What’s most important about running your store? 1. Having peace and harmony in my everyday worklife. 2. Serving the community. 3. Serving my employees. David Kositchek
How a 154-year-old business stays relevant By MEEGAN HOLLAND Photos DAVID TRUMPIE
LANSING - Walk into Kositchek’s men’s clothing store, and you’ll see racks of men’s suits and sportcoats, hangers with colorful shirts, tables of silk ties, a shoe department and a salon. On the second floor is a room full of the latest resort wear, ready to be snatched up by snowbirds. It can be a bit intimidating for someone not used to touching such fine fabrics or getting shoes polished on a regular basis. But the people who greet you immediately put you at ease – and one of them may very well be fourth-generation store owner David Kositchek. Beautifully suited, Kositchek calls you by name and makes you feel at home. It’s all about the art of service, and every employee understands that core principle, from General Manager Matt McLeod to the receiving room clerk. That’s the key to staying in business for 154 years. “A customer for life is a customer who feels the apprecia-
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MICHIGAN RETAILER DEC 2019 / JAN 2020