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MIDDLE EAST HOSPITAL

The definitive guide to Hospitals and Healthcare in the Middle East

SLEEP APNOEA SLEEP – VITAL FOR LIFE? An exclusive specialist article by DR MICHAEL OKO Hy pe rte ns io

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outstanding contribution to healthcare in the Middle East

MIDDLE EAST HOSPITAL Health & Innovations Awards 2010 Nominations

SAUDI MEDICARE 2011 Al Mishari Hospital – Saudi Healthcare Excellence WORLD HEALTH CONGRESS ABU DHABI HEALTHCARE MANAGEMENT FORUM 2011 – HEALTHCARE INSURANCE FORUM 2011

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MEDICA 2010 Special Feature

Malem Medical Durbin Bedfont Swann Morton Medibord TTC Language services SIDHIL Mirage Health Group A-Z Innovations Opus Health Capital

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Be where the world is going & growing

The 14th International Healthcare, Hospital Supplies and Medical Equipment Show

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Middle East Hospital

MEDICA 2010 Edition

November 2010 contents

Editor’s intro The medical and healthcare world meet this month in Dusseldorf at Medica 2010 with a backdrop of global austerity, but also rising optimism that the financial crisis is now almost over. This issue of MEH previews the show and some of the innovative products and companies that wil be on display. This high profile European gathering is also of great relevance to the Middle East region; as companies launch their products on the international market, and seek distributors from all corners of the globe. Access to the Gulf markets is particuarly sought after by manufacturers of medical equipment as government spending on healthcare remains high in an era when most countries are making cuts. The private sector is also strong in the Gulf, with private hospitals flourishing and expanding. The biggest market in the region is Saudi Arabia. Pharmaceutical and healthcare spending in Saudi Arabia from 2010-2015 will be over $60billion. In this issue we take a closer look at Saudi healthcare with an in depth preview of the country’s premium med-tech and pharma event; Saudi Medicare 2011, now in its 14th year. We also look at one of the Kingdom’s leading private hospitals, the Dr Abdulrahman Al Mishari Hospital. Our cover feature this month is on an issue of particular relevance to the Middle East: Obstructive Sleep Apnoea. Leading UK expert on sleep disorders Michael Oko has written a specialist article on the subject exclusively for MEH. His UK study has proven the strong link between sleep apnoea and death by road traffic accidents, of which there is a very high inci-

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Medica 2010 preview

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COVER FEATURE Exclusive specialist article: Obstructive sleep apnoea and its association with road traffic accidents and other conditions by Michael Oko

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Medibord: innovation in radiotherapy

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Healthcare Management Forum 2011: preview

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Bedfont Scientific: breath monitoring technology

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TTC: medical translation

MEH Healtcare and Innovation Awards 2010: nominations now open!

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Top Clean Packaging Group

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Swann-Morton: launch of new Cygnetic range

Durbin: medical and pharma supplies

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Rehacare 2010 review

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Dr Abdulrahman Al Mishari Hospital: special feature on the lead ing Saudi hospital

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Opus Health Capital

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Algeos: treating the dia betic foot

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Saudi Medicare 2011: conference preview

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Sidhil: the Innov8 bed

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Malem Medical: enuresis alarms

Mirage Health Group: the Propulse ear irrigator

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Surgins: a surgeon’s vision

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A-Z Innovations: Resus citation Support Module

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Healthcare Insurance Forum 2011

World Health Care Congress Middle East: Special 12 page insert 29.

Preview of imaging tech nology at Medica 2010

dence throughout the Middle East region with 3500 deaths a year in Saudi alone. Also in the issue we announce the opening of nominations for the 2nd annual MEH Healthcare and Innovation Awards for 2010. After the success of the inaugural 2009 awards we have expanded the categories to include more medical Editor: Guy Rowland Publisher: Mike Tanousis Associate Publisher: Chris Silk MEH Publishing Limited Company Number 7059215 151 Church Rd Shoeburyness Essex SS3 9EZ United Kingdom Tel: 0044 1702 296776 Mobile: 0044 0776 1202468 Skype -mike.tanousis1

specialisms and services. The winners will be presented with their awards by the Saudi Health Minister at Saudi Medicare 2011 in April, so get in touch if your company or hospital has made an outstanding contribution to healthcare in the Middle East region and you would like to tell people about it. Guy Rowland, Editor

MEH French office Guy Rowland Tel : 0033 952160441 guyrowland@middleeasthospital.com MEH agent for Egypt Dr.Amr Salah Millennium International Group (Managing Director) amr.salah@migaegypt.com Tel: +2 0222736354

Fax: +2 022747691 Mobile: +2 0122227209 Local contact for the U.A.E. Syed Abulhasan Rizvi Tel +971509973956 sarizvi@gmail.com To discuss the submission of an article for Middle East Hospital magazine please email editorial@middleeasthospital.c om

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Middle East Hospital

MEDICA 2010 Edition

MEDICA 2010: Special feature and preview MEDICA enjoyed a roaring success to mark its 40th anniversary in 2009. Over 137,000 visitors from more than 100 countries, 92 percent of them medical experts with decision-making power, took the opportunity to get a personal impression of the latest developments in their field of work at the world’s leading trade fair for the medical world. Once again, it was apparent that experts who want to keep up to date with what is happening in the field of inpatient and outpatient care simply cannot afford to miss MEDICA in Düsseldorf. About 4,300 exhibitors presented them with a sparkling array of product innovations that the medical technology sector can offer to meet the global challenge to save money and which are proven to cut costs. Looking ahead to MEDICA 2010 (17 to 20 November) the signs are good, once again. The high number of registrations is a sign of optimism in the medical technology industry and the number of exhibitors has already seen a significant increase in comparison to last year. With six months left to go until the fair begins, some 115,000 square metres of exhibition space had already been booked. There are many reasons why the medical technology industry has come through the global financial and economic crisis comparatively unscathed. First and foremost are the government investment programmes to boost demand and strengthen the infrastructure. Industry experts estimate that additional spending on modernisation by German hospitals amounting to over 3 billion euros was encouraged by the German government’s second economic stimulus package (Konjunkturpaket II) as well as

additional funding provided by the German government to promote hospitals. The total annual spending requirement for medical devices at German hospitals (not including medicines) amounts to approximately 10 billion euros, which underlines the fundamental appeal of this market in Germany, in spite of all of the current costcutting efforts. In France, one of the most important foreign markets for medical

technology in Europe, the “Plan hôpital 2012”, initiated by the French government, foresees annual investments of about 6 billion euros a year between now and 2012 to improve the standard of equipment at public hospitals (source: Germany Trade & Invest/gtai). There are also major government stimulus packages contributing to growth in the emergent Russian market for medical technology. Be-

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Middle East Hospital

MEDICA 2010 Edition

The medical technology industry proves resilient in times of crisis In spite of the difficult general economic situation and although the impact of the recent financial crisis has yet to be fully assessed in some of the countries in the Eurozone, the industry for medical technology and devices has proven to be relatively resilient to the crisis, in comparison to the trend in certain other areas. MEDICA, as the world’s No. 1 event in the field, has also benefited from this situation, as was confirmed by the outstanding number of visitors on the occasion of its 40th anniversary last year. The largest proportion of space at MEDICA 2010, the 42nd World Forum for Medicine – International Trade Fair with Congress (17 to 19 Nov. 2010), in Düsseldorf, is accounted for by exhibitors from Italy, China, the United Kingdom, the USA and France. Another factor that testifies to the optimism in the medical technology industry is the fact that leading innovators such as Siemens, Getinge-MAQUET, the MMM Group, Karl Storz and Systema, will once again be represented at MEDICA.

tween now and 2013, experts anticipate double-digit annual growth rates, building on a current market volume of approx. 3 billion euros (source: gtai). The potential for modernisation and equipping of the 7,500 hospitals in Russia is thought to be immense. Taking the highly international nature of MEDICA, both in terms of the exhibitors and visitors, into account, it is also worthwhile to take a look at developments on the

Asian markets, where increased prosperity and greater awareness of health issues and increasing medical tourism have stimulated strong market growth in recent years, with some countries seeing double-digit growth. The health care market as a whole in the ASEAN region has a total volume of approximately 40 bn. euros (source: Economist Intelligence Unit), and the market for medical devices and technology amounts to some 1.6 bn. euros.

In parallel to MEDICA 2010, COMPAMED 2010, which will take place in halls 8a and 8b of the Düsseldorf Exhibition Center, featuring over 500 exhibitors (from 17 to 19 November), presenting novel solutions and services for supplies to medical manufacturing, including micro system technology, nanotechnology and novel materials as well as packaging and services, has also seen a very high number of registrations so far. Although the companies active in these areas of business have struggled with a drop in exports, a fall in turnover and funding shortfalls in 2009 according to a survey

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Middle East Hospital

MEDICA 2010 Edition

MEDICA 2010: Special feature and preview

conducted by IVAM, the Professional Association for Microtechnology, the economic crisis also appears to have opened up new opportunities for COMPAMED. This is because the difficult conditions have not only prompted companies to make efforts to save money, many have also reacted by diversifying. When it comes to expanding their areas of business, medical technology applications appear to be an especially promising field, which “COMPAMED – High tech solutions for medical technology” in turn benefits from. Together, MEDICA 2010 and COPAMED 2010 will completely fill all 19 halls at the Düsseldorf Exhibition Center.

Key topics at MEDICA 2010 will include electromedicine/medical technology, laboratory technology/diagnostics, physiotherapy/orthopaedic technology, medical products (devices and consumables), information and communication technology, medical furniture and furnishings. Key topics at the MEDICA Congress will include lectures on major common diseases such as cancer, cardiovascular disease and agerelated diseases as well as advanced training courses on subjects such as sonography, emergency medicine and endoscopy. Innovation as a success factor – MEDICA highlights the trends

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Middle East Hospital

A key factor for MEDICA’s success is the short innovation cycle in this industry. Every November, an exciting array of product innovations to optimise medical care that are proven to cut costs, is presented in Düsseldorf. Visitors to MEDICA 2009 were presented with a wide variety of new innovations that permit significant savings, in particular in the field of surgery, which is seen as cost-intensive. For example, €22 million could be saved per annum by the use of so called resorbable pins, which are used to stabilise bone (source: study by ZVEI/ SPECTARIS/Droege). Previously, surgeons have typically stabilised fractures of the facial skull using titanium plates and screws. The drawback of this method is that once the fracture has healed, the implants need to be removed, requiring a second operation. Syn-

MEDICA 2010 Edition

thetic pins, such as those presented at the last MEDICA by a medical technology company from Tuttlingen, are dissolved in the body. They are welded to the bone with the aid of ultrasound. A special operating microscope, which was also presented at MEDICA, allows rapid and improved visualisation of blood flow – enabling burst blood vessels in the brain to be seen even in the course of an operation, doing away with the need for complex and costly follow-up operations, according to the manufacturer, as well as reducing the high costs for the treatment of associated diseases. The total savings potential of this innovation is estimated to be approximately €10 million per annum. The developments emerging in the field of imaging are also always the topic of conversation for many

visitors to MEDICA. MEDICA 2010 will focus on processes that allow the advantages of various medical imaging systems to be combined. These so-called hybrid technologies are predicted to hold great potential used for diagnostics and therapy. However, it is not just “high end techniques” that are set to grab the attention of visitors to MEDICA. Already well in advance of the fair, exhibitors have reported an increase in demand for sturdy, compact devices that are good value for money and which offer numerous advantages over old equipment such as greater ease of use or the ability to save the images generated in digital format. Statement by Joachim Schäfer, Managing Director of Messe Düsseldorf GmbH

November 2010 | 8


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Middle East Hospital

MEDICA 2010 Edition

Cover feature: Obstructive sleep apnoea and its association with road traffic accidents and other conditions by Michael Oko

Michael Oko

Introduction Obstructive sleep apnoea (OSA) has been prevalent for many years and is associated with obese patients in two thirds of cases, but this condition has always been misunderstood the public and politicians. With the obesity epidemic which is spreading across the world, and in particular in developed and wealthy countries, the impact on society of this chronic condition is becoming more apparent. Although about 20% of the population snore, OSA is thought to affect between 2 and 4% of the population and is at least twice as common in males as females.

more than drink. Indeed patients with OSA have a 7-12 fold chance of a road traffic accident (RTA) compared to those who do not and treating the condition can reduce accident rates by 83%. It has been reported that up to 1:6 Heavy Goods Vehicle (HGV) drivers are thought to have OSA and some Unions are calling for mandatory testing for all drivers. Falling asleep at the wheel results in far more serve injuries and likelihood of death as they is no attempt at breaking and evasive manoeuvres. RTA rates appear to be of serious concern in the Middle East and OSA might be a possible explanation for this in some cases, which could be preventable with better awareness, education and treatment of the condition.

We had similar problems in Lincolnshire and adopted a multi agency approach to this with significant success (fig 3). In the UK only 20% of patients have been diagnosed and only half of these have been treated; and the British Thoracic Society(BTS) estimates that if you treated 59,400 you could reduce RTAs by 7000 and over 400 lives would be saved as well as £400 million in RTA associatedcosts over 5 years. Figure 1. Illustrates the cost of RTA’s in Lincolnshire where I work with the Road Safety Partnership(RSP) in partnership to help reduce the accident rate (See www.snorecentre.com and select media/video to watch presentations to local business leaders). The BTS also estimates that untreated OSA costs the NHS £432 million a year and a large proportion of these costs will be incurred in the treatment of the other con-

In practice overweight males in sedentary occupations (lorry driver for example) in their 30s and 40s are the group most commonly present in the clinics, with a history of loud snoring and fatigue. They are are often accompanied by their irate bed partner who is not getting any sleep due to severe snoring associated with breath-holding at night. It is suspected that about 20% of car accidents are thought to be sleep related and research has show that it can impair driving

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Middle East Hospital

MEDICA 2010 Edition

RTAs in the Middle East

Figure 1

United Arab Emirates (UAE) Car Accidents There are about 600 people killed in car accidents in the United Arab Emirates each year. This translates into about 24 killed per 100,000 population- a very high rate! Indeed traffic accidents are the second major cause of deaths in the UAE. Saudi Arabia Car Crash Accidents In the Kingdom of Saudi Arabia about 3,500 people die and 28,000 are injured in over 153,000 traffic accidents each year. Offical sources attribute the causes of these crashes to aggressive driving, speeding, and failure to obey traffic signals.

Figure 2.Long Term Trend in RTA’s in Lincolnshire 2003-2009

ditions that are commonly associated with OSA; diabetes, hypertension, stroke and heart attacks. There is good evidence to demonstrate that a third of fatalities occur while driving for work and this has serious implications for employers in the UK under the corporate manslaughter act of April 2009. Under this legislation an employer has a duty of care to an employee and there could be a strong legal argument for a claim if the employer failed to make sure that they were fit to drive. With this overwhelming evidence of the cost and burden that this condition has on society the National Institute for Health and Clinical Excellence (NICE) ruled that Continuous Positive Airway Pressure (CPAP) must be funded on the NHS in March 2008. Definitions “Apnoea” means without breath and in essence, it is multilevel upper airway obstruction that occurs at night while the patient

sleeps. These obstructions last for 10 seconds or more in association with “Hypopnoea” which is at least a 50% reduction in tidal volume. The combination used to measurements is known as the apnoea the index [AHI] The definition of obstructive sleep apnoea is based on a clinical history suggestive of upper airway obstruction in addition to evidence of nocturnal desaturations. However, obstructive sleep apnoea syndrome is a clinical syndrome involving upper airway obstruction with Excessive daytime fatigue. It must remembered that not all patients with loud snoring and evidence of desaturation experience daytime fatigue. History , Signs and symptoms They are several questionnaires that are commonly used for

screening and these include Epworth, Berlin, FOSQ,STOP, BANG. In association with the cessation of respiration the following features; -Heroic Snoring, due to turbulent air flow through the upper airway. -Nocturia -Un-refreshing sleep -Early morning headaches -Excessive daytime fatigue -Impairment of short term memory -Depression -Loss of sex drive -Marital problems -Increased risk of road traffic accidents/industrial injuries -Association with hypertension and its complications e.g. stroke, myocardial infarction, diabetes and early mortality.

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Middle East Hospital

MEDICA 2010 Edition

Cover feature: Obstructive sleep apnoea and its association with road traffic accidents and other conditions by Michael Oko Pathophysiology of obstructive sleep apnea The easiest way to think of this condition is like a multiple strangulation throughout the night which has a wide range of effects on the brain and sleep pattern. As the apnoea occurs the normal sleep escalator that we descend down through is interrupted as urgent signals are sent to the brain to get us to breathe. The end result of this is we do not enter rapid eye movement[REM] sleep the brain is not allowed to reboot which is felt to be the function of REM sleep. The following day you wake unrefreshed and are liable to “micro-sleeps” which may last only for a few seconds that may be fatal if you are driving or operating heavy machinery. The cardiovascular complications are understandable the think about the stresses associated with strangulation and release of catecholamines as a result of this and the consequences this will have on blood pressure and heart rate. Clinical evaluation /examination It is extremely useful for the patient to complete one of the standard questionnaires, such as Epworth questionnaire, before seeing the clinic nurse who goes through a standardized preoperative questionnaire. Routine blood tests are sent for full analysis of blood count, glucose, lipids, thyroid function tests and urea and electrolytes. The height, weight and BMI calculated, in addition to neck, waist and thoracic measurements . This is a good opportunity for discussion about lifestyle changes and general advice about the condition on a one-to-one basis with the clin-

ical nurse specialist. The patient is then fully examined from an ear nose and throat prospective including nasendoscopy of the nasal cavity, postnasal space, tongue base, epiglottis and larynx. Mallampati classification 1-4 of the oropharynx is particularly useful as is noting any swelling of the uvula. A rugose, swollen uvula with transverse lines across it and the soft palate is good clinical sign of severe snoring.

very useful and practical device which is easy to interpret in conjunction with the clinical symptoms of the patient. I use this for clear cut cases where the diagnosis is not really in doubt but just the severity of disease needs defining. Overnight hospital studies 1. Visilab Visilab is extremely useful in children and more complex cases where video evidence is required [professional drivers, borderline cases etc.]. It will give you all the readings Stardust would in addition video evidence which can be time linked with desaturations and arousals. It's an excellent tool for patient education as for the first time, the patient is able to see what is happening to them at night.

It must be emphasized that time spent in this first consultation is crucial in understanding which clinical pathway is right at that particular patient and enough time must be allocated to do this properly. Armed with the information from this consultation a clinician is best placed to decide which type 2. Apnoeagraph of sleep study is most appropriate This is a form of pharyngeal for the patient to have. The several manometry which is very useful in types of briefly listed below evaluating patients who might be suitable for surgical intervention in Sleep Studies Home Sleep Studies: Oximetry- upper airway surgery. This resimple home oximetry is used by quires an overnight stay in hospital some clinicians who have limited and the fine probe is inserted into access to more sophisticated the nasal cavity and upper oeequipment. In poorly funded units sophagus much as a nasogastric there may find that this is only di- tube would be passed. agnostic equipment it can expect 3. Full polysomnography to have. IUsed commonly in tertiary instituHome multichannel- the several tions and for many years considtypes of home sleep study ered to be the gold standard as it portable equipment available an also measures EEG activity. Some example of which is the “Stardust” clinicians are starting to question or more recently the Alice PDX. its place & cost in straightforward This will give you pulse-oximetry, cases. air flow through the nose, body position and snoring. It takes approximately 20 minutes to explain to the patient who then takes the equipment home, sleeps the night, and then returns to the clinic the following morning.

Treatment options for obstructive sleep apnoea 1. Conservative management About 12 % of my patients are managed in this way and this includes the following options: Weight reduction- as two thirds The data has to be downloaded of cases are weight related this and interpreted and is then printed can yield dramatic results out into the patient's notes. It is a Positional devices- pillows,

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Middle East Hospital

MEDICA 2010 Edition

Figure 3.Long Term Trend in RTA’s in Lincolnshire 2003-2009 vs CPAP Therapy

tennis ball sown into the back of the pyjamas Mandibular advancement devices- effective in mild to moderate OSA but compliance can be a problem 2. Continuous Positive Airway Pressure (CPAP) Very effective therapy which I recommend in about 77% of cases. Between 10-15% will be unable to tolerate therapy but the rest will be well managed. Patients should have a full range of masks to choose from to increase compliance but the benefits have been described as “Penicillin –like” and would agree with this. Monitoring of compliance via a web server and follow up is essential. 3 Surgery ENT: In about 11% of patients multilevel upper airway surgery is appropriate and can yield success rates of 95% in the first 3 months, tailing down to 85% at 1yr. We are following up our patients for 3yrs at present. Bariatric: For the super obese in

which CPAP is only a stopgap this can have profound long term benefits. The Royal College of Surgeons estimates that the cost of this intervention can pay for itself in 3 years

very cost effective to do this and commissioners of healthcare should look at this closely if they wish to have a dramatic impact on the quality of life and reduction in RTA’s in their region.

In conclusion, certainly as a clinician, it's hard to find more satisfaction than profoundly changing somebody's quality-of-life by making a relatively simple diagnosis and treating it appropriately. It is

Mr Michael Oko FRCS(ORL-HNS)

FRCS(Ed)

Michael.Oko@ULH.nhs.uk michaeloko@me.com

About the author Mr Oko is a dedicated ENT (Ear, Nose & Throat) Consultant surgeon with a special interest in both sleep apnoea and snoring, campaigning for better research and facilities for sufferers of these conditions, including the risks associated with undiagnosed sleep apnoea. In 2005 Mr. Oko was appointed as a consultant surgeon for ENT for the United Lincolnshire Hospitals Trust, and then as the Clinical Lead (head of department) in 2007. This led him to set up the sleep service within the Lincolnshire County, ensuring that people within the area had access to such a necessary facility that was previously lacking. In 2008 Mr. Oko led the team that won the NHS East Midlands Healthcare Award for service transformation, for the facilities available to the people of Lincolnshire. Mr Oko has now been nominated for an MEH award for excellence in respiratoy care.

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Middle East Hospital

MEDICA 2010 Edition

MEH Healthcare and Innovation Awards 2010

The 2009 winners, L-R: Dr Hilal Malem (Malem Medical), Peter Bolton (Bolton Surgical), Steve Spurgin (Downs Surgical), Dr Peter Briggs (Health Audit International), Jenny White (Adam, Rouilly), Theresa Ashford (ABHI), Dr Rizwan Qureshi (Surgins), Lord Darzi, Alan Press (Kimal), Jonathon Richards (Medibord), Samir Zreik (Gene Profiling/Agendia), Mike Tanousis (MEH)

Nominations now open! The Arab region’s leading healthcare monthly, Middle East Hospital magazine (MEH), are proud to announce the opening of nominations for our 2010 Healthcare and Innovation Awards for small to medium-sized (SME) exporters of medical equipment to the Middle East. Nominations must be completed by 28 February 2011, and the winners will be presented with their awards at Saudi Medicare 2011 by the Saudi Health Minister. These awards are intended to recognise the contribution of companies from across the globe to healthcare services in the Middle East, and the benefits their products have provided for hospitals, clinicians and patients in the region. The Arab countries import the vast majority of their medical

devices and healthcare products, and the introduction of high quality, innovative new technologies to these countries by medical equipment manufacturers has played a major role in the ongoing revolution in healthcare provision taking place in the Middle East. The awards are mainly product based, with a section for new technologies, and another for established products. These sections are divided into categories based on the type of product (surgical, rehabilitative/assistive, diagnostic, educational, laboratory equipment, preventative, hospital equipment, nursing equipment). There is also a section for the best exporters from the most prolific exporting regions and countries, and awards for hospitals, companies or individuals that have made outstanding contributions to health-

care in the Middle East regionwith awards for excellence in pediatric care, cardiovascular care,orthopedic care, rehabilitative care, respiratory care, cancer care, healthcare recruitment, and healthcare research. Early nominees Malem Medical for their Universal Wireless Alarm; Swann Morton for the Cygnetic range; Bedfont for the NObreath FENO monitor; Durbin for Best British Exporter; Top Clean Packaging for Best French Exporter; Medibord for the Medibord patient positioning board; Surgins for their surgical instrument range; Mirage for the Propulse range; Sidhil for the Innov08 bed; TTC for excellence in ancilliary services; Michael Oko for excellence in respiratory care; and Dr Abdulrahman Al Mishari Hospital for outstanding contribution to healthcare in the Middle East.

November 2010 | 14


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MEDICA 2010 Edition

MEH Awards 2010: Featured nominees cygnetic_product_feature

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Refer to our website at: www.swann-morton.com for cleaning and reprocessing instructions. To view an online video of this procedure, go to http://www.swann-morton.com/cygnetic

To reassemble place the lever into the ‘half moon’ indentation, located on the graduated bottom section, identified with the Cygnetic Ž mark. The lever should be in the forward position. Take the top section and slide it into the forward guides of the bottom section while at the same time moving the lever back to the vertical and placing gentle downward pressure on the Swann-Morton logo. Listen as the 3 parts click into place. Continue to move the lever back towards the handle body to lock the component parts into place. The handle is now ready to use for the next procedure.

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MEH

MEH Official Nominee for 2010 Awards

Durbin PLC supplies pharmaceuticals, medical equipment and consumable supplies to healthcare professionals in over 180 countries

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Easy to detach

Official Nominee for 2010 Awards

NObreath FEno monitor

s/VER BRANDED GENERIC MEDICALAND CONSUMABLEPRODUCTS s5NLICENSED@3PECIALSMEDICINES s#OMPETITIVEPRICES s HOURDELIVERYSERVICEFORMOSTPRODUCTS s3PECIALISTPACKAGINGTOENSUREPERFECTCONDITION ONARRIVALINCLUDINGh#OLD3TORAGEvANDh&RAGILE AND(AZARDOUSvMATERIALS s#OMPETITIVEFREIGHTALTERNATIVESALLOVERTHEWORLD

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Saving lives by saving time Durbin PLC

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Tel +44 (0) 20 8869 6500 Fax +44 (0) 20 8869 6565

Email marketing@durbin.co.uk www.durbin.co.uk

November 2010 | 16


Middle East Hospital

MEDICA 2010 Edition

Exhibitor focus: Swann-Morton Swann-Morton Swann-Morton have exported since the 1930’s when they sold large volumes of Razor blades to the USA. They currently export surgical blades and scalpels either directly or indirectly to over 100 countries around the World through an experienced and loyal network of distribution partners. They have their own sales and distribution office in Peynier, France looking after the French market which is the No.1 export destination and also in Poznan, Poland. They are particularly strong within Europe, Australia and South Africa with a share of the Hospital market in excess of 70%. Swann-Morton currently holds the surgical blade and scalpel contracts with NHS Supply Chain, NHS National Services Scotland and Welsh Health Supplies exclusively. In addition they also hold supply contracts with many of the leading private hospital groups thus enabling them to supply to all Private and Public Hospital facilities throughout the UK. Chris Taylor, Sales and Marketing Director, told MEH “Swann-Morton have been exhibiting at Medica for the past 10 years and have a high profile exhibit located in Hall 13, F65. Irrespective of the current economic climate it is still the foremost meeting place for both suppliers and customers and Swann-Morton often hold discussions with distribution partners form over 40 countries around the World. « It is the ideal launch pad for a new innovative product such as Cygnetic and an opportunity to demonstrate the positive product features and functionality to overseas sales and marketing staff.”

Swann-Morton launches Cygnetic at Medica Following years of development and recent formal trials at Sheffield Teaching Hospitals, Swann-Morton will launch its Cygnetic blade and handle range at Medica on stand F65, hall 13. The unique design offers a major breakthrough for rigorous orthopaedic procedures and for general surgery, where excess lateral pressure can sometimes be placed on the blade. Cygnetic provides the surgeon with additional strength and stability through a patented combination. The blade is manufactured from a thicker specification of stainless steel which is gripped firmly on both sides once secured within the special handle. The Cygnetic handle’s lever operated system allows for safe and easy blade attachment and removal. When the blade needs changing or the procedure is completed, the theatre nurse can simply drop the blade into a sharps container or counter box, with no handling of contaminated sharps.

Once the procedure has ended the handle can be disassembled by the decontamination and reprocessing centre ready for cleaning. Cygnetic has been trialled at the Sheffield Teaching Hospitals. Consultant Orthopaedic Surgeon, Mr A J Hamer, comments on the new range of Swann-Morton products: “The feel, weight and balance are good. I found removing and detaching the blades straightforward.” Following a demonstration to Gill Cryan, Assistant Manager, Sterile Services, 31 experienced decontamination staff carried out a disassembly and reassembly routine on

November 2010 | 18


Middle East Hospital

MEDICA 2010 Edition

MEDICA 2010: Special feature and preview a Cygnetic handle on average 10 times each over a 24-hour period. Staff commented that the routine was relatively easy, taken within the context of the usual day-to-day tasks faced by the Decontamination Unit. Initially the range will include four stainless steel blade shapes, the CYG 10, CYG 11, CYG 15 and CYG 20, available in boxes of 50. Increased focus on the Middle East Swann-Morton has a relationship with the Middle East which dates back to the 1960’s, however it was in the mid 1980’s after the completion of an intense in-house machine building program by Swann-Morton’s experienced team of engineers that they felt confident enough to place a real focus on the region and to expand their existing network of distribution. The 1986 Arab Health show held in Jeddah, Saudi Arabia was the launch pad for this initiative and was followed with attendance at the Saudi Medicare and subsequent Arab Health shows in Dubai which still forms the main meeting room for the distributors and customers. Chris Taylor told MEH, “SwannMorton’s sales to the region increased by some 15% last year even against a background of Global recession and this followed a 16% increase in the previous 12 months. Current sales to the region continue to move in the right direction as new opportunities develop outside of the traditional MOH and MOD tender system and with the recognition of the quality embodied within the Swann-Morton products supported by reliable delivery and excellent customer service. Since several of the leading healthcare facilities in the

Mr Taylor said, “Swann-Morton have an ongoing relationship with the surgeons and are constantly developing the range with devices which we feel will assist in meeting the challenges of this ever changing environment. Whether it is safety devices to help in the reduction of accidental sharps injuries and the fight against cross infection, or smaller finer scalpels suitable for endoscopy and arthroscopy procedures or the new “Cygnetic” range for Orthopaedic surgery, Swann-Morton aim to stay at the leading edge of surgery.” www.swann-morton.com

Visit Swann-Morton at Stand F65, Hall 13 World are now based within the Middle East the market has become more receptive to some of the more specialised products within the Swann-Morton range.” As surgical procedures become more specialised in order to benefit the patient, reduce recovery times and improve quality outcomes it sometimes places a strain on the traditional instruments available to the4:19 surgeon cygnetic_product_feature 2/7/10 pm Page 1 .

Cygnetic by Swann-Morton ®

Easy to attach

Easy to clean

To load the blade, lift the lever to the vertical position listening for the audible click as the main body slides back to accommodate the blade.

With the blade removed return the lever to the vertical position. Grip the handle tightly at the blade fitment end and at the same time push the lever forwards and downwards away from the body. The handle will now ‘spring’ open confirmed by an audible click, into 3 separate component parts which can be cleaned in the recommended manner.

With the blade in place, push the lever back, listening for the audible click as it engages in the main body which slides back to lock the blade in position.

Easy to detach Simply reverse the previous operation and dispose of the used blade safely.

No need to handle the contaminated blade. Refer to our website at: www.swann-morton.com for cleaning and reprocessing instructions. To view an online video of this procedure, go to http://www.swann-morton.com/cygnetic

To reassemble place the lever into the ‘half moon’ indentation, located on the graduated bottom section, identified with the Cygnetic ® mark. The lever should be in the forward position. Take the top section and slide it into the forward guides of the bottom section while at the same time moving the lever back to the vertical and placing gentle downward pressure on the Swann-Morton logo. Listen as the 3 parts click into place. Continue to move the lever back towards the handle body to lock the component parts into place. The handle is now ready to use for the next procedure.

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Middle East Hospital

MEDICA 2010 Edition

Special feature: Dr Abdulrahman Al Mishari Hospital

For 24 years Dr. Abdulrahman Al Mishari Hospital has been providing high quality of Medical Care to its patients. It has dedicated its time to ensure that an evidence based standard of Health Care is achieved and rendered to our patients and their families. The hospital strives to protect and continuously improve the environment, by maintaining a care management procedure prepared for any situation that may affect the residents of our Community. The hospital is a Private General Hospital comprising of 122 beds. It was in the late 1940’s that the world experienced a smallpox pandemic from which Saudi Arabia

was not spared. The only medical facility which existed in the eastern province was the American Commission Hospital in Bahrain. Thousands succumbed to the disease, with every family losing loved ones. The four year old boy, Abdulrahman, was not spared from the grief that the pandemic brought and that started the young Abdulrahman’s journey from loss to a new life. It was in 1972 that the young Abdulrahman fulfilled his one big dream. He graduated and became the very first physician from the eastern province. He became the first Saudi Member of the

Royal College of Obstetrics and Gynaecology in London. Remembering the images from his boyhood, Dr. Abdulrahman Al Mishari was determined to come back to his country to return a favor. Upon returning home, the Saudi government recognized and honored Dr. Mishari for his achievements. They saw in him the capability to run and supervise the construction of the very first College of Medicine in the Kingdom of Saudi Arabia intended to cater the educational and professional needs of the young nation. It was in 1980 that Dr. Abdulrahman Al Mishari was appointed Deputy Manager and Head of the

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Middle East Hospital

MEDICA 2010 Edition

MISSION STATEMENT Dr. Abdul Rahman AlMishari Hospital is committed to Superior Quality and Safety in meeting the Health care needs of the clients we serve by Fostering Advanced and Compassionate Health care Services. VISION STATEMENT We shall treat each patient like a member of our own family thus providing Superior Quality Health care Services and to be recognized as the center of excellence in the Management of Obstetrics, Gynecology and Pediatrics in the Central Region of Kingdom of Saudi Arabia. Gynaecology Department in King Khaled University Hospital. As the Kingdom was developing rapidly, the University Hospital and Medical School was set for massive expansion and the responsibility as Project Manager to oversee the design and construction of the College of Medicine was given to Dr. Mishari. Under his leadership, a modern school for College of Medicine was built and more than 500 Saudi nationals graduated and became new doctors.

of a 4-year old boy became possible, and has become now, one of the most trusted and respected healthcare institution in the Kingdom of Saudi Arabia. Today, together with his children, Hadeel and Mohammed, Dr. Abdulrahman Al Mishari’s journey continues. Their quest for quality and service excellence is relentless, through good leadership and passion for quality.

After long years of a dedicated teaching career, Dr. Mishari decided to pursue his other dream – contribute to the development & infrastructure of the fast growing economy, by establishing a private hospital. In Year 1987, the Hospital was inaugurated with the Governor of Riyadh Region, His Royal Highness Prince Salman Bin Abdulaziz Al Saud, doing the honor of cutting the ribbon. Through his hard work and sacrifices, the once impossible dream

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MEDICA 2010 Edition

Special feature: Dr Abdulrahman Al Mishari Hospital Specialist services Nephronology & Dialysis Neurosurgery Neonatal Intensive Care Unit (NICU) Intensive Care Unit (ICU) Coronary Care Unit (CCU) Reconstructive and Plastic Surgery Laparoscopic Surgery Open CT Scan & MRI Non-Surgical Lithotripsy Upper and Lower Endoscopy ENT Mohammed Al Mishari, Vice President of the hospital spoke to MEH about the hospital and its facilities, «The ARMH recently installed a state of the art, 16 pro-slice CT Scanner. The new scanner enables enhanced cardiac and paediatric scanning services. It also houses a static MRI Unit, a much prized clinical development.» Asked about international recognition Mr Al Mishari said, «We are very pleased to inform you that after all the hard work and efforts of our beloved staff, in July 2010 Dr. Abdulrahman Al-Mishari Hospital has passed the Re-Accreditation Process and received the highest award – Diamond Accreditation by the Accreditation Canada.

marking with peer organizations to drive system-level improvements».

the next few months and then plan to release a strategic plan for a 5year period starting next year.

In further recognition of its achievements the hospital has now been nominated for an MEH award for oustanding services to healthcare in the Middle East.

«Despite the global slowdown, Saudi Healthcare industry is booming, as well as the Health Insurance industry. We do have plans for domestic expansion, and God willing, to go international in the near future.»

Looking ahead to the future Mr Al Mishari said, «We are currently gathering information from the community and the public during

appt@al-mishari.com.sa

«Dr. Abdulrahman Al-Mishari Hospital is the first hospital in the Middle East who had been accredited by the Accreditation Canada, new Qmentum International Program. «The organization received “Qmentum International of Accreditation Canada” for focusing on the achievement of quality, by monitoring outcomes, by using evidence, by working on the best practice to improve services, and by bench-

November 2010 | 22


Durbin PLC supplies pharmaceuticals, medical equipment and consumable supplies to healthcare professionals in over 180 countries

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Tel +44 (0) 20 8869 6500 Fax +44 (0) 20 8869 6565

Email marketing@durbin.co.uk www.durbin.co.uk


Middle East Hospital

MEDICA 2010 Edition

SAUDI MEDICARE 2011: Preview Saudi Medicare 2011‌ Your Gateway to a US$ 16.3 Billion Healthcare Market Ranking second in appropriations after education, the Saudi healthcare sector had US$ 16.3 billion to spend during 2010 on the development of numerous projects that include: - Hundreds of new primary care centers throughout the Kingdom. - 92 new hospitals with a capacity of 17,150 beds - Three teaching hospitals within university campuses with a total capacity of 1800 beds. - Various hospitals and medical science colleges in all three provinces. Pharmaceutical and healthcare spending in Saudi Arabia is expected to increase from US$ 9.94 billion in 2008 to US$ 18.09 billion by 2013, driven by the growing healthcare demand of the country's sizeable and relatively wealthy population. The positive growth trend reinforces the country's reputation as a key stakeholder in the regional healthcare industry as Saudi's drug market already accounts for a dominating 65 per cent of all pharmaceutical sales in the GCC. Saudi Arabia's pharmaceutical and medical device markets, in particular, are expected to grow at a compound annual growth rate of 12% and 7% respectively until 2012. This growth is influenced in part by aggressive government spending as US$ 16.3 billion has already been allocated for healthcare expenditure, representing a 17% increase from 2009, for various large-scale projects including new primary centres all over the country and 92 new hospitals with a combined capacity of 17,150 beds. The robust outlook of the country's healthcare and pharmaceutical sectors is evident in the

April 10-13 2011 at the Riyadh International Exhibition Center

upcoming 'Saudi Medicare 2011 – The 14th International Healthcare, Hospital Supplies and Medical Equipment Show', which will be held from April 10 to 13, 2011 at the Riyadh International Exhibition Center. Saudi Medicare 2011 has registered a 30% increase in exhibition area to accommodate a significant rise in exhibitors and trade visitors, including a growing number of corporate decision makers of healthcare multinationals and foreign investors.

Demand for pharmaceutical products as well as medical supplies and related services has picked up on account of the Saudi Government's efforts to strengthen the country's ability to provide worldclass healthcare to its citizens and residents. The government has even increased healthcare expenditure this year to ensure that upgrade programs are implemented immediately. Global and regional companies have responded

November 2010 | 24


MEH

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Official Nominee for 2010 Awards

For For 24 years years Dr. Dr. Abdulrahman Al Mishari Mishar i Hospital has been providing providing high quality of Medical Car Caree to its patients. MISSION STATEMENT Dr. Abdul Rahman Al-Mishari Hospital is committed to Superior Quality and Safety in meeting the Health care needs of the clients we serve by Fostering Advanced and Compassionate Health care Services. VISION STATEMENT We shall treat each patient like a member of our own family thus providing Superior Quality Health care Services and to be recognized as the center of excellence in the Management of Obstetrics, Gynecology and Pediatrics in the Central Region of Kingdom of Saudi Arabia.

www.drabdulrahmanalmishari.com.sa


Middle East Hospital “The substantial growth in the Saudi healthcare sector is unmatched anywhere else in the Gulf region and across the entire Middle East. The Saudi government has set ambitious goals to trigger massive development of the sector by large budget allocations that reached $US 16.3 billion in 2010. The 9th five year plan announced by the Saudi Council of Ministers last August, and which includes infrastructure and welfare projects valued at US$ 385 billion planned for the period 2010 – 2014, calls for the construction of 117 new hospitals including 32 specialist ones with a total capacity of 22,372 beds. The plan also calls for the construction of 750 primary care centers and 400 first aid centers during that period.” “We strongly believe that Saudi Medicare 2011 will be an exceptionally important edition for all international manufacturers and suppliers of healthcare technologies and medical equipment and supplies and an ideal platform to tap into this lucrative and dynamic market. The full support Saudi Medicare enjoys from the Saudi Ministry of Health, adds further assurance that the show will be attended at the highest level by top industry professionals and public healthcare authorities in the Kingdom” Fadi Kaddoura, Group Vice President, IFP Group / Riyadh Exhibitions Co. promptly as manifested by the significant increase in the number of exhibitors who are on the lookout for lucrative business and investment opportunities in the country. Saudi Medicare has further revealed that it expects 2011 to serve as a starting point of a new era of growth in the country's healthcare industry with new business opportunities emerging in

MEDICA 2010 Edition

medical devices and supplies, generic pharmaceuticals, healthcare insurance and education. Saudi Medicare also noted a huge potential in the relatively new area of e-health, which has received a major boost with the government's efforts to establish a national electronic record system for healthcare. Held concurrently with SAUDI MEDICARE 2011 are SAUDI DENTISTRY, SAUDI EYECARE and SAUDI LAB 2011. This 4 in 1 show will facilitate direct access to key government officials, healthcare sector market leaders, investors, importers, and fellow profes-

sionals. Such an invaluable exposure will undoubtedly help you in establishing a foothold in this vibrant market and will enable you to present your products, technologies, and services to a highly professional audience eager to examine the latest medical innovations. Saudi Medicare 2011 will be held as well in conjunction with the 5th Medical Devices Scientific Forum, which is organised in cooperation with the Saudi Food and Drug Authority. The scientific forum will discuss various topical medical issues, including those related to medical devices technology, its management, and the challenges being faced in this field of expertise.

November 2010 | 26


2010 HEALTH HEALTH and INNO INNOVATION VATION AWARDS AWARDS

h and Innov t l a at He

ward nA io

MEH 2 01 0

Nominations now open

outstanding contribution to healthcare in the Middle East

The Arab region’ region’s leading healthcare monthly, Middle East Hospital magazine (MEH), are proud to announce the opening of nominations for our 2010 Healthcare and Innovation Awards. Awards.

Winners will be presented with their awards at Saudi Medicare 2011 by the Saudi Health Minister Minister.. The MEH Healthcare and Innovation awards are presented annually to companies, institutions and individuals who have made an outstanding contribution to healthcare in the Middle East region.

Categories: 1. Awards for most innovative products oducts for for expor exportt or outstanding contr 2. Awards for contribution to healthcar healthcare in the Middle East healthcare egional aw ards for for companies 3. National and rregional awards that hav e most successfully m arketed and supplied have marketed their pr oducts to hospitals in the Middle East products e aw ards 4. MEH excellence in healthcar healthcare awards Middle East Hospital (MEH) m magazine agazine is the region’s region’s leading trade trade publication for for the medical sector of the GCC states and the rrest est of the Arab Arab world. world.

TTo o enter y your our company company or hospital contact: editor ial@middleeasthospital.com editorial@middleeasthospital.com or visit visit

www.middleeasthospital.com www.middleeasthospital.com


Middle East Hospital

MEDICA 2010 Edition

Exhibitor focus: Malem Medical reminded at the correct time with Vibration and a dedicated message that will be announced.

Malem Medical For 30 years Malem Medical have been manufacturing the world’s best and largest range of Enuresis Alarms and Vibrating Watches for the treatment and permanent cure of Nocturnal as well as Diurnal Enuresis. Malem Enuresis Alarms (bedwetting alarms) are designed to maximize success in the treatment and cure of bedwetting and provide a safe, efficient, economical and permanent cure for bedwetting in contrast to the short term relief offered by expensive and potentially dangerous drugs. Dr Hilal Malem told MEH, “Our world famous Enuresis Alarms offer the only safe, reliable, tried and test method for the treatment and permanent cure of bedwetting at an economical cost. Drugs, in the form of antidiuretic hormone, if they work at all, provide a temporary reduction in the quantity and frequency of bedwetting. This could be for years at a vast monthly cost that can be twice the

cost of one of our enuresis alarms“ Asked about how the products work Dr Malem explained, “With our latest Universal Wireless alarm you can use up to seven transmitters, each one of them can be attached to a different sensor (such as Enuresis body worn Sensor; Bed-Mat Enuresis Sensor; Pressure-Mat; and Pressure Release Mat) to help detect patient movement and prevent dangerous falling or unauthorised wondering. One small battery operated receiver that can be carried by the carer will communicate with up to seven Transmitters. This Universal wireless product is ideal for nursing/care homes, or for use at home.” He continued, ”Another exciting product is the Talking Vibro-Watch. You can programme this watch for up to twelve (12) specific times and record a unique message for each time so that the user will be

The Malem Bedwetting Alarm consists of a safe electronic device contained in a small, ultra lightweight plastic box which is comfortably and discreetly worn on the nightwear top close to the collar bone. The alarm is connected to a sensor which detects urination. Repetitive awakening by the Alarm as soon as urination commences will gradually train the brain to exert automatic control over the bladder. Eventually, the bedwetter will either wake up before urination or be cured resulting in them sleeping throughout the night without needing to empty the bladder. This form of treatment has proved to be the safest, most reliable and economical way of curing bedwetting with over 90% success within a few weeks and has no side effects. Dr Malem explains, “Bedwetting, or nocturnal enuresis, is a very common but secret problem. It is very distressing and deserves to be treated. It can affect anyone and as many as 10% of 5 year olds, 5% of 10 year olds and 2% of adults suffer unnecessarily. As many as 40% of the elderly may also suffer from incontinence.” Malem Medical sell their products all over the world. In the UK the company has won the NHS Supply Chain contract for supply to the NHS, giving them almost 100% of the UK market. www.malem.co.uk

Visit Malem Medical at Stand G25-1 Hall 16 ABHI UK Pavilion

November 2010 | 28


Middle East Hospital

MEDICA 2010 Edition

MEDICA 2010: Innovations in medical imaging Innovations in medical imaging are the focus of MEDICA 2010 - two devices in one are the mega trend Two devices in one – that is one of the mega trends in imaging diagnostics. The spectrum ranges from a combination of positron emission tomography (PET) with MRI or computer tomography to a combination of ultrasound with endoscopy. At the world’s biggest medical trade fair and congress, MEDICA 2010 in Düsseldorf (17 to 20 November 2010), medical technology companies and congress speakers will focus on innovative hybrid procedures such as endosonography and its application in the daily clinical routine. Use of these socalled hybrid procedures is increasing, primarily on cancer patients. The idea is obvious: Combine two diagnostic procedures in a single examination in order to obtain the information from two procedures, not just from one imaging method, more easily and with less stress for the patient. This is made possible by these hybrid procedures, in which two different imaging methods are combined in a single comprehensive technical system. One example of a special hybrid system is the whole-body PET / MRT scanner, equipped with the latest Philips technology, which was installed at the University Hospital of Geneva this year. However, it will still be used primarily for research purposes. This system combines two procedures which were not combinable up to now, namely magnetic resonance tomography (MRT) and positron emission tomography (PET). The combination of MRT and PET allows the spatial structures and the metabolism activity of the organs

to be displayed in a single image. This is of particular interest in cancer treatment, because tumour cells often require more energy than the healthy cells in adjacent tissue. This is important for initial diagnosis, surgery planning and verifying how successfully the tumour was combated. “The combination of anatomical imaging by MRT and the metabolism through the applied, radioactively marked tracer for PET will assist in monitoring and prediction as well as supervising the treatment of cancer patients and will provide more precise information on how the patients respond to treatments. We also believe that hybrid imaging will also have more potential in other areas, particularly in cardiovascular imaging as well as neurology,” explains Professor Osman Ratib, chief physician at the Clinic of Radiology and Nuclear Medicine of the University of Geneva.

Currently, both MRT and PET examinations are performed separately, often over several days. Then the images are superimposed on the processing console. Consequently it is very difficult to match the images precisely, as the patient is never in exactly the same position during the examinations and the alignment of the respective scanners does not always correspond precisely. Large diagnostic devices that combine PET and computer tomography have been in use for years as PET/CT devices. In contrast, the combination MRT and PET was thought to be virtually unfeasible. “Up to now, the magnetic field of the MRT prevented the proper functioning of the PET scanner and created artefacts,” says Ratib. These problems have been solved in the new whole-body PET / MRT scanner. With the hybrid device, the two scanners are located in a room opposite to each other. In between is a rotating table, so that PET and

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Middle East Hospital

MEDICA 2010 Edition

MEDICA 2010: Innovations in medical imaging

MRT can take place one after the other without the patient changing position. “We chose three particular areas in which we expect a significant improvement,” states Ratib. These are, firstly, patients with head/neck tumours where the evaluation of tumour recidivation with conventional imaging is often very difficult due to the frequently very radical surgery. The PET / MRT will also be used for prostate cancer, where the primary aim is the early recognition of recidivation, and for breast cancer, where the procedure will help to improve the differential diagnostics.

Significantly less examination stress Radiologists at the University Hospital of Tübingen have had a combined PET MRT system for a year already. Professor Claus D. Claussen, medical director at the Department of Radiology: “For our patients, this means that in future there will be significantly less examination stress because the examination time can be considerably reduced and the exposure to radiation will be eliminated. This technology allows earlier recognition of tumours and metastases, they can be charac-

terized more clearly, and their location relative to the organs more certainly established. The expected result will be earlier and more targeted therapy.” The University Hospital has already completed important steps in the development of PET-MRT for the head. Now the challenge for scientists is to adapt the imaging technology for the head, which is relatively small, to the whole body. The PET-MR for brain imaging was developed in cooperation with Siemens.

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MEDICA 2010 Edition

Researchers in Jülich expect to recognize brain diseases such as Alzheimer’s in the very early stages with a PET plus a strong MRT of 9.4 tesla (that is almost 200,000 times stronger than the earth’s magnetic field) – a technology also developed by Siemens. The device simultaneously records the tissue structure and biochemical processes in the brain. The director of the Institute for Neurosciences and Medicine, Professor Jon Shah, expects a resolution of under 0.1 millimetres. Researchers also expect advances in basic research, for instance with respect to addiction and headache. However, improved diagnosis does not mean immediate improved therapy. It may take years until new therapeutic agents developed on the basis of this research can be tested. Combination of MR and ultrasound With MRgFUS and MR-Touch, the US company GE Healthcare has two hybrid procedures in its range of products. MRgFUS is a combination of MRT and highly focused ultrasound for myoma therapy. MR-Touch is a special elastography procedure that allows visual scanning of organs. For centuries, physicians have relied on their sense of touch when examining their patients, for instance when feeling for lumps in the breast or palpating the liver in order to recognize liver fibrosis. However, not all the organs can be reached like that. MR-Touch provides the solution. The process utilizes a combination of low-frequency sound waves and MR technology to measure the elasticity of the tissue. This pro-

duces an elastogram, a colourcoded anatomical image of the firmness of the liver tissue. The process comprises three steps. First, sound waves (between 40 and 200 Hz) are generated in the body by means of an MRT-compatible generator. In the second step, an image of these sound waves is created with a special MR imaging sequence. In the third and last step, these data are processed and an elastogram is created which shows the relative firmness of the tissue in the area being examined. The advantage of endosonography (EUS, endoscopic ultrasound) is also the combination of two imaging procedures, in which the or-

gans are not examined from the outside through the skin, but from the inside. The ultrasound head directly contacts interior surfaces such as the mucosa of the oesophagus by means of an endoscope. In contrast to conventional ultrasound examinations through the skin, the advantage of this procedure is that the target organ is closer to the ultrasound head, therefore allowing it to be displayed more precisely or actually displayed at all. A balloon filled with water is often placed on the tip of the endoscope in order to enhance the display. This improves conduction of the ultrasound waves to the tissue as well as improved reflection.

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MEDICA 2010 Edition

Exhibitor focus: Medibord Medibord Medibord Ltd designs and manufactures patient positioning boards for use in MRI scanners and radiotherapy treatments as an added imaging modality in order to gain extra tissue definition. As Medibord can be custom-shaped it is able to retro-fit bespoke flat couch tops to MR scanners and position patients with repeated precision to facilitate CT and MR image fusion. Where standard MRI scanners come with curved, carbon fibre tops, the unique, flat Medibord couch top allows radiographers to outline their patients more precisely by maintaining the same position throughout treatment and planning. Jonathan Richards, CEO of Medibord told MEH, "2010 has been a pivotal year for Medibord. The recent move in the market for MRI radiotherapy planning has posi-

tioned the company strongly as the Medibord couch top is a nonconductive alternative to carbon fibre; which is unsuitable for MRI scanners. "Earlier in the year, Medibord affixed their MEH award for Most Innovative Product for Export with a widely acclaimed Da Vinci Award from Loughborough University. Both awards played an important role in building awareness and inspiring change within the radiotherapy treatment and planning market. Over 100 patients have now been treated on the Medibord couch top and brought to life Medibord's long term goal of improving radiotherapy for the masses. The company is planning on launching further accessories and a radiotherapy planning couch top later in the year at Medica 2010 in Dusseldorf, Germany. Mr Richards added, "The Middle Eastern market has

proven one of elevated interest for Medibord. The company is finalising distributor agreements with the United Arab Emirates, Bahrain, Kuwait and Lebanon with more to follow. We have also had our first confirmed orders for Saudi Arabia. ÂŤFurther to attendance at AAPM trade show in Philadelphia and ESTRO 29 in Barcelona, concrete opportunities have opened up to market Medibord in North America and also Europe. This extensive distributor network, coupled with further developments in the Medibord product range gives the company impressive credentials to continue growing in the forthcoming years.Âť Demand for Improved Diagnostic materials The Nottingham-based company was founded in November 2009 and in less than a year has proven definitively responsive to NHS needs in developing an alternative to the curved carbon fibre positioning boards that are standard with MRI, CT and LINACS machines.

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Middle East Hospital

MEDICA 2010 Edition

MEDICA 2010: Innovations in medical imaging

In March 2009, Nottingham City Hospital, part of Nottingham University Hospital NHS Trust and the UK's fourth largest acute teaching trust, approached Medibord Ltd to develop a patient positioning board that had the equivalent properties of carbon fibre and would be deemed safe to use in MRI scanners. The hospital gave the company detailed specifications of the product it needed and sponsored the clinical trials necessary to bring the board to market. Medibord was born as a direct result of NHS demands. "Before we even came to market, there was

quite a demand for a board made of a material that was safe to use in MRI scanners," says Jonathan Richards, CEO of Medibord. "We found ourselves in the rare situation of creating a product to fill an existing need. As a result, we had a very fast track to market.

Visit Medibord at Stand 16F20-7 Hall 16 ABHI UK Pavillion

The trials conducted at Nottingham City Hospital proved that Medibord is suitable for use in MRI, LINAC and CT. The hospital was so impressed by the quality of the material that they ordered several couch tops to be in use permanently." www.medibord.com

Jonathan Richards collects MEH award

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MEDICA 2010 Edition

Health Management Congress 2011: Preview Running alongside the popular and prestigious ARAB HEALTH Exhibition, Health Management Congress 2011 will bring you to the top of the class with global benchmarking and networking opportunities. 2010 has seen the healthcare industry in the Middle East take on additional pressure as it strives towards optimizing resources, technologies, funds, HR, and different business models to achieve world class facilities and care. An IIR spokesperson said, «It is not enough to design and build a world class hospital ONLY YOU can implement the effective management and oversight that gives facilities their world class status. «Healthcare Management Forum 2011 will provide healthcare leaders the solutions on how to secure the future through management innovation, effective management skills, superior product quality and outstanding Human Resource capabilities.» The entire spectrum of Healthcare Management responsibilities will be covered from cost management to patient flow and medical tourism, strategic concepts to practical tools. The spokesperson adds, «Why not consolidate your 2011 trip to Arab Health Exhibition by learning, training and networking with some of the best minds in the business locally, regionally and internationally! The conference aims: •To provide practical ideas that you can implement to improve the efficiency of healthcare organisation •To exchange sound, practical ideas on improving healthcare •To provide a setting for deep discussion and shared learning amongst leaders of healthcare improvement.»

Conference highlights: Government speakers DAY ONE The State Of The Healthcare Industry In The Middle East The current trajectory of the healthcare industry in the region is marked by its success, challenges as an industry and of course its vision for continuously improving the healthcare management strategies to develop and maintain world class status. •The role of healthcare in the Middle East •Planning reform and supporting positive change in the healthcare system •Sharing information: the importance keeping up-to-date with challenges and developments within healthcare •Moving forward: the future of healthcare in the UAE Dr Nariman Al Mulla, Advisor to the UAE Minister of Health, MINISTRY OF HEALTH, UAE Improving The Quality Of Care •Creating data flows which are analysis-grade routine clinical information flows

•Turning data into information which is actionable for patients, doctors and facilities •Developing a holistic approach for improvement Dr Phillip Vetter, Head of Strategy, ABU DHABI HEALTH AUTHORITY, UAE DAY TWO A Winning Strategy – Accreditation Requirements and Performance Management A chronic and time consuming part of healthcare management is understanding performance and creating criteria to manage and evaluates it. Achieving performance improvement and through accreditation requirements can be difficult for directors and leaders who do not necessarily have a strong background in what can seem like intangible factors! Dr Zakaria Zaki Al Attal, Director of Quality & Performance Management, DUBAI HEALTH AUTHORITY, UAE

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MEDICA 2010 Edition

23 – 27 January 2011 Dubai International Convention And Exhibition Centre, Dubai, UAE

LEAD MEDIA PARTNER

International keynote speakers Dr Sajid Ahmed, MD,MHA, CPHQ, Programme Manager, ACCREDITATION CANADA, Canada A Case Study On Quality Improvement In Saudi Arabia And Kuwait Accreditation Canada defines quality improvement as “an organizational philosophy that seeks to meet clients needs and exceed expectations with a minimum of effort, rework and waste, by using a structured process that selectively identifies and improves all aspects of care and service on an ongoing basis”. Keeping this in mind Accreditation Canada has designed an accreditation process which incorporates a readiness assessment, education and capacity building, simulated survey and accreditation survey that provide healthcare organizations with a quality roadmap, as well as build capacity to not only implement standards but to build and sustain long lasting quality improvement within their organizations.

Klaus Veil, President AUSTRALASIAN COLLEGE OF HEALTH INFOMATICS and CoChair, STANDARDS AUSTRALIA, Australia The Role Of Healthcare IT And Our Responsibilities And Opportunities This keynote session will cover the latest healthcare IT developments, programs and software as well as discuss how you can maximise your existing programs and systems. This not to be missed session will help your streamline your data, systems and critical information with effective security and dissemination. •The role of it in healthcare in 2011 and beyond •Evaluating the needs of your facility, prioritising and responding to them accordingly •Planning an upgrade or integration of a new system into your current operations •Ensuring measures to monitor the effectiveness of your IT system all in one place

WORKSHOPS Healthcare Quality Improvement Achieving Healthcare Service Improvements And Cost Efficiencies Using Health IT Standards Integrating Quality Management Systems Into Your Hospital Operations Patient Safety – Using IHI Tools To Reduce Hospital Mortality Rates Organisational Cost Control and Management Accounting In Healthcare Effective Patient Flow

“The Healthcare Management Forum event offers the best learning and networking opportunities for healthcare professionals in the Middle East dedicated to continuous improvement and the long term success of world class facilities in the region” Samm Medina, Conference Director, Healthcare Management Forum

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Middle East Hospital

MEDICA 2010 Edition

Exhibitor focus: Bedfont Scientific Bedfont Scientific Bedfont Scientific Ltd is an awardwinning worldwide market leader in breath monitoring for medical, scientific and industrial applications. Its philosophy is ‘breath analysis is the new blood test’. Bedfont has over 30 years' experience in its field. Its experienced team of research and development professionals is dedicated to discovering non-invasive solutions to enable quicker and easier diagnosis of a variety of medical disorders. Claudia Cuison, Export Manager at Bedfont, spoke to MEH about the upcoming opportunities for customers and distributors in the Middle East to see Bedfont’s products in action: “Bedfont will be exhibiting the whole product range at Medica 2010. Medica is the biggest event of the year for us and is the ideal place to source new distributors for our products. We greatly enjoyed the Arab Health exhibition in 2010 and are looking forward to attending the event again in 2011, when we hope to raise even more awareness of our products. We are currently focusing especially on Bahrain, the UAE and Saudi Arabia, each of which has recently been visited by a Bedfont representative.

COmpact Smokerlyzer

NObreath FENO monitor

“The Middle East region has great potential for our products and our next goal is to increase awareness of our new NOxBOXmobile with NOxBOX02 Nitric Oxide Delivery system. We also aim to source developers for our NObreath® FENO monitors, used in asthma management, which has just been nominated for an MEH Healthcare and Innovation award».

the patient, as this is often different from that indicated on the ventilator once dilution with NO has occurred.

When asked why people should choose Bedfont products, Claudia added, “Health specialists using our products will benefit from affordable, reliable and efficient products that will reduce their costs and cut down on the need for more invasive treatments. This means that Bedfont products are sure to be popular with patients, too.”

The NOxBOX®mobile is a completely self contained NO delivery and monitoring system. Allowing NO to be deployed, monitored quickly and used easily close-by the patient’s ventilator, as research shows that hoses containing NO/O2 mixtures must be kept as short as possible 3 in order to limit the build up of NO2.

Safe and accurate nitric oxide delivery The NOxBOXO2 is the flagship of NO monitoring, allowing accurate, real-time monitoring of not only NO and NO2 but also Oxygen (O2) levels. This additional feature enables the user to monitor the exact concentration of O2 entering

The internal pump ensures that the sensor is constantly exposed to constant gas pressure and flow rate, enabling the NOxBOXO2 to be used with all ventilators and spontaneous breathing patients.

Bedfont recommend the use of NOxBOXO2 with NOxBOXmobile due to the extra advantage of O2 monitoring. The monitors are both mains powered with back up batteries for emergency’s or transportation, those using the NOxBOXmobile for transport purposes may wish to use the NOxBOX+ due to its superior battery life of 20 days.

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MEDICA 2010 Edition

MEDICA 2010: Special feature and preview

NOxBOXO2 and mobile

The NOxBOXmobile can be used with different suppliers of NO medical gas products to suit preferences. Compatible with all continuous flow ventilators and spontaneous breathing patients if NOxBOXO2 is used.

stantly analyses the amount of nitric oxide in the exhaled breath to give an indication of airway inflammation.

easy-to-read way. This provides smokers with a way to actually see the invisible damage that smoking does to the body.

This means that asthma sufferers can tailor their medication to suit their level of airway inflammation, and could enable many sufferers to reduce the amount of corticosteroids they take, with no increase in symptoms.

The Smokerlyzer® range has successfully helped thousands of people to ‘kick the habit’ over the years. It has achieved world acclaim thanks to its accurate readings, simple operation, compact design, and superb cost-effectiveness. There is a Smokerlyzer® CO monitor to suit all budgets and situations www.bedfont.com

The monitors are also used in the treatment of chronic obstructive pulmonary disorder (COPD).

The solution for better asthma control Bedfont’s NObreath® fractional exhaled nitric oxide (FENO) monitor is set to revolutionise the world of asthma control. FENO testing has been shown to be superior to the majority of conventional lung function tests such as peak flow and spirometry.

The Smokerlyzer® range The awartd-winning Smokerlyzer® range of handheld carbon monoxide (CO) monitors has long been established as the gold standard in smoking cessation and research. The hand-held monitors work on a principle which has been clinically proven to help people to stop smoking.

The unit is hand-held, completely portable and battery powered, setting it head and shoulders above its competitors. When a person breathes into the monitor, it in-

The user simply breathes into the monitor through a Flatpak™ mouthpiece, and the amount of carbon monoxide in the breath sample is instantly displayed in an

Visit Bedfont at stand B29 Hall 11

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MEDICA 2010 Edition

TTC: Medical translation services industry, TTC is a driving force in this area. They have dedicated time and resources to their burgeoning Healthcare department and their use of life science specialists who understand the industry will help insure your success.

As members of today’s global medical community, the issue of language barriers becomes increasingly important to address. How accessible is your newest brochure to potential clients? Will your drug interaction information be understood by patients around the world? This issue is crucial when dealing with healthcare, as a lack of understanding can have serious consequences for all involved. A lack of translation can lead to serious medical misdiagnosis, and relying on a family member to provide interpreting services can be misleading if the amateur translator becomes uncomfortable or embarrassed by discussion of certain health issues. This miscommunication, in turn, may lead to inadequate care for the patient. Sometimes, it is simply a problem of words not conveying the same meaning in the two languages involved—for example, the case of an eighteen-year-old athlete who was misdiagnosed as a drug-user and left a quadriplegic when his subdural hematoma was not located until it had caused irreparable harm. When it comes to medical paperwork, clear and concise interpretation is just as vital. Patients and

potential clients need to be able to understand exactly what you intend to convey. A medical dictionary is as incomprehensible as ancient hieroglyphs to most individuals—especially if it is also in a foreign tongue. TTC Language Services Limited is poised to help. A member of both the Association of Translation Companies (ATC) and the Institute of Translation and Interpreting (ITI), TTC employs specialist translators in 100 languages. These services allow a globalisation of business practices for its clients. With its free consultations and client quotes, TTC is an affordable and effective option for all your translation needs. In the healthcare industry, medical translation is a vital part of everyday business. The more individuals your company can reach, the larger your patient base can become. Translation agency TTC can help globalise your message and expand your markets. With their specialised translators, and commitment to the healthcare

In addition to general medical transcription, professional healthcare translation services can make sure that drug descriptions are safe and secure for the user; they can expand your potential client base into countries where there might have previously been a language barrier; and they can lead to an increase in foreign contracts. When both sides can read and understand the documents involved, hospitals and patients alike can feel more secure in their interactions. Just think how much easier your workload would be if there were no misinterpretations to be cleared up—if communication was smooth and uncomplicated from the beginning. TTC’s trained staff can give you that straightforward communication potential. European pharmaceutical sales are rising yearly. Arab markets are steadily expanding. Do you speak their language? If not, TTC can help bridge the communication gap. www.ttcltd.com

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Middle East Hospital

MEDICA 2010 Edition

Compamed exhibitor focus: Top Clean Packaging Group Visit Top Clean Packaging Group at stand 8bE10

Top Clean Packaging Group Specialist in plastics processing in the ultra-clean sector, the French family business and international group Top Clean Packaging chose to continue its investment policy in 2010 and strengthen its quality customer services in a very concrete way. The European leader in medical packaging already gathers together 6 companies established in France, Italy, Netherlands and China, all of which are specialized in a plastics process (Thermoforming, silicone and thermoplastic injection molding, Liquid Silicone Rubber (LSR) and thermoplastic injection mould maker, waste recycling ...) confirmed its policy of growth.

Cleanroom-Compatible Sealing System launch The company’s most recent venture, which it will preview at Compamed, is a sealing system developed and built at the group’s Cartolux facility in Suzhou, China. The sealer will have its European debut at Compamed 2010. Here are some of the system’s features: * Choose how much — or how little — support you want. Three options are available: the raw Cartolux 500 sealing machine; the machine with tools, settings and sealing qualification tests and controls; and a complete package, if

you will, that includes the packaging (blister packs and lids), sealing machine with tools and settings, packaging qualification, and ondemand outsourcing services as a back up for production peaks and know-how transfers. * The compact machine is built on a solid frame and provides 6 bar air pressure for optimal sealing. * Designed for cleanroom use, the sealing machine does not use pins on the sealing frame. Instead, a silicone plate is wedged between 2 metal sealing plates. * All sealing parameters (pressure, temperature and cycle time) can be set by means of a PLC with touch screen and stored for future use. The tools and machine comply with IQ, OQ and PQ protocols and are certified to ISO 11607. Those are the some of the individual highlights. More than that, is the fact that the system is one link in a cohesive supply chain that connects packaging design and development, the appropriate qualified sealing system and a range of custom services that include test and measurement, cleanroom assembly, packing and sealing and management of sterilization. It all ends up, as is often the case at Top Clean Packaging Group, with a single-source solution. www.topcleanpackaging.com

More than ever, the very secured concept of Top Clean Packaging for a complete and global offer for medical device packaging is in line with market expectations.

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Middle East Hospital

MEDICA 2010 Edition

Company profile: Durbin PLC

Leslie Morgan

Durbin PLC is a specialist medical supply company that sources and distributes medical equipment, pharmaceuticals and consumable supplies to healthcare professionals in over 180 countries.

Established in 1963 in London and with an expected turnover in excess of £40m this year, they have set up their operation to act as a one-stop-shop able to deal with healthcare supply needs from local project level to national scale projects. In addition to the export business, they have divisions that handle clinical trial supplies, imported medicines, and family planning supplies. They also handle storage and distribution for a number of third-parties. Company history Durbin PLC was founded as a retail pharmacy in Harrow, London in 1963. The company later began exporting medicines and medical supplies abroad.

Leslie Morgan joined the company in 1976 as a pharmacist and developed the export side of the business soon after as international sales director. In 1999, Leslie Morgan bought the company and took on the role of Managing Director, heading up a small team which has now grown to an 80-strong workforce of pharmacists, nurses, medical engineers, commercial executives and warehouse/freight staff. In November 2002, Durbin bought the trading arm of the charity ECHO International Health Services one of the leading UK suppliers of medical equipment and pharmaceuticals to charities and NGO’s around the world. In the same month, they launched their unlicensed/'named-patient' medicine service - helping UK hospitals, retail chemists and dispensing GPs find medicines that are not available in the UK. During 2004, Durbin PLC launched two new services - Clinical Trials and

Sexual Health Supplies. Their Clinical Trials team source medicines for comparator studies and multi-centre delivery, and the Sexual Health Supplies department provides UK GPs and family planning clinics with the complete range of reversible contraceptives. Mr Morgan told MEH, "Initially my goal was to find out what problems healthcare professionals were having in getting hold of medicines and supplies and to source whatever they needed as quickly and cost-effectively as possible," says Leslie. "The whole operation still revolves around that philosophy and it works. Our customers call with a request and we find what they need and get it to them when they need it." A strong presence in the region Asked about Durbin’s business in the Middle East, Mr Morgan told MEH, “We deal with a variety of customers in the Middle East, particularly in Saudi Arabia and the November 2010 | 40


Middle East Hospital

UAE. We supply a large range of pharmaceuticals to this region, and are well known for supplying oncology drugs, narcotic analgesics including controlled drugs, and anti-infectives including TB drugs." ‘General economic growth in the region, coupled with a particular focus of providing first class healthcare services, led us to believe that there are many opportunities for a supplier of Durbin’s quality and experience. Durbin PLC has over 40 years experience in the UK, European and USA pharmaceutical markets and currently supply over 20,000 branded, generic, medical and consumable products. We have over 20,000 sq feet of warehouse space located close to Heathrow

MEDICA 2010 Edition

Airport. This is fitted out to the highest standards including a state-of-the-art evaporative cooling system and walk-in fridges for items requiring storage at 2-8°C. Mr Morgan added, «Our logistics team use validated packaging materials and supply routes for temperature sensitive and/or hazardous materials. We also have preferential rates with airlines and all the major freight forwarding companies and our company ethos is ‘saving lives by saving time’". As new medicines are generally launched firstly in the US and then the larger European countries followed by the rest of the EU, Durbin is ideally placed to source and supply these medicines to customers in the Middle East.

Mr Morgan continued, ."Our logistics expertise will always ensure that medicines will be delivered safely and adhering to the conditions of storage. For example, Durbin has recently been appointed by Biogen Idec to coordinate the ex-US early access program of a US approved medicine Ampyra (USAN: Dalfampridine, INN: Fampridine). Ampyra has only recently been licensed in the USA to improve walking in patients with Multiple Sclerosis. Its anticipated licensing in Europe is expected in early 2011. Additionally we are able, on request, to supply and make 'specials' medicines (bespoke unlicensed medicines).” Durbin PLC’s customers include pharmaceutical wholesalers and traders, hospitals, retail chemists, GPs, multilateral organisations, NGOs, charities, religious health facilities and government agencies. www.durbin.co.uk

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MEDICA 2010 Edition

REHACARE 2010: Review REHACARE 2010 in Dusseldorf enjoyed great success thanks to the growing interest in innovative aids to simplify life for people with special needs, those requiring care, as well as the elderly. 52,500 professionals and affected persons strolled the trade show halls from October 6 to 9 in order to learn more about the products, services and new developments presented by 801 exhibitors from 29 countries. The number of visitors not only saw a significant increase from the previous year (48,000), the numbers even equalled the top results of 2008. As scheduled in rotation, REHACARE presented a product range the same as that of 2008. That year 52,000 people visited the trade show. "The demographic development is accelerating the rehabilitation and care market as well as promoting interest in products for the aged. REHACARE 2010 benefited greatly from this interest," summarises Joachim Schafer, manager of the Dusseldorf trade show. "Above all, subjects related to living space and the elderly have increased in significance. The REHACARE congress and the theme park all about living concepts for the elderly and barrierfree construction and living hit a nerve within the public and were well received." For the federal association of people with disabilities (BAG Selbsthilfe), REHACARE 2010 was an event that fulfilled every expectation. "There is no other trade show with a comparable assortment of everyday aids and highly specialised solutions for virtually any type of disability," says Dr. Martin Danner, federal director of BAG Selbsthilfe. "As an information platform, REHACARE is vitally im-

portant for affected persons. The problems involved in care as well as questions regarding the funding of aids by the statutory health insurance providers furnished a lot of discussion material this year as well as a need for information. About 7,500 international visitors from sales, import and health care

insurance providers visited REHACARE in Dusseldorf this year. They came from 43 countries and are vital for Germany's extremely export-oriented rehab technology and assistive devices industry. The next REHACARE will take place from 21 to 24 September 2011 in Dusseldorf.

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Middle East Hospital

MEDICA 2010 Edition

Opus Health Capital Opus Health Capital was established in September 2008 from the health division of FMCB Corporate Finance (a long-established corporate finance boutique) to focus entirely on the provision of a range of services to growing SME’s, entrepreneurs and mid-cap companies who are looking for more than just generalist corporate finance advice - and who want to work with people who really understand the healthcare sector. Gavin Kaye, Managing Director, told MEH, “We focus on assisting SMEs who provide services to the healthcare industry, such as clinics, software developers or human resources companies. “We concentrate on acquisitions, fundraising and financial management- known as the buying, rather than the selling, side of the finance business. That means we are interested in helping companies to grow, but also to assist large public companies to develop their business into new areas.”

Opus are currently working with clients in the following healthcare sectors: - Residential and nursing care homes - Dementia care - Medical devices - Pathology -Physiotherapy and rehabili tation - Re-sale and refurbishing of medical equipment - Healthcare media and content (including access to Harley Street) - Pre-emptive healthcare and diagnosis - Medical tourism - Healthcare research

awareness of what we can offer businesses and healthcare professionals from the Middle East region, as one of only a few London-based finance boutiques specialising in healthcare services.” Gavin Kaye - Managing Director

Gavin Kaye

Asked about Opus’s strategy Mr Kaye said, “Our approach is to work with, as opposed to for, our clients. We take a very hands-on approach, which sometimes involves myself joining the company board as a director. As we work for a small number of clients we are able to become more involved and add real value to the companies we work with. “As an example of our work in acquisitions we have helped companies to acquire GP and dental clinics. We also work with medical devices companies, software providers, and in case management- involving health assessments, risk assessment, and absence management- which links in with the growing private insurance industry.” With regard to the Middle East Mr Kaye explained, “In terms of our international outlook we have a particular interest in the MENA region, due to my personal experience working with companies that have a strong presence there. We have also opened an office in Shanghai, and see China a key growth market for healthcare services. I would like to raise greater

Gavin embarked on his Corporate Finance career in January 2005, after spending 15 years working as Finance Director or Chief Executive of three growing public companies - overseeing, during that time, a large number or acquisitions, disposals, rights issues, bank financing, corporate restructuring and financial strategy implementations. Gavin has a particularly strong knowledge of the AIM market having been involved in reversals, institutional fund-raising and in managing the growth plans of a number of AIM-listed companies. He also has experience of running a number of his own private companies. Since 2005, Gavin has focused on interim finance director roles, fund-raising and advising predominantly healthcare companies on a range of M & A transactions - and has a wide network of clients, advisors and financier contacts within the healthcare sector. gavin@opus-health.com Tel: 0207 405 2626 www.opus-health.com

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MEDICA 2010 Edition

Exhibitor focus: Algeos Algeos Algeos, based in Liverpool, UK has 4 divisions: Orthotics & Prosthetics; Podiatry; Rehabilitation and Footwear Components, and is seen as the largest supplier of O&P Materials and Components in the UK as well as the largest Podiatry Supplier to the NHS. Algeos UK has over 11,000 products in its entire catalogue and sells to over 50 countries each year. Algeos has recorded double digit growth each year for the last 5 years and controls a dominant market share in its chosen markets in the UK. Exports account for over 15% of total sales with the Middle East accounting for almost half that amount. Diaped offers solutions for the multidisciplinary diabetic foot clinic and this allows for a large target base of clinicians to offer products to and to educate- Orthotists, Prosthetists, Podiatrists, Physiotherapists, Occupational Therapists, Endocrinologists, Vascular surgeons and Nurses. Diaped’s research shows that in the Middle East 50% of diabetic patients develop a wound in their feet during their lifetime and 15% develop chronic ulcers. Forty nine foot amputations were carried out in the UAE alone last year. Globally, every 30 minutes a limb is lost to a landmine but every 30 seconds a Limb is lost to diabetes. At Arab Health 2010 Diaped launched the entire Diaped range of products- which offers the only range of products solely focused for the multidisplinary diabetic foot clinic in the world. They include Monolfilaments; Tuning forks; Hammers for neuropathy testing; Dopplers for diagnosing Vascular complications. Also, educational models and readable literature for

education in the importance of footcare for patients were demonstrated. A range of shear and pressure offloading foot orthotics and the latest technology in diabetic socks for prevention of diabetic foot ulcers were exhibited. For management of a diabetic foot Diaped also offer specialist diabetic nail nippers, post-op footwear and a range of offloading wound care systems. Diaped has the world’s first functional diabetic foot orthotic which has been proven to offload the pressures of the foot to prevent any breakage of the skin stopping an ulcer forming in its tracks. The design of the foot orthotic has taken into account the wearing of sandals in the Middle East Region. Another preventative measure which Diaped has a wide range of are diabetic socks – these are specifically designed to stop any seam or nick in the sock rubbing against the skin and allowing the temperature of the foot to remain cool as well as assisting blood flow.

Visit Algeos at Stand G04-5 Hall 16 ABHI UK Pavilion demonstrate to the patient the best practises of foot care and personal foot protection. Hugh Sheridan, Manager of Diaped told MEH, “When people think about Diabetes, they think about Glycaemic control, diet, and lifestyle but foot problems are forgotten. 85% of all diabetic foot related problems are preventable and I would like to think we have brought together a range of recognised solutions for the multidisciplinary diabetic foot clinical team which offer assistance with diagnosis, prevention, management and most importantly patient education.” www.diaped.co.uk. www.algeos.com

Many Diabetic amputations are preventable and this is largely down to patient education which is why Diaped have a large range of visual aids for the clinican to

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MEDICA 2010 Edition

Exhibitor focus: Sidhil Sidhil Sidhil is the UK's leading manufacturer of hospital beds and ward furniture, community loan store beds and equipment, GP surgery plinths, couches and furniture, residential/nursing care home beds and furniture, and equipment for daily living. The family owned business has been in existence for 110 years. Everyone, from the newest recruit to the Chairman, is dedicated to supporting the healthcare professional, while at the same time Sidhil is part of the privately owned Siddall & Hilton Group of companies, a multimillion pound organisation providing tremendous financial stability. Based in the heart of beautiful Yorkshire, Sidhil is home to a dedicated team of healthcare professionals. All the functions of the company - product development, sales, manufacturing, customer service, and accounts - are housed in their advanced manufacturing facility. International success The new Independence Innov8 electrically profiling hospital bed launched recently by Sidhil is fast building an international reputation for quality and performance. In July, the company announced successful completion of negotiations with a private hospital purchasing group in Saudi Arabia, signing a contract worth in excess of a quarter of a million pounds for over 100 beds.

kneebreak, with auto regression avoiding surface pinching or occupant sliding. “The Innov8 bed offers a range of significant advantages over other products on the market, providing total flexibility in terms of bed specification for applications from utility ward beds through to high dependency environments,” stated Sidhil’s Sales & Marketing Director Clive Siddall. “With the launch of this product, we believe we have effectively rewritten the rule book on hospital beds, meeting the researched requirements of patients, hospital teams and health professionals.”

With the beds and accessories designed and manufactured in the UK, Sidhil can also configure units to meet individual hospital needs. As a result, the Innov8 bed destined for the Saudi Arabian market features a special night pack option using low-power, high-brightness LEDs, extra large castors and colour coded head and foot ends. www.sidhil.com

Visit Sidhil at Stand G10 Hall 16 ABHI UK Paviion

The Independence Innov8 is designed around ease of use, world class infection control and performance, incorporating superb ergonomics in terms of both manual handling and user comfort. Electrically operated functions include auto contouring, giving simultaneous adjustment of backrest and

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MEDICA 2010 Edition

Mirage Health Group: Propulse Ear Irrigator Mirage Health Group Mirage, as a brand, has been representing high quality medical and dental innovations for over 15 years and was subject to an MBO in 2003 by current Managing Director Jeremy Bishop. The Group is comprised of Mirage Medex, and its dental arm, Mirage Dental Products Ltd. Mirage Health Group specialises in the provision of ear care products which allow clinicians to carry out safe and effective ear care in accordance with today's UK guidelines in primary care and ENT settings. The unique Propulse ear irrigation range has been supplied to the UK primary care market since 1997. The Propulse NG, is the latest in an impressive range of ear care products from Mirage Health Group, David Caldwell, General Manager – Sales and Operations, said: «The Propulse Ear Irrigator has been the clinician’s choice in the UK for ear care treatment for over 10 years and its pulsed water delivery and variable pressure control have dramatically improved the safety and success of ear treatment. «The Propulse NG was launched in January 09 and sets new standards in ear irrigation. Its patented

and unique features create an irrigation system that is safe, convenient and patient friendly. The Propulse NG Irrigation System is both portable and rechargeable making it ideal for domiciliary visits or in areas without an electricity supply. Its variable pressure delivery system provides a pulsed water jet, which is easily controlled.» The Propulse NG Electronic Ear Irrigator is now supplied with the all new, patented Quick Release Handle and QrX™ Single-Use Tips. The QrX™ system locks the

tip into place during use, making this the most operator- friendly Propulse® to date. The operation of the Propulse® NG is controlled by the convenient footswitch, allowing the machine to be controlled by the foot, leaving both hands free for treatment of the ear. The Propulse NG is a class IIa Medical device manufactured in accordance with the Medical Device Directive 93/42/EEC and is CE marked for safety. www.miragehealthgroup.com

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Exhibitor focus: Surgins Surgins SURGINS is the dream child of a group of surgeons from different surgical disciplines in the United Kingdom. Not only were they using surgical instruments on a daily basis but were also aware of the need for instruments of outstanding quality, precision and cost-effectiveness. Therefore, profound surgical wisdom derived from appreciating the significance of individual expertise brought this dynamic network on to a platform to develop surgical instruments of highest quality with continuous innovation. Dr. Rizwan Qureshi FRCS, CEO of SURGINS told MEH, “Surgical instruments are specially designed tools, used by surgeons during surgery. Historically, many different kinds of surgical instruments have been developed by sugeons. However, in modern times, Strict Governmental controls have modified the ancient path of innovation. Therefore, Surgeons across the globe require a new platform. “SURGINS philosophy is to provide such a “Surgeons’ Platform” where surgical instruments should be manufactured, developed, customized and innovated as per surgeons’ wisdom & vision. SURGINS believe that providing surgeons with the surgical instruments that surgeons want is the key to successful surgery, which

Dr Qureshi on the Surgins stand at Medica

will facilitate the treatment of diseases across the globe.” The company has already achieved recognition. It is an official member of UKTI’s Passport to Export programme, and is a finalist in the Startups Awards 2009 for Best Business Plan. Dr Qureshi explains, “At SURGINS we approach business in the same way we approach medicine, from an evidence based perspective. We have conducted extensive market research from the US to China, and our business plan is based on a very real demand for what we offer.” SURGINS is one of the fastest growing stainlesssteel and titanium surgical instruments companies based in the United Kingdom. It aims to develop a global reputation for surgical Instrumentation of out-

standing quality, precision and cost-effectiveness- on basis of profound surgical knowledge. The company is exhibiting at MEDICA for the third time this year, and Dr Qureshi told MEH, ‘”Medica 2009 was a great success. Surgins message was received with lots of enthusiasm. Many companies wished to have partnerships in relavant sectors. The Surgins ‘philosophy’ was viewed as a USP as healthcare products have more clinical acceptance and customer credibility if they are developed by clinical end-users. He added, ”Surgins potential of providing customers with products “what, when, and how surgeons want them” is our key USP, which gives us the edge over competitors. It also helps us to sell products in the global healthcare sector, where procurement is mainly influenced by surgeons.” www.surgins.co.uk

Visit Surgns at Stand G18-3 Hall 16, ABHI UK Pavilion

November 2010 |48


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November 2010 |50


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Save up to $200 when registering by 29/10/2010

The World Health Care Congress

MIDDLE EAST

05 - 07 December, 2010 • BEACH ROTANA HOTEL • Abu Dhabi, United Arab Emirates

Global Best Practices to Deliver the Best in Health Care

United Arab Emirates

A Global Event with Unrivaled Educational Content from 100+ Leaders in Health Care from 15+ Countries Under the Patronage of:

Sovereign Partners:

Crown Prince, H.H. General Sheikh Mohammed bin Zayed Al Nahyan

Network with Senior Leaders to Cultivate Crucial Business Relations Zaid Al Siksek Chief Executive Officer Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

Jason Cheah, MD Chief Executive Officer Agency for Integrated Care Singapore

Sangita Reddy Executive Director Apollo Hospitals Group Hyderabad, India

Sultan Al Sedairy, PhD Executive Director, Research Centre King Faisal Specialist Hospital and Research Centre Riyadh, Kingdom of Saudi Arabia

Professor the Lord Ara Darzi of Denham, KBE Professor of Surgery, Oncology, Reproductive Biology and Anesthetics Imperial College London Former Parliamentary Under-Secretary of State, Department of Health United Kingdom

Stephanie L. Reel Vice Provost for Information Technology and Chief Information Officer The Johns Hopkins University Baltimore, Maryland, United States of America

Michael J. Barber Vice President, healthymagination GE Waukesha, Wisconsin, United States of America Honorable Dr. Joseph Cassar Minister of Health Malta Kalipso Chalkidou, MD, PhD Director NICE International London, United Kingdom Organized by:

Official Publication Supporting partner:

Kurt Newman, MD Executive Director, Center for Surgical Care Children’s National Medical Center Washington, District of Columbia, United States of America Herbert Pardes, MD President and CEO New York-Presbyterian New York, United States of America

Educational Underwriters:

Michael Reid Director General Queensland Health Brisbane, Australia Uwe Reinhardt, PhD Professor of Economics & Public Affairs Princeton University New Jersey, United States of America Prof. Jianqin Sun Huadong Hospital, Fudan University Shanghai, China

In Association With:

Officials Public Relations Partner:

ACHE Middle East North Africa Group

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: wcreg@worldcongress.com


Dear Colleague,

The inaugural World Health Care Congress Middle East 2010, co-sponsored by the Health Authority-Abu Dhabi (HAAD) and the Abu Dhabi Tourism Authority (ADTA), will be the most prestigious health care event held this year in the Middle East, convening more than 500 global thought leaders and key decision-makers from all sectors of health care to share global health care innovations, best practices and successful initiatives. The 2010 Congress will take place from 05-07 December 2010 at the Beach Rotana Hotel in Abu Dhabi, United Arab Emirates. The Congress will feature the top industry influencers, including Health Ministers; leading Government Officials; Hospital and Health Care CEOs, COOs, CFOs, CIOs and Directors; IT, mHealth and eHealth Innovators; Health Care Investors, Venture Capitalist, Financing and Insurance Directors; Health Care Research and Educational Administrators; Public and Population Health Professionals; Pharmaceutical and Medical Device Companies and Health Care Industry Suppliers. On the sidelines of the congress, a special session will be conducted for businessmen and investors to explore investment opportunities in the health care sector in the Emirate of Abu Dhabi. By attending this conference you will have the opportunity to network with senior executives in a variety of health care related fields. You will also hear best practices and thought provoking discussions on health care innovations, opportunities for health care financing and investment, strategies for increasing operational efficiency and improving overall organizational performance and workable health care education and training alternatives.

Don’t miss the opportunity to be a part of this premier event that focuses on the global practices in health care business, investment, insurance, IT technology, public and population health and chronic disease management and health care research and education. Topics to be explored include: • Innovations in Health Care Delivery • Advancing the Consumer’s Role in Health Care • The Future of Healthcare Reform and Its Global Implications • mHealth – Emerging Mobile Health Platforms for Patients and Consumers • An Employer’s Call to Action – Innovative Approaches for Workforce Health, Safety and Well-Being • Follow the Money: Investments from Venture Capital, Private Equity and Infrastructure in Health Care • Public and Population Health: Delivering in the 21st Century We hope you will join us at this unique leadership event in Abu Dhabi, UAE and let us show you the famous Middle Eastern hospitality. Sincerely,

MAXIMIZE YOUR NETWORKING at The World Health Care Congress Middle East • Meet Key Players in Your Target Market • Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site

CAPTURE A TRUE ROI Through Sponsorship of the Following: Executive Tracks • Keynote Sessions • Networking Cocktail Reception Breakfast Symposia • Market Insight Series Executive Networking Participant • Networking Breaks • Luncheon If you are interested in Sponsorship and Executive Networking opportunities, please contact Ron Trznadel at 781-939-2432 or ron.trznadel@worldcongress.com

Limited Sponsorships Available Benefit from one-on-one meetings, corporate branding and relationship building by participating as an active corporate supporter and sponsor. World Congress offers various levels of support and sponsorship opportunities at the event including but not limited to: Platinum, Gold, and Silver Event Sponsorship • Educational Sponsorship Tabletop Exhibits • Executive Networking Opportunities The WHCC Affordable Health Innovations Poster Exhibit will be on display throughout the conference, providing innovators with an opportunity to showcase products and programs that are bringing affordable health care to the developing and developed world. www.whcchealthinnovations.org

Zaid Al Siksek Chief Executive Officer Health Authority Abu Dhabi, United Arab Emirates

The World Health Care Congress Would Like To Thank Our Sovereign Partners: The Health System of the Emirate of Abu Dhabi is comprehensive, encompassing the full spectrum of health services and is accessible to all residents of Abu Dhabi. The system is driven towards excellence through continuous improvement, and monitored for achievement of targets. Providers of health services are independent, predominately private and follow highest international quality standards. The system is financed through mandatory health insurance. Abu Dhabi Tourism Authority (ADTA) has wide ranging responsibilities for managing and assisting the development of the emirate’s tourism industry and the marketing and promotion of the emirate as a world-class destination of distinction. Its responsibilities include: destination marketing; infrastructure and product development and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close co-ordination with the emirate’s hotels, destination management companies, airlines and other public and private sector travel-related organizations.

Supporting Partners

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: wcreg@worldcongress.com


AGENDA AT-A-GLANCE SUNDAY, 05 DECEMBER 2010: KEYNOTE SESSIONS – AM 09:00 AM – 09:45 AM

Opening Ceremony Under the Patronage of Crown Prince, H.H. General Sheikh Mohammed bin Zayed Al Nahyan

09:45 AM – 10:30 AM

Keynote Panel 1: The Health Ministers Summit – Perspectives from Around the Globe Honorable Dr. Joseph Cassar, Minister of Health, Malta Moderator: Riz Khan, Host, Riz Khan Show, Al Jazeera English, Washington, District of Columbia, United States of America

10:30 AM – 11:15 AM

Keynote Panel 2: Delivering Sustainable Health Care Suhail Al Ansari, Associate Director, Mubadala Healthcare, Abu Dhabi, United Arab Emirates Michael J. Barber, Vice President, healthymagination, GE, Waukesha, Wisconsin, United States of America G. Steven Burrill, Chief Executive Officer, Burrill & Company, San Francisco, California, United States of America Jason Cheah, MD, Chief Executive Officer, Agency for Integrated Care, Singapore Walid Fitahi, MD, Chief Executive Officer, International Medical Centre, Jeddah, Kingdom of Saudi Arabia

11:15 AM – 11:30 AM

Refreshment Break in Executive Networking Lounge

THE WORLD HEALTH CARE MIDDLE EAST INNOVATION SUMMIT 11:30 AM – 12:15 PM

Innovations in Global Health Care Reform Zaid Al Siksek, Chief Executive Officer, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates Philipp Vetter, PhD, Head of Strategy, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates

12:20 PM – 13:05 PM

Innovations in Health Insurance, Investment and Financing Michael Bitzer, MD, Chief Executive Officer, DAMAN National Health Insurance Company, Abu Dhabi, United Arab Emirates Tsung-Mei Cheng, Executive Editor, International Forum, Princeton University; Adviser, China Health Economics Institute, Princeton, New Jersey, United States of America Finn Goldner, PhD, Director, Health System Financing, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates David Green, Social Entrepreneur, Founder, Project Impact, United States of America

13:05 PM – 14:05 PM 14:05 PM – 14:50 PM

Luncheon in Executive Networking Lounge

Innovations in Health Care Delivery Dr. Zakiuddin Ahmed, National Coordinator, Federal Ministry of E-Health, Pakistan Krishna Reddy, MD, Chief Executive Officer, Care Group of Hospitals, Hyderabad, India Preetha Reddy, MD, Managing Director, Apollo Hospital Group, Chennai, India Carl V. Stanifer, Chief Executive Officer, Abu Dhabi Health Services Company (SEHA), Abu Dhabi, United Arab Emirates

14:55 PM – 15:40 PM

Innovations in Health Care Education and Training Mervat Abdelhak, PhD, RHIA, FAHIMA, Department Chair and Associate Professor, School of Health and Rehabilitation Sciences, University of Pittsburgh, Pennsylvania, United States of America Bakheet M. B. Aldosari, PhD (HIM), Assistant Professor & Chairman, Department of Health Informatics, College of Public Health & Health Informatics, King Saud bin Abdulaziz University for Health Sciences, Riyadh, Kingdom of Saudi Arabia Naomi Fried, PhD, Chief Innovation Officer, Children’s Hospital, Boston, Massachusetts, United States of America Lesley Pocock, Publisher and Managing Director, medi+WORLD International, Sherbrooke, Australia

15:45 PM – 16:30 PM

Innovations in Health Care Research Sultan Al Sedairy, PhD, Executive Director, Research Centre, King Faisal Specialist Hospital and Research Centre, Riyadh, Kingdom of Saudi Arabia Una Ryan, MD, Chief Executive Officer and President, Diagnosis for All, United States of America Javaid I. Sheikh, MD, Dean, Weill Cornell Medical College, Qatar

16:30 PM – 17:00 PM 17:00 PM – 17:45 PM

Refreshment Break in Executive Networking Lounge

Innovations in Health Care Call Centers Balaji Utla, PhD, Chief Executive Officer, HMRI 104, India

SUNDAY, 05 DECEMBER 2010: KEYNOTE SESSIONS – PM 17:50 PM – 18:30 PM

Keynote Panel 3: Innovations in Chronic Disease Management Maha Barakat, MD, Medical Director, Imperial College London Diabetes Centre, Abu Dhabi, United Arab Emirates Oliver Harrison, MD, Director, Public Health & Policy, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates J. Mark Lambright, Chief Executive Officer, HealthPoints, Inc., Dallas, Texas, United States of America

18:30 PM – 19:30 PM

Reception in Executive Networking Lounge

MONDAY, 06 DECEMBER 2010: PHYSICIAN CME BREAKFAST SESSIONS 07:30 AM – 08:10 AM

Understanding and Winning the Imaging Arm’s Race Raymond Sze, MD, Division Chief, Diagnostic Imaging and Radiology, Principal Investigator, Children’s Research Institute (CRI), Center for Cancer and Immunology Research (CCIR), Children’s National Medical Center, Washington, District of Columbia, United States of America

08:15 AM – 08:55 AM

Using Tomorrow’s Surgical Technology Today Craig Peters, MD, Urologic Pediatric Surgeon, Children’s National Medical Center, Washington, District of Columbia, United States of America

MONDAY, 06 DECEMBER 2010: KEYNOTE SESSIONS – AM 09:00 AM – 09:55 AM

Keynote Panel 4: The Future of Healthcare Reform and Its Global Implications Herbert Pardes, MD, President and CEO, New York-Presbyterian, New York, United States of America Michael Reid, Director General, Queensland Health, Brisbane, Australia Uwe Reinhardt, PhD, Professor of Economics & Public Affairs, Princeton University, New Jersey, United States of America

10:00 AM – 11:00 AM

Keynote Panel 5: Health Care in the Gulf Cooperative Council (GCC) Regions

11:00 AM – 11:30 AM 11:30 AM – 12:30 PM

Refreshment Break in Executive Networking Lounge

Moderator: Riz Khan, Host, Riz Khan Show, Al Jazeera English, Washington, District of Columbia, United States of America

Keynote Panel 6: Advancing the Consumer’s Roles in Health Care Lodewijk Bos, President, International Council on Medical & Care Compunetics (ICMCC), The Netherlands Cathy Easter, President and Chief Executive Officer, Methodist International, Houston, Texas, United States of America

12:30 PM – 13:30 PM

Luncheon in Executive Networking Lounge

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: wcreg@worldcongress.com


13:15 PM – 14:15 PM “Innovations To Watch” Demonstrations for Potential Investors

13:30 PM – 14:15 PM MARKET INSIGHTS 1. The Insurer’s Perspective 2. The Pharmaceutical Perspective

3. The Technology Perspective 4. The Safety and Quality Perspective

14:15 PM – 16:10 PM: CO-LOCATED EXECUTIVE SUMMITS (choose 1 of the 7) 1 Emerging Health Care Business Models

2 Hospital/Health Systems

3 Health Care IT

4 Health Technology & Interoperability

5 Health Care Investment, Financing and Insurance

6 Public and Population Health

7 Education for Health Care Professionals

How to Build Up Regulatory Powers

Health 1 – Measurement in the 21st Century

Career Paths and Advancement

How to Manage Successful PublicPrivate Partnerships (PPPs)

Health 2 – Technology in the 21st Century

Global Continuing Medical Education Models

14:15 – 15:10 PM Predictive, Preventive and Personalized Medicine

mHealth – Emerging Mobile Health Platforms Business Intelligence One Patient, One Record for Patients and in Health Care Consumers

15:15 – 16:10 PM

Medical Homes

16:10 PM – 16:30 PM

Consumer Engagement – Organizational Integrated Personal Transformation from the Health Records (PHR) Inside Out for Patient and FamilyCentered Care

Successful eHealth Implementation

Refreshment Break in Executive Networking Lounge

MONDAY, 06 DECEMBER 2010: KEYNOTE SESSIONS – PM 16:30 PM – 17:25 PM

Keynote Panel 7: The Redesign of High Performance Health Care Jan de Witte, President and Chief Executive Officer, Global Performance Solutions, GE Healthcare, Buc, France Herbert Pardes, MD, President and Chief Executive Officer, New York-Presbyterian, New York, United States of America Uwe Reinhardt, PhD, Professor of Economics & Public Affairs, Princeton University, New Jersey, United States of America

17:25 PM – 18:30 PM

Keynote Panel 8: Precision Medicine Bernard Algayres, MD, General Manager, eHealth, GE Healthcare IT, Buc, France Kurt Newman, MD, Executive Director, Center for Surgical Care, Children’s National Medical Center, Washington, District of Columbia, United States of America

18:30 PM – 19:30 PM

Reception in Executive Networking Lounge

TUESDAY, 07 DECEMBER 2010: KEYNOTE SESSIONS – AM 09:00 AM – 09:55 AM

Keynote Panel 9: Transforming Health Care Now in the Developed and Developing Worlds Vishal Bali, Chief Executive Officer, Fortis Hospitals Limited, Bangalore, India Mohan Chellappa, MD, President, Global Ventures, Johns Hopkins Medicine International, Baltimore, Maryland, United States of America Semih Sen, Advisor, Mubadala Healthcare, Abu Dhabi, United Arab Emirates Simon Stevens, President, Global Health, UnitedHealth Group, Minneapolis, Minnesota, United States of America

10:00 AM – 11:00 AM

Keynote Panel 10: Health Care and the Media Prem Jagyasi, MD, Chief Executive Officer, ExHealth, Dubai Healthcare City; Chief Strategy Officer, Medical Tourism Association, United States of America, Dubai, United Arab Emirates

11:00 AM – 11:30 AM

Refreshment Break in Executive Networking Lounge

11:30 AM – 12:30 AM

Keynote Panel 11: Public Reporting – Achieving Health Improvements through Quality Reporting Professor the Lord Ara Darzi of Denham, KBE, Professor of Surgery, Oncology, Reproductive Biology and Anesthetics, Imperial College London; former Parliamentary Under-Secretary of State, Department of Health, United Kingdom

12:30 PM – 13:30 PM

Luncheon in Executive Networking Lounge

13:30 PM – 15:30 PM: CO-LOCATED EXECUTIVE SUMMITS (Choose 1 of 7) 8 Emerging Health Care Business Models

9 Hospital/Health Systems

10 Health Care IT

11 Health Technology & Interoperability

12 Health Care Investment, Financing and Insurance

13 Public and Population Health

How to Attract Private Sector Investment

Health 3 – Delivering in the 21st Century

Follow the Money: Investments from Venture Capital, Private Equity and Infrastructure in Health Care

Health 4 – Program Design in the 21st Century

14 Hospital Bed and Physician Demand Analysis

13:30 – 14:25 PM The Emerging Hospital Business Model for a New Value Proposition

Healthcare in the Decade Ahead

Remote Patient Monitoring to Achieve Improved Engagement and to Reduce Costs

eHealth Solutions to Optimize Cost and Sustain Health Care

Hospital Bed Needs vs. Reality

14:30 – 15:30 PM An Employer’s Call to Action – Innovative Building an Accountable Health Plan IT Initiatives Approaches for Care Organization (ACO) Workforce Health, Safety & Well-Being 15:30 PM – 16:00 PM

Health Technology Assessment

Physician Demand Analysis

Refreshment Break in Executive Networking Lounge

TUESDAY, 07 DECEMBER 2010: KEYNOTE SESSIONS – PM 16:00 PM – 16:55 PM

Keynote Panel 12: Game Changing Business Models in Health Care Marc Choufani, Senior Manager, Mubadala Healthcare, Abu Dhabi, United Arab Emirates Oliver Harrison, MD, Director, Public Health & Policy, Health Authority – Abu Dhabi (HAAD), Abu Dhabi, United Arab Emirates

17:00 PM – 18:00 PM

Closing Keynote Address: Abu Dhabi NCD Development Program: The Abu Dhabi Roadmap Representative of Abu Dhabi NCD Development Program Advisory Committee

18:00 PM

Congress Adjourns

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: wcreg@worldcongress.com


SUNDAY, 05 DECEMBER 2010: KEYNOTE SESSIONS – AM 09:00 AM – 09:45 AM

Opening Ceremony Under the Patronage of Crown Prince, H.H. General Sheikh Mohammed bin Zayed Al Nahyan

09:45 AM – 10:30 AM

Keynote Panel 1: The Health Ministers Summit – Perspectives from Around the Globe • International strategies to create sustainable health systems with increasing cost pressures and demographic changes • Overcoming the challenges of universal access to health care, fulfill patient expectations and improve health care quality

Moderator: Riz Khan Host, Riz Khan Show Al Jazeera Show Washington, District of Columbia, United States of America

10:30 AM – 11:15 AM

Honorable Dr. Joseph Cassar Minister of Health Malta

Keynote Panel 2: Delivering Sustainable Health Care • International models for the sustainable delivery of health care in an era of economic uncertainty and increasing cost pressures • Redirect attention to the human contribution to sustainable health care • Demonstrate the need for sustainable health care delivery

Suhail Al Ansari Associate Director Mubadala Healthcare Abu Dhabi, United Arab Emirates

Jason Cheah, MD Chief Executive Officer Agency for Integrated Care Singapore

Michael J. Barber Vice President, healthymagination GE Waukesha, Wisconsin, United States of America

Walid Fitahi, MD Chief Executive Officer International Medical Centre Jeddah, Kingdom of Saudi Arabia

G. Steven Burrill Chief Executive Officer Burrill & Company San Francisco, California, United States of America

11:15 AM – 11:30 AM

Refreshment Break in Executive Networking Lounge

THE WORLD HEALTH CARE MIDDLE EAST INNOVATION SUMMIT 11:30 AM – 12:15 PM

Innovations in Global Health Care Reform • Creating new models for improved health plan and health system collaboration • Innovative approaches on how health care reform can improve the quality of care patients receive • Global approaches to health reform

Zaid Al Siksek Chief Executive Officer Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

12:20 PM – 13:05 PM

Philipp Vetter, PhD Head of Strategy Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

Innovations in Health Insurance, Investment and Financing • How ‘third world’ countries are leapfrogging the developed world • Identify emerging health care financing models • Innovative health insurance plans • Investing in health infrastructure

Michael Bitzer, MD Chief Executive Officer DAMAN National Health Insurance Company Abu Dhabi, United Arab Emirates

Finn Goldner, PhD Acting Director, Corporate Performance & Operations Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

Tsung-Mei Cheng Executive Editor, International Forum, Princeton University Adviser, China Health Economics Institute Princeton, New Jersey, United States of America

David Green Social Entrepreneur, Founder Project Impact United States of America

13:05 PM – 14:05 PM

Luncheon in Executive Networking Lounge

14:05 PM – 14:50 PM

Innovations in Health Care Delivery • Identifying and implementing comprehensive solutions to help improve the quality, accessibility and affordability of health care across the globe • Strategies to improve quality, satisfaction and effectiveness by redesigning and reengineering the delivery of care • Exploring ways to effectively and efficiently foster innovation within the care setting

Dr. Zakiuddin Ahmed National Coordinator Federal Ministry of E-Health Pakistan

Preetha Reddy, MD Managing Director Apollo Hospital Group Chennai, India

Krishna Reddy, MD Chief Executive Officer Care Group of Hospitals Hyderabad, India

Carl V. Stanifer Chief Executive Officer Abu Dhabi Health Services Company (SEHA) Abu Dhabi, United Arab Emirates

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: wcreg@worldcongress.com


14:55 PM – 15:40 PM

Innovations in Health Care Education and Training

• Developing strategies for leading change in institutions involved in the education of healthcare professionals • Providing flexible learning platforms to support teaching, learning and workforce development

Mervat Abdelhak, PhD, RHIA, FAHIMA Department Chair and Associate Professor School of Health and Rehabilitation Sciences University of Pittsburgh Pennsylvania, United States of America Bakheet M. B. Aldosari, PhD (HIM) Assistant Professor & Chairman, Department of Health Informatics, College of Public Health & Health Informatics King Saud bin Abdulaziz University for Health Sciences Riyadh, Kingdom of Saudi Arabia

15:45 PM – 16:30 PM

Naomi Fried, PhD Chief Innovation Officer Children’s Hospital Boston, Massachusetts, United States of America Lesley Pocock Publisher and Managing Director medi+WORLD International Sherbrooke, Australia

Innovations in Health Care Research

• The role of academia in restructuring organizations so that discoveries, innovations and inventions are received with independent practices • How academic health science centers have been recognized as key for innovation and how the models are now being recognized on an international level

Sultan Al Sedairy, PhD Executive Director, Research Centre King Faisal Specialist Hospital and Research Centre Riyadh, Kingdom of Saudi Arabia

16:30 PM – 17:00 PM

Refreshment Break in Executive Networking Lounge

17:00 PM – 17:45 PM

Innovations in Health Care Call Centers

Una Ryan, MD Chief Executive Officer and President Diagnosis for All United States of America

Javaid I. Sheikh, MD Dean Weill Cornell Medical College Qatar

• How two thirds of patients are avoiding unnecessary costly doctor visits saving time and money • Comparative benefits of private, public and subscription models • Encouraging medical professionals to embrace and promote health care call centers • Regulatory restrictions to health call center expansions

Balaji Utla, PhD Chief Executive Officer HMRI 104 India

SUNDAY, 05 DECEMBER 2010: KEYNOTE SESSIONS – PM 17:50 PM – 18:30 PM

Keynote Panel 3: Innovations in Chronic Disease Management

• Innovative approaches to prevention and initiatives to improve health status and well-being while decreasing chronic care expenditures • How technology can help innovate delivery of care for populations of patients • Novel medical, pharmacy and behavioral health care solutions for managing chronic illnesses

Maha Barakat, MD Medical Director Imperial College London Diabetes Centre Abu Dhabi, United Arab Emirates

18:30 PM – 19:30 PM

Oliver Harrison, MD Director, Public Health & Policy Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

J. Mark Lambright Chief Executive Officer HealthPoints, Inc., Dallas, Texas, United States of America

Reception in Executive Networking Lounge

MONDAY, 06 DECEMBER 2010: PHYSICIAN CME BREAKFAST SESSIONS 07:30 AM – 08:10 AM

Understanding and Winning the Imaging Arm’s Race Raymond Sze, MD Division Chief, Diagnostic Imaging and Radiology, Principal Investigator, Children’s Research Institute (CRI), Center for Cancer and Immunology Research (CCIR) Children’s National Medical Center Washington, District of Columbia, United States of America

08:15 AM – 08:55 AM

Using Tomorrow’s Surgical Technology Today Craig Peters, MD Chief, Surgical Innovation, Technology and Translation in the Joseph E. Robert, Jr., Center for Surgical Care Principal Investigator, Bioengineering Initiative, Sheikh Zayed Institute for Pediatric Surgical Innovation Children’s National Medical Center, United States of America

Who Should Attend Hospital and Health System: • C-Suite Executives including: CEO, CIO, CFO, CMO, CCO, CSO, CMIO, Chief Quality Officer • EVP/SVP/VP/Directors: Patient Safety, Quality, Compliance, Innovation, IT, Medical Directors Investment and Venture Capital Firms: • C-Suite Executives including: Institutional Investors, Venture Capitalists, Sophisticated Private Investors, Industry Executives, Business Development and Partnering Executives, Private Equity Firms

Health Plan and Payer Organizations: • C-Suite Executives including: CEO, CIO, CFO, CMO, CCO, CSO, CMIO • EVP/SVP/VP/Directors: Member Retention, Disease Management, Provider Relations, Medical Directors Pharmaceutical/Biotech and Medical Device: • C-Suite Executives including: CEOs, Chief Medical Officers, Strategy, Innovation and Marketing Officers • EVP/SVP/VP/Directors of: Evidence-Based Medicine, Branding, Licensing, Business Development, Medication Safety and Product Managers

Employer Organizations and Public Purchasers: • C-Suite Executives including: Chief Executive Officers, Chief Financial Officers, Chief Human Resource Officers, Chief People Officers, Corporate Medical Directors & Employer Coalition Executives • Heads, Vice Presidents and Directors of: Benefits, Human Resources, Compensation, Disabilities Management, Corporate Health & Wellness, Disease Management, Total Rewards and Incentives, Risk Management, Health and Welfare

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MONDAY, 06 DECEMBER 2010: KEYNOTE SESSIONS – AM 09:00 AM – 09:55 AM

Keynote Panel 4: The Future of Health Care Reform and Its Global Implications • Weighing the possibilities and challenges ahead for implementation of health care reform • The implications of health care reform for diverse populations • Expert insights on how much health reform with cost

Herbert Pardes, MD President and CEO New York-Presbyterian New York, United States of America

Uwe Reinhardt, PhD Professor of Economics & Public Affairs Princeton University New Jersey, United States of America

Michael Reid Director General Queensland Health Brisbane, Australia

10:00 AM – 11:00 AM

Keynote Panel 5: Health Care in the Gulf Cooperative Council (GCC) Regions • Case studies from leading health care providers in the Arabian Gulf region • Regional strategies for providing quality healthcare to multi national and multi cultural populations

Moderator: Riz Khan Host, Riz Khan Show Al Jazeera Show Washington, District of Columbia, United States of America

11:00 AM – 11:30 AM

Refreshment Break in Executive Networking Lounge

11:30 AM – 12:30 PM

Keynote Panel 6: Advancing the Consumer’s Roles in Health Care • Enhancing the role of the consumer – Identifying effective and appropriate incentives for consumer engagement • How a consumer driven system can deliver affordable, high-quality care while reducing costs • Listening to the voice of the consumer to understand customers’ (dis)satisfaction levers

Lodewijk Bos President International Council on Medical & Care Compunetics (ICMCC) The Netherlands

12:30 PM – 13:30 PM

Cathy Easter President and Chief Executive Officer Methodist International Houston, Texas, United States of America

Luncheon in Executive Networking Lounge

13:15 PM – 14:15 PM

“Innovations To Watch” Demo Session The “Innovations to Watch” demonstrations at the World Health Care Congress Middle East is a premier opportunity for entrepreneurs and companies with new products to make a 5-minute presentation to potential investors and partners, health care executives and media. The World Health Care Congress will select the top submissions for participation.

13:30 PM – 14:15 PM

MARKET INSIGHTS 1. The Insurer’s Perspective 2. The Pharmaceutical Perspective 3. The Technology Perspective 4. The Safety and Quality Perspective

14:15 PM – 16:10 PM: CO-LOCATED EXECUTIVE SUMMITS (choose 1 of the 7) 1 Emerging Health Care Business Models

2 Hospital/Health Systems

14:15 – 15:10 PM

14:15 – 15:10 PM

• Creating a framework for personalized patient models for predictive health care of the future • New challenges linked to the development of personalized medicine • The importance of partnerships with the pharmaceutical industry

• Determine how to leverage organizational data for the decision making process • Learn how the implementation of real-time executive dashboards and alerts can lead to a reduction in costs, billing errors and increase efficiency in hospitals and healthcare systems

Predictive, Preventive and Personalized Medicine

Business Intelligence in Health Care

G. Steven Burrill Chief Executive Officer Burrill & Company San Francisco, California, United States of America

Ali Al Sanousi, MD Medical Informatics Consultant King Faisal Specialist Hospital and Research Centre Riyadh, Kingdom of Saudi Arabia

Eric Hoffman, PhD Center Director, Center for Genetic Medicine Research, James Clark Chair in Molecular Genetics, Children’s Research Institute (CRI), Center for Genetic Medicine Research (CGMR), Children’s National Medical Center Washington, District of Columbia, United States of America

Marc McPhee, MD Chief Operating Officer Cleveland Clinic Abu Dhabi, United Arab Emirates

15:15 – 16:10 PM

15:15 – 16:10 PM

• Developing patient-provider connections for improved compliance, health literacy and development of an effective medical home • Case studies of integrating value-based benefit design elements with the medical home • Practice transformation strategies to launch a medical home • Key characteristics of a provider practice to effectively carry out a medical home

• Defining a more comprehensive measure of health care delivery performance • Developing and implementing a sound strategy for providing effective care that appeals to patients and focuses on controlling costs • Explore the impact of various operational improvement strategies

Medical Homes

Organizational Transformation from the Inside Out

Peter R. Holbrook, MD Chief Medical Officer Children’s National Medical Center Washington, District of Columbia, United States of America

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14:15 PM – 16:10 PM: CO-LOCATED EXECUTIVE SUMMITS (choose 1 of the 7) continued 3 Health Care IT

4 Health Technology & Interoperability

14:15 – 15:10 PM

14:15 – 15:10 PM

One Patient, One Record • Developing an electronic health record (EHR) that can be accessed by healthcare providers and patients which will lead to improved health outcomes • IT innovations that lead to EHR adoption while ensuring security and protect patient health information

Mark S. Dietz, RHIA President Mark S. Dietz Healthcare Management Consulting Golden Valley, Minnesota, United States of America

mHealth – Emerging Mobile Health Platforms for Patients and Consumers • Maximizing the impact of mHealth on improving health across the developed and developing world • Current status of new mobile phone applications in health care • New communication patterns and progress on communication-based disease management and consumer health developments

Stephanie L. Reel Vice Provost for Information Technology and Chief Information Officer The Johns Hopkins University Baltimore, Maryland, United States of America

Pranav Mehta, MD, FAAP Associate Medical Director and Patient Safety Officer Metropolitan Hospital Center New York City, New York, United States of America

15:15 – 16:10 PM

15:15 – 16:10 PM

• Designing a PHR to improve clinical, financial and administrative outcomes • How PHRs improve consumer decision making and patient engagement • Online disease management – Tools for patients and caregivers to connect

• Implementing an eHealth program to reduce on-site staffing needs, patient travel and overall healthcare costs • Identify key clinical, administrative and technical design and support elements for implementing a successful eHealth program • Defining metrics and benchmarks to measure the success of your eHealth program

Consumer Engagement – Integrated Personal Health Records (PHR) for Patient and Family-Centered Care

Mohammad Al Ubaydli, MD Chief Executive Officer Patients Know Best Cambridge, United Kingdom

Successful eHealth Implementation

Dr. Zakiuddin Ahmed National Coordinator Federal Ministry of E-Health Pakistan Frank Lievens Board Member, Secretary/Treasurer ISfTeH (International Society for Telemedicine and eHealth) Belgium

5 Health Care Investment, Financing and Insurance

6 Public and Population Health

7 Education for Health Care Professionals

14:15 – 15:10 PM

14:15 – 15:10 PM

14:15 – 15:10 PM

• Establishing a science-based regulatory system • Implementation of regulatory policies that achieve social goals

• Introduction of WEQAYA National Screening Program – Abu Dhabi Model • Identifying opportunities for population health strategies to address costly chronic conditions • Insight into the monitoring and evaluation of various disease management programs

• Explore a new career in healthcare or move up the healthcare ladder • Examine key development steps for various points along the career path • Investigate health care graduate and specialized studies

How to Build Up Regulatory Powers

Finn Goldner, PhD Director, Health System Financing Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

Health 1 – Measurement in the 21st Century

Career Paths and Advancement

Mervat Abdelhak, PhD, RHIA, FAHIMA Department Chair and Associate Professor School of Health and Rehabilitation Sciences, University of Pittsburgh Pennsylvania, United States of America

Maha Barakat, MD Medical Director Imperial College London Diabetes Centre Abu Dhabi, United Arab Emirates

Bakheet M. B. Aldosari, PhD (HIM) Assistant Professor & Chairman, Department of Health Informatics, College of Public Health & Health Informatics, King Saud bin Abdulaziz University for Health Sciences Riyadh, Kingdom of Saudi Arabia

Cother Hajat, MD Section Head, Public Programs, Public Health and Policy Health Authority-Abu Dhabi (HAAD) United Arab Emirates

Tim Smart Chief Executive Officer King’s College Hospital NHS Foundation Trust United Kingdom

15:15 – 16:10 PM

How to Manage Successful Public-Private Partnerships (PPPs) • Strategies to address cost and investment challenges, deliver improvements in efficiency and enhance quality in health care • Leveraging partnerships and collaboration with the private sector to address challenges governments face in health care • Identifying the risk and opportunity with new publicprivate hybrids that go beyond traditional public-service privatization

Sangita Reddy Managing Director, Apollo Health Street Limited, Executive Director Apollo Hospitals Group Hyderabad, India

15:15 – 16:10 PM

15:15 – 16:10 PM

• Innovative approaches to prevention and initiatives to improve health status and well-being while decreasing costs • Efforts to devise new treatments, create new drugs and improve people’s health and well-being

• Examining international models and trends in continuing medical education • Evaluate allied health education availability • Distance learning courses for healthcare professionals

Health 2 – Technology in the 21st Century

Global Continuing Medical Education Models

Prof. Jianqin Sun Clinical Nutrition Center Huadong Hospital, Fudan University Shanghai, China

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939

Heitham Hassoun, MD Medical Director Methodist International Houston, Texas, United States of America Lesley Pocock Publisher and Managing Director medi+WORLD International Sherbrooke, Australia Steven J. Thompson Senior Vice President Medicine 2543 • Johns Email:Hopkins wcreg@worldcongress.com United States of America


16:10 PM – 16:30 PM

Refreshment Break in Executive Networking Lounge

MONDAY, 06 DECEMBER 2010: KEYNOTE SESSIONS – PM 16:30 PM – 17:25 PM

Keynote Panel 7: The Redesign of High Performance Health Care • Provider perspectives on the critical components of a high performing system to achieve access, quality and efficiency • Identifying the transformation required by health care payers and providers to create a high performing and high reliable delivery system • Developing an out-comes based care delivery model

Jan de Witte President and Chief Executive Officer, Global Performance Solutions GE Healthcare Buc, France

Uwe Reinhardt, PhD Professor of Economics & Public Affairs Princeton University New Jersey, United States of America

Herbert Pardes, MD President and Chief Executive Officer New York-Presbyterian New York, United States of America

17:25 PM – 18:30 PM

Keynote Panel 8: Precision Medicine • The role of precision medicine to dramatically reduce health care costs and change outcomes • Employing precision medicine to deliver on the promise of early diagnosis and personalized care

Bernard Algayres, MD General Manager, eHealth GE Healthcare IT Buc, France

18:30 PM – 19:30 PM

Kurt Newman, MD Executive Director, Center for Surgical Care Children’s National Medical Center United States of America

Reception in Executive Networking Lounge

TUESDAY, 07 DECEMBER 2010: KEYNOTE SESSIONS – AM 09:00 AM – 09:55 AM

Keynote Panel 9: Transforming Health Care Now in the Developed and Developing Worlds • International strategies to create sustainable health systems in an era of uncertainty and increasing cost pressures • “East meets West” – adaptive delivery models for efficient healthcare • Getting the most out of collaborative partnerships

10:00 AM – 11:00 AM

Vishal Bali Chief Executive Officer Fortis Hospitals Limited Bangalore, India

Semih Sen Advisor Mubadala Healthcare Abu Dhabi, United Arab Emirates

Mohan Chellappa, MD President, Global Ventures Johns Hopkins Medicine International Baltimore, Maryland, United States of America

Simon Stevens President, Global Health UnitedHealth Group Minneapolis, Minnesota, United States of America

Keynote Panel 10: Health Care and the Media • Integrating social media and traditional media • Understand the possibilities of social media and their impact on healthcare • Use social media tools to help listen to and respond to customers • Engage in conversations about wellness, community health, and policy issues

Prem Jagyasi, MD, Chief Executive Officer, ExHealth, Dubai Healthcare City Chief Strategy Officer, Medical Tourism Association United States of America, Dubai, United Arab Emirates

11:00 AM – 11:30 AM

Refreshment Break in Executive Networking Lounge

11:30 AM – 12:30 AM

Keynote Panel 11: Public Reporting – Achieving Health Improvements through Quality Reporting • Setting coherent policies that drive health systems to high performance • Creating a focused strategy and quality outcomes framework to transform patient experience and quality of care • Insight into the need to focus competition on quality and efficiency and provide information to stimulate health improvement and innovation

Professor the Lord Ara Darzi of Denham, KBE Professor of Surgery, Oncology, Reproductive Biology and Anesthetics, Imperial College London; former Parliamentary Under-Secretary of State, Department of Health United Kingdom

12:30 PM – 13:30 PM

Luncheon in Executive Networking Lounge

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: wcreg@worldcongress.com


13:30 PM – 15:30 PM: CO-LOCATED EXECUTIVE SUMMITS (Choose 1 of 7) 8 Emerging Health Care Business Models

9 Hospital/Health Systems

13:30 – 14:25 PM

13:30 – 14:25 PM

• Analysis of conflicting business models and value propositions of hospitals: Diagnostic activities versus efficient delivery of specific procedures • Challenges to the new business model in health care • Defining value-adding process to produce high quality outcomes at a lower cost

• Impact of consumerism, genomics and the Internet on health care • The shift from reactive medicine to prevention and cure • Where is healthcare heading and how will it affect health systems

The Emerging Hospital Business Model for a New Value Proposition

Cathy Easter President and Chief Executive Officer Methodist International Houston, Texas, United States of America

14:30 – 15:30 PM

An Employer’s Call to Action – Innovative Approaches for Workforce Health, Safety & Well-Being • Identifying opportunities for population health strategies to address costly chronic conditions • Partnering with employer groups to develop prevention programs • Limitations of mandating wellness in the workplace • Strategies to build a culture of health through employee health support

 cott Simmons S Managing Partner Gallup Healthcare Group United States of America

Healthcare in the Decade Ahead

Simon Leary Partner, Middle East Health Industries Leader & Government Sector Advisory PricewaterhouseCoopers Dubai, United Arab Emiratesa

14:30 – 15:30 PM

Building an Accountable Care Organization (ACO)

• Strategies to build practice improvement among providers in an ACO • New payment models and financial incentives to support an integrated practice • Contracting strategies to align incentives and patient care coordination

Pranav Mehta, MD, FAAP Associate Medical Director and Patient Safety Officer Metropolitan Hospital Center New York City, New York, United States of America

10 Health Care IT

11 Health Technology & Interoperability

13:30 – 14:25 PM

13:30 – 14:25 PM

Remote Patient Monitoring to Achieve Improved Engagement and to Reduce Costs

• Identifying the right patient population for remote monitoring and the most effective forms of engagement • Strategies for physician/payer collaboration to improve costs and outcomes • Developing a remote patient monitoring program to ensure proper coverage of your ICU, ER and other departments, meet staffing shortages and improve overall patient care

Krishna Reddy, MD Chief Executive Officer Care Group of Hospitals Hyderabad, India

eHealth Solutions to Optimize Cost and Sustain Health Care

• Proven eHealth strategies to ensure the most appropriate and effective approaches to improve patient care • Quantifying economic and clinical gains of IT innovation • Solutions to achieve acceptance of eHealth among patients and consumers

Charles Safran, MD Associate Professor of Medicine Beth Israel Deaconess Medical Center, Division of Clinical Informatics Boston, Massachusetts, United States of America

Stephanie L. Reel Vice Provost for Information Technology and Chief Information Officer The Johns Hopkins University Baltimore, Maryland, United States of America

14:30 – 15:30 PM

14:30 – 15:30 PM

• Case studies from leading health plans on how they are positioning for short and long-term success

• Successful international models for comparative effectiveness, evidence and best practices used in developed health systems • Assess the efficiency of new pharmaceutical and medical device products

Health Plan IT Initiatives

Tsung-Mei Cheng Executive Editor, International Forum, Princeton University; Adviser, China Health Economics Institute Princeton, New Jersey, United States of America

Health Technology Assessment

Joel J. Nobel, MD Founder & President Emeritus ECRI Plymouth Meeting, Pennsylvania, United States of America Francis Ruiz Senior Adviser (Health Economics) NICE International London, United Kingdom

Ten things to know about Abu Dhabi 1. In less than 50 years, Abu Dhabi has been transformed from little more than empty desert inhabited by nomadic tribes into a thriving 21st century society. 2. Abu Dhabi is at the heart of one of the world’s most rapidly advancing regions. Abu Dhabi city is easily accessible from key European, Asian, African, American and Australian business centres. 3. Abu Dhabi city is the capital of the United Arab Emirates. The wider Abu Dhabi emirate occupies over 80% of the country’s total landmass. 4. Unknown to most, Abu Dhabi is archipelagic with nearly 200 islands dotted along its coast – island-hopping is a popular pastime. 5. Abu Dhabi is on its way to becoming a global cultural centre with the creation of the Cultural District on Saadiyat Island. This 27 square kilometre island lying 500 metres offshore the UAE capital is being transformed into a signature cultural, leisure and residential destination. The island will be home to the largest single concentration of premier cultural institutions including the Zayed National Museum, the Guggenheim Abu Dhabi, the Louvre Abu Dhabi, a performing arts centre and maritime museum – all designed by award-winning international architects.

6. Emirates Palace is one of the world’s most majestic and opulent hotels. Often mistaken as the presidential palace, Emirates Palace is decorated with gold-leaf, marble and hung with almost 1,000 Swarovski crystal chandeliers. Abu Dhabi has an expanding range of other fabulous hotels. 7. Abu Dhabi offers fantastic social activities. Choose from fascinating city tours, desert safaris, visit the Sheikh Zayed bin Sultan Al Nahyan Mosque – the UAE’s most imposing religious and national landmark or participate in a range of watersports in Abu Dhabi’s warm, calm waters. 8. Visitors can experience an authentic taste of Arabian culture and heritage. 9. Abu Dhabi enjoys a subtropical climate with sunshine almost every day. 10. Abu Dhabi is home to the Formula 1™ Etihad Airways Abu Dhabi Grand Prix from 14-16 November 2010. This international headline race joins an impressive line-up of world-class events which have enabled the emirate to emerge as a major global events contender. These include the Abu Dhabi Adventure Challenge endurance race, the annual Abu Dhabi Golf Championship, the Gourmet Abu Dhabi gastronomic festival, the Abu Dhabi Desert Challenge rally, the Abu Dhabi Red Bull Air Race and the Al Ain Aerobatics Championship.

To Register, visit www.worldcongress.com/me • Phone: +1 781 939 2500 • Fax: +1 781 939 2543 • Email: wcreg@worldcongress.com


13:30 PM – 15:30 PM CO-LOCATED EXECUTIVE SUMMITS (Choose 1 of 7) continued 12 Health Care Investment, Financing and Insurance

13 Public and Population Health

14 Hospital Bed and Physician Demand Analysis

13:30 – 14:25 PM

13:30 – 14:25 PM

13:30 – 14:25 PM

• Innovative approaches to attract investment in the health care sector • Incentives for private sector investment • Assessing the impediments to attracting private-sector investment

• Experts discuss the corporate responsibility and culture to address diet and nutrition concerns around the globe • Introduction of new, healthier products that support consumer choice and healthier lives • Strategies and policy issues to improve health and the productivity of populations

• How many beds and of what type are needed given the current and projected demographic versus what is in place and what is planned in the Gulf Cooperative Council (GCC) Region?

How to Attract Private Sector Investment

Health 3 – Delivering in the 21st Century

Christopher W. Kersey Managing Member Camden Partners Baltimore, Maryland, United States of America

Hospital Bed Needs vs. Reality

Kalipso Chalkidou, MD, PhD Director NICE International London, United Kingdom

Moderator: Brian De Francesca Executive Vice President, TBS Group; Senior Partner, Capitol Health United States of America Raymond Brower Vice President RTKL Associates Inc. Washington, District of Columbia, United States of America

Simon Stevens President, Global Health UnitedHealth Group Minneapolis, Minnesota, United States of America

14:30 – 15:30 PM

14:30 – 15:30 PM

Follow the Money: Investments from Venture Health 4 – Program Design in the 21st Capital, Private Equity and Infrastructure in Century • Development of a health improvement plan accessible to Health Care • Trends in private equity and venture funding during a recession and post health reform system • Key attributes of health care business models that are attracting venture capitalists and private equity funding

Debora A. Guthrie Chief Executive Officer and Managing Partner Capitol Health New York, New York, United States of America John-Michael Lind Founder & Trustee, Access Health International Foundation; Chief Executive Officer, Ashmore Investment Advisers (India) Pvt. Ltd Mumbai, India

14:30 – 15:30 PM

Physician Demand Analysis

providers and consumers and linking those improvements to value-based provider incentives • Methods to proactively analyze populations of consumers to improve health status • Demonstrating how an integrated, systematic health management approach is the first step in improving global health and wellness

Nat Billington Managing Director Map of Medicine London, United Kingdom

• Important considerations in the physician supply–demand • Forecast models • What is the “in need” market size for services other than trauma and general care in the Gulf Cooperative Council (GCC) Region?

Moderator: Brian De Francesca Executive Vice President, TBS Group; Senior Partner, Capitol Health United States of America Raymond Brower Vice President RTKL Associates Inc. Washington, District of Columbia, United States of America

Jonathan Seah Managing Director Living Ventures Shanghai, China

15:30 PM – 16:00 PM

Refreshment Break in Executive Networking Lounge

TUESDAY, 07 DECEMBER 2010: KEYNOTE SESSIONS – PM 16:00 PM – 16:55 PM

Keynote Panel 12: Game Changing Business Models in Health Care • Health care business innovations to improve outcomes, patient experiences and quality of life • Models that integrate patient experiences and demonstrate value across the spectrum of delivery • Innovations to achieve sustainable gains in global health care delivery

Marc Choufani Senior Manager Mubadala Healthcare Abu Dhabi, United Arab Emirates

17:00 PM – 18:00 PM

Oliver Harrison, MD Director, Public Health & Policy Health Authority – Abu Dhabi (HAAD) Abu Dhabi, United Arab Emirates

Closing Keynote Address: Abu Dhabi NCD Development Program: The Abu Dhabi Roadmap Representative of Abu Dhabi NCD Development Program Advisory Committee

18:00 PM

Congress Adjourns

Due to unforeseen circumstances, the program is subject to change and World Congress reserves the right to substitute speakers.

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The World Health Care Congress

MIDDLE EAST

05 - 07 December, 2010 • BEACH ROTANA HOTEL • Abu Dhabi, United Arab Emirates

Global Best Practices to Deliver the Best in Health Care 10 Critical Reasons to Attend • Analyze how health care’s leading CEOs and strategists uncover the business impact of policy changes and emerging business models for survival studies. • Study international best practices in health care including updates from the World Economic Forum’s heath care initiative plus the unique chance to network with international delegations from all over the world. • Learn how top hospitals, health systems and health plans are utilizing quality management systems and tools including Lean and Six Sigma. • Examine how process improvement can be used for cost containment and revenue growth. • Collaborate with the world’s top visionaries and those “in the trenches” to discuss best practices in process improvement.

• Hear cross-industry perspectives and learn how their methodologies can be translated to health care. • Discover critical components of process improvement and business excellence through in-depth case studies. • View the poster session on Affordable Health Care Innovations – explore the low cost, high quality innovations, enabling technologies and business models for health care delivery that are impacting health outcomes in developing countries. • Attend the Health Ministers Summit and ascertain how other countries best practices are delivering the improved health care to their populations. • Tailor the event to your specific professional and educational needs by choosing from highly educational, focused tracks and interactive executive summits.

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Middle East Hospital November 2010  

Middle East Hospital November 2010

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