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Recommendations for Further Study It is hoped that this research will stimulate and encourage even more studies about digital luxury and the future of fashion mainly luxury fashion. This research has been primarily theoretical, and as such, it would be very beneficial to have other researchers take up on the framework and experiment on it in collaboration with luxury brands looking to integrate digital into the business model. Actual collaboration would allow for a more controlled and in-depth view of the progress leading to success and allowing for refinement of the framework as the project goes on. It is also encouraged for other researchers to look at how the framework can be improved as the industry matures. There are aspects of the framework that can be delved further to gain even more insight, particularly on the back-end technologies as efficiency on back-end technologies as logistics are being continually improved. There are issues of the security of luxury deliveries considering the value of the items that need to be addressed and can be looked– possibly creating a better system that allows for more secure package transfers and traceability. There is also the realm of authentic customer engagement that can be considered, especially how companies can speak to their customers that bring genuine trust but also remaining to be professional and refined. Is there a tone of voice that suits a particular type of brand? Would having the creative director as the face of the brand put too much pressure and end up becoming a case of mismanaged creativity? What happens when the designer is no longer a part of the brand? Many questions can definitely be looked at regarding the quadrants of the framework as well as the future of digital luxury, and further insight will only aid luxury brands to become even better.
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