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ADVERTISING OPPORTUNITIES

Rates are valid from September 1, 2013


ABOUT THE COMPANY

Sletat.ru is: the leading company in the field of the development of high-tech information solutions for the market of tourist services; a system of searching and booking travels, which provides the rapid and efficient interaction of all market participants: tour operators, travel agents, hoteliers and tourists.

The main direction is developing and providing services for the search and sales of tours online, which transform the web site of a travel agency into the e-commerce store that sells tours. Company’s Mission is the introduction of innovative technologies in everyday practice of tourist business in Russia. Clients business care is at the crux of company’s activities.

Every day, more than 80 000* users are looking for tours on www.sletat.ru, and more than 250 000 ones are using search modules of Sletat.ru on web sites of partners and clients of the company.

* According to LiveInternet for July 2013.


PRINCIPLES OF OPERATION

Professionalism Sletat.ru’s team includes IT specialists and experts of tourist industry. Knowledge of the latest information technologies and a deep understanding of the market of tourist services are the basis of the effective operation of the company.

Reliability The Support team monitors using the services of Sletat.ru round–the- clock and is ready at any time to response to any user requests.

Constant development We constantly improve our services and develop new areas of the operation to help a client to solve any business problem.

Responsibility All obligations to our clients are performed qualitatively, efficiently and in full.

Efficiency We offer optimal solutions to provide the sales growth and successful business development.

Sletat.ru stably ranks 1st in the rating of Mail.ru «Tourist industry for professionals». In 2012, Sletat.ru has been recognized by professionals as the travel search system No. 1 on such features as the «relevance», «accuracy», and «completeness of information».


AUDIENCE

Area coverage

23%

34% 17%

5%

6%

9% 6%

The central part of Russia North-West Volga river region Ural region Siberia region South Other regions


ADVERTISING FORMATS

Depending on the marketing objectives of your company, you can choose the best options of advertising format on Sletat.ru:

Banner ads on the main page from 4 000 to 160 000 rubles

Run-through banners on inner pages from 4 000 rubles

Placement in search results from 3 000 rubles

News publishing from 4 000 rubles

Context ads

from 292 rubles

Advertising agencies have discounts from 5 %

« Sletat.ru drew our attention by their light design, good navigation and convenient search filters - so-called «usability». We have decided to start a cooperation and not lost - results fully lived up to expectations! Approximately 1 500 000 banner hits and more than 7 000 transitions per month, CTR > 0,5%! And it’s all at moderate prices. Besides, our banners look great on sletat.ru!

Elena Astanina, the head of Department of marketing communications of «Russian Express» company.


BANNERS ON THE MAIN PAGE A2 Module size 960x60

A1 Module size 960x60

A3 Module size 300x300

A4 Module size 300x300

Type of Module

Rotation

1 week

2 week

3 week

1 month

1

43 335

85 860

127 575

162 000

Module

1/2

22 751

45 077

66 977

85 050

A1

1/3

15 312

30 337

45 077

57 240

1/4

11 592

22 968

34 126

43 335

1/5

9 360

18 546

27 556

34 992

1

64 200

127 200

189 000

240 000

Module

1/2

33 705

66 780

99 225

126 000

A2

1/3

22 684

44 944

66 780

84 800

1/4

17 174

34 026

50 558

64 200

1/5

13 867

27 475

40 824

51 840

1

24 075

47 700

70 875

90 000

Module

1/2

12 639

25 043

37 209

47 250

A3

1/3

8 507

16 854

25 043

31 800

1/4

6 440

12 760

18 959

24 075

1/5

5 200

10 303

15 309

19 440

1

19 260

38 160

56 700

72 000

Module

1/2

10 112

20 034

29 768

37 800

A4

1/3

6 805

13 483

20 034

25 440

1/4

5 152

10 208

15 167

19 260

1/5

4 160

8 243

12 247

15 552 Rates are quoted in rubles


TARGETING BANNERS The users of Sletat.ru browse more than 650 000* search queries results daily. Мodule 2А1 Displaying a banner below the travel search form, after pressing the «Find» button. Displaying under the scheme “ the city of departure + country of arrival”

  Module I group Module II group Module III group Module IV group

City

1 month

Moscow

50 000 40 000 20 000 30 000 20 000 10 000 20 000 10 000 7 000 10 000 7 000 4 000

St. Peterburg Others Moscow St. Peterburg Others Moscow St. Peterburg Others Moscow St. Peterburg Others

Discounts for long-term placement are available

Package two capital cities

65 000

40 000

25 000

14 000 Rates are quoted in rubles

« Many thanks to the specialists of «Sletat.ru» for the cooperation and caring for clients

and partners needs. Reasonable pricing and a variety of advertising space for banners allow any company, including us, to test and appreciate the real efficiency of advertising on your portal. You have a great project, which is dynamic and positive. Good luck and success!

Olesya Klimentyeva, a leading specialist of the Internet marketing Department of TUI

* According to LiveInternet for July 2013.


TARGETING BANNERS IN SEARCH RESULTS

2А1 Module size 960Х60

Modules A5 Displaying a banner on 8 or 12-th line of tour search results. Displaying under the scheme “ the city of departure + country of arrival”

А5 Module size 960Х60

А5 Module size 960Х60

  Module I group

Module II group

Module III group Module IV group

City

1 month

Moscow

20 000 15 000 10 000 15 000 10 000 7 000 10 000 7 000 4 000 7 000 5 000 3 000

St. Peterburg Others Moscow St. Peterburg Others Moscow St. Peterburg Others Moscow St. Peterburg Others

Discounts for long-term placement are available

Package two capital cities

30 000

20 000

13 500

10 000

Rates are quoted in rubles


COUNTRIES OF ARRIVAL From March to August I category

II category

III category

Bulgaria Greece Spain Italy Cyprus Tunisia Turkey

Dominican Israel Cuba Maldives Mexico UAE Croatia Montenegro Czech Egypt Thailand                  

Vietnam India Indonesia China Mauritius Malaysia Malta Morocco Portugal Russia Seychelles Ukraine France Sri Lanka            

                     

IV category  Abkhazia Australia Austria Azerbaijan Albania Andorra Antigua Argentina Armenia Bahamas Barbados Belarus Belgium Brazil UK Hungary Venezuela Guatemala Germany Hong Kong

Georgia Denmark Zambia Zimbabwe Jordan Ireland Iceland Cape-Verde Cambodia Canada Kenya Colombia Costa-Rica Kyrgyzstan Laos Latvia Lithuania Lebanon Luxemburg Madagascar

Marianas Monaco Myanmar Nepal Netherland New Zealand Norway Oman Panama Paraguay Peru Poland Romania St. Lucia Serbia Singapore Slovakia Slovenia USA Tanzania

Uganda Uzbekistan Fiji Philippines Finland French Polynesia Chile Switzerland Sweden Ecuador Estonia Ethiopia South Africa South Korea Jamaica Japan

From September to February

             

I category

II category

III category

Egypt Thailand

Austria Israel India Spain Italy UAE China Turkey France Czech

Bulgaria Vietnam Germany Greece Mauritius Malaysia Maldives Indonesia Dominican Cyprus Cuba Ukraine Tunisia Sri Lanka Russia Finland Croatia Montenegro Switzerland Mexico            

                                 

                           

IV category Abkhazia Australia Azerbaijan Albania Andorra Antigua Argentina Armenia Bahamas Barbados Belarus Belgium Brazil UK Hungary Venezuela Guatemala Hong Kong Georgia Denmark Zambia Zimbabwe Jordan Ireland Iceland Cape-Verde

Canada Kenya Colombia Costa-Rica Kyrgyzstan Laos Latvia Lithuania Lebanon Luxemburg Madagascar Malta Marianas Morocco Monaco Myanmar Nepal Netherland New Zealand Norway Oman Panama Paraguay Peru Poland Portugal

Seychelles St. Lucia Serbia Singapore Slovakia Slovenia USA Tanzania Uganda Uzbekistan Fiji Philippines French Polynesia Chile Sweden Ecuador Estonia Ethiopia South Africa South Korea Jamaica Japan


NEWS PUBLISHING

Placement of 1 news

News (up to 3 000 characters), with placing the headline on the home page, with logo and hyperlink to company’s website

4 000 rub  

The publication of the news with a link to the advertiser’s site The term of placement is unlimited Possibility of taking out the headlines on the master page and adding illustrations (or logo on customer request) This format will increase the inflow of visitors to your site and increase its rating in search engine lists for keyword phrases

sample

sample


CONTEXT ADS The publication of special offers for sale of airline tickets, last-minute tour packages, refused tours, promotional tours, exclusive tour packages, early booking tours, cruises, etc. in the section «Tours for Bargain Sale». Advertisement with a volume up to 150 characters. The term of placement up to 45 days from the date of the publication.

 

Placing ads on Sletat.ru portal

Number of ads

Amount

10 ads

3 900 rub

20 ads

7 410 rub

50 ads

16 574 rub

100 ads

29 250 rub

Packages «Double volume» provides the back-up of all published ads on Tiptu.ru portal in the section «Tours».

 

Number of ads

Amount

Double volume

10 ads

4 090 rub

The back-up of all published ads on Tiptu.ru portal in the section «Tours»

20 ads

7 770 rub

50 ads

17 380 rub

100 ads

30 675 rub


TESTIMONIALS

« «Solvex-travel» thanks «Sletat.ru» for fruitful cooperation and efficiency in solving arising issues! We were pleased with the efficiency of banner ads along with its reasonable price. I can emphasize that we and our affiliated agencies are glad to work with your company.

Natalia Rotmistrova, marketing Director of Solvex-travel

« We are actively being promoted on sletat.ru portal using banner ads and placing

advertisements in the section «Tours for Bargain Sale». Here we get the real efficiency: a high CTR and an appreciable growth of the audience. Employees of «Sletat.ru» are aimed at obtaining high results and track any changes in the market. Specialists of the Ads Sale Department are always ready to provide the technical support and adapt a marketing campaign to advertisers needs. That is why today ,«Sletat.ru» is the most dynamic and efficient company I recommend to all.

Ekaterina Grigorieva, the head of marketing and PR in «Intaer» Group

« First of all, «Sletat.ru» is our reliable partner, which successfully achieves its objectives. As a leading

tour operator that focuses on travels to Greece, we are sure that every tourist dreaming of a holiday in Greece, or tour expert seeking to provide adequate services to clients will find on your portal relevant and actual information on prices and tours offered in this direction. Such efficiency and accuracy of data help to accelerate the process of purchase and sale of tours, which is beneficial to all participants of the deal. «Mouzenidis travel» appreciates the successful cooperation and wishes to «Sletat.ru» portal and its visitors success and prosperity!

Alexander Tsandekidi, General Director of MOUZENIDIS TRAVEL

« We were looking for a high quality and reliable platform to work with clients that is able to provide timely all actual information about required travels. Sletat.ru portal has completely justified our expectations. We also use wide advertising opportunities of «Sletat.ru» to inform tourists and agents promptly about special offers and new products. The results are appreciable: the growth of online sales, the increased number of unique visitors to our site. In general, it provides a positive effect on our brand awareness.

Marina Samorodskaya, Tourism Director of «Versa» tour operator.

« While choosing an advertising platform, we were seeking after a high quality facility to

notice the attention of wider target audience concerned with beneficial offers for sale of Charter flights and tours. Finally, we have chosen the «Sletat.ru» portal. First, it has a special section «Tours for Bargain Sale» that provides easier announcement of last minute package offers. Secondly, the ad is really effective here: our cooperation furthered a 25% increase in the number of people who are aware of our products. We thank «Sletat.ru» for cooperation, and we are going to continue it in the future.

Alexey Usachev, General Director of «Charter Center» company.


OUR PARTNERS


Advertise now! With respect, Dmitry Tyurin. Ads Sale Director

mob.: +7 (921) 555-91-55 email: dt@sletat.ru tel.: +7 (499) 700-33-90 tel.: +7 (812) 309-26-66 tel.: 8 800 700-33-09 (free of charge for the regions)

www.sletat.ru


Advertising opportunities  

Do you want to promote your hotel on Russian Travel Market - have a look and don't hesitate to contact us!

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