3.2 Results As part of our research, we worked at Indy Hall three days a week and attended most Indy Hall events. We believed that in order to fully understand the environment and get to know the people there, it was important to be a part of the community as must as possible. In addition to passive research, we interviewed six different types of members, from small time members to founders to further understand the psychology at play in this creative environment. Included here are a few of the interviews and initial analyses (in the side bar) that we extracted from our “Indyviews”.
Dave and Johnny (Two Guys on Beer) Full time members and collaborators
photo credit Chris Sembrot Photography
For more info on TGOB please visit www.twoguysonbeer.com
photo credit Tom Milewski Photography
Two Guys on Beer (TGOB) is a video podcast website created by two original Indy Hall members, Dave Martorana and Johnny Bilotta. Calling themselves beer “tasters”, rather than connoisseurs, TGOB has a following of 20,000-30,000 viewers who tune in, up to three times a week, to watch Dave and Johnny review some of the latest brews on offer to the public. TGOB was originally Dave’s idea and following a journey to SXSW in 2007 they started to seriously talk about getting TGOB up and running. From working in Indy Hall, Dave and Johnny already knew each other and had mutual respect for each other’s work. This was one of the primary reason’s that TGOB got started and remains successful to this day.
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The Science and Design of Sustainable Collaboration