Page 1

MIDWEST FASHION WEEK M E D I A PAC K AG E


WHO WE ARE Midwest Fashion Week began in 2006 when Catou fashion designer, Berny Martin, saw a need for a Midwest outlet to showcase a range of local to international designers. MFW is also a power platform to showcase the talents of stylist, photographers, and models. Through the years, MFW has expanded past the traditional Fall and Spring series of shows. Smaller, private events take place throughout the year. These include: affordable fashion seminars, trunk shows featuring local designers and runway fashion shows.

MISSION STATEMENT Midwest Fashion Week is dedicated to showcasing the creative efforts of the clothing design community. In so doing, MFW connects the dots between high and affordable fashion, which enables people to discover new ways of expressing their individuality through fashion.

VISION The vision of Midwest Fashion Week is to create an entire lifestyle of upscale sophistication that lives on throughout the year. The idea is to provide Midwestern residents with the understanding that fashion is more than just clothes. It is everywhere and affects everyone. The art of fashion is present in theater, food, sports, music, fine arts, and more. The goal of Midwest Fashion Week is to explore these avenues by involving all walks of life, interests, and demographics.


LEADING FASHION IN THE MIDWEST The East Coast has New York Fashion Week. The West Coast has L.A. Fashion Week. So what about all the talented people who live and work in between? This creative disparity is what prompted the launch of Midwest Fashion Week in 2006. Over the last six years, MFW has given up-and-coming talents a place to showcase their work. The environment of MFW stimulates networking and volunteering as well as allowing designers the opportunity to practice marketing and branding themselves within the fashion industry.


DESIGN MFW was founded on the principle of nurturing and supporting cultural enrichment and creative arts in the Midwest. Everything we do is centered around art, design and how it is incorporated into our everyday lives. MFW provides a unique opportunity to showcase the creative talents of designers, stylists, makeup artists, and the rest of the artistic community.

CONNECT

EXPRESS It is more than fashion. We provide designers and artists with a community fostering inspiration and creative growth while providing them an opportunity to gain experience through relationships with industry professionals. Whether their passion is styling or makeup, photography, or designing, being a part of MFW allows young professionals to develop the necessary skills to succeed in the fashion industry.

It is our belief that empowerment and active involvement are vital to the development of strong, long-lasting communities. By partnering with nonprofit organizations, MFW provides organizations with an avenue to become involved and to make an impact. Through these philanthropic efforts, we are displaying there is more to fashion than just images — there is a greater purpose as well.


MEDIA COVERAGE MFW has come a long way since its inception in 2006. By focusing on innovative partnerships and quality events, we have attracted an extensive media following. With strong ties to local media, we are able to reach out to national media brands (i.e. MTV and the Indianapolis Colts). To date, our media coverage has reached more than 4.5 million individuals worldwide.

PAST MEDIA COVERAGE Indianapolis Star MetroMix FOX-59 News After 40 Magazine Lin Media MTV Tribune Star WTHI Fox RadioNOW Moda Indy Nuvo AMPS Nightlights TV Indianapolis Colts TV Indianapolis Monthly Magazine Indianapolis Woman Magazine Wish-TV 8 Real Scene TV WFYI Inside Indiana Business Indy Metro Woman Magazine Terre Haute TV The Journal Gazette Living Terre Haute Living Magazine Indianapolis Business Journal


The results from our efforts?

IN 2011 WE...

launched new campaigns, produced new media and spearheaded new marketing and advertising projects. At the same time, we “raised the bar� on every event to further define Midwest Fashion Week as the industry leader in our region.

4.5 MILLION

COVERED

We have expanded our media coverage to over 4.5 million individuals through partnerships with local and national media organizations: MTV, Fox, WishTV, the IndyStar, Channel 13 and Lin Media. Also, by expanding our social media through blogging, twittering, pinterest, and facebook, we reached out to new demographics to share our vision.

$70K

We have raised over $70,000 during our Spring/ Summer 2011 events for our nonprofits through partnerships with organizations such as the Indianapolis Colts, Vitamin Water, and Indiana University North Hospital.

5,000 ATTENDEES

We have organized fashion shows at nightclubs, hotels, art galleries, upscale restaurants, and even sports stadiums. Through innovation and by providing a wide variety of different locations and activities, Midwest Fashion Week continues to make unprecedented growth. Our past Spring/Summer events saw over 5,000 attendees and this year we aim to far outpace that number.


PAST SPONSORS Zionsville Bentley American laser Coca Cola Mr. Tax Kidney Association NFL Alumni Association IU Health Ivy Tech Ed Martin Casey Photography My Best friend’s Hair Plum District Sensu Dr. Hamilton B Mitchel Jewelry SOHO I Win foundation Cystic Fibrosis Simply Well ImageCube Lenny Photography Aveda American Connection Into Salsa Jazz kitchen Repro Graphics Scott Romer Photography Signature Shoes Shannon Voss Accent on Business Red Carpet entertainment Catou Center Plate Yeager Properties Conrad Bartini’s RNDC Indy Fringe Niche Mounds Mall Subterra The Salon Professional Wip Downtown

Forty Five Degrees Indy Swank Rain Salon & Spa National wine and spirit Jazz Kitchen Mesh Bella Vita Restorante Butterfly consignment Art Institute of Indianapolis Hoosier Park Chef’s Joseph Pilar Tom Wood Lexus Colts Baker and Daniels Montgomery Aviation Mo’s a place for steak A&G consulting Reds Wip downtown Static salon Polina Osherov Nuvo N-Rue W Worth Euphoria Smoke Free Indy Rlynda Indianapolis Recorder L Modelz Rain Salon and Spa Vitamin Water Circle City Grace boutique Indy Hub Trilogy Salon Specs 4 Us Emporium Gallery 924 South Side Harley Davidson Hue Dine Fashion Wrap up Caccia

Harrison College Five Star transportation Etc Etera Charterwest Mortgage llc Bingham McHale B Trousseau couture Sweet Revenge Salon 01 Broadripple Hair Design Blue eyes Bare feet Shar’s Hair Bedazzling Boutique Roqstar Boutique Alicia Miles Jazzy Jewelry Lisa Berks Bags/ Sill Pada Jewelry Carmel Consignment District Exchange Sugar baby bowtique Shiny Sterlins Silver Runway Diva BriJor Boutique The Secret Ingredient AH Collection Premier Designs Jewelry Snappy Dresser Sheila Ferguson - Jealousy Jane Couture Danisha & Krista – Poppy Seeds Shelia Scott - N’CHOLÉ FÉROCE Carol Toole – Electric Image Spatastic Occasions Jewelry and Gifts Patrice Occasions Jewelry and Gifts Winner’s Circle Chef Joseph Libertine Mood Cosmetic International Center of Indianapolis

PAST SPECIAL GUESTS Andi Hauser - TV Journalist & Host (WISH TV 8, Indy Style) Diane Thomas - President & CEO of The International Center Michael Michele - Actress & Fashion Designer (ER; How To Lose A Guy In Ten Days; Ali) Kalen Irsay - Vice President of The Indianapolis Colts Lisa Gutierrez - Executive Vice President Cummins, Inc Ken Dilger - Former NFL Player; Colts Alumni Association Zuri Hall - TV Host (WISH TV 8, MY Indy TV) Jenny Ochando - TV Journalist (Fox 59 News) Eva Pilgrim - TV Journalist (Fox 59 News) DJ Gabby Love - DJ (Indianapolis DJ) Jim Irsay - Owner and CEO of The Indianapolis Colts Bill Lynch - Coach of IU Football Team Bill Schultz - President of NFL Alumni Indianapolis Chapter


CHARITIES Y-Me Breast National Breast Cancer Organization CARA Riley Children Foundation Ambassador For Children Notional Kidney Foundation Down Syndrome Indiana Cystic Fibrosis Make a wish foundation Autism society of Indiana To help build our community in and around Indianapolis, MFW has always been focused on giving back through partnerships with nonprofit organizations. We partnered with Down Syndrome Indiana and raised more than $70k to help children and families. Beyond financial support, we gave children with Down Syndrome a chance to be part of the magic as they took to the runway to model the latest designer fashions.


MIDWEST FASHION WEEK

OCTOBER 18TH - 20TH THE INDIANAPOLIS ARTSGARDEN 110 WEST WASHINGTON STREET

INDIANAPOLIS, IN 46204


Midwest Fashion Week 600 East Carmel Drive Suite 245 Carmel, IN 46032 Phone: 317.408.9186 Email: info@midwestfashionweek.com Visit midwestfashionweek.com for more Information.

MFW Press Kit