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A License to Clean for just ÂŁ7,400.00 Commercial Cleaning Prospectus

Together in Partnership

Thank you for requesting a Clean Genie Prospectus. My name is Darrell Ballantyne and I am delighted that you have taken the time to explore this fantastic opportunity to buy a low cost license in a successful and established business. With hard work, determination and a willingness to listen and learn, you will have the potential to earn a substantial income following our proven formula. This Prospectus should provide you with all the basic information that you will need to help you decide whether this opportunity is the one you would like to take further. The next step in the process will be to arrange a telephone or call and finally a visit to our office in Oxford or Manchester or London. This will give us the opportunity to meet each other, give you the chance to see the business first hand and provide you with the chance to ask any remaining questions that you may have. I will spend time discussing our operations, showing you some typical jobs and going through the whole process from the initial quote to the completed jobs. This is a challenging business that will demand a lot from you but can deliver a great deal in return.


Who are we looking for to join the Clean Genie team?

Individuals with drive, determination, some practical skills, the desire to build their own valuable business and who are willing to get their hands dirty. The opportunity will suit people from both a management background and trade professions. I am proud of the reputation of the Clean Genie Group and I am determined that this reputation will be maintained. For that reason we will only accept people who will be able to meet the level of quality and service that we have set. If having read through the Prospectus you believe you have the necessary skills and desire to become a Clean Genie licensee then I will be delighted to meet you. Best Wishes,

Darrell Ballantyne

call us now on

01869 243 777 or visit

The Market The cleaning business is the largest market sector in the UK, with an estimated annual turnover of between 4-6 Billion. 70% of your Clean Genie sales will most likely be in day-today office cleaning. Whilst less profitable than other areas it has MASSIVE turnover potential albeit on tighter margins. Listed below are just some of the markets you can target to help increase your overall profitability.

Products and Services Our broad range of services includes: • Contract Office and Commercial Cleaning • Industrial Carpet Cleaning • Hi Level, Reach and Wash Window Cleaning • Technical Deep Cleans • Hard Floor Strip and Seals • School and University Deep Cleans • Builders’ Cleans • Graffiti Removal • Commercial Kitchen and Duct Cleans • Wash Room and Janitorial Supplies • Emergency Flood and Smoke Damage Cleans • Hotel Cleaning / House Keeping • Pest Control • Hospital Disinfection


Why Choose A Genie Partnership?

Why Choose a Genie Shareholder Partnership? Firstly, let me start by saying that if you have the necessary determination and skill sets to succeed, you don’t need to buy a franchise. Full franchises in the commercial cleaning business will cost you anything from £16,000 to £50,000. An investment that even ‘if’ successful, may take you years to recover. A license gives you all the same benefits as a franchise but without the onerous contractual commitment and the high investment costs. In this case, the full cost of the License is only £7,400.

Competitive Advantages We pride ourselves on the quality of work completed, our ability to react swiftly to customer requirements and our technical knowledge of how to maintain consistently high standards. We operate a 24/7 call centre to support our licensees and their clients. The entire day-to-day operations of our licensed partners can be controlled via one dedicated and ‘bespoke’ website that allows you to keep control of client communications, invoicing, payroll and staff communications via a dedicated SMS web server.


Growth Through Partnerships Whilst we consider ourselves a ‘Premium Services Provider’ throughout Oxfordshire, it has become clear that in order to expand effectively and still deliver the high standards we seek to maintain, we need to be regionally based. Even more than that, we need to find partners who are as equally committed to growth and service as we are. We consider a Clean Genie licensee as our Partner, not just another number. As a family run business ourselves, we wish to continue that ‘spirit’ by only welcoming committed individuals and couples that share our vision for the future. What this means for you is that you can manage your operations as easily from Spain as you could from your living room. What it means for your clients is more competitive pricing and more effective control as your back office administration costs are virtually eliminated.

Sales Territory

Each licensee is given an exclusive Post Code Based Area. This means that there are NO conflicts of interest and with such a vast area to expand within, your long term future is guaranteed.

go on-line to see videos of the equipment in use

The Clean Genie Partnership Package The cost of your investment is only £7,400 for a 74% controlling interest in your own LTD company. • Induction training & Launch Marketing • Technical Support and on-site training • Intranet website (copy and setup) • Admin Systems-training • Heath & Safety Training and support • Corporate Workwear • Group VOIP Telephone System • Fully comprehensive AAA Lloyds underwritten commercial insurance • Cloud based CRM System • Cloud based Sales Tracking System • 24/7 Call Centre • Credit Control and Recovery assistance • Quote Support • Updated COSHH & RAMS data Launch Marketing • E-shot campaign to circa 3500 Construction, Schools, Restaurants and offices (Quarterly) • Digital Print sales documents, leaflets for each market sector, business cards etc... • Database and prospect tracking system • Google Adwords for the first year

License Fee renewal £ 2000.00, Royalty Fees from year 2 only: You will pay 5% Royalty Fees on all sales up to £ 10,000 per month this reduces up to 2.5% when your sales are over £ 10,000 per month for three consecutive months. Optional Items: • Clean Genie Van £4,500 • Equipment Pack £ 3,000 This is the commercial equipment range from worth over £3,000 that can fit in the back of any mid-sized hatchback car. • Puzzi 10/1 Carpet Cleaner • SG4/4 Commercial Steamer • HD6/13C Portable Jet-wash • NT48/1 Industrial Wet/Dry Vac • BDS33/180C Single Head Rotary Tank, Drive Board Hard floor & carpet brushes

In addition, subject to availability, you can borrow additional commercial equipment saving you £1000’s of investment costs. This equipment must be collected and returned from our Manchester, Oxford or London depots.

Oxford: Regional Meeting: March 2018


As every individuals ambitions and skill sets are different, what I can show you is what our group members have achieved. See page 7 for “Best Performing License 2017”. What you need you to consider is... “What type of business do you want”? Management or hands on - this is critical as it will largely determine what path your business model follows. Kitchen Duct Cleaning

If you need to start your business and require an almost instant income stream within weeks you will need to master this massive business sector. Fast Start Fast Pay Can be done on your own Little Equipment Very profitable



How much money can you make?


Hot, hard “physical work” Need to have good practical skills Unsociable working Hours Van or hatchback required

Invoiced jobs between £295 - £1500

Office Cleaning

Hard Floor Strip & Seals Most industrial flooring is linoleum based. It needs a heavy industrial scrubber , application of chemicals and re polishing to keep it in good order. Fast Start Can be done on your own Quite profitable HOURLY RATE CIRCA £35.00 P/H

Will need to use Heavy Equipment Requires skill & patience Van or hatchback required

Invoiced jobs between £175 - £2200

School Cleaning

Office Cleaning is a business model that builds up slowly over time. To become successful, you will need to be a good administrator.

School Cleaning is a business model that builds up slowly over time. To become successful, you will need have good communication skills.

Can be done on your own Takes time to build up Little Equipment so Takes 30-45 days no van required to be paid Often key-holder so Need good customer fits in with you relation skills Management Skills required HOURLY RATE £13.00 - £15 P/H

Can be done on your own Takes time to build up Little Equipment so Need good no van required management skill Often key-holder You will need DBS so fits in with you check Management Skills required Fast Payment often within 14 days HOURLY RATE CIRCA £13.50 P/H

Weekly jobs between £60 - £1500

Weekly jobs between £265 - £1500

call us now on Outlined below are the core areas of business that

01869 243 777 or visit

we operate in. I have rated them on a Risk & Reward basis to try to help you determine which single or multiple income streams suits you.

HOT Jet Washing &Graffiti

Numerous applications for HOT Jet Washing. Kitchen Deep Cleans, New Build Jet Washing and of course Graffiti removal.

Fast Start Can be done on your own Very profitable HOURLY RATE CIRCA £75.00 P/H

Will need to use Heavy Equipment Need to have good practical skills Van or hatchback required

Carpet Cleaning

Most commercial offices and schools have carpets, usually tiled. It needs a heavy industrial scrubber , application of chemicals and wet extraction cleaning to keep to it good order. Fast Start Can be done on your own Quite profitable HOURLY RATE CIRCA £35.00 P/H

Will need to use Heavy Equipment Requires skill & patience Van or hatchback required

Invoiced jobs between £295 - £10,000

Invoiced jobs between £155 - £1500

Builders Cleans

High Access Cleaning

You will need flawless administrative skills and have a good eye for detail, “lots of moving parts” so needs careful monitoring. Small projects can be done Possible “project” locally funding required Little Equipment so Takes between 30-60 no van required days to be paid Management Skills required Very stressful on Substantial revenue larger projects achievable HOURLY RATE CIRCA £22.50 P/H

Invoiced jobs between £495 - £30,000

You will need good organisational skills and not afraid of heights. Keen eye on Health & Safety, “lots of moving parts” so needs careful monitoring. Small projects can be done locally Management Skills required Highest profitability Returns Hourly rates not applicable as quoted project by project

Possible “project” funding required Takes 30-45 days to be paid Needs meticulous planning

Invoiced jobs between £995 - £65,000

Best performing License


As your business develops, you will inevitably encounter project s that take you out of your comfort zo ne, not least of whic h because undertakin g the project would put your cash-flow under severe pressure.

To help you “ease this strain”, we offer an (Insured Funding Facility) that allows you to draw down 65% of the invoice value as soon as it’s raised by head office.

What you see depicted to the right is a “live snap shot” from our Cloud Based accounts package of the 2017 Top performing licensee. “It has taken four years of VERY HARD WORK AND CHALLENGES to overcome, to grow and get to where we are today. And I can truly say that it has been worth it 100%; getting to this point has been an extremely rewarding experience. We invite anyone with the right combination of ambition, grit and determination, to follow in our footsteps.” Sergio De Sousa, Managing Director, Clean Genie London. 7

The balance (less a 5% Finance charge) will be transferred on receipt of payment. As an insured debt, even if the client went bust…. you’ll still get paid. IFF is available on invoice values between £3,000 and £30,000 (subject to client status).

Started January 2015

call us now on

01869 243 777 or visit

The Exit Plan When you become a Clean Genie partner you will work with a team that are dedicated to your success. Whilst many franchise networks may claim this… it is certainly not true in every case. We are a commercial cleaning business through and through. NOT a business that’s sole purpose is to SELL franchises. In partnership, your long-term success and ours are in perfect synergy!

Full Partner Status Once we have identified that you have the necessary skills to flourish in this business we will create a new LTD company in which you will keep a 74% majority shareholding while Group Genie retains a 26% minority interest. Under UK accountancy rules, our 26% minority shareholding allows us to consolidate Group accounts making it easier for us all to tender for larger contracts, utilize our Group ISO 9001 and ISO 14001 certification, share our AAA rated Group Insurance policy and support you with funding and vehicle lease agreements in the future. After the first year, should you discover that this business … for whatever reason.. isn’t a good fit for you, we will buy back your 74% interest based on an established formula using the turnover of your business during the year. For example, providing in the previous year your contract cleaning turnover exceeded £30,000 or just £2,500.00 a month… “a fraction of what our partners are achieving” you would recover all of your initial investment by selling us back your shares. So with some effort on your part, you simply cant lose.

Group Sale We love this business… in truth.. we eat sleep and breathe it… but we are not blind to the commercial realities of planning for a profitable exit. By 2025, we anticipate that Clean Genie will be one of the UK’s foremost specialist providers of commercial cleaning solutions. With the collective effort of the partnership, we anticipate building a substantial turnover and correspondingly, a “very” substantial valuation. Our partnership have agreed … when that day comes.. to either negotiate a collective sale of the Group so that we can all exit together or form a PLC and list the Group on the stock exchange…. Ensuring the very best possible valuation and return on investment for all of us. * Due to confidentiality, we will only discuss our valuation mechanism and exit plans in person at our London or Oxford offices after signing and NDA.

What’s your Next Step? If after reading this prospectus, you feel this business could be a good “fit” for you, we would recommend that you contact Melissa Zil. t: 01869 243777,


We will explain how we work, and the upside and downsides of the various market sectors we cover. We will also demonstrate our sophisticated web based admin system designed to support you in every aspect of your work. From that meeting you can then consider if this is an opportunity you would like to be part of. So far, I am pleased to say that about 85% of all our area operators have recovered their initial investment within 12 months and many have gone on to build substantial businesses in a very short space of time.


FAQ Is Previous Experience Required?

What about Technical Support?

No... to illustrate this, our first licensed partner was 48 when he started, had previously spent 32 years in the legal profession, 17 years for the same company. When he was made redundant he was naturally devastated. There was little opportunity of replacing his 50k a year on the job market and the sale of his house was the only viable option to continue to support his children’s university costs. When he began his training with us, he was desperate, hungry and prepared to listen… a powerful combination in this business. With our support and ‘herculean efforts’ from himself and his wife, he replaced his 50k a year salary within five months. Since that time, we have built a network of over 20 operators around the UK. Just last year, one new licensee joined us in October 2014 and with a great deal of effort and hard work on his part, generated in excess of £148,000 in his first year, a “year one record” that stands to this day... His year 2016 figures on page 7.

Cleaning is a technical business and many things can go wrong with the application of equipment and chemicals. As a rule of thumb, the more technically challenging the job, the higher the rewards. For example, a very complex high level factory de-greasing clean had to take place over the week between Christmas and New Year. Using the company’s own internal winches we had to build safety platforms for two teams of six cleaners to clean girders for six hours a day. A very difficult job with a tight timescale. The job billed out at over £14,000 + VAT. Labour, equipment and chemical costs were under £4,000. With such a fine balance between results, risk and safety our expertise and advice will be invaluable.

Will I need Premises? Each Licence is designed to operate without the need for expensive premises. We had developed our own local OX business to over £520,000 a year and we still operated from home with minimal impact on the house. We would rather you used your money to extend your home if required or invest the money back into your business.


How Do I Use the Brand? As part of our License Agreement you will use the Genie Systems, process, name, logo website, corporate clothing and identity. This gives you credibility in the market which is essential in this business. This reassures your clients that they are dealing with a credible organisation as each licensed partner reinforces the other.

Is this a Proven Business Formula?

Yes! The reason you buy a Clean Genie licence is to repeat a proven business model, to receive continual back up and support, aggressive marketing strategies, national contract opportunities, access to a library of Technical and Health & Safety Data and, most importantly, to cut years off your growth curve because every success and failure we have had, is available to you from Day 1.

call us now on

01869 243 777 or visit

How do I Generate leads?

Will I have to get my hands dirty?

As soon as your initial training is completed our Marketing Team goes to work. Your area will be the subject of demographic analysis, a Targeted e-mail campaign, followed up by selective telesales to target any ‘Big Game’ opportunities. This is then supported by a nine month Internet Marketing Campaign promoting your website. This, together with the skills we will teach you and ‘Back End’ income that we generate for you, is designed to recover your investment cost as quickly as possible.

As a licensee we insist that you first undertake every job yourself, as without the experience you won’t know what to realistically expect from your staff or how to price jobs accurately. This will include your fair share of ‘unpleasant’ toilet blocks so be prepared! Your own personal circumstances will dictate how much hands on work you do and for how long, but it is possible for a husband and wife team to earn well over 5k a month without having to employ a single other person. So if you need to generate income quickly, it can be done. However, sooner or later you must make the switch to a more management role so your business can continue to grow.

What about Admin support? Our intra-net systems are ‘state-of-the-art’. They provide all the functionality you need to effectively run your business from a notebook computer. As a Clean Genie licensee you will receive secure access to your website which has been designed not only to provide you with an effective sales and customer relations tool, but a highly technical back office system. The web based systems control: • PAYE Run and Employee Administration • Employees and Payroll • Multi Property Clean Scheduling • Client Invoicing • Equipment Listing and PAT Testing Reports • One Off Job Costing • Diary Notes and Calendar • Quote System • Bespoke Admin & Marketing systems • 24 Hour SMS system for staff and client communications • Direct link to KashFlow (full cloud-based accounts package).

Will I get On-going Support? Once you have had your initial training from Clean Genie, it doesn’t stop there. On-going training and assistance is available to you at any time. If you want more advanced training or just refresher training we will be there for you.

What about Royalty Fees? As your business expands we wish to make sure that your license is both competitive and profitable. So when your turnover grows, your royalty payments decrease. Initially 5% on your net sales, your royalty fees will decrease down to 2.5% when your turnover exceeds £10,000 per month. This reflects the day to day support we need to provide in order to ensure your growth. Royalty fees only begin in your second year !


How to Find Us

SAT NAV Please enter the postcode OX26 4UL to find us with your satellite navigation device. From the M40 Motorway Junction 9 Leave the M40 at Junction 9 (North or South) and take the A41 heading to Bicester on the A41 dual carriageway. Go straight across at the first roundabout passing Bicester village on your right and straight ahead over the small mini roundabout. Continue straight on to the next mini roundabout carry straight over onto Buckingham Road. You will shortly pass under a railway bridge at (Bicester North station). Continue on and take the third right turn which will be Churchill Road. Follow Churchill Road almost to its end and Wedgwood Road will be on your left. Unit 26 is almost at the end of Wedgwood Road on the right. Public Transport Nearest Rail Station Bicester North (Marylebone Line). For train timetables and live arrivals departures visit We will be more than happy to collect you from the station and return you after your visit. Nearest Airports Oxford Airport just a 15 minute drive based in Kidlington or Birmingham International (approx 1 hour). Clean Genie Oxford (Head Office)

tel: 01869 243777 : 26 Wedgwood

Road, Bicester, Oxon, OX26 4UL

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Clean Genie 2018 Franchise License Prospectus  

The Genie Group of companies has been established since 2003 and we believe represents one of the most cost effective ways you can get into...

Clean Genie 2018 Franchise License Prospectus  

The Genie Group of companies has been established since 2003 and we believe represents one of the most cost effective ways you can get into...