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©HARDY HOUND

BRAND MANUAL hardyhound.com


BRAND NAME “HARDY HOUND”

LO GO The logo reads “Feeding the Hardy Hound since 2013”. Original colours: Black (C0,M0,Y0,K100) and White (C0,M0,Y0,K0)

The logo can adapt in colour. The silhouette of the dog and the text can be any two shades as long as the text is visible (the colours should be chosen from the brand’s colour scheme). Colours in the examples: Black (C0,M0,Y0,K100), Beige (C19, M17, Y29, K0), Grey (C66, M59, Y58, K40) and White (C0,M0,Y0,K0).

“Hardy Hound” can be used without the silhouette, with or without “Feeding the” and “Since 2013” (although if the two latter phrases are used they should both be used, or neither).

The logo’s silhouette can be used without the text inside, but only in addition to “Hardy Hound” or the whole logo. The chosen colour should be from the brand’s colour scheme.


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ST. MARIE (Thin) ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 0123456789

HARDY (Custom-made for the brand)


COLOUR MAIN COLOURS: Black (C0,M0,Y0,K100) For logo, text and other smaller elements.

White (C0,M0,Y0,K0) For logo, text and other smaller elements.

Sandy Beige (C19, M17, Y29, K0) For background, logo and other smaller elements.

Coxy Grey (C66, M59, Y58, K40) For background, logo and other smaller elements.

ADDITIONAL COLOURS: Dirty Peach (C27, M37, Y52, K1) For the tomato and other smaller elements.

Musky Pink (C18, M31, Y38, K0) For the turkey and other smaller elements.

Cheeky Pink (C23, M53, Y52, K2) For the turkey and other smaller elements.

Soily Green (C42, M30, Y70, K4) For the spring onion and other smaller elements.

Misty White (C10, M11, Y11, K0) For the spring onion and other smaller elements.

Grandma Grey (C0, M0, Y0, K58) For the measuring cup and other smaller elements.


BRO CHURE Holds information on the nutrients, ingredients and serving portions.

We know that

*nutrients

guide

what your

DOG EATS

Luckily, HARDY HOUND makes sure that as your pooch is plotting the demise of numero uno nemesis Mr. Squirrel, your friendly hero has sustained the energy he or she needs.

er propfood.

©HARDY HOUND hardyhound.com

So, we mak make sure the recommende recommended* vallues of all ma va major nutrients are inc ncllud ude ed in our products: That’s why we’ve sourced all of our ingredients from organic farms and have a team made up of cooks, nutritionists, and vets.

4 cups* 3 cups* 2 cups* 1 cup*

= 5 kg *serving per day

*recommended by the Institute of Dog Food

body weight


PACKAG ING

3500 g We recommend 1 cup per 5 kg body weight.

INGREDIENTS: Organic Fresh Chicken, Organic Rice, Organic Barley, Organic Oats, Organic Brown Lentils, Organic Rice Protein, Organic Fish Meal, Fibre,

3500 g We recommend 1 cup per 5 kg body weight.


ic Oats, S: ic Barley, Organ ic Rice, Organ INGREDIENT Meal, Fibre, Chicken, Organ , Organic Fish Organic Fresh ic Rice Protein Lentils, Organ Organic Brown

3500 g mend 1 cup We recom y weight. bod per 5 kg

The packaging is made from recycled paper.


POINT OF SALE The hanging poster’s height can range from 1.5-3 meters depending on the height of the shelves. The poster hangs from the ceiling with natural fibre rope.

There are free samples in a basket under the poster.


©HARDY HOUND hardyhound.com

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