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Serving The Delaware Valley For Over 28 Years

Listing Presentation

When Experience Counts

We Have Mutual Objectives…. RE/MAX Preferred, Realtors Newtown Square & West Chester 610-325-4100 610-719-1700

To Sell Your Home…. At the Highest Price Possible…. In the Shortest Period of Time…. With the Most Favorable Terms….

Homes are lifetime investments coupled with strong personal ties. The selling of a home ranks among our clients’ most important experiences and we approach our task with sensitivity, concern, and professional competence. Over and over, we find that our policy of conducting a diligently prepared market analysis of the property and discussing it in detail with the owner reduces the time spent on trial and error and leads to a faster sale, at a better price and with less inconvenience to you, our seller. This listing presentation booklet is a measure of the quality of service which you can expect from us until your home is sold. Thank you for this opportunity.

Mike Santoleri


A Personal Note To Our Clients

Meet The Mike Santoleri Team

Our Customized Marketing Program

About Us

Personalized Website For Your Home

Why The Mike Santoleri Team?

Custom Color Brochure/Printed Material

About Our Company ~ RE/MAX Preferred

Professionally Photographed HD Tour/ Photos

Companies we’ve worked with

Multiple Listing Service (MLS)

Direct Mail Contact w/ Other Companies/ Agents

Broker Tours

Twilight Social Opens

Staging Consultation

RE/MAX Collection of Homes

Accomplishments •

Community Involvement

People are talking

Significant sales

Professional Services We Provide to You •

Property Enhancement

Clear & Open Communication & Transaction • • . Management • Negotiating and Structuring the Sale Client . .• •

Promote Property on Historical Websites Create a Custom Vignette Provide Regular Feedback

. Appreciation Program


Introduction to RE/MAX

Media & Press Coverage

Why Choose RE/MAX?

Social Media Target Marketing

RE/MAX v. Industry


RE/MAX Global Network

MLS Tricks of the Trade

Finally ~ “The Plan”

The cover photo is of our new townhomes in Berwyn – 28Bridge

This listing presentation booklet is a measure of the quality of service which you can expect from us until your home is sold.



Meet The Mike Santoleri Team Our focus is to stay on top of market trends, continually strive to offer cutting edge advertising & marketing in our local market through print media, internet, and social media, ~ all while keeping our clients’ best interests paramount. Mike Santoleri, Broker/Managing Partner

CELL 610-304-0565

OFFICE 610-325-4100 EMAIL

Kathleen Wilkin, Real Estate Professional

CELL 610-220-9310 OFFICE 610-325-4100 EMAIL

Kathleen’s career in Real Estate began in 1993. After having relocated seven times in her adult life (!), she figured she was qualified to advise and represent sellers and buyers about the process. Since then, she has worked with hundreds of clients in successfully negotiating the purchase of the home of their dreams, or in obtaining the best possible price and terms for her sellers. With professionalism, attention to detail, superior communication and responsiveness, and a thorough knowledge of the Main Line and western suburbs of Philadelphia, Kathleen values the many relationships and repeat business that real estate has brought. Working almost completely by referral from past clients, Kathleen’s most important observation in dealing with those she represents is to respect the reason behind the purchase or sale. Kathleen is a member of Suburban West Realtors Association, the Pennsylvania Association of Realtors and the National Association of Realtors. She has achieved the distinction of being awarded the status of a Philadelphia Five Star Real Estate Agent every year since the inception of that award – something of which she is most proud because the award is made based on client recommendations. She is a graduate of the University of Buffalo, and a former Vice President of Southeast Bank in Florida. When not dedicating her day to buyers and sellers, Kathleen enjoys travelling to Massachusetts to visit her daughter, son-in-law and three grandchildren, having brunch with her son and daughter-in-law in West Chester, spending “quality time” with her aging Golden Retriever whose favorite place these days is the vet’s, or relaxing at the Jersey Shore. Having been a “founding member” of the Mike Santoleri team 16 years ago, Kathleen greatly values this long standing partnership.

Chris Richetti, Real Estate Professional

CELL 484-947-7932

OFFICE 610-719-1700 EMAIL

Chris was featured on HGTV's House Hunters (Season 97, Episode 6), is a member of Suburban West Real Estate Association, Pennsylvania Association of Realtors , and the National Association of Realtors. In 2014 he was awarded by Suburban West Realtors Association for successful completion of the Leadership Development Program and holds the designation Accredited Buyers Representative(ABR), and Short Sale and Foreclosures Resource (SFR). Chris Richetti believes that great realtor is made up of three things education, communication, and reputation. "By strategizing early in the process and helping our clients set realistic goals we are able to work together effectively to accomplish their real estate needs" The Mike Santoleri team is in constant communications with their buyer and sellers so they know what to expect every step of the way. " We are here to help you make better decisions, and clients that make better decisions will remain clients for life" Over the years Chris and the Mike Santo team have helped over 1000 families and Investors to reach their goals. Chris Richetti Grew up in Delaware and Chester county and now resides in Glen Mills, with his Wife Brittany, Son Bradley and whatever foster dog his wife brings home that day...... During his free time Chris enjoys spending time with his family, fostering dogs, and golfing


Mike Santoleri understands that real estate is about relationships – the ties forged between people and place. He has spent the last 29 years of his life to sharing his Real Estate knowledge of the Delaware Valley he loves so dearly with people keen to remain, or plant new roots, in the area. Having begun his real estate career in 1987, Mike has worked in all facets of the real estate industry – from residential sales, leasing, commercial, and property & office management. Mike serves as the Broker/Owner of RE/MAX Preferred’s two franchise locations, with over 60 real estate agents and 12 staff members. He is a member in good standing with the National, Pennsylvania, and Suburban West Realtor Associations. Mike is a graduate of the Real Estate Institute (GRI) and an Acreditted Buyer Representitive (ABR). Mike’s real estate successes have included being named a Main Line Realtor of the Year Award, RE/MAX International PA & DE, Broker of the Year award, a Philadelphia Inquirer 5-Star Realtor, and is a member of the RE/MAX Hall of Fame. A Chester County native, Mike lives in Berwyn with his four children, Mike Jr., Dan, Megan, and Cara. Over the years Mike has spent his non real estate hours, coaching youth sports, out on the links, pleasure boating, and walking trails. Mike is a 1983 graduate of Lycoming college where he awarded the Senior Business Management Award at graduation, and in 2003 was inducted in Lycoming College Athletic Hall of Fame.

Why the Mike Santoleri Team? 99% of our Sellers and Buyers come to us via referrals from previous Clients (average RE/MAX agent-70% ~ average non-RE/MAX agent 30%)


Team concept – “four for the price of one”


We make a personal financial investment in every listing.


We competently control the custom/personalized marketing programs for each of our listings/sellers. (See Marketing Plan included in this package)


We determine where the property gets advertised and how much we spend


The past three years we have averaged $20,000,000. per year in residential transactions.


In the past 3 years we have combined to help over 100 Families.


A portion of our commission goes into our RE/MAX Preferred Charity Fund (established in December 2007 to raise money for local families/individuals in need)


All calls to our office regarding your property come directly to us (the listing agent), rather than to an agent on floor duty who is not familiar with your home and all of its amenities.


The team works out of the both Newtown Square & West Chester offices, and are full time + Realtors with a combined 70+ years in the business.


We are extremely knowledgeable about the Chester & Delaware County areas, the benefits of the schools, transportation, shopping, entertainment, dining, the neighborhoods & the surrounding communities.


Lastly, we are committed to providing you the best service, of any real estate team (or individual), in selling your home.



RE/MAX Preferred Real Estate A locally owned and managed boutique real estate brokerage

RE/MAX Preferred Real Estate is committed to being the leading Quality real estate brand in the Delaware Valley. At RE/MAX Preferred “Quality” is measured by the professionalism of our people and our service, not the price of a property. Our team consists of 62 top-notch and seasoned Realtors, as well as a powerful database that keeps daily track of every single real estate transaction in the five county area. While our size locally will guarantee personal service and attention, our global reach is unmatched in the area. In fact, combine the global reach for all the local brokerages and they do not equal half the number of worldwide offices and agents in the RE/MAX Global Network. By staying on top of market trends and continually striving to offer cutting edge marketing and advertising services, we always deliver extraordinary experiences to clients and exceed their expectations. Our decades-deep knowledge of the Delaware Valley combined with the global network of RE/MAX Global Network has made us among the top local experts. As a market leaders, we believe that the success of our organization is based on the value that we provide for our clients, community and agents. It is this value-driven philosophy that has helped to guide the successful growth of our organization and our team. RE/MAX Preferred Real Estate is a proud participant in IDX. Our listings are exposed to more prospective buyers than any other company in the region. Additionally, visitors to our website are privy to ALL active inventory on the market, whether it’s a REMAX Preferred listing or not. The RE/MAX total U.S. franchise website visits are also unmatched. Combine the U.S. website visits for all the local franchise or affiliate brokerages and RE/MAX has ten times the visits, or over 50 million visits in 2015. This marketing advantage is critical when selling a property, as according to the National Association of Realtors 95% of all Buyers in the U.S. start their search on the internet. even allows potential buyers to look for properties in 30 languages, translate currencies, and find the latest international real estate news. With nearly 90,000 agents in 89 countries, RE/MAX Preferred Real Estate and the RE/MAX Global Network connect your property to potential customers virtually anywhere.


RE/MAX Preferred is a locally owned and managed boutique real estate brokerage. Our organization is comprised of only experienced, successful and dedicated full-time real estate professionals. Our collection of properties is vast and includes some of the most unique and sought-after real estate in the area. As a member of the RE/MAX Global Network our organization provides access to a worldwide audience with more than 6,300 real estate offices in 89 countries and transactions resulting in over $343 Billion in sales annually, or more than double the annual sales of all other local brokerages and their global affiliates combined.

Companies Whose Employees We Have Represented


So What Have You Done For Me Lately?


Our Accomplishments

Some Of The Charities & Organizations We Support


Temple Baseball Julianna Hike Fund

Annual Golf Outing

Alumni Golf Tournament


Kristine Hook Toscano, Director of Accounting Policy, Lincoln Financial Group Mark Toscano, Esq., Comegno Law Group Sold a single home in Broomall and purchased a single home in Berwyn

“Mike & Team: Thank you so much for your help buying my new house. I absolutely love the house and I am very excited to start this new chapter. I couldn’t have done it without your guidance. I appreciate the extra mile you took in the home inspection negotiations to make sure I got what I wanted. Thanks again” Lauren Nudy, Sr. Manager, Global Marketing and Sales Procurement, Teva Pharmaceuticals Purchased a townhome in West Chester

“Kathleen was an amazing realtor and helped my husband and I find the perfect house for our move from the city to the suburbs! She was extremely patient and quickly responded to all of our questions and alleviated the stress of the home buying process. I would highly recommend Kathleen, Mike, and their team, to anyone looking to buy a house in the suburbs of Philadelphia!” Elizabeth Zwaan Milne, Esq. Connor, Weber & Oberlies Purchased a single home in Berwyn

“I would highly recommend using Chris Richetti, of the Mike Santoleri Team, if you are on the market to buy a home. He is a detail oriented professional who speaks your language and doesn't try and hide behind any real estate jargon. He had the patience to assist me in seeing close to 20 properties til we found the one. I could not imagine having anyone else as my Realtor and the next time I am on the market he will be my first phone call. His open and honest approach to real estate puts him head and shoulders above anyone else. Period.” Michael McCaughan, Director of Operations at The Traffic Safety Store Purchased a home in West Chester


“My husband and I recently worked with The Mike Santoleri Team to both sell our existing home and purchase a new home. We knew Mike & Kathleen as they were the builder's agents for our existing home we were looking to put on the market. We specifically wanted to work with them because of their knowledge of the areas we were targeting as well as their professionalism when we were on the 'other side of the table' from them. Kathleen and Mike worked with us for up to a year before we were ready to list our home, helping educate us about the markets we were looking at based on our requirements. We quickly learned to trust thier judgment of potential properties based on thier knowledge and expertise. When it was time to list our home, Kathleen and Mike helped us price it right, so that we were under contract within 3 weeks of listing. They artfully guided us through both the buy and sell process. By the time we closed on both transactions, it was as if we were working with family. Working with Mike & Kathleen was truly a delightful process”


You will find that we do more find you a new home and/or to get your property sold in a professional and timely manner. But, don’t take our word for it, hear from some of our past clients testimonials. Contact Information is available upon request


Has referred us 10+ buyers and sellers over the years “Mike & Kathleen, and the entire Mike Santoleri Team, We wish to thank you for the outstanding service you provided us throughout the 10 month period that we were searching for our first home. You educated us well on the local market, and truly worked for us as a buyers’ agent. Your knowledge of the local market and of individual properties was invaluable, as you were quickly able to narrow down the search to properties that would suit and not waste time on unsuitable properties. You were generous with your time and advice, and never put any pressure on me to buy. In fact there were several times that you gave us good advice that protected us. We had found a beautiful home for our family, you helped us negotiate an excellent contract that was on favorable terms, despite it being a sellers market. There were special conditions included in the contract that protected our interests, that would not have been there had we dealt directly with the sellers agent. Once we had a contract in place, you exceeded all expectations in looking after our interests, right up to the time of settlement. Your honesty, integrity and outstanding service are the reasons that we would not hesitate to recommend you to anyone wanting to buy or sell a property in the area.” Joe Sheridan, Spectacor, General Manager, Liocouras Center Amie Sheridan, Professor, St. Joseph’s University Purchased a home in Havertown “The Mike Santoleri Team is the real deal. We worked with Chris, he is both personable, easy to get along with and a killer Realtor. What makes Chris so wonderful to work with his is ability to think quickly and act. Chris was always one step ahead of the game as we bought our house. Lots of people told me that the house buying process was going to be a nightmare, but honestly, it was so well explained and organized by Chris that my only memories of the time are everything going smoothly and moving into our first home together. Without Chris, we wouldn't be loving our house everyday. If you have the opportunity to work with him, do it. You will love working with Christopher Richetti” Erica Metzger, digital marketing manager Purchased a home in Chester Springs “Always available. Returns calls. Offers honest opinions based on the market. Offers compatible properties for review and comparison. Willing to meet to discuss issues and concerns. Property sold relatively quickly once it was listed with The Mike Santoleri Team. Sold for what we expected at the time of the sale.” John Kelley, Retired Sold Single Home in Devon


In particular, they demonstrate: • Market Knowledge • Patience • Negotiation Skills • Trust Mike, and his entire team, are clearly committed to the highest standards of real estate professionalism I look forward to sending more clients their way in the future.” Andrew Bilotta, Senior Vice President, Investments Raymond James


“I have referred Mike and his team, numerous times over the last 20 years, to represent clients and friends in the search and acquisition of homes in Chester, Delaware, and Montgomery Counties; With a background of 30+ years working with repeat clients myself, I recognized and appreciated the true professionalism that Mike and his team have.



Listed at $1,000,000 + Represented Builder

Springton Estates Listed at $800,000+ Represented Seller

Devon/Wayne Listed at $2,400,000 Represented Seller


Berwyn 2 New Construction Homes


Listed at $1,000,000+ Represented Buyer

West Chester Listed at $700,000. Represented Seller

Phoenixville Listed at $800,000+ Represented Seller


Newtown Square

Before, During, and After The Transaction


Services We Provide To You

Putting your home on the market — Let us help maximize the value of your home with: 1

A written Home Enhancement Checklist.

2 Recommendations for minor

repairs and improvements to help sell your property for the highest price possible

3 Access to a list of the most

reliable and dependable home improvement workers in the marketplace – Available upon request


Property Enhancement

Clear and Open Communication & Transaction Management You’ll receive a copy of the MLS printout to review for accuracy


We will call or email you weekly to report showing activity and give buyer feedback. You will also receive weekly reports on the internet traffic to all websites regarding your house. In addition weekly updates from our appointment center with activity and feedback


We’ll meet periodically to review market conditions & adjust our marketing strategy as needed to get your home sold


By using our RE/MAX Preferred appointment center, agents can set appointments online 24hours a day & we can request instant feedback


Manage all the details of your real estate transaction on a daily basis


Stay on top of all other matters to be sure your real estate transaction closes in a timely fashion and with as little stress as possible


Keep in contact with you, and update you, throughout the entire process



Our promise to you: 1

Carefully review and present all offers for your consideration

2 Qualify prospective

buyers and research their lending options to increase the likelihood that they can secure financing


Negotiate the strongest terms to create a solid transaction that will close on time without any surprises


Negotiating and Structuring the Sale

Service before, during, & after the sale


Even after your closing, we’ll be there to assist you with all your real estate needs


You’ll be receiving valuable information in the mail on a monthly basis


Consider us your source of referrals for all types of businesses, whether related to a real estate transaction or not. We’ve partnered with competent professionals who would be happy to serve you.


The Client Appreciation Program

Oh, by the way®... we are never too busy for any of your referrals!

RE/MAX International


Introduction to

Why Choose RE/MAX?

When you look for the highest quality real estate service, look to a RE/MAX Agent. Nobody in the world sells more real estate than RE/MAX.* � More than 40 Years "Above the Crowd®" RE/MAX – now an established industry leader celebrated its 40th anniversary in 2013 and looks ahead to even greater real estate achievements in the years to come. Whether you're in the homebuying process or looking to sell, choose a REMAX Agent. When you choose a RE/MAX Agent, you'll have a real estate agent for life. � The Sign That Brings You Home® The red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to properties in areas in which you'll want to live and work. If you want to sell your property, the RE/MAX yard sign attracts those in the home buying process. Nobody sells more real estate than RE/MAX.* � Advertising Extensive advertising by individual RE/MAX agents, combined with national television advertising and broad Internet exposure, inspires buyers and sellers to seek out RE/MAX Agents. When you list your home with a RE/MAX agent, it will receive wide exposure. � The RE/MAX Balloon Logo The red, white and blue RE/MAX Balloon, with its “Above the Crowd®" slogan, is recogized all over the world. RE/MAX boasts a global fleet of more than 100 Hot Air Balloons, that make thousands of appearances each year. *As measured by residential transaction sides.


The real estate network that has the most competitive advantage to offer homebuyers and sellers will be an industry leader. RE/MAX is that leader. Thanks to its global network and stellar reputation, it's no wonder people turn to RE/MAX when they embark on the home buying or selling process.

The RE/MAX Global Network


Founded in Denver, Colorado, in 1973, RE/MAX was created by top real estate professionals for top real estate professionals. Fast Forward Thirty-five years later …



Personalized Website For Your Home

Custom Color Brochure/Printed Material • We will create and customize a full color brochure, including multiple pictures and descriptions, a floor-plan, neighborhood, community, Public and Private school information, and the historical background of the property (if applicable). • We will also create to use in our marketing campaign, full-color postcards. They are delivered to surrounding neighborhoods, our personalized mailing list, RE/MAX Preferred mailing lists, and the local real estate brokers specializing in similar priced homes.

Professionally Photographed High Definition Virtual Tour & Photos • We contract and oversee a professional photographer who will take a Virtual Tour Presentation – which includes a minimum 7-9 different virtual tours in and around your home, and pictures/videos shot by a drone (if approved by you and allowed by local authorities), which will be present on all the 75+ Websites on which the home will be viewed. In addition 30-50 photos will be taken by the photographer to be used in our marketing materials. • Our virtual tours are syndicated on YouTube and other home websites. How your home looks online and in printed material is extremely important. You don’t want a Realtor, or one of their staff members, taking listing photos - you want a professional.

Multiple Listing Service (MLS) • We will place the property in the MLS immediately, not wait the customary 3-5 days that some offices practice in order to keep the sale “in house”. Our MLS posting will include all room sizes, full text description, maximum number of pictures, virtual tour, sellers disclosure, and floor-plans

Direct Mail Contact with Other Companies/Agents • As stated above we will email to our list of the top 100 local Realtors a full-color postcard, followed by an email link to the website we’ve created. We strive to continually place the property in front of other agents during the listing period.

Broker Tour • We will host a broker tour, including serving food and beverages, on the first Tuesday the home is listed.

Twilight Social Opens* • We will have a special twilight wine & cheese party (invitation only) for local full-time professional realtors, who specialize similar priced homes in the surrounding area. We may also have twilight ice cream opens for the public, along with our standard Sunday public open houses.

Staging Consultation • We would like to offer Kathleen’s staging expertise. She is well educated in staging and has helped a number of our sellers staging their homes for sale and with builders in staging and purchasing furniture for model homes.

RE/MAX Collection of Homes* • We will place the listing in the prestigious “RE/MAX Collection”. This includes less than 10% of all RE/MAX listings. These listings include are Fine Homes, Luxury and Unique properties which are advertised worldwide in the RE/MAX Collection magazine and website. We do more to get your property sold for the highest price and in a professional and timely manner. We are a company driven to provide excellent service to our clients and customers and we welcome the opportunity to add you to our long list of successful relationships.


• We will create a website exclusively for your home. The site will include professional pictures, virtual tours, school info, directions, community information, etc. The link will be advertised on all of our marketing material & accessible from most of the websites where we appear. See our site as an example.

Promote Property on Historical Websites* • In addition to the numerous top real estate websites the property will be placed on, we will advertise and place on the top historical home search sites such as,, (National Trust for Historic Preservation), etc.

• We will create a quick full color vignette for your home which we use to send to clients, friends, etc to promote the listing via email, Facebook, Twitter, etc. We also provide you with a link to send to your sphere of friends and acquaintances.

Provide Regular Feedback • We will be in contact with you on a weekly basis, if not more often, to review feedback from showings, discuss any current competition, market changes in the WS school district, and an update on our marketing endeavors.

Signage • We have our sign company place a large metal post “RE/MAX Preferred” or “RE/MAX Collection”* sign on your property, along with a sign rider directing prospects to the home’s website. We will also provide directional signs at the driveway entrance for further exposure.

Media & Press Coverage* • We will contact and provide the local and regional newspapers and news website outlets with photos, information, and stories about the property in order to get reader interest articles published. As we all know, this is not your usual home being placed on the market, and publishers love this kind of story.

Social Media Target Marketing (local and regional areas) • Facebook Ad Campaign to Specific Facebook groups • LinkedIn Advertising • Use “keywords” in our description of property ~ to create SEO on search sites

UNPARALLELED ONLINE PRESENCE • We will feature your home on our company website, and our international site which received over 52 million visits in 2015. • We will feature your home on our Global website* : Here potential buyers can look for properties in 30 languages, translate currencies and find the latest international real estate news. With nearly 90,000 agents in 89 countries, RE/MAX Preferred Real Estate and the RE/MAX Global Network connect your property to potential customers virtually anywhere • We participate in IDX, which means that your property will have even more internet exposure than any other brokerage in the region. According to the National Association of REALTORS®, 95% of homebuyers start their search on the internet. • We will advertise and showcase your home on, (“The World’s Most Visited Real Estate Web Site”) Wall Street Journal, DuPont Registry, Unique Homes, the Robb Report, and many other highly trafficked websites throughout the region and the world.

MLS Multiple Listing Service (including some Tricks of the Trade ~ to keep property fresh) • Complete information provided in MLS (room sizes, virtual tours, sellers disclosure, floor plan, accurate information, 25 allowable photos, complete description) all with your approval and suggestions • Relisting as new property with changes, on occasion as deemed necessary • Make seasonal changes with pictures • Make text changes as needed According to the National Association of Realtors, 95% of all Buyers now start their search online. For this reason we focus much of our marketing efforts online to making sure Buyers can find your property on 50+ local real estate company websites and 100’s of more websites nationally and internationally. * If applicable to your home



Create a Custom Vignette

Custom Color Brochures/Printed Material CUSTOMIZED MARKETING PLAN

Professional Photography


High quality photos make a huge difference in a listing’s first impression. Professional photos will help you present the top features of your home, making it more appealing for the ones that need a new place to live. The data also showed that listings with nicer photos get more online attention. Fewer than 10% of listings incorporate higher-end photography. We provide the professional photography for all listings.

Virtual Staging

Twilight Photography

Aerial Photography & Video

Website Syndication


Visibility is the key to marketing. Our Marketing System advertises your listings on hundreds of the busiest real estate web marketplaces. Your listings get huge exposure, you get the competitive advantage, you move listings faster.


Our association with, and in partnership with news corp, provides your listing to multiple news publication websites, including the ones displayed above. According to the National Association of Realtors, 95% of all Buyers start their search for property on the Internet. In fact, buyers cite the Internet as one of the most important tools they use in their property search. RE/MAX Preferred offers the most comprehensive online marketing presence for our listings of any real estate company in the region.

We Create A Customized Website Just For Your Home Through “Single Property Sites”


Features Include



More powerful call-to-action

Animated headlines

More integrated personal branding and contact information

Stand out with larger gallery photos

Better placement of Company Brand

Stronger open house alerts

Display virtual tour Upload full motion video

Special message box Automatically promotes your 3 most similar listings

Engage consumers with custom property description

Drive more sales with a more robust lead form

Why are Showcase Listings better than standard listings?

• Consumers spend 70% more time viewing them on

• Over 80% of consumers say that Showcase Listings

• Two-thirds of respondents remember the broker/real

• Nearly half of consumers believe

the search results page1

estate agent information after viewing2

• Nearly half of consumers perceive Showcase Listings as“nicer”homes2

are more attention grabbing2

the agent knows“how to sell”2 1

Source: Eyetools Study for Move, Inc., 3/14/08


Source: Customer proof points; 4 Mar 08 OTX Classic Arrowhead Effectiveness Study



“The Plan” “THE PLAN”

Our step by step process once we receive your phone call

Introduction Stage (Approximately 30-60 minutes) q q

Listing Documentation Stage (Approximately 45-60 minutes) q q q q

Establish a listing date to place your home on the market Review and sign the Listing Contract, Sellers Disclosure Form, Payoff authorization forms, and any other necessary documentation required. Review “Preparing Your Home for Sale” brochure Discuss showing arrangements

Pre-Listing Preparation Stage q q q q q q q

Schedule Professional Photographer Stage the Home (if required) Order sign to be installed & sign rider for website Measure for floor plans Begin process of creating website, brochures, marketing material (all for your review and approval) Complete all documentation and prepare listing for Multiple listing Service (MLS). Install lockbox on home

Listing Stage (The day your property goes on the market) q q q q q

Our “Customized Marketing Plan” goes live Showings begin Feedback/Showing reports sent to Seller (Daily or Weekly) Scheduled weekly phone meetings scheduled with you and us Website “hit” reports sent to you as we receive them

Offer Stage q q q q

Any/all offers that we receive will be discussed with you as soon as you are available With each offer we will discuss the positives and negatives, review again your proceeds, and prepare a strategy/counter offer, which we will negotiate with the buyer/agent on your behalf\ We will oversee and negotiate during all inspection and mortgage contingency phases after an agreement has been signed. We will continue to communicate weekly with you right up until closing date.

Closing Stage q q q

Work with Title Company, Mortgage Company, and You to make sure all necessary documentation is prepared for settlement. Will review with you a checklist of items needed to proceed to closing Will attend settlement with you, or as your representative, should you decide to sign paperwork ahead of time



Meet with you at your property, explain the Consumer Notice (as required by law) tour your home, make notes, have a question & answer session, provide and discuss our Listing Presentation packet Return to our office to research the market for comparable homes, schedule a team meeting regarding the pricing and marketing of your home, and prepare a Competitive Market Analysis (CMA) exclusively for your home. Schedule a second meeting with you to review CMA, discuss our pricing and marketing suggestions and strategy, Sellers proceeds sheet (see next page), recommended improvements, and answer any/all questions you may have regarding our proposal.

Listing Presentation ~ Mike Santoleri Team  
Listing Presentation ~ Mike Santoleri Team