FACILITATING THE CHANGE REQUIRED TO ENABLE YOUR
BUSINESS T O
B E T T E R
IT’S ALL ABOUT YOU AND MAKING
YOUR BUSINESS BETTER AND CREATING NEW
OPPORTUNITIES The key to making your business better is enabling and managing the change required to get there. Wouldn’t you like to have the assurance that, when you are working with one of our advisors, they are first and foremost as focused as you are on achieving your desired outcomes?
BLACK BOOK G R O U P is a private firm established in July 1994 by advisory board members from the Rothschild Group and executives from the Yellowstone Club. We provide shadow consultancy and advisory services to companies that are looking to grow, improve performance and secure new deals and partners. We also advise governments, politicians, CEOs and high-net worth individuals in a variety of sectors on strategy, business, marketing and many other topics. Our team, including the advisory board has over 100 years combined of experience in business, has over $350 billion dollars in deal participation and has business relationships that span the entire globe.
THERE IS NO DOUBTING
T O D A Y ’ S BUSINESS WORLD IS MORE COMPLEX AND
EVER BEFORE Perhaps you are a business owner whose business is struggling to achieve the levels of growth and profit you desire? Maybe you are a business leader struggling with under- performing teams and a lack of direction? Maybe you are a business chasing that big contract or that big partnership?
A B O U T
Y O U ?
Whatever your circumstance there is no doubting today’s business world is more volatile, uncertain and complex than it has ever been. Resources are under pressure and the need for value grows daily. Time is scarce and you are under pressure to continually adapt, develop and diversify your business model in order to prosper. Every penny spent has to make a difference, and you want to know that you are getting value and can trust the companies that you choose to work with.
What this ever-changing world has taught us is that, when it comes to working with Business Advisors, the dated and traditional prescriptiveofferings no longer work. The current models for Managing Consultants and Training providers is over 100 years old and the simple fact is, the world has changed, but the model has not. It’s easy to get swept away by the promises of an advisory and development company which offers you the world, but by the time you realise they’re not living up to those expectations, it’s difficult to find a way out. You need support, insight and to be challenged in your thinking, but you don’t have the time or the energy to have your mind clouded with unnecessary jargon. You don’t need to be told so much WHAT to do, you need someone to work alongside you, in your own day-to-day business environment, showing and enabling you HOW to do it. Most importantly, you need relevant solutions that will inspire high performance and secure revenue.
THE VALUE OF OUR NETWORK
OUREXPERTISE AND OUR CLIENT-FOCUSED A
MAKE US WHO W E A R E Here at Black Book Group, we don’t use marketing jargon, sales diagrams and mounds of fancy advertising to show you how clever we are. Instead, we offer a simple individually tailored consultancy services around you and the needs of your business. The aim is to help you dramatically improve performance and ensure the change required happens and sticks. We’re not here to offer you temporary solutions. We are outcome-focused and guarantee to provide you with a sustainable business improvement that will work alongside your current business model.
SO WHY US? Sometimes you need to take a step back and look at something from the outside to realise where you’re going wrong, and that’s what Black Book Group provides – an objective eye to guide you and your business in the right direction. Here at Black Book Group, we pride ourselves on providing our clients with relevant support delivered in line with real business outcomes, whatever they may be. We are proud of our work, will always remain accountable for it and because of that, we are with you until you no longer need us. When that time comes, we’ll know that we have done our job, and we’ve done it well. We care about our Clients and your business, and it’s important to us that we deliver what we promise, every time.
The greatest challenge for business leaders when trying to improve their business is managing the required change and subsequent implementation. Whether you want to grow, reinvigorate your competitive advantage, ensure longterm sustainability, instigate a rescue and turnaround or just improve profitability, our mission is to facilitate the change required and ensure things get done. Your journey will include empowering and enabling you to implement long-term solutions through a range of custom built development and support programs and by leveraging our specialism.
OUR KEY PROJECT MANAGEMENT
AND ADVISORY SERVICES INCLUDE:
CHANGE & GROWTH
S T R A T E G I C
C H A N G E CAN BE REALISED WITHOUT GOOD STRATEGIC PLANNING The problem is that strategy has become an overused term, is misunderstood and generally not well executed. It’s also not a simple silver bullet topic so, how can you make it work and cut through? Let’s first remember what strategy is; a plan for achieving a specific major result. So it is key to have those clear specific outcomes defined before you even start, the WHERE you want to get to. Once you have this you can begin developing the HOW in a focused way. It is worth remembering that strategy sits at many levels from overall direction to functional and individual approaches, the key is that they are all aligned towards the overall outcomes required to deliver your business model. You ultimately will be creating a recipe for success that can be conveyed simply and concisely otherwise, your will not get there. Your potential new partners or clients will need to see clearly where you are taking them and the roadmap of how you expect them to get there. It is only then that you can start to get buy-in towards your goals and drive the appropriate actions necessary for a strategy to move from a dream to reality.
It’s well proven that 70% of business initiatives and improvement projects fail. Those that succeed are usually the ones that try again after failing so, only the persistent succeed. This is an alarmingly wasteful approach so how can we do this better? What if there was a way to both increase this rate of success and be more efficient in doing so? What if a management consultancy and advisory model was built to facilitate change and enable success? Our services and support do just that with a unique, time-tested formula that creates opportunities and facilitates change. With this unique approach, leaders can now effectively manage the journey to improved business performance and ultimately success. We want to show you how to turn the change statistic on it’s head because we know why these change initiatives fail. We’ve done the research and alongside our own proven approaches we are equipped with a unique level of change insight, which allows us to assist you in challenging that statistic. Our main aim is to be able to provide you with transparency, certainty and ultimately the ability to claim ownership of the whole process. We pride ourselves on confidentiality and our clients’ value that.
“S U C C E S S
YOUR ABILITY TO EFFECT AND MANAGE
C H A N G E IS THE KEY TO YOUR GROWTH AND
MARKETING SHOULD BE THE
EFFECTIVE PART OF YOUR
B U S I N E S S Marketing alongside great leadership drives everything if you define marketing correctly. All too often though we define marketing as the creative design-led activity that is only the outcome of the real work of marketing. Real marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably or, finding ways to deliver value to our prospective customers. Doing the real work enables us to efficiently create and design compelling marketing activity to engage these customers: the work of Marketing Agencies and creative teams. The problem for leaders is that real Marketing isn’t sexy, it requires analytical and strategic skills and most Marketers are only interested in the creative stuff. This is why our custom built development & support marketing strategies are focused on the work required to ensure marketing activity and design, when required, is focused strategically on your competitive advantage and business outcomes. Most of all your Marketing will ultimately be less wasteful and your Marketing Agency relationships more fruitful
S A L E S Solution selling is dead! The research is in, it’s compelling and the Relationship Salesperson that has dominated the last 30 years is now the least effective in the Business-to-Business selling arena. As leaders we didn’t even see it coming, our changing world meant customers wanted something different from their sales relationships and they acted accordingly. Only a few of you have responded and those that have are reaping extraordinary rewards even in the toughest economic environments. So if you are not one of the few how do your respond to this shift? What does this mean for your sales function and the wider business? What kind of people do you need to develop and hire for the future? Fundamentally your sales function is going to need to be more integrated into the business, Relationship Salespeople will need to develop into or be replaced with Insight Sales Advisors and you will need to fully understand the new sales environment and what that means for achieving future sales growth. Lucid’s custom-built support & development programs are designed to help you through this changing landscape and bring unique insight and sales approaches for this new world. SELLING HAS CHANGED
AND SO HAS HOW YOU NEED
TO MANAGE IT
SELLING HAS CHANGED
AND SO HAS HOW YOU NEED
TO MANAGE IT
OUR KEY SERVICES TAILORED TOWARDS
TEAMPERFORMANCE As a leader it is becoming less and less likely that you can succeed without your team stepping up and meeting the challenges of your business. Successful teams are not an accident; they are well constructed, balanced and managed. More and more they take on leadership responsibilities at the front-line that leaders in this complex world can no longer manage in isolation. Collaborative and multi-level leadership and accountability is here and here to stay. So, how do we create these high performing teams? What do they look like? How do we foster collaboration, shared thinking and problem solving to achieve more effectively our business objectives? The truth is there is not a single thing but a blend of development, profiling, and working practices that over time will achieve this end. This is why our custom built development and support programs are designed as they are, to achieve results, not just deliver training that has a limited effect on actual performance.
SCALING, POSITIONING AND INVESTMENT INCLUDE
BUSINESS GROWTH So you want to grow your business to the next level. The Business Development & Support service is designed to do just that and is tailored to your specific requirements and desired outcome. It will facilitate and enable the change required to reach your commercial aspirations and focuses on all, or parts, of the following: ● Developing & Evolving Your Business Model ● Strategy & Direction ● Measuring & Monitoring Performance ● Driving Action aligned Strategy ● Organisational design structuring ● Waste efficiency and utilisation ● Function team and individual performance ● Mind-set and belief The service is delivered in a number of ways that ensures you get results. These include Facilitation – Advising, Representation and Introductions. Business Growth is available in 3 levels. SUPPORT: “Supporting you dramatically improve the business” IMPLEMENTATION: “Working with you to dramatically improve the business” ADVISOR: “Working with you and the leadership team to dramatically improvethe business and develop the individuals”
S A L E S MARKETING G R O W T H GROWTH So you want to shift your business to sales growth. The Sales Development & Support program is designed to do just that and is tailored to your specific requirements and desired outcome. It will facilitate and enable the change required to grow and release sales potential. Sales Shift focuses on all, or parts, of the following: ● Sales integration into the business ● Sales Leadership & Management ● Sales Strategy ● Sales Process ● Sales Introductions ● Sales Facilitation ● Sales Mindset The program is delivered in a number of ways that ensures you get results. The service is delivered in a number of ways that ensures you get results. The service is delivered in a number of ways that ensures you get results. These include Facilitation – Advising, Representation and Introductions. Sales Growth is available in 3 levels SUPPORT: “Supporting you dramatically improve sales performance” IMPLEMENTATION: “Working with you to dramatically improve sale performance” ADVISOR: “Working with you and the leadership team to dramatically improve the sales performance and develop the individuals”
So you want to re-position your business to a more effective place. The Marketing Development & Support service is designed to do just that and is tailored to your specific requirements and desired outcome. It will facilitate and enable the change required to reach your commercial aspirations and focuses on all, or parts, of the following: ● Marketing alignment to the business ● Marketing Strategy ● Objectives and Planning ● Brand Integration ● Market Analysis ● Market Positioning ● Market Engagement ● Market Reach The service is delivered in a number of ways that ensures you get results. The service is delivered in a number of ways that ensures you get results. These include Facilitation – Advising, Representation and Introductions. Marketing Growth is available in 3 levels. SUPPORT: “Supporting you dramatically improve competitive advantage” IMPLEMENTATION: “Working with you to dramatically improve the competitive advantage” ADVISOR: “Working with you and the leadership team to dramatically improve the marketing performance and develop the individuals”
The Black Book Group is dynamic and forward thinking. Well versed in business strategy, marketing strategy and investment, they provide a strong bounce board to your idea and as a result provide good consultancy and advice. FOUNDER, CHINESE E-COMMERCE COMPANY
Working with The Black Book Group helped us secure investment when we close to folding. Their guidance helps us restructure and now we are one of the market leader FOUNDER, AUTO-MAKER AND ENERGY STORAGE COMPANY
A good blend of youthful creativity and wisdom. Facilitated introductions that led to our influence and revenue growing
When I took over my business from my father, I was not sure where to begin. The Black Book Group were instrumental in my getting me to where I am now.” FOUNDER, TRANSPORTATION SERVICES, CHINA
Key influencers that oversaw global expansions and acquisitions. Trusted advisors CEO, OIL & GAS SUPERMAJOR.
When I took over my business from my father, I was not sure where to begin. The Black Book Group were instrumental in my getting me to where I am now. FOUNDER, TRANSPORTATION SERVICES, CHINA.
PRESIDENT, FILM PRODUCTION COMPANY, LOS ANGELES.
Key influencers that oversaw global expansions and acquisitions. Trusted advisors” CEO, OIL & GAS SUPERMAJOR.
FACILITATING THE CHANGE REQUIRED TO
MAKEYOURBUSINESS T O
B E T T E R