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Mike De La Vega Resume & Portfolio


Resume 01

MOUSE PUSHER // FREELANCE // LONG BEACH CA // FEB 2013 - PRESENT Hired by creative agency to oversee and execute creative projects for clients. Coordinate marketing and trade show events. Market them via print, social media and digital newsletters. Manage catalog creative timeline and budget. Scout photo shoot locations, book models and source props. Maintain client website content. Upload blog, shopping cart and press content. Rotate landing page imagery.

02

ANALOG CLOTHING & GRAVIS FOOTWEAR // MARKETING COORDINATOR // COSTA MESA CA // 2012 - FEB 2013 Coordinated marketing and graphic design needs with internal departments and international partners. Managed all printing related to marketing, retail and sales. Reduce print cost by twenty percent. Researched photo shoot concepts. Location scouting, planning, and styling. Created ads, sales catalogs and retail point of purchase material. Coordinated trade show, art gallery and retail marketing events for both brands. Secured creative assets for brand websites. Assisted web designer in researching and resizing creative content for brand websites and partner sites.

03

ACTION FREIGHT DISTRIBUTION // CLIENT MANAGER

// HUNTINGTON BEACH CA // 2009 - 2011

Managed clients day-to-day wholesale and ecommerce order fulfillment process; pick, pack, scan, and shipping. Secured clients seasonal ecommerce assets; product images, product descriptions, graphics and seasonal sale content. Forecasted clients monthly revenues based on units received and shipped. Submitted weekly wholesale and ecommerce revenue reports to finance department. Identified work flow patterns and advised clients on supply chain improvements or opportunities. Provided clients with inventory management support. Trained clients with software installation and integration.


04

ARTICLE.1 APPAREL // BRAND MANAGER

// SANTA ANA CA // 2008 - 2009

Performed daily operations including sales, marketing, product development, production and logistics. Increased brand awareness and sales with web and print advertisements in industry magazines. Broadened industry relations through trade shows, events and other trade functions. Introduced new t-shirt styles that were trending in the market place. Sourced and secured new vendor partnerships. Negotiated large-scale full package t-shirt programs with customers.

05

PAULFRANK INDUSTRIES

// LICENSING BRAND MANAGER // COSTA MESA CA

//

2004 - 2008

Managed Paul Frank’s licensing program consisting of soft goods, hard goods and artist collaborations. Oversaw product life cycle for all incoming/outgoing licensed product and materials related to; apparel, toys, watches, clocks, bicycles, bedding, bath, publishing, and furniture. Interpreted contracts to ensure deals were understood and expedited properly. Intellectual property liaison between outside legal counsel and internal personnel. Reported licensing royalties and discrepencies to external partners. Researched and reported brand extension opportunities to VP of Licensing.

06

PAULFRANK INDUSTRIES

//

CREATIVE TRAFFIC MANAGER // COSTA MESA CA

Managed all creative content related to graphic design, marketing, retail, web and licensing. Creative liaison between designers, internal departments and global partners. Coordinated projects related to product design, branding, marketing, retail and licensing. Assigned daily workflow, set schedules and deadlines and monitored project hours with designers. Reviewed daily schedule with graphic designers and report status to creative director. Secured creative approval from both internal departments and external partners. Maintained print budget related to retail, sales and marketing. Implemented design request policies and procedures. Coordinated all intellectual property submissions.

//

2001 - 2004


Education CALIFORNIA STATE UNIVERSITY LONG BEACH, LONG BEACH, CA (2002) Bachelors of Science - Marketing Experienced with Adobe Creative Suite and Microsoft Office Software.

Contact Mike De La Vega mike2delavega@gmail.com 562 895 6533


Portfolio


Gravis Footwear / Analog Clothing Marketing & Graphic Design

Graphic Design & Print Samples Creative Departures Art Show Visual Merchandising


Action Freight Distribution Client Manager

Creative Content for Web, Branding and Warehousing.


Article.1 Apparel Brand Manager

The designers resource for fashion blanks www.article1.net Advertisement and Marketing Imagery


Paul Frank Industries X Andy Warhol Collaboration Licensing

Managed full product life cycle Create timeless co-branded accessories and apparel. Accesories manufactured using genuine U.S. Made Naugahyde vinyl.


Paul Frank Industries X Thomas Campbell Collaboration Licensing

Managed full product life cycle Paulfrank Cultural Ambassador to the surf, music and art world. Accessories, Apparel, Limited Edition Screenprints and a Published Book


Paul Frank Industries X Bugaboo Licensing

Managed full product life cycle Tailored fabric set - Bassinet, Seat Cover, Sun Canopy, & Footmuff

Paul Frank Industries Kid’s Furniture Licensing

Managed full product life cycle Marketing campaign for the launch of “Smaul Paul” kid’s line. Rocker, Table & Chair Set, Doll House and Scooter


Paul Frank Industries Bicycles & Accessories Licensing

Managed full product life cycle Trendset the bicycle market and introduce a light weight vintage inspired bicycle with gears. Cruisers, City Bikes, Kid’s Bike and Accessories

Paul Frank Industries X Barbie Collaboration Licensing

Managed full product life cycle Barbie goes shopping with Julius and friends at the Paulfrank Store. Open Edition Barbie wearing blue pajama set. Limited Edition (500), Barbie wearing red pajama set.


Paul Frank Industries Licensed Product Soft Goods & Hard Goods

Managed full product life cycle Multiple brand extentions - Bedding & Bath, Eyewear, Watches, Clocks, Scrubs and Publishing


Paul Frank Industries Motorhome Wrap Creative Traffic Manager

Managed vinyl wrap creative timeline for first motorhome U.S. tour


Paul Frank Industries Print Samples Creative Traffic Manager

Samples of printed material. Tradeshow booths, Retail windows, Packaging, Look books, and Line guides


Thank You

Mike De La Vega Resume  
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