Pain Point: Participants do not resonate with the gear wardrobe service we provide. But if the clothes itself can function as a tracker to record and improve their exercise performance, they will use it. Pivot: Instead of sustainable material garment product line, we decided to develop a collection of intelligent sportswear which can track and improve the performance of exercise and health.
Pain Point: Cleaning Instruction seems redundant to people. Since no matter what it says they will just throw their sportswear into washing machine. Pivot: Get rid of cleaning instruction and try to create new feature related to smart garment function under Gear Wardrobe. Gain: Some of the testers love the City Journey service and advise that we can add “Dress me� feature and GHG reduction during the outdoor exercise session.
| NIKE + MIT CO-LAB PROPOSAL |
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