Mike Ronson firstname.lastname@example.org @mRonson
VERIZON FIOS INNOVATION INDEX: #VZGAMER SURVEY & CONTEST 10/10/2013
Q4 of 2013 witnessed and explosion in interest in gaming and gaming technology. The release of Xbox One and Playstation 4 within weeks of one another, coupled with advanced user interface gaming technologies such as Oculus Rift gaining popularity, Verizon FiOS was well suited to position itself as the premier supplier of technology support to enable the enjoyment of these technologies. To give the media and consumers data to understand these trends, MWW commissioned a nationwide survey to the general population and then solely to the attendees of Engadget Expand. The survey polled more than 900 men and women. To promote the survey and tap into the hype of the Console Wars, we developed a two-fold social strategy centered on a contest partnership with Engadget and visual content paired with sensational text. The contest consisted of questions created by MWW to be delivered to Engadget Expand attendees via @EngadgetExpand
4.3 million impressions
495 mentions on twitter o via 206 users
346 link clicks to Verizon newsroom
126 shares of featured blog Teasing the Survey To create media and consumer awareness of the survey and the advertising collateral, repurposed NES cartridges, we paired images with the most interesting findings.
Sensational Headlines Tapping into the hype of the Console Wars, we created tweets with sensational headlines designed to precipitate discussion and engagement with @Verizon.
Partnership with Engadget Questions in the contest were derived from information within the survey, encouraging participants to go to vz.to/gaming to read sample results in the Verizon blog post.