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TØJs editorial profile is to the point and concise! The readers demand fast and selected information. Information communicated by an independent source – just like TØJ! Our target is to be the best at covering the decision makers need for targeted knowledge about the fashion industry. We provide the readers with news, when it is in fact news, via TØJ’s e-mail service. The readers have access to the trade’s most basic information on the magazine’s web portal. TØJ costs money. Those, who buy the magazine, also read it. Analyses show that six readers per subscription read the magazine. A yearly subscription to TØJ contains eight printed editions, e-mail service and access to the trade portal.

TØJs target group TØJ is written for the owners, managers, chain managers, store managers, purchase managers, sales managers, marketers, product developers and designers. Our subscribers include producers, whole sellers, agents, sub suppliers as well as retailers in all areas of the fashion industry. TØJ aims at all branches within the fashion industry.

The editorial content of TØJ In TØJ, one can read about finances – both for the industry and for the companies – product news, people, shop design and merchandising, fairs, market, figures and analyses, marketing and sale, trend and colours. We make a virtue of being a business magazine for the fashion industry. We write about the most important fairs – primarily before the fairs are held. TØJ’s trade portal has a fair calendar containing the most important trade fairs, giving information about dates, links to websites and all contact data. Besides, the portal has news about the fairs.

Production department Anja Bloch-Hamre Anette Faarup e-mail: produktion@pejgruppen.dk

Sales department Mark Mørup e-mail: salg@pejgruppen.dk

Editor Editor in chief: Helle Mathiesen e-mail: redaktionen@pejgruppen.dk

Commercial terms Invoice issued on date of publication: Terms 14 days net. We accept no liability for strikes, lockouts or force majeure.

TØJ is published by pej gruppen pej gruppen is a private owned company, communicating knowledge and inspiration about future tendencies to professional players in the lifestyle industries. Our customers are primarily working with fashion, interior, food, media, communication and entertainment. Industries, depending on knowing future trends in order to prepare the necessary time adjustments.

www.pejgruppen.dk trends til tiden – hele tiden


TOJ

M EDIAInforMATIon

– Trade magazine for decision makers 2010

GB


Publications 2010 publication

Date deadline

TOJ no. 1

1. February

13. January Fair issue: Sect. 2: Focus on Copenhagen Fashion House – sect. 3: Focus CIFFKIDS

TOJ no. 2

2. March

22. February

TOJ no. 3

13. April

29. Marts

TOJ no. 4

1. June

25. May

TOJ no. 5

2. August

TOJ no. 6

7. September

TOJ no. 7 TOJ no. 8

26. October

9. July

Fair issue: Sect. 2: Focus on Copenhagen Fashion House – sect. 3: Focus CIFFKIDS

30. August 18. October

7. December 29. November

Publication: Ordinary issues: 2.000 issues Fair issues: 10.000 issues (Distribution in Denmark, Norway and Sweden)

Deadlines

Subscription

Deadline for receipt of orders: 4 weeks prior to publication. Deadline for receipt of finished artwork: 2 weeks prior to publication and 4 weeks prior to publication for Trade fair issues. Cancellation deadline: 4 weeks. Editorial deadline: 3 weeks prior to publication.

A yearly subscription for 2009 costs Euro 260,- + postage A subscription for TØJ contains: • 8 printed editions • 24-hour web portal with trade news, market data, key figures, news about trade people etc. • E-mail service with breaking trade news For offers on group subscriptions for retail chains, organisa­ tions, schools etc. please contact the sales department.

Materials High-resolution PDF-files in CMYK colors. On CD, mail: produktion@pejgruppen.dk (max. 8 Mb) or on FTP-server: ftp.pejgruppen.dk (call for username and password). Prices are based on 100% finished artwork supplied as per the technical specifications. Where corrections to the material are required, these will be incorporated time permitting and where technically possible. Time will be billed separately.

Technical specifications Format: A4 folded and trimmed (210 x 297mm)


Bliv en del af comma’s succes NEW ONLINE SHOP

www.blendcompany.com

ADvErTISEMEnT forMATS

Advertisements should include 3mm bleed for trimming.

210x222 mm.

210x297 mm.

420x297 mm.

173x124 mm.

85x250 mm.

173x61 mm.

85x124 mm.

85x61 mm.

Front cover

1/1 full page

2/1 double-page spread

1/2 page, landscape

1/2 page, portrait

1/4 page, landscape

1/4 page, portrait

1/8 page, landscape

ADvErTISIng rATES

bAnnEr ADvErTISEMEnTS

Format Front cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Double-page spread (2/1) . . . . . . . . . . . . . . . . . . . Back cover (1/1) . . . . . . . . . . . . . . . . . . . . . . . . . . 1/1 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/8 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Euro 3,000 4,600 2,800 2,500 1,350 720 350

Prices per 1/1-2009 Stitching in, gluing, inserts, etc. – please contact the sales department for individual quotations.

bAnnEr PrICES: Formats: 165 pxl x 165 pxl / 350 pxl x 80 pxl Period: 12 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prices per 1/1-2009

Euro 2,500,1,625,875,-

www.pejgruppen.dk/toj • Targeted marketing directly at the decision makers of the Danish fashion industry. • Possibility of banner advertisements on the front page of the portal and on selected pages within the portal. • The most exiting and updated trade portal of the industry. • Relevant trade news every day all year round. • News mails for subscribers ensure constant traffic to the portal. • The portal is journalistic wise completely independent – just like the magazine. • Advertisement message and link to own webpage can be changed when whished.


tøj