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Why Savvy Sellers Choose

Mike DelRose Real Estate Team Your Source For Greater Boston Real Estate Leading Edge

Watertown’s #1 Agent in 2011 142 Galen Street Watertown, MA 02472 617-848-0000 www.MikeDelRose.com Mike@MikeDelRose.com


Dear <Mr. and/or Mrs. Seller> If you are wondering why your home on <insert address> in <town> did not sell when you recently had it listed, I have some refreshing news for you. It probably wasnâ&#x20AC;&#x2122;t the condition of your home, and it may not have been price. It may have been the result of not having the right agent with the right marketing plan, and price is only a small piece of what marketing really is. Selecting the right agent is paramount to any real estate transaction and the best have:

Mike DelRose on Channel 5 News; the local expert for 33 years

A Proven Marketing Plan Decades of experience A strong understanding of market trends Great communication skills The power of negotiation to protect your value When most people go through the process of selecting a professional, be it a doctor, lawyer, or real estate agent, they analyze the professionalâ&#x20AC;&#x2122;s tract record and result; most people want the best. Please note that we have been selling real estate since 1978 and were the number one agent in our hometown last year in sales volume. My name is Mike DelRose, and I look forward to helping you. This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


Working With A True Professional Education and Professional Designations Graduate of Boston College School of Management (1978) Accredited Buyer Representative (ABR) Certified Relocation Professional (CRP) Certified Luxury Home Marketing Specialist (CLHMS) Certified Residential Specialist (CRS) e-Pro Technology Certification (e-Pro) Graduate Realtors Institute (GRI) Loss Mitigation Certification (LMC) RE/MAX Lifetime Achievement Award RE/MAX Hall of Fame RE/MAX Chairman’s Club

Professional Experience and Organizations 33 Plus years of Real Estate Experience National Association of REALTORS® Massachusetts Association of REALTORS® Greater Boston Real Estate Board RE/MAX International Notary Public Cyber Professionals Watertown Savings Bank-Trustee Business Networking International (BNI) Watertown-Belmont Chamber of Commerce

Community Involvement Rotary Club of Watertown (Past President) Watertown Boys & Girls Club (past director) St. Bernard Project New Orleans, LA Children’s Miracle Network Susan G. Komen for the Cure Mike DelRose Team Leader This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


See our bios on MikeDelRose.com!

Mike DelRose REALTOR® Technology Designation (E-Pro®) Graduate REALTOR ® Institute (GRI) Certified Residential Specialist (CRS) Certified Luxury Home Marketing Specialist (CLHMS) Loss Mitigation Certification (LMC) Certified Relocation Professional (CRP) Accredited Buyer Representative

Mike DelRose Jr. Director of Marketing REALTOR® Technology Designation (E-Pro®) Short Sales & Foreclosure Resource (SFR)

Elizabeth Hays Noonan REALTOR® Accredited Buyer Representative (ABR) Certified Distressed Property Expert (CDPE)

Lindsay Gunderson Client Care Manager John DelRose REALTOR® Holy Cross Certified Distressed Property Expert (CDPE) Certified Buyer Representative (CBR) Accredited Buyer Representative (ABR)

Peter DelRose REALTOR® Certified Buyer Representative (CBR)


We Sell More Because We Do More The Most High Tech Firm From our own Apple APP & intense marketing strategy, to data security, Mike DelRose’s Team is always on the cutting edge when it comes to technology. Whether it’s on our tablets, PC’s, or smart phones, we’re always doing business on your behalf. Our advanced usage of technology helps us secure more buyers for your home to sells it faster.

The Best at Communication The best agents are always in the know and Mike DelRose and his team are no different. Prompt & punctual at returning calls, emails, and texts keep us connected to our clients and up to date with your business transactions. We assure you that we will never miss a beat when it comes to your listing or purchase. Our commitment to you is that you will always be our priority.

The Best at Negotiation Our selling to list price ratio is significantly higher than the industry average at 96.6%. When we price your home correctly to secure top dollar, you will have a competitive advantage and we will defend your value during the negotiating process.

The Most Experienced 33+ years and counting makes Mike DelRose one of the most successful and experienced agents in Greater Boston. The average agent helps 6 families with their real estate needs per year while Mike DelRose and his Team helps more than 100 families buy, sell, or rent real estate annually. Make no mistake...Experience Counts.

The Best Marketing Unlike most REALTORS® we do not use “canned marketing”. Our result-based marketing makes your home famous. The difference between average service & the highest achievement in real estate is the difference between most agents and Mike DelRose. The Mike DelRose Real Estate Team’s listings sell 50% faster than other properties. We sell more because we do more.

Call Mike Now for Results (617) 923-8355 Or visit us online at www.MikeDelRose.com This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


What We Do: The following is a list of basic and advanced tools and programs we use to separate our client’s property from others on the market. We’re proud to say that we hold our Team to a higher standard and incorporate any method we can to get the job done in the most efficient and professional manner possible. MLS The bread and butter of the real estate industry. MLS is a staple and allows your house to be syndicated to numerous real estate websites as well as being searchable by all registered agents. Open House Another staple in the industry, open houses are best utilized with a properly priced home. Meeting certain criteria makes this a powerful tool especially when there’s not a lot of competition for a particular property. Broker Tour A tour that usually takes place during the work week where brokers from around the area preview the home. They see broker tours scheduled on MLS but we like to send personal invites to the top 10 agents in our surrounding communities. Brokers then report to their own clients that may be interested in your home after the preview. Craig’s List Many REALTORS® already use Craig’s List to promote their listings. While we were one of the early adopters in our market to do this, we are still one of the only, if not the only one in the area that uses their own HTML code for advertisements. REALTOR.com While REALTOR.com takes listings right from MLS, few realize or take advantage of enhanced listings, a tool that allows agents to add numerous pictures, statistics, and remarks. We do. It is expensive, but doesn’t your home deserve maximum exposure?

This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


Zillow.com Not unlike enhanced listings from REALTOR.com, Zillow also offers agents a chance to add additional information to their listings. We are always on Zillow, whether its managing our listings, answering questions, or receiving reviews from happy clients. Visit our profile on Zillow to see for your self. Trulia.com Another dynamic site for enhancing listings. The more sites where your listing is featured, the more online traffic you will receive. Postlets.com Postlets is another fantastic tool. Not only does it create an ad with HTML code, but it syndicates its content to a variety of different sites, including Craigâ&#x20AC;&#x2122;s List. This ensures the content stays fresh, enhances the quality of your listings, and is consistently placed around the web. MikeDelRose.com Our own site features an incredible amount of information and added resources for real estate. We focus on producing quality content, Search engine optimization & Organic search terms, a popular blog, news, open house times, and of course listings. Ask any agent how much web traffic they receive and they most likely will not be able to tell you. We can and we will. List Hub A service thatâ&#x20AC;&#x2122;s not available through MLS in Boston, we have subscribed to this service to syndicate your property on a National level. Where is the buyer of your home right now? Are they out of state, we make an extraordinary effort to find them. HomeFinder.com Another real estate site where home buyers and sellers frequent to find information on the housing market. We feature your property here too!

This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


Rhode Island MLS We didn’t have to subscribe to an additional Multiple Listing Service, and certainly not one out of state, but Rhode Island subscribers have their properties featured in additional monthly publications. We knew we had to pick up these perks for our client base. Virtual Floor Plans We have had enough of the poor quality pictures for real estate Listings and we’re sure you have seen them. We hire a professional photographer to visit each new listing to take photos and create digital floor plans. We offer this standard marketing tool for every listing, not just the most expensive homes. MA-PASS We subscribe to a service that allows us to show your house with ease. This third party company will notify you when someone wants to see your home and offers the ability for agents to leave feedback. You receive that feedback as it comes in, keeping you informed as to how your home is being evaluated by the people that count, the buyers. Home Staging If your property is vacant or not presentable in your eyes, we will gladly help you get your home staged. According to the National Home Staging Association, a staged home sells significantly faster than a non staged home, and at a higher price. Other agents have asked us to allow their sellers to visit some of our staged listing to prove to their own clients how important it is to maximize their selling price. Interior Design Consultation Maybe home staging isn’t necessary for your property. When you sign a listing contract, We will have our partners at Haddad Hakansson visit your home and give you a one hour consultation on what you can do to stage your home with what you already have at no expense to you!

This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


Blogging Promoting your listing, educating viewers on real estate topics, guest articles from respectable community members, videos, etc. are all found on the Greater Boston Real Estate Blog. We’re devoted to keeping you informed. This also increases traffic to our site and therefore your listing. Social Networking No, we don’t spam Facebook with listings, but we do connect with people. LinkedIn, Twitter, and our Facebook Business Page are only some of the media we use to keep your listing visible. Networking Organizations Business Networking International, the Watertown Rotary Club, & Belmont-Watertown Chamber of Commerce are all organizations we belong to ensure that we are visible in the eyes of the community. Professional Networking We meet with the best agents from around the country twice a year to network and share ideas that benefit our clients. We also meet with top producing agents from New England once a month with the goal of being on the cutting edge of our industry thereby delivering unmatched service to our clients. Internet Search Term Advertising When potential buyers of your home are browsing the internet, they have the opportunity to see your listing before others because we allocate resources every month for pay per click advertising. According to the National Association of REALTORS®, 90%-95% of homebuyers begin their search online. That’s exactly where we keep your home. Organic Search Marketing Rest assured that MikeDelRose.com is the place to be. We strategically place keywords in our webpage so that when someone uses Google to find “homes in Watertown” your home comes up.

This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


Property Owner Video Blogs Are you not afraid to step in front of the camera? Forget about a list of reasons why you love your home, weâ&#x20AC;&#x2122;ll make a video. This short presentation featured on our website will show any potential clients why your home should be theirs.

In 1973, Dave Liniger was fairly fresh out of the U.S. Air Force and not too far removed from his rural Indiana boyhood. He had found his niche selling real estate, energized by the gratitude he received from the families he helped. But as he learned more about his profession, he realized, "There's a better way to do this." Unable to find an office ready for his ideas, he started RE/MAX as a one-agent office in Denver. His dream was pretty big: Create a real estate organization that any buyer or seller could approach anywhere in the world knowing that only experienced, career-minded professionals worked there, No part-timers. No dabblers. No wheeler-dealers The concept, strikingly simple in hindsight, caught on; and the competition never caught up. RE/MAX grew from 21 agents in 1973 to around 90,000 today. Today, the RE/MAX Balloon stands for trustworthy, results-oriented real estate sales help in more than 80 countries. RE/MAX Sales Associates help more families buy and sell real estate every year than any other brokerage organization in the world. And this Web site, the first of its kind to display all of the listings in thousands of cities and towns, sets the pace for the industry. And Liniger? He's still in charge. And he inspires everybody in the organization to keep thinking, "There's a better way to do this."

This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


Statistics That Make a Differenceâ&#x20AC;Ś In what many consider to be a tough market, our team has been successful in the followings regards. -Properties we listed in 2011 Sold on average in only 60 Days -Properties we listed over $500,000.00 sold in an average of 9 Days The more accurately your home is priced, the faster it sells.

According to the Multiple Listing Service 51% 64% 74%

of our listings sold within of our listings are sold within of our listings are sold within

30 Days 60 Days 90 Days

Average Listing Time of Residential Homes in Watertown: 91 Days

The Mike DelRose Team Sells Homes Faster & For More Value Than the Average Agent, and you deserve better than average.

This piece contains the intellectual property of Galen Realty, Inc. 142 Galen Street, Watertown, MA 02478 All Rights Reserved


The Next Steps 1) Contact Mike 2) We Preview Your Home 3) Present Our Plan 4) Sign Documents 5) Prepare Marketing Material 6) Negotiate Offers $) Sell Your Home


Savvy Sellers