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Michelle Jordan 26 Cardinal Ct, West Nyack, NY 10994 mfjordan@syr.edu | (845) 553-5347

Experience

WeWork Engagment Marketing Intern | Summer 2017 • Coded and implemented international email campaigns including Summer Camp, Creator Awards and market-wide events • Tracked and analyzed data to better understand trends, engagement, and customer needs • Built and coded operational emails for 13 countries and 7 languages for the 2017 calendar year • Presented a competitive analysis focused on key trends and forecasting 100+ brands to management • Utilized DreamWeaver, Pardot, and Litmus to code, QA and deploy email campaigns • Reviewed global newsletters for Community Department monthly for quality assurance Grey Health Group Public Relations Intern | Winter 2017 • Drafted press releases, biographies, tweets and Facebook posts for the client • Created a yearlong publication timeline • Researched candidates for an advisory board The American Red Cross, Greater New York Chapter Communications Intern | Summer 2016 • Conceptualized and scheduled social media posts for 7 different platforms, which were posted daily and had a following of approximately 70,000 people • Presented an analysis of the current social media plan to management and proposed a new strategy in order to market directly to the target demographic • Designed a social media campaign, that included creating content for various platforms as well as writing, shooting and editing a PSA Damsels in Design Public Relations Intern | Summer 2015 • Expanded contact list by 25 more per week through reaching out to editors, bloggers and building relationships • Assisted in research for new clients and donor base for new start up for the head of Damsels Kappa Alpha Theta, Chi Chapter CMO, Chief Marketing Officer | January 2017-December 2017 • Oversaw a budget of $30,000, allocated funds for philanthropies, events and PR items • Executed all external marketing and communications campaigns of the chapter • Managed a group of 4 who reported directly to me • Worked alongside an executive team PRSSA/ Hill Communications Account Associate for Its On Us SU | Fall 2014-Spring 2016 • Compiled all content generated throughout the semester into an InDesign document, which was used as material for final presentation to client • Interviewed and wrote spotlight summaries of committee members that were published

Skills

Adobe Suite (DreamWeaver, InDesign, Photoshop, Illustrator) | Avid Editing Software Event Planning | CSS | Final Cut Pro | HTML | Litmus | Pardot | Public Speaking | Facebook Instagram | Twitter | Tumblr | LinkedIn

Education Syracuse University S.I. Newhouse School of Public Communications, Martin J. Whitman School of Management B.S. Public Relations, B.S. Marketing May 2018 GPA 3.55, Dean’s List The National Society of Collegiate Scholars Honor Society Activities Club Field Hockey

Michelle Jordan Resume  
Michelle Jordan Resume  
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