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SOCIAL MEDIA AND M A R K E T I N G P O RT FO L I O


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Curriculum Michelle Perticarari Chavier

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Michelle loves to eat Personal project: food blog and Instagram | 2016-

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Social Media Marketing Strategy Freelance work | 2016-2017

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Social Media and Community Management Mana Digital Marketing agency work | 2013-2016

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Website And other original content Content Social Media and Marketing Portfolio

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MICHELLE PERTICARARI CHAVIER email | m.perticarari@gmail.com phone number | +44 7474 921207 birth | 20 March 1993 nationality | venezuelan, italian www.michellelovestoeat.com EDUCAT I O N

2010/2016 Bachelor of Architecture Simon Bolivar University | Caracas, Venezuela Digital Marketing Basic Course Interactive Advertising Bureau | Online course An Introduction to Digital Marketing Entrenese | Online course Ent Social Media and Community Management Entrenese | Online course

PRO F ESSI O NAL EXPERI ENCE

May, 2017 Part I Architectural Assistant Ratcliffe Groves Partnership | Manchester, United Kingdom Working with the design team to generate and present the team’s proposals to clients, and support team members in delivering drawings in every stage of design.

Curriculum Michelle Perticarari

July, 2016/March, 2017 Freelance Social Media Strategist Working with different brands to provide them with the tools to define a social media strategies that suited their needs, and design short term campaigns when necessary. Moreover, monitoring and analysing the results of said strategies and campaigns to increase brand awareness and adapt the brand’s approach to respond to social media trends.

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Ma 2015/June, 2016 May, Social Media Manager Designio Creativo | Panamá City, Panamá (online position) Determining the best social media marketing strategies for the brands I was assigned and monitor results. Analyse and present said results to head of the marketing department in the agency. Present alternatives and new strategies to keep up to date with latest social media trends. Guide and supervise community managers in the social media team. October, 2013/April, 2015 Community Manager Mana Socialité Social Media | Caracas, Venezuela Implementing social media marketing strategies previously defined by the social media strategist. For this position i was also involved in the brainstorming process for the design of various campaigns.


SO F T WARE SKI L L S

VO L UNT EER W O RK

Adobe Photoshop Adobe Illustrator Adobe InDesign Hootsuite MailChimp

IG analytics + ads FB analytics + ads TW analytics Microsoft Office iMovie

2008-2009 Volunteer at “Las villas de los Chiquiticos” FUNDANA: Fundación amigos del niño que amerita protección | Caracas, Venezuela 2014 Designer and volunteer for USB’s community service: prevention of seismic risks Simon Bolivar University | Caracas, Venezuela

AWARDS AND CO M PET I T I O NS

2014 Participation in student’s contest: ideas for La Casa del Niño IX BIAU | Bienal Iberoamericana de Arquitectura y Urbanismo Rosario, Argentina 2014 Outstanding Delegate Award HNMUN | Harvard National Model United Nations Boston, United States Bos

2013 Outstanding Delegate Award U SBSim | Universidad Simón Bolívar MUN Simulation Caracas, Venezuela O T HER L ANG UAG ES

Spanish Native speaker Italian Basic communication skills

Curriculum Michelle Perticarari

2013 Honorable Delegate Award UCABSim | Universidad Católica Andrés Bello MUN Simulation Caracas, Venezuela

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MICHELLE LOVES TO EAT PERSONAL PROJECT | 2016 Fo o d b l o g a n d co r re s p o n d i n g s o c i a l m e d i a

Combining some of the things that intrigue me and interest me the most: food, social media and digital marketing , it became an online ‘lab’ to experiment with different strategies and ideas to reach a bigger audience and increase awareness, not only for my personal project, but for the brands I have been supporting throughout the years. blog / social media strategy / content creation / social media management: instagram, twitter, facebook / photography and video / edition / analytics / networking

Michelle loves to eat Personal project: food blog | 2016-

Michelle loves to eat is a personal project that started as a way to share my passion with food and support local businesses back in Orlando, FL.

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BLOG Attending events From restaurant visits and seasonal menu tastings, to launch parties

Website design MLTE has been designed and created entirely by me, which has given me the chance to learn and experiment in the matter of website design Outreach marketing As an influencer, working with brands and PR companies has been key to generating quality content

Photography and edition Most of the photos posted on my website are taken by me and later edited with various softwares

Content creation As the only contributor and author for MLTE, I’m the one in charge of generating content consistently and updating my blog regularly Content strategy To stay relevant and continue bringing new visitors to my website, always keeping in mind my brand’s identity and focus

Google analytics All insights and results are measured using Google analytics to see what gets better results and improve the overall marketing strategy

524 sessions in January

390 users in January

2465 page views in January

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3000

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1000

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SEP17

SESSIONS

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USERS

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JUN17

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PAGE VIEWS

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I N S TA G R A M

(@michellelovestoeat)

Increase awareness Not just for my own account but for the brands that I work with

Photography edition Either using mobile apps or other softwares to create attractive content that generates more engagement

Instagram analytics as a tool to understand the results of my social media strategy and improve it over time to reach established goals

Content creation From taking the necessary pictures (or videos) to writing captions that people can find attractive to generate interest in MLTE and the brands I’m working with

Content strategy To have a consistent feed that helps (potential) new followers understand what the account is about

10,428

IMPRESSIONS LAST WEEK

1,782

REACHED LAST WEEK

Community management to make sure that I’m consistently interacting with my audience

873

PAG E V I S I TS LAST WEEK

156 AVG. LIKES PER MEDIA IN JANUARY

3 3 AVG . CO M M E N TS PER MEDIA IN JANUARY

3215

FOLLOWERS C U R R E N T LY 9/24


TWITTER

(@mlovestoeat) Brand awareness Using several social networks has allowed me to reach an even greater audience and generate better results for myself and the brands I work with Community management To generate meaningful connections with fellow bloggers and influencers, as well as with brands and my overall audience to build a stronger online community Cross promotion Using Twitter as a way to generate more traic for both my blog and Instagram account Content planning and scheduling As a way of staying consistent and active during the day, and promoting content at the best time usign online tools

29.6K tweet impressions in January 30K 20K 10K 10/24 FEB17

JUN17

SEP17

IMPRESSIONS

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MAILCHIMP

Campaign design To make it easy to read and attractive Eye catching photos Creating engaging newsletters that generate interest and traic to the website and social media profiles Analysis and report To understand the eectiveness of each campaign and improve them over time

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SOCIAL MEDIA strategy FREELANCE WORK | 2016-2017 S M M w o r k w i t h va r i o u s b ra n d s a n d i n d i v i d u a l s As a freelance social media strategist I worked with several brands to help them establish a social media strategy that could fit their brand’s needs at a certain moment.

social media strategy / team management and capacitation / networking / analysis and reporting / customer service / client relations / presentation

Social Media Strategy Freelance work | 2016-2017

During this time I was able to capacitate people and give them the necessary tools to execute said social media strategies, and I analysed the results to present them reports that included the strongest points in the campaign and the opportunities for improvement.

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A M A Z O N VA P E

(instagram strategy)

The main goal was to increase brand awareness and use Instagram as a platform to promote their e-liquids, and generate traffic to their website. Instagram was also used as a way to connect with their audience and provide customer service

IN 12 MONTHS

+6,334 FOLLOWERS 527 AVG. PER MONTH (+698 LAST MONTH)

+13,837 LIKES

82 AVG. PER MEDIA (+1,141 LAST MONTH)

+ 1 , 0 4 0 CO M M E N TS 9 AVG. PER MEDIA (+74 LAST MONTH) 14/24


ROMAN CARDENAS: YOUR BEST LIFESTYLE

(instagram strategy)

Roman used his platform to recruit people for his training and nutrition programs. The main goal was to increase sales and grow his online community. We used his Instagram Ins profile to promote his program and his mailing list, as well as a way to show what made his program different from the others.

IN 12 MONTHS

+5,273 FOLLOWERS +294.5% MORE FOLLOWS (+595 LAST MONTH)

+46,198 LIKES

+545% MORE LIKES/MO (+3,256 LAST MONTH)

+ 2 , 6 1 0 CO M M E N TS

+ 4 9 1 . 6 % M O R E CO M M E N TS (+177 LAST MONTH) 15/24


ZACH’S TECH TURF

(youtube, instagram and twitter strategy)

Zach’s a Youtuber that focuses mainly in the area of technology and gaming reviews, and his main goal was to grow his YouTube channel and increase the reach of his videos organically. Thanks to our weekly coaching sessions and during our time working together, he was able to reach the goals he had set for himself in half the time, and get his first collaborations and sponsorships with various brands.

YOUTUBE IN 7 MONTHS +1,176 SUBSCRIBERS 556% MORE SUBSCRIBERS (+246 LAST MONTH)

+277,150 VIEWS

+477% AVG. VIEWS/MONTH (+62,976 LAST MONTH)

+2,723 LIKES

+346% AVG. LIKES/MONTH (+534 LAST MONTH)

+ 7 5 0 CO M M E N TS

+ 3 1 9 % AVG . CO M M E N TS / M O (+134 LAST MONTH)

+309 SHARES

+800% AVG. SHARES/MO (+64 LAST MONTH)


INSTAGRAM IN 7 MONTHS

TWITTER IN 7 MONTHS

+5,207 FOLLOWERS

+4,722 FOLLOWERS

+24,442 LIKES

+276K IMPRESSIONS

+ 1 , 0 0 2 CO M M E N TS

+348 MENTIONS

+2.6K% MORE FOLLOWS (+867 AVG. PER MONTH)

+280% LIKES PER MEDIA (98 AVG. LIKES PER MEDIA)

+200% COM. PER MEDIA (4 AVG. COM. PER MEDIA)

+67.4K% MORE FOLLOWS (+787 AVG. PER MONTH)

+5.4K% IMPRESSIONS (46K AVG. PER MONTH)

+6.9K% CONVERSATIONS (58 AVG. PER MONTH) 17/24


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SOCIAL MEDIA MANAGEMENT D I G I TA L M A R K E T I N G A G E N C Y W O R K | 2 0 1 3 - 2 0 1 6 M a n a g i n g va r i o u s b ra n d s’ s o c i a l n et w o r k s

During this time I was able to work with various brands, many of them were formal and fast food restaurants, which also proved to be an opportunity to learn how to handle customer service and social media crisis, and measure how different strategies were executed to increase brand awareness. teamwork / social media and community management / content creation / giveaway management / crisis management / content planning / KPI analysis and reporting / presentation

Social Media and Community Management Digital agency work | 2013-2016

This was my introduction to the social media marketing environment and served as a great experience to learn how the ‘behind the scenes’ works.

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SOCIAL MEDIA AND COMMUNITY MANAGEMENT

(instagram and twitter profiles)

During my time as social media and community manager, I had to create engaging content to promote the restaurant’s menus, specials and various offers. Our main goal was to increase brand awareness organically and use social media as another way to provide customer support.

FIRST 6 MONTHS (ARAXI GRILL TWITTER) +2,735 FOLLOWERS +447 AVG. PER MONTH

+150 AVG. MENTIONS PER MONTH

Araxi Grill

Yayus Tex Mex

+ 1 3 1 AVG . R E T W E E TS PER MONTH

+148 AVG. FAVS PER MONTH

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Araxi Grill

PinchoPan


FIRST 6 MONTHS ( P I N C H O PA N TWITTER)

FIRST 6 MONTHS (YAYUS TWITTER)

+2,850 FOLLOWERS

+1,506 FOLLOWERS

+83 AVG. MENTIONS

+104 AVG. MENTIONS

+470 AVG. PER MONTH

PER MONTH

+ 5 1 AVG . R E T W E E TS PER MONTH

+40 AVG. FAVS PER MONTH

“I want to marr y @pinchopan’s CM, the y’re so nice and attentive”

+251 AVG. PER MONTH

PER MONTH

“(...)Excellent product defense and social media strategy”

+ 3 7 AVG . R E T W E E TS PER MONTH

“Round of applause for @pinchopan’s CM, I love their tweets!”

+32 AVG. FAVS PER MONTH

(Tweet contacting us for their study on social media marketing strategies)


(Dinamic content sample)

(www.michellelovestoeat.com)

(IG: @michellelovestoeat) 22/24


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M I C H E L L E P E RT I C A RA R I C H AV I E R S o c i a l M e d i a M a r ket i n g p o r t fo l i o | J a n u a r y, 2 0 1 8 m . p e r t i ca ra r i @ g m a i l .co m

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