consumers learn about new products, services, and ideas ” (Wheeler, 2009).

L TUS

Print Ads Lifting Ourselves Through Us

There is no US Without YOU

TO DONATE VISIT

www.liftingourselves.org

20

EDUCATION & EMPOWERMENT

Sponsored Uniforms


Studies show that implementing community-based programs with vulnerable populations designed to promote positive social skills among children at- risk for negative outcomes such as substance use, violence, and delinquency had a positive impact (Child Trends, 2013).

4.0 Solutions 21


Lifting Ourselves Through Us 22

Swayne__10.2.1Project  
Read more
Read more
Similar to
Popular now
Just for you