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Why is the email and SMS marketing important for websites?


The vertical of the digital landscape, over several years, has shuffled to a greater extent. It results in many opportunities for strategic marketers in terms of business communication. Smartphones and mobile have made communication easier for the promotion of business. The Portland email marketing company provides SMS and email marketing services in the budget.


SMS Marketing SMS marketing has become a new tool for marketing among different market strategies. SMS marketing is considered as one of the most effective forms of marketing strategy. There is a misconception about SMS marketing that it is too costly but in reality, it offers greater brand reach to the end customer. Either customer has a smartphone or not, it targets both of them.

• Maximum audience The survey says that every individual has 3 mobile connections in the city. There are a large number of people who love to text and receive the message. That's why even the professional company believes that SMS marketing is one of the effective ways of communication to the masses.


• More chances of an instant reply Everyone carries his/her mobile phone in the pocket. The probability of getting open the message is much higher as compared to any other marketing strategy. Text messages are answered instantly which increases the chances of business. The best Portland email marketing company is very good at business promotion.

Types of SMS used in SMS marketing 1. Short Code 2. Vanity Short Codes 3. Short Messaging Service 4. Premium Rate MMS


Email Marketing Email marketing is also a very easy, effective, personal and popular way of business promotion. 34% of the world’s population use email which is 2.5 billion people of the world population. It is predicted to increase the number of people who use email in the next two year. Email is a popular way of communication nowadays. There are various reasons which tell why you should not ignore and underestimate email marketing. These are as follows:


1. More effective than social media A study was conducted in 2013 by Custora (a software company in New York) which revealed that customer acquisition via email marketing has quadrupled in the past four years. 7% of customer acquisition was accounted by email marketing.

2. Cost-effective Email marketing is simple, less expensive as well as efficient. It helps the business owners to reach many consumers at the rate of nothing. People who have just started their business and have less budget, email marketing from the Portland email marketing company is better than any other technique like radio, television, etc.


Contact Us

• Address: 220 NW 8th Ave, Portland, OR 97209 • Phone: +1 (503) 468-6453 • Email: hello@pachecoconsulting.co • Website: https://pachecoconsulting.co

Profile for Mike Micheal

portland digital marketing consultant  

Email marketing is also a very easy, effective, personal and popular way of business promotion. 34% of the world’s population use email whic...

portland digital marketing consultant  

Email marketing is also a very easy, effective, personal and popular way of business promotion. 34% of the world’s population use email whic...

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