Page 1

design | cuisine | art | culture | architecture

edition 7

april 2018

Beautiful Business


2


3


contents

4

Business is Beautiful Jill Krahn and Jodi Ellingson have spent the past 32 years mastering the business of beauty. With dreams of bringing a worldrenowned spa experience closer to home, these sisters have made their dream a reality amidst 22,000 square feet. Our April cover story takes us inside the new Hair Success Salon & Day Spa at Shoppes at BLU Water Creek in South Fargo. The cover photo was captured by Jill Ockhardt-Blaufuss. See more on this project starting on page #38

12

Nest News + Recap of Events

16

Designer Homes’ Edgewood Estates Elegance

22

50

Perfecting the Patient Experience When we think of healthcare and clinical environments, blinding fluorescent lights and sterile surroundings are typically what come to mind. Recognizing a change in the way healthcare is approached, Dr. Fadel Nammour and his wife, Heidi Nammour, of Dakota Gastroenterology Clinic worked closely with Paces Lodging architect, Kim Matteson, to redefine the patient experience.

56

Redefining Home Value with Thomsen Homes

Chris Hawley Architects: West Battle Lake Retreat

The process of building a new home is an exciting time with a lot of decisions to be made. This month, Thomsen Homes shows our readers how they simplify the process to suit every lifestyle. Their goal is to make the process fun and simplified, while still offering numerous selections. Meet the team that helps turn a new house into a home.

30

64

Shayla Knutson: Sweetly Simple Life

Artist: Josh Zeis

Last time Knutson was in the kitchen with us, she walked us through an inspiring Thanksgiving dinner and tablescape at her Downtown Fargo condo. This month, she met us at a stunning, Radiant Homes kitchen to show our readers a few of her favorite warm-weather recipes. Offering us three square meals using fresh ingredients and a few tips from her Sweetly Simple Life food blog, these dishes are spring-inspired and bursting with flavor.

As a prominent artist and ceramics teacher, Josh Zeis had once envisioned a life in medicine. During a ten-month tour of duty in Iraq, all of his ambitions would change. Zeis would be tasked with the role of medic, traveling with a unit that searched for roadside bombs. Find out how war would become his muse, using the reactiveness of clay to help him define and sort through the unexplainable, aftermath of emotions. See Zeis’ raw clay exhibition entitled, [re]living at the Plains Art Museum.

38

74

Open for Business Hair Success Salon & Day Spa

Higher Education: Interior Design & Retail Merchandising


masthead

6

Midwest Nest Magazine is a monthly print and online publication which features content and photography focusing on culture, entertaining and home design.

PUBLISHER

PHOTOGRAPHERS

susan hozak-cardinal

noah kupcho

dan francis photography m. schleif photography jill ockhardt-blaufuss scott amundson photography j. alan paul photography robb siverson photography hair success

ADVERTISEMENT DESIGNER

CONTRIBUTORS

alison monke, creative monke Dennis Krull, 5foot20 Design Lounge

rebekah stoll shayla knutson tracy nicholson

EDITOR tracy nicholson

PUBLICATION DESIGNER

COPY EDITORS kelly schulz tracy nicholson

ADVERTISING SALES

mitch rapp

susan hozak-cardinal tracy nicholson kari lugo stephanie greenman

DISTRIBUTION

SOCIAL MEDIA

hal ecker

susan hozak-cardinal tracy nicholson

DISTRIBUTION ROUTE MANAGER

MIDWEST NEST MAGAZINE 4150 40th Avenue South, #310 Fargo, ND 58104 Read Midwest Nest Magazine online each month at issuu.com. For subscription requests go to MidwestNestMagazine.com. For advertising inquiries in Midwest Nest Magazine or on MidwestNestMagazine.com, call 701-640-3284 or email tracy@midwestnestmagazine.com. Midwest Nest Magazine, LLC, Copyright 2017, Midwest Nest Magazine and midwestnestmagazine.com. All rights reserved. This publication cannot be reproduced without written permission of Midwest Nest Magazine. Midwest Nest Magazine will not be held responsible for any errors found in the magazine. Midwest Nest Magazine, LLC accepts no liability for statements made by advertisers.


letter from the publisher

8

CHAPTER 07:

The Beauty of Business It brings me joy and gratitude to share with you stories and celebrations in our seventh edition of Midwest Nest. It’s exciting to see so many other businesses in our community celebrate alongside us, as new businesses are born and current businesses spread their wings. As you can see by this month’s cover, featuring Jill Krahn and Jodi Ellingson of the new Hair Success, we are proud to be able to showcase the hard work and stories of their own leaps of faith. Not only will you visually see some beautiful new homes and businesses in the Fargo area, editor Tracy Nicholson will share with you the stories that built their foundation. Although our story is only seven issues deep, Krahn and Ellingson’s is 32-years in the making, built on past experience, passion, partnerships and endless determination. Another journey worth celebrating is this month’s artist, Josh Zeis. We are honored to share his extraordinary story that started with serving our country and ended up changing the course of his life. See how his journey to define this experience has led him to a profound life in the arts and a meaningful path serving fellow veterans. In this issue, we also share one student’s path inside the NDSU’s Interior Design program, as we explore the depths of what it takes to earn the degree. After heading back to school, we decided to heat things up and head to the lakes. Take a tour through the stunning West Battle Lake project by Chris Hawley Architects, with a unique design built around the time-honored, Finnish tradition of the sauna. It’s always encouraging to be able to highlight creative projects in the community that inspire and spark others into changes and projects in their own lives. Here’s to beautiful business and to the beautiful people behind all of the projects we are fortunate enough to have the opportunity to share with our readers. Midwest Nest has been a new part of my journey in life that I am very blessed to have - thank you to everyone who has helped make this possible. Life is Beautiful! If you’re on the search for a little inspiration this spring, here is a list of upcoming events you don’t want to miss! Publisher, Susan Hozak-Cardinal and Editor, Tracy Nicholson HBA of F-M’s Spring Parade of Homes

Fargo Junk Market

Extra/Ordinary Gala

April 27-29 & May 4-8

- hosted by Eco Chic Boutique

- presented by Red Brick Boutique

Visit www.paradeFM.com for details as

100+ booths of handcrafted goods,

Runway show, live music, shopping,

the event nears!

repurposed furniture, antiques, food

cuisine and culture on the greens!

trucks and more!

June 16 - Doors open at 5pm

Plains Art: Spring Gala - Black & White

May 11-13

Thumper Pond Resort, Ottertail, M.N.

Live music by Post Traumatic Funk

Red River Valley Fairgrounds

Tickets are available at

Syndrome, silent auction, hors-d’oeuvres,

Early Bird tickets available at

redbrickboutique.com

desserts, wine tastings and more!

fargojunkmarket.com

May 5 - 7:00 pm

or general admission at the door

Tickets available at plainsart.org

Sincerely,

Susan Hozak-Cardinal


contributors

10

Contributors + Team Alison Monke Dan Francis

Monke is the owner and designer at Creative Monke in Fargo, N.D. As Midwest Nest’s lead advertising designer, Monke brings multi-faceted experience working with a variety of companies in their design and marketing departments. She received her BFA in Graphic Design from MSUM. Monke has worked on everything from t-shirts and brand strategies to websites. She is currently a full-time freelance designer helping many small to mediumsized businesses and non-profits in the F-M area. Monke designed Midwest Nest’s logo

Francis is the lead photographer for Midwest Nest and owner of Dan Francis Photography

and works closely with our team to create branding strategies and bring expertise to

in Fargo, N.D. He is Fargo’s only Master, Photographic Craftsman and Certified Professional

ad designs, helping local businesses speak their own brand and capture the audience’s

Photographer. Francis is currently vice president of the Professional Photographers of N.D.

attention. Find Monke’s work at creativemonke.com.

and past board member of the FMVA. Francis brings 15-years of experience and quality work to Midwest Nest, contributing stunning home, art and portrait images to our pages. He is looking forward to showing readers his unique approach to his art that you won’t see anywhere else. Francis works out of his downtown Fargo studio and can be found at www.DanFrancisPhotography.com

Morgan Schleif

Kelly Schulz Schulz is Midwest Nest’s Copy Editor and works full time in marketing at Butler Machinery Company’s corporate office in Fargo, N.D. She has a bachelor’s degree in Mass Communications from Minnesota State University Moorhead and a Master of Business Administration from University of Mary. She resides in North Fargo with her husband and two children. In her spare time she enjoys camping, thrifting, chalk paint projects, pretending to read books for book club and chasing after her little ones.

Schleif is a contributing photographer and is the photographer and founder of M.Schleif Photography. With a degree in Graphic Design and Public Relations from Concordia College, she found photography to be a natural combination in serving her abilities with people and composition. She has a passion for connection, community, and creativity which leads to endless opportunities in the F-M area. Her style is less ‘posed’ and geared toward capturing a realistic impression of whomever she is photographing- allowing her clients to be themselves and fully embrace their current phase of life. A photographer by day and pint pourer by night at Junkyard Brewing Company, she is an extrovert who is most inspired by atmospherics, conversation, and human expression. She is eager to add

Kari Lugo

her take on the vibrant lifestyle that is Fargo, North Dakota to Midwest Nest. To find more of her work, connect with her on Facebook or Instagram @ Mschleif Photography, or view her full portfolio at Mschleifphotography.com.

Fargo native, Lugo partnered with Midwest Nest to specialize in business development and advertising sales. Twenty years in media have taken her through national radio, television, and film markets as well as global newspaper brands, giving her an interesting palette of experience. Upon her return to the Midwest five years ago, Lugo has held positions in both media and marketing in Fargo. She is happy to be living and working back in her hometown again, where she is also a caregiver for her mother, who has ALS.


contributors

11

Scott Amundson Rebekah Stoll

Amundson is an architectural, interiors and lifestyle photographer. A native of St. Paul, Minnesota he studied photojournalism at the University of Minnesota. He has worked with many talented commercial and residential architects, interior designers and builders across the United States. His works have been published by several national architectural and design publications across the country. He has had his own company for 30 years. You can see more of his work at amundsonphoto.com

Stoll graduated last May with a degree in Business Marketing, Management and Sales. Working as a Design Assistant for Thomsen Homes, she assists in all communication paths during the process of building a home. Working on-site and behind the scenes to help make the process run smoothly, she stays in constant contact with the clients

Shayla Knutson

from start to finish. Stoll is a natural explorer and adventurer. She spends much of her free time working on her photography skills, free-lance writing, and picking her next destination to plan the next adventure.

Jill Ockhardt Blaufuss

Knutson is an NDSU graduate and local food writer with her blog entitled Sweetly Simple Life. Her culinary skills are self-taught from her time in the kitchen at a young age. She loves creating new recipes that are healthy, fun, and family friendly. Knutson hopes to share with our readers her love of food and Midwest culture. Follow her adventures in recipes on Facebook or Instagram @sweetlysimplelife.

Ockhardt-Blaufuss is a contributing photographer whose work has been featured in many local publications. Her images have been the photographic component in several

Dennis Krull Krull is the owner and creative at 5foot20 design lounge in Moorhead, M.N., where on any day you will find him working as a designer, photographer and artist. He received his BFA in Graphic Design from MSUM. He creates and photographs for many different businesses, both locally and nationally. When he is not designing or working in photography, he can be found creating art with his encaustic medium. He is currently president of Gallery 4 artist co-op in Downtown Fargo.

Addy Award-winning website designs for Absolute Marketing, and she enjoys working for a variety of clients including interior designers, architects and builders. OckhardtBlaufuss has a BA in photojournalism from MSUM. Together, she and her husband keep busy with four children and live in rural Breckenridge, Minnesota. See her portfolio at ockhardtphoto.com.


12

news

Nest News + Celebrations

As Midwest Nest entered the new year, we were once again reminded of how amazing our community is. Naturally, we thought a few celebrations were in order. Ribbons were cut, awards banquets were attended, and a life-size magazine was built - so far, it’s been a busy 2018. A sincere thank you to all of our readers,

Addy Awards! With sincere gratitude to the American Ad Federation of North Dakota, Midwest Nest is officially an award-winning, local publication. Special

contributors, advertisers, friends and family who have lifted us up, every step of the way. Thank you for turning our leap of faith into a celebration worth toasting.

thanks to the AAF team for honoring Midwest Nest with three Silver Addy awards at the February 23 awards banquet at Holiday Inn in Fargo.

SILVER ADDY November Issue 2017 Publication Cover Design Photography by M. Schleif Photography, Tablescape by Trever Hill Design, Graphic Design by Noah Kupcho

SILVER ADDY October Issue 2017 - Magazine Design Graphic Design by Noah Kupcho Photography by Dan Francis Photography, J. Alan Paul

SILVER ADDY Fall into Festive Dining November Issue 2017 Editorial Spread or Feature Photography by M. Schleif Photography, Tablescape by Trever Hill Design, Graphic Design by Noah Kupcho

Photography, Zach Davis Photography


news

Red River Valley Home & Garden Show

13

Turning our massive magazine into a showstopper required a little help from our friends at The White House Co., Red Brick Boutique and

Home Builder’s Association of Fargo-Moorhead

Love Always Floral. Vintage furniture, moss walls and gorgeous floral

February 23-25 - Fargodome

make everything more beautiful. Proving his handyman skills, the editor’s husband, Mike Nicholson built the life-size, Midwest Nest photo booth, entirely out of scrap materials.

#MWNCOVERMODEL You can’t have a home show booth without a few giveaways and a dash of friendly competition. Congrats to our “cover models” and Instagram Our first booth at the HBA’s Home & Garden

winners who snapped and shared their pics!

Show was a success. We were so proud to be an

From left:

exhibitor, exhibitor lounge sponsor and attendee

Instagram Winner #1

lounge sponsor at the three-day event which

Trever Hill & Jesse Masterson, Fargo

showcased hundreds of local talents in the home

Instagram Winner #2

industry!

Darci, Harris & Stella, West Fargo Instagram Winner #3 Ashley Sornsin & Marc Bushee, Fargo


14

news

The Chamber Ribbon Cutting Photography by M. Schleif Photography

Special thanks to Robert Leslie and Designer Homes for loaning us one of their beautiful, craftsman-style homes to celebrate with our friends, family and colleagues.

March 16 marked our most recent milestone - six published issues and the official ribbon cutting celebration with The Chamber, representing Fargo, Moorhead and West Fargo.

A surprise visit from KVRR marked our first TV interview debuted that night on Fox News! Creating food displays worthy of an art exhibit, Chef’s Table Catering and Milk Made created a spectacular feast complimented by wine and spirits from The Spirit Shop.

Thank you to Love Always Floral for designing these gorgeous arrangements for our ribbon cutting celebration.


news

- Turn the page to see more of Designer Homes’ stunning, North Fargo listing in the Edgewood Estates neighborhood -

15


build

16

Edgewood Estates Elegance Words by Tracy Nicholson Photography by M. Schleif Photography

You don’t have to wait for an open house to see inside Designer Homes’ latest listing. Before guests arrived at our ribbon cutting, we took a quick tour through their stunning home in the beautiful Edgewood Estates of North Fargo. This luxury, craftsman-style rambler with finished basement, is a rare find in any wellestablished neighborhood.


build

17

HOME STATS 3708 Aspyn Lane North, Fargo Square Footage: 4,080 Bedrooms: 5 Bathrooms: 3 •

Main floor master bedroom

Home is pre-wired for surround sound

3-stall, insulated and sheet-rocked garage with floor drains and gas heater

No specials

Within walking distance of Edgewood Golf Course and Trollwood Park

With the open-concept layout of the main floor, the home’s great room boasts 10-foot-high ceilings with inset wood detailing. Designed to draw attention to it’s immaculate, craftsman detailing, the fireplace is surrounded by stone and crisp-white shiplap, a floating shelf mantel and custom built-ins for added storage and display. Perfect for a growing family or retirees, the main floor offers two additional bedrooms with two baths, mudroom, laundry and a custom locker system and message center, just off the garage entrance.

Staging by Trever Hill - The Private Collection


18

build

The master suite features custom wood ceiling details, a tiled shower, dual vanities and a spacious walk-in closet.

Designer Homes went above and beyond with this gourmet kitchen that’s custom-designed for both entertaining and daily function. A walk-in pantry, maple cabinetry, quartz countertops, subway tile backsplash and high-end appliances complete the space.


build

19

Want to attend an open house or request a private tour? Office: 701.492.5057 Cell: 701.492.5055 info@designerhomesfm.com

The home offers a fully-finished basement with 9-foot ceilings, beautiful wood insets, stone accents and full-service wet bar. The lower level also

See more photos and take a virtual

features a theater area and two additional bedrooms with a full bathroom.

tour at: designerhomesfm.com


22

architecture

Family Retreat + Finnish Tradition West Battle Lake, Minnesota

When this Fargo family first sat down with Chris Hawley Architects to discuss their West Battle Lake build, the conversation got, well... a little steamy. Their new home’s design had to start with the sauna, the same way it had been done by the Finnish for centuries. For the homeowners, having

Words by Tracy Nicholson

a sauna was not just an amenity, it was a necessity

Photography by Scott Amundson Photography

and a time-honored tradition of their Finnish family tree. See inside the award-winning family retreat, that’s bound to inspire guests to sweat it out and run for the lake.


architecture

23

From

the

roadside,

Hawley

designed

two

intersecting mono-pitches with cedar soffits. On the left, the black dryvit garage has a custom cedar door and bonus room above while the other side represents the main form of the house. The two are connected by a more traditional, cabinstyle, stone accent and custom steel trellis with inset 2x6 cedar boards.

As Hawley explained, “Fins tend to be crazy about their saunas. Most of the time, these are detached buildings, but our site didn’t allow that, so it became a part of the house, which is pretty awesome,” said Hawley. “The sauna conversation drove the project. In terms of its location, it was a really important part of the project and was discussed in our very first meeting.”

SWEAT IT OUT “The sauna is my favorite part because it has an amazing view of the lake when you’re sitting on the bench,” said Hawley. It’s part of the home, but immediately accessible to the outside. From the exterior, it’s located just behind the black, spiral staircase to the side of the master suite, so guests can come and go as they please. The area consists of the master suite, sauna, laundry and three-quarter bath, all connected so they can come right in from the lake without having to walk through the house.


architecture

24

GREAT ROOM Coordinating with the rustic, stone entrance details, the great room’s fireplace extends nearly 20 feet to the second level’s living space and Moso bamboo ceiling fan. As a unique design element and extension of the heated concrete flooring, a poured concrete firewood storage area was built near the bottom and doubles as a sitting bench. Near the main entrance, Hawley and contractor, Jackson Strom, worked with Straightline Design to fabricate the custom staircase and railing. “If you look at a classic, 1950s cabin at the lake, the way that they used to be built was, they’d build a masonry fireplace, then build a wood house around it. That’s kind of here, but it’s done in a very 2018 way. It’s evocative of an old-school cabin, but meeting far more of the needs of the homeowners.”

DEN Entering from a sliding barn door in the great room, this room has been designated as the den and sunroom, with a stunning view of the lake. From the exterior vantage point, this is the left, cedar-sided box facing the water. A two-sided, stone fireplace with custom steel detailing creates the focal point for their more casual living space. Cedar ceilings match the room’s exterior siding with polished concrete flooring for a more natural approach.

AWARD-WINNING DESIGN Recently, this project was awarded Juror’s Choice by the North Dakota Chapter of the American Institute of Architects. “This was one of our first projects where we did the construction management on it as well,” said Hawley. “We designed and built it all inhouse.” While Hawley was the main designer and did the initial front elevation and the floor plan, Strom managed the 3-D models of the home and the construction drawings. As the project progressed, Strom assisted Hawley in making tweaks to the original design, customizing it to meet the needs of the family. Chris Hawley

Jackson Strom


architecture

25

KITCHEN One idea that the homeowners presented to Hawley, was the concept of the kitchen being located at the back of the cabin. “Typically you see people come straight into the kitchen at the lake, but what’s cool about this is the fact that the door to the lake is wide open and the dining room is almost outside,” said Hawley. “When you’re standing in the kitchen, it still feels like you’re part of that lake scene. We typically don’t lay out houses this way, but it’s awesome.” A major focal point in the kitchen, this column wrapped with steel and 2x2 cedar sections, was fabricated by Straightline Design and provides a transitional wall, dividing the kitchen and the main entrance. For the kitchen design, Chris Hawley Architects worked with Bill Tweten, a Certified Master Kitchen and Bath Designer from Western Products. Wallhung cabinetry in a sleek, contemporary design, flows seamlessly with high-end Cambria countertops to an adjacent wet bar. The family chose their own Mid-century Modern-inspired, lighting throughout the home.

“If we’re going to be honest, it seems like pretty much everything Chris Hawley Architects is a part of turns out awesome. This project was just remarkable and it was an absolute blast to be a part of it.” Eric Soyring, Straightline Design

DINING ROOM A stand-out feature on the main floor is the 12-foot-wide, bi-folding door panels which completely open the dining room setting to the exterior’s private patio and lake view. “We designed this with a motorized screen that comes down at the touch of a button, creating an interior, screened-in porch,” said Strom. “The bi-folding wall of doors is a great feature, but they don’t work well for going in and out throughout the day, so we made sure to include a swing door to the side of it.” “Classically, a dining room table doesn’t get used unless it’s in a place where it should be used,” said Hawley. “In this case, it was front and center. The homeowners love to entertain and have dinner parties. They actually use their table and really enjoy each other’s company.”


architecture

26

This is the actual cedar from the exterior that was designed to flow through to the interior wall, creating the backdrop for the kitchen. The doorway on this wall is the entry to the master suite.

UPSTAIRS According to Hawley, the homeowner bought this entry light fixture back when she was in college, with the intent to put it somewhere, at some point in her life. “It’s a 1950s or 60s fixture but looks like something in a Mid-century Modern style you’d find now. So, she’s been saving this for about 20 years,” said Hawley.

OPEN-CONCEPT BATHROOM DESIGN With efficient design in mind, Chris Hawley Architects created a singular, yet spacious bathroom with an open concept, designed for sharing. The only private, doored spaces are the shower and toilet. The shower is a room in itself with an area designated for changing. The vanity area with double sinks and coffee bar is considered a large, communal space in a centralized location accessing the three upstairs bedrooms. “We do a lot of these at the lakes, it’s a great solution for people who don’t want to clean three separate bathrooms for guests,” said Hawley. “What people always do with bathroom design is create one doored-off space which holds the shower, toilet, tub and sink area. So, that is a design where you can only have one person in there at a time. This is only one bathroom, but three people can easily be using it at one time. At the end of the day, it saves a lot of money and works just as well.”

“The first time I worked with the homeowners was on their Fargo home on 8th Street and I really enjoyed updating and recreating a craftsman-style kitchen for them. So, the opportunity to work with them again was wonderful. This time, we worked the other end of the spectrum in a very contemporary style. Working with cherry and maple in slate and sun-washed stain colors fit the clean feel and lakeside atmosphere of this new home. CHA did their usual magic on the floor plan!” Bill Tweten, CMKBD - LEAD DESIGNER, WESTERN PRODUCTS


architecture

27

CLASSIC CABIN + CONTEMPORARY The homeowners chose one of the last available lots on West Battle Lake with a 100-foot shoreline and a wooded lot that could accommodate their design. “We basically maxed this lot out - but we have to remain 10-feet from the lot lines,” said Strom. “If you looked at the lot from an aerial view, you’d see that the home is almost touching that 10-foot line at four different spots. The lot consists of 100 feet on the shoreline and it trails back to about 90 feet on the roadside. It’s parallel with the lakefront but then angles back to accommodate the smaller part of the lot.”

LAKEFRONT HIDEAWAY

ELEVATING THE VIEW

CARRYING ON A FINNISH TRADITION

“A design perspective that I try to do on a lot of

A Jack-and-Jill patio for three upstairs bedrooms,

If you want to learn more about the health benefits

projects, is to create a pocket or a u-shape with

the homeowners’s rooftop space is custom-

and long-standing sauna tradition, Hawley suggests

the building,” said Hawley. “So, when you’re sitting

designed with guests in mind. Hawley and Strom

a book called, “The Opposite of Cold” which he

on your patio, you’ll have ultimate privacy and the

worked with Straightline Design to create the

considers the “bible” of saunas. He’s also done

neighbors can’t see you.”

spiral staircase and steel-fabricated railing which

his research, sharing information about how the

incorporates lighting within the handrail. The

Fins immigrated to the United States and set up

Hawley achieved this by using two mono-pitched

exterior’s spiral staircase is their own entrance to

shop in the Duluth, M.N., area. “Back in the turn-

rooflines with two cedar boxes that extended

that living space and direct access to the lake and

of-the-century, you’d walk down Main Street and

out toward the lakeside. This created a private,

sauna. Not missing a detail, they also ran a line up

every three storefronts was a sauna or bath house.

courtyard area between the two. The right side

to the rooftop, allowing for a gas fire pit for their

That’s how important it was to their culture,” said

cedar box is the master bedroom with a rooftop

upstairs guests to enjoy.

Hawley. “When the Fins first moved here, they

patio and access from the black spiral staircase,

would build a sauna first - live in it, bathe in it,

while the left side features and den and sunroom.

give birth to their kids in it; it was like the center of Finnish life back then and still is for many.”

Find the Finishes: Architect and contractor - Chris Hawley & Jackson Strom - Chris Hawley Architects Steel fabrication - Eric & Tami Soyring, Straightline Design Cabinetry design - Bill Tweten, CMKBD - Western Products Cabinetry - Crystal Cabinets, maple with slate stain, cherry wood with sun-washed grey stain by Crystal - Western Products Kitchen countertop -Brittanicca by Cambria, Western Products Great room ceiling fan - Haiku, by Big Ass Fans Lighting - Homeowners

For more information, contact: Chris Hawley Architects 2534 S. University Drive #3, Fargo 701.478.4600

info@chrishawleyarchitects.com chrishawleyarchitects.com


30

cuisine

A Sweetly Simple Life: Three Square Meals with Shayla Knutson Words by Shayla Knutson, Tracy Nicholson Photography by M. Schleif Photography

When Midwest Nest asked me to contribute to their spring issue, I decided to plan out a full day of meals using fresh, healthy ingredients and a few tips from my Sweetly Simple Life food blog. These dishes had to be simple, spring-inspired and full of flavor. To provide an elegant backdrop, Radiant Homes offered me a stunning kitchen in their new model home in the coveted Edgewood Estates neighborhood of North Fargo.


cuisine

31

BREAKFAST ZUCCHINI & CARROT CAKE OATS This is one of my favorite oatmeals for breakfast. It’s pretty healthy and it only uses two tablespoons of pure maple syrup. There are no other sugars added, but it tastes like cake - it’s so good. You can also keep it in a crockpot, warming for 6-8 hours overnight and then it’s ready for you in the morning. It’s just really easy, throw all of the ingredients in there and let it cook.

LUNCH POPPY SEED CHICKEN-SALAD SANDWICHES I love that this is a healthier version of chicken salad, but doesn’t skimp on the taste. I’ve tried to look for a good, pre-made chicken salad at the stores, but when I read the ingredient list with a ton of additives and heavy mayo, I quickly changed my mind. A typical chicken salad would call for around two cups of mayo - as a compromise, I used only a 1/4 a cup of mayo, then substituted the rest with greek yogurt. This is a really versatile recipe in terms of diet and preferences. My husband, Cam, doesn’t eat gluten, so he prefers to make wraps using butter lettuce, instead of bread or croissants. I, however, love a good whole wheat bread from my go-to source, Breadsmith.

DINNER ENCHILADA ZUCCHINI BOATS This is one of my husband’s favorite dinner dishes and I love Mexican food. We probably make this recipe once a week. It’s pretty spicy, so if you’re not someone who enjoys spicy food, you can easily tone it down by avoiding the chipotle peppers. If you skip the chipotle, this is also a really kidfriendly and fun recipe. Lure them in with the process of carving boats out of zucchinis and they might just be tempted enough to eat their veggies.


32

cuisine

A SWEETLY SIMPLE LIFE Growing up in the small town of Hazen, N.D., we didn’t have a lot of options for dining out, so naturally, I learned to cook every meal with my family. Today, I live in Downtown Fargo with my husband, Cam Knutson. I work for Ami Baxter Interior Design and I’ve had my cooking blog, Sweetly Simple Life for a couple of years now. This is how we cook several times a week - pretty healthy, gluten-free, or at least with a gluten-free option, and always delicious. Cam loves to take the leftovers to work, so even though it’s just the two us, we always make a little extra. Living with a husband who’s gluten-free means we lead a pretty healthy lifestyle, but I still make time for my guilty pleasure - baking. I love baking! Where do I get my inspiration? I do a lot of searching on Pinterest, but I don’t follow the actual recipe at all. I gather several different recipes and create my own; which is always a struggle when people ask me to share recipes with them. However, there is one place you can find more of my recipes find me @sweetlysimplelife on Instagram or on Facebook.

Zucchini & Carrot Cake Oats ½ C. steel cut oats 1 ½ C. almond milk

In the crockpot

½ C. finely shredded carrots

The night before - spray your crockpot with oil.

½ C. finely shredded zucchini

Combine all of the ingredients except the pecans

½ Tsp. cinnamon

in the slow cooker. Cook on low for 6-8 hours. Top

⅛ Tsp. ground nutmeg

with pecans and enjoy!

⅛ Tsp. ground cloves 2 Tbsp. pure maple syrup

On the stove

1 Tsp. pure vanilla extract ⅛ Tsp. salt

Combine all ingredients except the pecans. Cook

½ C. toasted pecans

covered for 15 minutes. Top with pecans and enjoy!


cuisine

Poppy Seed Chicken-Salad Sandwiches Chicken Salad

Combine all the dressing ingredients in a

4 C. rotisserie chicken cubed

medium mixing bowl and whisk to combine.

1 ½ C. finely chopped celery 1 ½ C. quartered grapes

Add chicken salad ingredients and toss until the

(red or green seedless)

dressing is thoroughly incorporated.

1 C. toasted walnuts

Serve on croissants, butter lettuce, wraps, or Dressing

your favorite type of bread. Refrigerate for one

¼ C. avocado oil mayo

hour before serving.

1 C. greek yogurt 2 Tbsp. apple cider vinegar 4 Tsp. poppy seeds 1 ½ Tsp. garlic powder 1 Tsp. salt ½ Tsp. pepper

33


cuisine

34

Enchilada Zucchini Boats

To see more of Shayla Knutson’s Sweetly Simple recipes, follow her on Facebook or Instagram @sweetlysimplelife

4 small zucchini

Toppings

Preheat oven to 400℉. Brown ground meat and

About the Model Home:

1 ½ Tbsp. olive oil

1 ½ C. shredded cheese

add all other ingredients besides zucchini. Let

Contractor - David Reid,

1 med. yellow onion

(Cheddar or Mexican blend)

this cook and simmer on medium-low for 15-20

Radiant Homes

1 Tsp. chipotle pepper sauce

½ C. greek yogurt

minutes. For the zucchini, use a spoon or melon

Architect - Meland Architects

1 Tbsp. minced garlic

1 to 2 Tsp. powdered ranch

baller. Scoop centers from halved zucchini while

Interior Design - Brandi Youngmark

½ Tsp. pepper

Cilantro

leaving a ¼ “ rim to create boats. Drizzle with ½

Interior Design

2 Tsp. salt

Sliced scallions

Tbs. olive oil and bake until zucchini is almost

Cabinetry - Designer, Kristi Foell,

3 Tsp. cumin powder

tender (approx. 8-10 min). Spoon the mixture into

Braaten Cabinets

1 Tsp. garlic powder

the zucchini boats and top them with cheese.

Appliances - Rigel’s

1 - 15 oz. can tomato sauce

Bake until cheese is melted and golden brown. Top

Flooring - Carpet World

½ C. corn (fresh, frozen or canned)

with yogurt mixture, scallions and cilantro.

& Design Direction

1 C. water 1 lb. ground turkey or beef

Plumbing & lighting fixtures - Ferguson Bath, Kitchen & Lighting Gallery

1 - 7 oz. can diced green chilies Radiant Creative Homes 701.478.4000 radiantcreativehomes.com


D ELTA 701-235-1212

DESIGN & CONST. ns Additio

ents Basem

iz

sign.b

elt ade

w w w.d

pair

nce Re Insura

ns Kitche

oms Bathro

! R E T F A

BEFORE

Remodeling with Style! 701-235-1212

e ltad w w w.d

e sign.b

iz


38

business

From left, Jill Krahn and Jodi Ellingson


business

39

Open for Business Hair Success Salon & Day Spa Words by Tracy Nicholson Interior Photography by Jill Ockhardt Blaufuss Exterior Photography by Dan Francis Photography

Sisters, Jill Krahn and Jodi Ellingson have spent the past 32 years mastering the business of beauty, with every bit of their expertise now on display. Just three weeks after we ran our first story, amidst construction dust and yellow tape, their team gathered to officially welcome the first of many delighted guests. With aspirations of bringing a world-renowned spa experience closer to home, Krahn and Ellingson’s efforts created what is considered by many to be the largest salon and spa in the country. After four years of planning and designing their dream, the newly finished salon and day spa is open for business and beauty.

Frequently traveling for their franchise, Krahn and Ellingson have visited some of the country’s most exquisite salons and spas in search of inspiration. Inside their new location in Shoppes at BLU Water Creek in South Fargo, it’s easy to see that their team’s hard work has paid off. Along the way, their ideas, experience and high standards of service intermingle to make every inch of their 22,000-square-foot space extraordinary. This creative process was a collaboration between Krahn, Ellingson, architect

Paulette Nantze,

Designingwomen2 and Kim Matteson, the architect from Paces Lodging.

WELCOME TO THE NEW HAIR SUCCESS SALON & DAY SPA Designed for a grand entrance, the new Hair Success Salon & Day Spa greets guests in high-style with golden yoga statues, 33-foot vaulted ceilings, goldspeckled birch wallcoverings and stunning blue light features, setting the tone for relaxation. For the salon and spa’s unique flooring, All-Finish Concrete smashed mirrors and had the shards placed on bleached concrete for a shimmering finish.


business

40

From left, Kari Rasmus, Linda Birmingham and Kris Carlson of Designingwomen2

WALL-TO-WALL GLAM Amidst a two-year design process that fell between industrial and glam styling, their interior decorators, Kari Rasmus, Linda Birmingham and Kris Carlson of Designingwomen2 were able to adapt, evolve and grow with the project. They were

“The number of people and artisans involved in

it well enough that when we went to market, we

tasked with helping to choose the wall coverings,

this project is amazing,” said Rasmus. “The way

specifically looked for what would work for them.

drapery, decor, furniture and finishing touches,

that they were all able to meld their ideas together

We wanted it to be a singular experience that is

adding an air of luxury to every square inch. For

to come up with a design - the textures, the

different than anything else you might be able to

the Designingwomen2 team, a typical week might

colors and the art - it all goes perfectly together.

experience close to home. It truly feels like we’re

be collaborating with the project’s architect, Kim

It really says something about the creative forces

at one of the high-end spas that we’d visit on

Matteson of Paces Lodging, furniture designers at

in Fargo and the vision of Jodi and Jill. As far as

vacation, but now the community can have an elite

CNC Wood Design, Krahn and Ellingson, as well as

what we did, we just kept listening and refining

experience, right here in Fargo.”

their 10 managing partners.

until we felt like we had their vision. They defined

SHOPPING + MAKEUP BAR With their expanded square footage, Hair Success caters to their guests with a Hollywood-style makeup bar and expanded retail area, offering soughtafter clothing, purse, makeup and skincare lines.


business

41

RELAXATION ROOM

THE DAY SPA

This space is reserved for the spa and salon’s

The Day Spa will be offering high-end massage and

waiting and relaxation room with easy access

facials, hot towel service, herbal steam showers,

from the patio. “As our guests travel through their

an infrared sauna and soon to arrive, a flotation

experience, in between appointments they can

room with innovative salt spa. “All of our spa

come here and relax,” said Krahn. Inside, a small

treatments are new and improved, so our staff

beverage center and a beautiful wall of beads and

has been training non-stop for the past year,” said

lights mimic soothing, running water.

Krahn.

“We are not just the decorators on this project,” said Kris Carlson of Designingwomen2. “We are also clients of Hair Success. So the design was often influenced by what spoke to us. We asked ourselves, how can we help to visually pamper Hair Success guests?”

CONFERENCE ROOM Covering the walls in the conference room is a chocolate brown, birch wall covering with their signature gold shimmer and white logo. “We probably have two more rounds of art coming, but my current favorite accent is the white faces with the Hair Success logo in their conference room,” said Rasmus. “When we saw those faces at Market we thought, they have to go to Hair Success. I was on vacation when Kris placed everything - when I came back, I was so excited to see those faces in the conference room, they were just perfect for that space.”

MEDI-SPA

With the new space ready for guests, Ellingson is excited to unveil many new services. “Our new

In the Medi-Spa, skincare experts offer advanced

facials and medi-spa services are all about anti-

facials, laser treatments, microblading, derma-

aging. We have skin care, steam showers, oxygen

blading, Botox and facial rejuvenation. Using state-

bar, massage and Infrared saunas to assist in

of-the-art technology, the medi- spa’s focus is on

detoxifying your body.”

anti-aging solutions and preventative skin care regimens.

MASTERING THE MASSAGE Just off of The Grotto, 11 private massage areas and two connecting rooms accommodate couple massages.


42

business

LOCKER ROOMS + INFRARED SAUNAS The Spa features a men’s and women’s locker room with infrared saunas, private bathrooms and glassenclosed, private steam showers. To accommodate everyone’s needs, Hair Success offers two unisex restrooms and one private, unisex steam shower. In the pursuit of relaxation, Ellingson and Krahn want this environment to be comfortable for everyone.

FEEDBACK FROM THE ARCHITECT: KIM MATTESON OF PACES LODGING “Jill and Jodi had worked through an initial floor

projects that we incorporated into the project.

plan with their sister, Paulette Nantze, yet we still

They also wanted an eclectic mix of materials and

started the design process from the beginning so

finishes to create timeless and gender-neutral

I could gain an understanding of their business,

spaces. We researched materials that we would

needs and goals,” said Matteson. “We worked

combine well with the light fixtures, furniture and

through all the details of their preliminary floor

other interior elements. The design has evolved

plan, reviewed their program of spaces, and then

as new services and concepts were introduced in

modified it for their site. Jill and Jodi had design

construction - the building has responded to the

concepts that they had seen from other spas and

trends and techniques of their industry.”


business

43

Chocolate birch and gold-speckled wall covering draws guests to the industrial-inspired, leather club chairs, fireplace and adjacent bar area with metallic tile.

THE GROTTO BY THE TAVERN The “Grotto” is the central meeting space designed for spa and salon goers to enjoy a glass of wine, lunch or dinner, overlooking the garden and patio area. This summer, the garage doors will open to include a half-bar, serving guests who prefer to dine outside. The centralized location means spa and salon goers have direct access to Hair Success’ The Grotto by the Tavern restaurant. In July, they will be working closely with their neighbors at Tavern Grill to provide a full menu for patrons. This space is included in all VIP membership services and gives Hair Success the ability to serve up a massage and martini, all in the same place. As summer nears, Ellingson is looking forward to guests gathering around the patio fire pits with a beautiful pond view. “This backdrop is going to be spectacular. We can’t wait to start offering ‘starlight’ couple’s massages in a private garden setting, lit only by the moon and firelight.” Dining in The Grotto means cozying up to one of the more refined, live-edge wood tables custom designed by CNC Wood Design.


44

business

THE SALON The salon side has also expanded to offer clients the option of independent or employee stylists, with endless services ranging from affordable to high-end cuts, colors, treatments, styling, nails and spray tanning.

SHAMPOO, RINSE...RELAX A centralized shampoo area features industrial elements with refined pops of color and artwork chosen by Designingwomen2. Here, stylists have the option to mix their own colors or have our fulltime person provide the service for them. Elevating each service, stylists have access to hot towel cabis throughout the shampoo and spa areas. “It’s all about the guest experience, helping them to relax, rejuvenate and unwind,” said Krahn.

MINI-SUITES

THE LIFESTYLE SALON

The Mini-Suites offer guests and staff a more

In this area, private booths were designed for

private experience. The suites have ample shelving,

stylists who want to run their own salon, but let

large mirrors and soundboards for privacy and

their guests still experience the ambiance of all

keeping noise levels to a minimum.

of the amenities. “Our Lifestyle Salon is where we have 29 individual, smaller suites,” said Krahn. “We built this side of the salon so we could cater to all of

PRIVATE SUITES

the different lifestyles of the service environment. We have a program for working moms - we are

“We designed the Private Suites to be larger spaces,

only young once and having children is a blessing,

so they can have their own retail and provide a

so we came up with a concept that we know will

relaxing atmosphere. Each stylist is offered a sign

work for them.”

that comes out from the wall in big, black circles with their name on them.”


business

45

MANI/PEDI WITH A GARDEN VIEW Overlooking a soon-to-be garden oasis, a manicure bar and adjacent pedicure room is now available for group and private gatherings. Hanging bead walls provide separation between the specialized pedicure chairs and soothing blue-toned lights.

PLAN YOUR DAYCATION! With so many new services to offer, we reached out to Ellingson to find out what a perfect day at the spa means to her. “Start out with a private herbal steam shower filled with eucalyptus, customized massage and new anti-aging facial. Then, pamper your toes with a pedicure and finish up your experience at the manicure bar. Afterward, enjoy lunch in our grotto restaurant or have a friend meet you for a glass of wine to end your day. You will feel so refreshed!�


business

46

Jane Welte-Fugere, partner

Front from left, Jill Krahn, Jodi Ellingson. Back from left, Monica Bladow, Shannon Mickelson, Sheila Lusk, Pam Vadnais, Lisa Kolrud, Carmen Maloney, Rachelle Anderson. Not pictured in group, Jane Welte-Fugere, Sarah Lundblad, Mickey Moen.

Sarah Lundblad, partner

Mickey Moen, partner

ANTICIPATED EVENTS!

“Our sister, Paulette Nantz designed the last

Krahn and Ellingson are planning a soft opening

To ensure the new salon and day spa runs smoothly,

location. She also has been designing our schools

and ribbon cutting with The Chamber this spring.

the two rely on a team of 10 partners who assist in

in our franchise company - she’s always great and

The Grand opening, with a band on the patio, will

the day-to-day operations. “We cannot take all of

cares like it is her own,” added Ellingson. “Jordan

be held off until their new neighbors, Tavern Grill

the credit, our partners are very much a part of this

Vadnais, Kim Matteson and Mike Fyhrie headed

can join them in July.

and we couldn’t have done this without all of them.

up this project. They were all great to work with.

It really was a team effort with our stockholder

Jordan’s Mom is part-owner so that made it extra

On the weekends, Hair Success will be offering VIP

team, focus group and guests to come up with this

special. Designingwomen2 are personal, great

members and guests an array of exclusive trunk

business model and concept,” said Krahn.

friends and what they have done is amazing.”

shows and educational opportunities which will soon be announced. Their restaurant, Grotto by the Tavern, with full catering by Tavern Grill, will be available to rent for weddings and other group occasions.

Find the Source: Contractor - Paces Lodging Developers - Kevin Christianson, Tyler Brandt Site Superintendent - Mike Fyhrie, Paces Lodging Architects - Paulette Nantze, Kim Matteson - Paces Lodging Interior Design - Kari Rasmus, Linda Birmingham, Kris Carlson - Designingwomen2 Automation - Audio Video Extremes Concrete flooring - All-Finish Concrete

For more information, contact:

Hours of Operation:

PACES Lodging

Cabinetry - Northern Woodwork, Inc., Thief River Falls

Hair Success Salon & Day Spa

Monday - Thursday 8:30 a.m. – 9:00 p.m.

Kimberly Matteson

Wall covering application - Weyer-for-Hire

[Shoppes at BLU Water Creek]

Friday - 8:30 a.m. - 6:00 p.m.

Senior Project Designer,

Lighting - Border States Electric

3233 45th Street South, Fargo

Saturday - 8:30 a.m. - 5:00 p.m.

Associate AIA

Electrical - Fusion Electric

701.232.9383

4265 45th Street South

Live-edge Grotto tables - CNC Wood Design

info@hairsuccesssalons.com

Suite 200, Fargo

Golden yoga statues, art, furniture & decor

701.499.0212

- Designingwomen2

Go to their Facebook or hairsuccesssalons.com for the latest updates on upcoming grand opening celebrations, ribbon cutting, grotto rentals and weekend trunks shows.


50

business

Perfecting the Patient Experience Words by Tracy Nicholson Photography by J. Alan Paul Photography

When we think of healthcare and virtually any clinical environment, blinding fluorescent lights and illdesigned, sterile surroundings are typically what come to mind. Recognizing a change in the way healthcare is approached, Dr. Fadel Nammour and his wife Heidi Nammour of Dakota Gastroenterology Clinic worked closely with Paces Lodging architect, Kim Matteson to redefine the patient experience.


business

51

From the exterior, the South Fargo clinic is reminiscent of a contemporary spa with its clean lines and varying textural elements. “We just looked online and drove around and took different pieces of buildings that we liked,” said Heidi Nammour. “Then I would take pictures and get them to Kim Matteson, the architect at Paces Lodging. I wanted the exterior to have dimension as well, so we were able to do that using varying materials for the siding.” Inside, Heidi Nammour designed the space’s 6,500 square-feet to be a soothing sanctuary for incoming patients.

CLINICAL COMFORT In this business, Dr. Nammour knows that putting patients at ease with a comfortable environment is a prerequisite for better healthcare. “It’s a Gastroenterology clinic. When people hear colonoscopy, they flinch,” laughed Dr. Nammour. “We tried to create a warm environment prior to the procedure so they will be comfortable here in the waiting room and the suites. A lot of patients have been telling me that when they come here, they feel like this is a spa or a home. They wait in comfort and when they go into the procedure, they are much more relaxed.” These days, even hospitals are rethinking their decor in their new construction and remodels, veering away from the more sterile, institutionalized environment they’ve been known for in the past. “We wanted a more modern, contemporary look, trying to stay away from that cold, clinical feel one

WAITING ROOM I In the Endoscopy waiting room, Heidi Nammour chose a modern, Scan Design sofa accented with beautiful statement pieces from online sources, Wayfair and Joss & Main. High ceilings and expansive windows bathe elements of reclaimed wood, glass and stone in natural light.

would expect,” said Heidi Nammour.


52

business

WAITING ROOM II To create a contemporary space with warmth, Heidi Nammour favored rich textures like marbled quartz, stacked stone and comfortable furnishings.

For the room’s rustic elements, she chose a Grain Designs magazine rack coffee table, floating shelves, side tables and custom barn doors.

To get the custom barn door hue, Grain Designs used a whitewash finish with an ebony stain. “I wanted something unique for the ceiling, so I spent a lot of time looking online, at different magazines and on the Houzz app for inspiration for the round ceiling details,” said Heidi Nammour.


business

53

On the clinic side, a long hallway consisting of

“I had a vision of white countertops with marbling

exam rooms is designed with custom barn doors

to help create a modern look to complement the

from Grain Designs.

rustic feel of the barn doors. I got ideas for the reception desks by looking through magazines and going online searching out reception desks,” said Heidi Nammour. “I gave Paces pictures of what I wanted based on what I found, and eventually came up with a design which incorporated reclaimed wood for the front of the desk to match the custom barn door. I knew from the very beginning I wanted barn doors and a reclaimed wood wall. For the flooring, I chose a distressed, vinyl laminate in a wider plank design.”

Beyond the exam rooms, patients can relax in one of the many La-Z-Boy-style recliners chosen to provide comfort for the patients.


business

54

DAKOTA GASTROENTEROLOGY CLINIC

ARCHITECT, KIM MATTESON OF PACES LODGING

Dakota Gastroenterology Clinic is an independently-owned clinic specializing

“From the very beginning, Heidi and Fadel had a vision for what they wanted

in digestive health since 2014. The clinic offers diagnosis and treatment of acid

their contemporary building to look like. They had photos of design elements,

reflux conditions.

materials and colors that they showed me and wanted to be incorporated into their building. Those were so beneficial and became a starting point for the

ABOUT DR. NAMMOUR

design of the exterior and also as a basis for the interior finishes,” explained

Dr. Fadel Nammour is a board-certified gastroenterologist. He is originally from Lebanon and moved to Fargo in 2002 after completing his internal medicine and gastroenterology fellowship in New Jersey. When his career took him to Essentia Health, he met Heidi, who was a nurse at the time. Today, the couple resides in West Fargo with their three sons.

Matteson. “We utilized three-dimensional modeling as we worked through the exterior elevations and how the various materials would look and be arranged on the building. Then we were able to present those ideas to them from all possible views. We even used 3-D modeling when we worked on the design of the curved reception desk and its varied elements. The interior finishes are also a contemporary arrangement of materials and features that incorporate their design style into distinct and appealing spaces for their patients.”

Find the Source:

EIFS - OTXteriors

Contractor - Paces Lodging

Landscaping - Pro Landscapers LLC

For more information, contact:

Architect - Kim Matteson, Paces Lodging

Painting - Weyer for Hire LLC

Dakota Gastroenterology

Barn doors, side tables and floating shelves

Casework and plastic laminate countertops

5049 33rd Avenue South, Fargo

- Grain Designs

- Woodside Industries

701.356.1001

Fireplace - Home & Hearth

Aluminum windows and doors

dakotagi.com

Flooring - All States Flooring

- Galaxy Glass and Caulking

Quartz countertops -Fabricators Unlimited

Doors and millwork - Builders Millwork, Inc.

Paces Lodging

Artwork - SCHEELS Home & Hardware,

Plumbing & HVAC contractor: Midwest

Kimberly Matteson - Senior Project Designer, Associate AIA

Kirkland’s

Mechanical Construction, LLC

4265 45th Street South, Suite 200, Fargo

Recliners - A&B Business Solutions

Electrical contractor - JDP Electric Inc.

701.499.0212

Roofing - Herzog Roofing

paces-lodging.com


56

build

Back from left: Heidi Toso, Britten Churchill, Shelby Gustafson, Josh Caroon Front from left: Alyssa Asheim, Rebekah Stoll

A New Way of Redefining Value with Thomsen Homes Words by Rebekah Stoll Photography by Rebekah Stoll and Robb Siverson Team Photography by Dan Francis Photography

The process of building your new home is an exciting time with a lot of decisions to be made. At Thomsen Homes, our goal is to make the building process fun and simplified, while still offering numerous selections. From the layout to the finishing touches, there are choices abound. When it comes time to decide on the selections that will turn your new house into a home, we have a professional team ready to help you make the decisions that best suit your lifestyle. Wanting to ease the exterior design process by offering several curb appeal options, our Design and Studio Lead, Heidi Toso, Project Estimator Lead, Josh Caroon, and Architectural Drafter, Britten Churchill got to work. With the focus being able to present the client with different options, the goal was to introduce four new elevations for each of our floor plan offerings. These exterior options include a Modern, Craftsman, Colonial and Traditional style - the Traditional being the original style we offer.


build

57

The inspiration for this project came from multiple resources including the International Builders Show in Florida, common customization of client’s homes and upgrades of clients looking to have a more appealing or custom curb appeal. With both a challenging and rewarding task at hand, here were some of the obstacles these three faced.

From Left, Josh Caroon, Heidi Toso, Britten Churchill


build

58

“The most exciting aspect of the project was the task of coming up with a handful of visibly different elements for the designer to choose from while remaining cost-effective. It’s a delicate balance between finding what people want and what they’re willing to pay for.” Britten Churchill, Architectural Drafter

“The first step was deciding on which three exterior options to design. Coming up with a Modern, Craftsman and Colonial elevation option, apart from our Traditional, was the goal. I wanted to present selections that would appeal to any type of buyer. The second challenge was to make each floor plan its own, but to share common elements. I did this by incorporating different windows, materials, architectural details and colors.” Heidi Toso, Design and Studio Lead

“Trying to bring many of the details together from the design stage to a buildable product, all while keeping our ‘affordable luxury’ was the most rewarding part, yet also most rewarding. We are expanding our product market and constantly innovating. This is one more way we are able to do that for the market.” Josh Caroon, Project Estimator Lead

Photos by Robb Siverson


build

59

MODERN Our Modern-style home is a favorite of many. The incorporation of a bold front door and black trimmed windows is an immediate attraction. The stark, clean profile of this exterior style gives it a contemporary feel. Bold, black garage doors with frosted windows containing clean straight lines create, yet another, major statement piece on our modern exterior. Featuring trimmed out doors and windows, our Modern-style homes give the feeling of being crisp, spare and sharp. The special finishes of this option include EFIS, which is similar to stucco, board and batten, upgraded exterior lights, and metal or wood accents.


60

build

CRAFTSMAN Charming us with intricate, hand-crafted details, our Craftsman-style home is another new exterior option that has caught the eye of many. This style home features gable roof lines, overhanging eaves, exposed rafter tails and finishes that blend with the surroundings. A front door and porch that provides a gentle transition between the outside world and a cozy space inside. Reflecting a mixture of textures, these finishes incorporate elements such as shake, timber trusses, band accent details, and stone based or wood columns giving it a natural and hand-crafted feel.


build

61

COLONIAL Representing one of the most familiar styles of homes is our upscale, Colonial option. Using a decorative crown over the front door including a covered front entry supported by columns, our Colonial-style homes give the feeling of a “warm greeting”. The Colonial’s elements give these homes a fresh feel. Featuring multi-paned, double hung windows, corbels, shutters, window boxes, flower boxes and other small characteristics lead into the Colonial style.

TRADITIONAL The Traditional style includes a variety of elements such as upgraded LP siding and 4” band around all windows and doors on the front of the home. This style offers a classic appeal for any home buyer. White short panel garage doors, brick and custom window grids on the front of this home style for some great curb appeal.

Everyone has a style in mind when thinking of building their dream home. The challenging part is communicating that image, to watch it be brought to life. “These exterior options truly offer clients opportunities to turn their classic-style home into their own,” said Toso. To launch these new exterior options, Thomsen

Homes

built three winter

models, two of them each featuring the Modern, Craftsman and Traditional styles. In a matter of just 15 days, all three sold. With the 2018 Spring Parade of Homes right around the corner, we have another great set of these exterior options waiting for you. No matter what your style may be, Thomsen Homes is sure to assist you every step of the way to achieve it, picture perfect. These exterior options are just the start of bringing that dream home of yours to life.

For more information, contact: Thomsen Homes LLC 3168 41st Street S. Suite 1 Fargo 701.478.3000 Facebook: Thomsen Homes LLC Instagram: thomsenhomes www.ThomsenHomesLLC.com


64


art

65

[re]living The Art of Warfare Words by Tracy Nicholson Photography by M. Schleif Photography

As a prominent artist and ceramics teacher, Josh Zeis had once envisioned a life in medicine, as a physician’s assistant. During a ten-month tour of duty in Iraq, all of his ambitions would change. Zeis would be tasked with the role of medic, traveling with a unit that searched for roadside bombs. Having little to no physical interaction and struggling to harness his emotions, Zeis’ state-of-mind began to unravel midway through his deployment. As a saving grace, he received a 15-pound package in the mail that would change the course of his life, feed his creativity and offer an outlet for his emotions. War would become his muse, using the reactiveness of clay to help him define and sort through the unexplainable confusion. Ten years later, we followed Zeis on his latest venture, an exhibition entitled, [re]living at the Plains Art Museum. This show would become an exploratory journey allowing him to relive and face his own emotions while helping other veterans find their voice.

A few months into Zeis’ tour in Iraq, he was

“I remember when I opened it, I knew what it was

Kendel Vetter, worked on together. “Some people

beginning to feel removed, struggling to make

and the meaning behind it. Coming from a farm

pick it up really fast, but it took me a long time to

sense of his emotions behind two inches of

family, having a tie to the land, and Zach mailing a

get things figured out; I was a slow learner,” said

bulletproof glass and three inches of steel. “My

piece of that to me - it was an amazing thing and

Zeis. “This was all brand new, other than the books

brother Zach was taking a ceramics class at NDSU.

really comforted me.”

I ordered and read.” Finding out he was only a

After one of our phone calls, he decided to send

month from returning home, Zeis contacted Dave

me some North Dakota clay that had been donated

Zeis didn’t know with absolute certainty that he

Swenson at NDSU in the ceramics department. “I

to his class by Hebron Brick. It came in a parcel

would survive in Iraq, so he delved into the clay,

could go anywhere because I had the GI Bill, but I

package and black garbage bag; it was a block that

learning about the process through books he

decided I might as well go to NDSU because that’s

weighed around 15 pounds,” said Zeis. “I’d never

ordered from Barnes & Noble. He started with

where the clay came from,” said Zeis.

done anything with clay before.”

a small sculpture that he and his squad leader,


art

66

POST WAR Once home, Zeis realized that working with clay had left a permanent imprint on his life. Setting aside his dreams of medical school, he soon graduated from NDSU, receiving his Bachelor of Fine Arts degree. His next journey took him to George Washington University in Washington D.C., where he obtained his Masters of Fine Arts. Returning to Fargo in 2014, Zeis briefly worked with his brother Zach Zeis of Zeis Concrete Solutions and now has a career as a landscape designer and coordinator at Hebron Brick, coincidentally the same place that sparked his interest by donating the clay that was sent to Iraq. Outside of landscape design, Zeis is now a prominent local artist, a passionate advocate for veterans and a talented ceramics teacher at Plains Art Museum.

IN THE RAW “When I tell people I am exhibiting raw clay, they give me this confused look,” laughed Zeis. “I prefer to work with it in its rawest form. I don’t care deeply about the glazing or the firing. I do fire them sometimes, but working with raw clay is an opportunity to do something experimental and exploratory. I think there’s a spectrum for artists where on one end, they’re general practitioners and on the other end, there are theoretical experimentalists. It’s trying to find which part you want to be closer to and it kind of defines the work you make. Somebody who’s strictly a general practitioner of art, they are popping out the same work and selling it. It’s their livelihood and there’s not much room for exploration when you’re depending so much on making this one thing. If you want to lean toward the theoretical experimentalists, you get to really seize opportunities outside of your comfort zone.”

ABOUT [RE]LIVING “The whole concept for this show came from me not having any documentation from my deployment besides a couple photos. My hard drive with all of my photos and videos was stolen, so I used this opportunity to find a way to recreate those experiences,” explained Zeis. This was one of two photos that Zeis was able to recover.


art

67

ORGANIC MECHANIC Zeis’ first installment will stop almost every passerby in their tracks. Extending out from the wall, nine fabricated, metal arms grasp unfired clay in its truest form. “I was thinking about my material experience with deployment and it was a really cold experience as far as there being no physical contact. My physical interaction was with steel, plastic and fabric. There were high-fives every once in a while. It’s weird to think about how that adds to the stress and anxiety in not having interaction with people. People need to hug more,” said Zeis. “I wanted to try and show how certain qualities of the clay interact with this cold, kind of imposing, scary, metallic design. This design is actually from a vehicle we would use to look for bombs,” said Zeis. “It has this mechanical arm that you operate from inside the vehicle and it scoops through the sand and looks for wires. Sometimes it pulls them up and there’s a bomb dangling about six feet from my face. This shape right here is sort of an extension of ourselves to that landscape and how we interacted with it. I was a medic and I think that Organic Mechanic is a different way of describing what my job was. It’s not so much as in a clinic, more like I’m out there and getting my hands dirty.” For Zeis, it’s the clay’s process and working with ceramics that he enjoys, not the glazing and the firing. “This isn’t actually ceramics, ceramics is when it’s fired just past 1,800 degrees and the structure changes from clay to ceramics,” explained Zeis. “That’s why these are cited as clay and not ceramic. I basically took them off the wheel, I set them on the shelf, and then I do my little surgery where I create a hole and use an endotracheal tube to do a controlled deflate. This pulls the air out until it flattens. Then I lay them on the steel and they get comfortable. I get to watch them change over a couple of days as they dry.”


68

art


art

GOOGLE EARTH WARSCAPES Across from his Organic Mechanic installment, Zeis discusses the row of Google Earth images, pinpointing the landscape and complicated emotions which they carry. “I was traversing the landscape in Iraq and using this actual software program - it was really interesting, the feeling that I got from it. I inherently knew the geography because of the routes that we’d been on over and over again - that ritual that we had every day. I could recognize places and remember events that happened that I wouldn’t normally remember. It was a really weird and meaningful experience,” said Zeis. “There’s a philosopher named Guy Debord; he founded the Theory of the Derive, which when translated, means Theory of Drifting. He basically gives odd instructions about how to experience a place in person - how to experience a landscape and how to get lost. So, I was sort of drifting with that mindset through these landscapes and pinpointing areas that really affected me. I took these images and made a little snapshot on the screen, then with the help of a very talented printmaker named Amanda Height, who also manages Hannaher’s, Inc. Print Studio at the Plains Art Musem, transferred the images onto copper plates using laser etching and an acid etch technique.”

IT HAD TO BE COPPER... Their next step was to transfer the Google Earth images on the copper plates to paper with a process that’s called Intaglio. “It had to be copper because that’s another material that I had an experience with. It was this really scary IED that was always looming over us called an EFP (Explosively Formed Penetrator) and it was like a copper plate,” said Zeis. “When it’s shot at you, it turns into a molten ball and can pierce through anything. I saw what that can do to a vehicle. It would go through an entire engine block of a giant military vehicle and out the other end. It’s a nightmare. So, for me, it had to be copper.” Pointing to the far left image in the exhibit, Zeis recalls the significance. “This is the first and probably the most important one - this is when I was driving a vehicle and a rocket went right in front of my window. We stopped the vehicle and there was a guy, who was the trigger man up over here. He got up and started running and our machine gunner shot him. We had to go in to confirm and I drove in this way and there was a trap set for us and a huge bomb went off under my vehicle. I was stuck right in here, I was cut off and our coms were out.” “That moment right there is when I decided to rethink what I was going to do with the rest of my life. I’ve never felt so scared in my life,” said Zeis. “I was a really good soldier and did all of the training, but I never thought I’d panic. I didn’t know I was going to react that way. I totally panicked and I wasn’t even in control of myself, I was just scared - I didn’t know it was going to be like that. So, my ego or this idea I had of myself, was disassembled by this moment. This is the only photo I have of that.”

69


art

70

FIVES AND TWENTY-FIVES In his third installment, Zeis reused the copper plates from the printing of his Google Earth Warscapes, to communicate and cope with the daily IED threats that he once feared while in Iraq. “It’s how I would picture the ground changing as an IED was blown out from underneath it. It’s something that I will never, ever get out of my head and I don’t want to,” said Zeis. “After the Google Earth Warscapes, the copper plates were destroyed. I had to heat them up so they became soft and then I ran the plates through a press that Dave Savageau from P2 Industries made,” said Zeis. “There was a risk with these, knowing that I can’t make more - it’s done. This is probably the most fun I’ve ever had working with clay. It’s just so intuitive, the way that this works. I throw this shape on the wheel, cover it with white slip, let it dry for about an hour, then I pick it up and just start pushing from the inside, getting that slip to crack and show a narrative of the forces that were exerted from within.”

DELIBERATE DISPLAYS “We have this arranged so you can stand here and look down the hallway, but you kind of have to watch where you walk, with the Organic Mechanic arms coming out towards your back from the other wall. What’s great about these Google Earth prints is that they call you forward and keep you safe from what’s behind you. So, it’s interesting how that worked out, creating a little bit of risk for the viewer that also emulates my experience.”

“I want to do this kind of work, to help me better understand it. That’s what this is - it’s a visual language that I don’t know how to describe. This is what I’m thinking about and this is what my thoughts look like. I’m just trying to find answers.”

Josh Zeis


art

71

PROJECT UNPACK Even though Zeis has found ways to better understand his emotions, he knows that he needs to keep encouraging other veterans to share and cope with their experiences. He’s able to do just that through a program called Project Unpack. Founded in January 2016, this program is a collaboration between NDSU, veteran’s and their family members, and other community partners. Zeis is the lead artist who hosts ceramic, heirloom cup workshops with veterans and their families. Using art as an avenue for creating dialogue, Zeis asks them to bring in meaningful objects like canteens, knives and medals - really anything which might represent pieces of their life during deployment. These items are then used to stamp or etch the clay, leaving a lasting imprint and taking another step toward sorting through complicated emotions.

THE WEIGHT OF WAR On June 9, 2016, as part of Project Unpack, Zeis strapped a 100-pound block of ice on his back which he’d carved to resemble a military rucksack. Throughout the day, Dan Gunderson from MPR followed his entire 20-mile trek with a microphone, revisiting all of the stops Zeis went to in 2007, upon finding out he was being deployed. Re-enacted as performance art in the name of awareness, Zeis summoned his own emotions to help veterans ease the aftermath of war. “I am no longer afraid to make myself vulnerable - I know that there are people that I trust all around me,” said Zeis.

Pointing out a cup that had been imprinted with a knife blade and named “Chavez Shank”, after the veteran’s friend, Zeis explains the process. “We use clay as a recording device. It’s about that experience that we had with a veteran at that moment, one-on-one, for however long it takes. It’s very therapeutic.” “Sometimes when we go to retirement homes and talk to veterans, I feel like they might not have ever talked to anyone about it before. It can get pretty heavy, and I feel like this is probably the most meaningful work I’ve done,” said Zeis.

THE VALUE OF ART Zeis is open to the idea of commissioned work, but he understands that his recent work carries more emotional than monetary value. When asked if he would ever consider selling pieces from his latest exhibition, he replied that it’s a topic that is open to discussion. Like every artist, he might have reservations about selling some of the more emotionally-driven pieces, but he’s also content in knowing that he can recreate it.


72

art

MOVING ON

HEALING MORAL INJURIES

“I’m really excited to see what’s next,” said Zeis as he walked us through the

“I definitely have PTSD. There are also moral injuries, that’s another thing that’s

museum’s ceramic studio. “I’m ready to take the work to the next level.”

come to light,” explained Zeis. “During war, there are just things that people end up having to do and they become more complacent. They’re at war, so

Later on this year, Zeis will be getting married. Despite his life’s inevitable

it didn’t matter then. But afterward, they have to live with it and deal with

changes, there’s one aspect which he is determined to stay focused on - his

it. I find that I fall into both categories,” said Zeis. “I’m not going to try and

conversation with veterans. Recently, the Plains Art Museum has agreed to

forget about this. I’m going to remember as much as I can because it’s my

look into having him teach ceramic classes to veterans in their on-site studio.

experience and it’s my life. That’s what makes my perspective unique and

To make this happen, they will need donors. “It’s not even about therapy, it’s

hopefully, people learn from it.”

about something tangible, something that has noticeable results. You can see it right in front of you. I think that’s what a lot of veterans are lacking - we don’t have any results of what we went through, other than things that we can’t really touch. Clay is great in that aspect because it’s so immediate in its response to what you’re doing to it and you can just get lost in it,” said Zeis. Until then, he encourages veterans and their families to reach out, making himself available and unafraid to speak the unspeakable. Just as art has taught Zeis to embrace his fears, it is art’s more tangible path that he uses to

Visit Zeis’ [re]living Exhibition

Ceramics Classes for Veterans

- Exhibit runs through April 28 -

To Donate, contact:

Plains Art Museum - Xcel Energy Gallery

Plains Art Museum

704 First Avenue North, Fargo

Sandy Thompson

701.551.6100

701.551.6100

plainsart.org

sthompson@plainsart.org plainsart.org/support/donate/

connect with others, teaching veterans that vulnerability is necessary and that

For more information, contact:

even the deepest wounds can heal.

Joshua Zeis joshzeis@gmail.com


A directory of local talent, realtors and industry experts!

MID-STATE TRUSS

3300 Main Avenue Fargo, ND 58103 • cjlumber.com (P) 701.235.3131 (F) 701.235.3135

Windows Doors Lumber Roofing Siding Trusses Hardware Drafting


74

design

MEET THE STUDENT Sydney Fritz is a retail merchandising student with an emphasis on interiors. She will graduate in the spring of 2019 with a degree in Apparel, Retail Merchandising and Design, with a minor in Business at NDSU. Her major carries a heavier emphasis on the aesthetic side of interior design. Out of the 19 students in this studio course, only one other person shared her emphasis in retail merchandising. Her retail merchandising emphasis does not rely on advanced qualifications to draw up construction documents like interior design majors, but regardless, this class will help her to understand the aspect. Her degree is equally divided between interior design classes and business classes with over half the remaining classes taken in retail merchandising. In this major, Fritz will learn to master the art of buying and merchandise planning, global retailing, promotion, global trade, consumer behavior, trend forecasting and the analysis of textile products.

Higher Education Interior Design & Retail Merchandising Words by Tracy Nicholson Photography by Dan Francis Photography Digital files provided by Sydney Fritz & NDSU Interior Design Program

One of the first things I learned while writing for this industry was the distinction between interior design and interior decorating. Last fall, I was introduced to an NDSU student by the name of Sydney Fritz. Although many may consider her an interior design student, I soon found out that her major was one that I was not familiar with; Retail Merchandising. It was perfect timing because Fritz had just completed a lengthy project for one of her required interior design classes. So, we headed back to school to find out how her area of expertise translated to the design world.


design

PROJECT: THE MARTIN RESIDENCE Assigned by NDSU Professor Ann Marie Ragan, this fictional project is a residential design assignment based on the needs of a retired couple, Clark and Ava Martin. The students were told that they had purchased a two-bedroom condominium in the 300 Building located in Downtown Fargo.

PROJECT REQUIREMENTS The Martins requested the design of their home to have a more “urban” feel with Post War/Mid-century Modern influences incorporated throughout the home. Students selected a Post War/Mid-century Modern designer chair to incorporate into their final design solution. Aging in place and universal design solutions had to be incorporated via finishes, furnishings, layout of the furniture, types and location of cabinetry and plumbing fixtures. Students were told that sustainable design was an important component of the project. Each student was asked to select and incorporate three works of art from at least one local or regional artist into the design. According to Professor Ragan, students were also responsible for designing a custom light fixture for the Martins. “They began by sketching clothing from the same time as the Post War/Midcentury interior design style. These were provided by the Emily Reynolds Historic Costume Collection located at NDSU,” said Professor Ragan. “Students were responsible for selecting the furniture, finishes, materials, artwork, lighting, furnishings and window treatments for the project.”

CHALLENGES & LIMITATIONS “There’s an atrium in this project, so we had to make sure all of the plumbing was on a certain wall,” said Fritz. “What I learned was to keep the space planning simple for the best flow. I realized that a lot of angles or curves would have made it difficult to place the bed, nightstands and lighting. Each floor plan takes many hours to complete with several hours to copy the rough draft onto the vellum.” “I thought picking out the furniture wouldn’t be that challenging, but it was,” said Fritz. “We were limited to furniture that fit the room but allowed for space to move around it. We also kept in mind that the older tenants would require furniture that was firmer and it had to be in the required Mid-century Modern style. Along with space planning, we each had to design our own custom island, custom light piece and custom drapery.”

75


design

76

PROFESSIONAL PRESENTATION For Fritz’s classmates, this interior design project required designing floor plans, elevations, custom cabinetry, light fixtures and room layout - along with design details like accent pillows, throws, wall coverings, lighting, drapery and flooring. According to Professor Ragan, students in retail merchandising complete all the same work for the project except for the presentation drawings used on the final presentation boards. “Retail merchandising students are not required to complete rendered perspective drawings since they are not required to take the course where the students learn how to do these drawings,” explained Professor Ragan.

DESIGN BY LIFESTYLE Keeping in mind the profile of the tenants who were nearing retirement age, Fritz and her class were asked to create a space that would be accessible with a designated guest space for the tenant’s visiting parents. This apartment would be their primary home and last residence before moving into an assisted living facility. With this lifestyle in mind, Fritz designed her extra-large, walk-in, tile shower with a floor that would be level with the bathroom’s tile floor to avoid complications. She also kept this in mind when choosing the bed heights and space on each side of the bed.

MID-CENTURY MODERN INFLUENCE For the research portion of the programming binder, each student compiled articles on Mid-century Modern design and universal design. Students completed

annotated

bibliographies

about

the

articles and reaction papers on different businesses that were visited during the studio course.

“I wanted more of a classic and timeless Midcentury Modern design, instead of the bright geometric design most people immediately think of,” said Fritz. “The version I chose is more of an upscale take on Mid-century Modern versus the more casual bold colors. I did a lot of neutrals, then I would be able to add in the colors through my custom drapes and artwork. I chose a local artist, Jessica Wachter to represent the art pieces

Fritz and her classmates were asked to create bubble diagrams, adjacency matrices, and circulation diagrams. The primary purpose of bubble diagrams and adjacency matrices is to analyze the room/space adjacencies, while circulation diagrams consider the flow of the rooms/space.

for the entire design. I chose brushed gold finishes and lighter wood flooring, knowing that the other wood finishes would be darker. We each picked an heirloom piece and I chose a wire chair piece which will be covered in the muted red fabric to coordinate with the blinds.”

COORDINATING COLOR “I chose an era that I felt was more suited for this older tenant. I used a lot of sophisticated navy blues, darker olive greens with just a little bit of muted red and lighter blues. I added a lot of texture with my throw blankets and pops of more vibrant color with Jessica Wachter’s art pieces. I definitely used more accent or interchangeable pieces for the bold colors.”


design

INSPIRATIONAL MENTORS

77

SYDNEY FRITZ’S MAJOR Fritz’s area of study is Retail Merchandising with

and trend forecasters with many retail companies.

Outside of school, Fritz works for a Fargo-based

Interior Merchandising focus in the Apparel,

The course of study includes classes on buying and

interior decor, furnishing store, and design firm,

Retail Merchandising and Design major. To explain

merchandise planning, global retailing, promotion,

McNeal & Friends. Here, she has access to their

Fritz’s focus, we spoke to the Apparel, Retail

global trade, consumer behavior, trend forecasting

team of designers including, Trever Hill who

Merchandising,

program

and the analysis of textile products. Students in

suggested having the carpet inset into the living

coordinator, Dr. Jaeha Lee at NDSU. “The retail

the retail merchandising option can choose a focus

room floor, creating a level transition. “I also

merchandising option in the (ARMD) program

in the areas of textile product merchandising or

consulted with another designer at McNeal &

provides students with a firm grasp of retail

interior merchandising. If students choose a focus

Friends, Jayne Wilson about my drapery choice.

business strategy. Graduates hold positions as

in the area of interior merchandising, they take

Picking out the materials was definitely the most

buyers, store managers, visual merchandisers,

several courses in interior design that provide the

fun for me.”

marketing managers, sales and account executives,

knowledge needed to enter retail interior careers.”

and

Design

(ARMD)


design

78

Sydney Fritz’ Presentation Boards

STYLING SPACES Fritz opted for pieces by Restoration Hardware with additional pieces from Room & Board and Pottery Barn. “Since a lot of my furniture was in neutral tones, I had to be careful not to add too much color, but just enough to give it character,” said Fritz. “I found the wall coverings at McNeal & Friends and chose two different grasscloth textures by Phillip Jeffries.”

OBJECTIVES OF THE PROJECT “I want people to know how technical this field is,” said Fritz. “We need to understand how the furniture or kitchen island is going to fit and function. It’s researching fabrics and coordinating textures, then figuring out the right amount of

THE FINAL PROJECT

space between furniture for proper flow, based on the tenant’s lifestyle.”

The final project submittals included a detailed programming

binder with

an

explanation

of

For this project, it’s Fritz’s job to really think about

the design solution, programming information,

the client needs. “Sometimes that means adding

diagrams and information gathered from research.

things like pocket doors in place of a normal

This is where the students referenced specification

door to save space and provide better flow. We

information for the furniture, fixture, artwork,

would also educate the client on the pros and

accessories and finishes. Detailed construction

cons, noting that this type of door might not keep

documents

as much sound out and discuss if that will be a

ceiling plans, cabinetry sections and wall sections),

problem for them based on the room,” explained

study models and presentation boards were also

Fritz.

required for the final design solution.

(floor plans,

elevations,

reflected

REVIEWS ON SYDNEY FRITZ’ DESIGN PROJECT “Sydney seemed to have a great understanding of the design style which can be seen in her furniture, material selections and in her programming information,” said Professor Ann Marie Ragan. “Her selections incorporated furniture pieces that were representative of the Post War/Midcentury designs and upholstered in rich colors and textures. Sydney’s selections of artwork provided vibrancy to the space and helped to connect the many interior design elements utilized throughout the space.”


design

79

A STUDENT’S PERSPECTIVE: INVESTING IN DESIGN “In the building process, I think homeowners should set aside a portion of their budget for professional design,” said Fritz. “If it’s done right, you’ll have statement or classic pieces with longevity and proper scale. A designer can open up a world of new furniture lines and brands that most people have never heard of. Some of these lines are only available to designers and what they can offer can really transform a home.”

INTERIOR DESIGN VS. RETAIL MERCHANDISING “There are technically students from two different majors who currently enroll in the ADHM 251 Interior Design Studio I: Residential Studio course, interior design and retail merchandising with a focus in interior merchandising,” said Professor Ragan. “While these students take some of the same classes, these are very different majors, but both happen to be in the Department of Apparel, Design, and Hospitality Management.” For contrast, we show you the final presentation by an interior design student versus a retail merchandising student. These boards were completed by an interior design student, Briana Humphrey.

Presentation boards by Interior Design student, Briana Humphrey


design

80

THREE CAREER PATHS OF INTERIOR DESIGN As Dr. Ray-Degges explained, “There are three main career paths that are typically chosen by the design professional; residential, commercial and specialized design. Residential involves the design of personal living environments while commercial design deals with public and work environments. Design professionals may also pursue career opportunities in such specialized technical design areas as lighting, codes, product design or product representative.” Prof. Ann Marie Ragan

Dr. Jaeha Lee

Dr. Ray-Degge

THE DEGREE: INTERIOR DESIGN Interested in a career in Interior Design or Retail Merchandising? Distinguishing between Fritz’s major and interior design degrees, is the program

Contact North Dakota State University, Fargo

coordinator for the interior design program, Dr. Susan Ray-Degges. “The interior

Academic Advisor

design program is accredited by the Council for Interior Design Accreditation (CIDA).

Connie Eggers

Here, students study design fundamentals, theory, process, communication, research

E. Morrow Lebedeff Hall 270

and technology to identify and solve problems for a wide range of physical, interior

701.231.9847

environments for all individuals regardless of socioeconomic background or situation.”

Connie.eggers@ndsu.edu


Profile for Midwest Nest Magazine

Midwest Nest - Edition 7 - April 2018  

New