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Infor Extends to Middle East’s Adoco through Partner Recruitment Campaign United Arab Emirates (April 13, 2010) – Infor recently announced that it has extended its business relationship with Advoco, a global consulting firm with the use of an effective channel partner portal recruitment process. The leading provider of business software for mid-market end consumers continues its expansion of EAM channel partners in the Middle East with the said company. A channel partner distribution agreement for Middle East’s Infor EAM will be included in the newly established relationship. Additionally, it will build on Advoco’s worldwide success as a services partner for the company, which has managed to gain control and utilize the expertise of the consulting firm for countless of major enterprise asset management projects in the area such as the Palm Jemriah Project. Advoco’s objectives will be centered on the sale of Infor EAM software within the upper mid-market projects of the region in partner portal. Infor’s EAM software is designed to assist organizations to improve performances in asset, productivity through the reduction of machine down-time and extension of useful lifecycle of assets. All of these would result in the optimization of capital investments and ultimately the amplification of revenue generation. According to Ken Jillsion, Adovoco CEO, their firm has helped different companies and organizations maximize the value of their business processes through the optimization of utilized systems in order to drive sales and achieve substantial bottom line results. They chose to


enter a partnership with Infor because of its long term approach to improvement and product evolution. Their strategy is supported by a Service-Oriented Architecture that is in line with Advoco’s philosophy. This move is perceived as a simplification for end consumers, thus driving better bottom line results. He adds that they have witnessed the obvious benefits solutions like Infor EAM can bring to customers and are eager to let the Middle East experience this achievement. Ever since Infor’s Middle East channel partner recruitment campaign took place last December 2008, the company has been able to engage five new affiliates within the region, increasing the total number of partners there to 22. Infor’s Middle East Regional Vice President and General Manager, Paul Hammond, expressed that they truly value Advoco’s experience and expertise in real world consultation as well as its successes with Infor EAM. They are glad to have extended their network to them. Their company’s renewed strategy is to closely work with partners who comprehend the value that their products can bring to end consumers and cooperate with them to help build a pipeline across the Middle East. Advoco will enable them to enjoy more opportunities because of their experience in this sector of partner portal.

Infor Extends to Middle East’s Adoco through Partner Recruitment Campaign


Infor Extends to Middle East’s Adoco through Partner Recruitment Campaign