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POR TFO// LIO

LAYOUT ILLUSTRATIONS VISUAL IDENTITY DIGITAL PROMOTION AND MORE!

MICHELLE FLORENCIA TJ A H YA D I gra p h i c de si g n e r


HE// LLO!


MICHELLE FLORENCIA TJ A H YA D I gra p h i c de si g n e r

///// M i c h el le i s f u n , c h e e r fu l, cu r i o u s a n d e a ge r to lear n . S h e i s a p ass i o n a te g ra ph i c de s i g n e r wh o love s to p l a y wi t h la yo u t a n d co lo rs . S h e l i kes to c rea te si mp le , e le ga n t, a n d co lo r fu l d es i g n s t h a t b r i n g h a p p i n e ss a n d exp re ss fo n d n e ss. S h e l i kes to b e i n sp i re d b y n ew th i n gs a n d n ew p eop le, an d le a r n fro m th e m.

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F I N D ME ! + 62 877 8878 6301 m i c h e l le flo re n c i a@ g m ai l .co m b e h an ce .n e t / m i c h e l le flo re n c i a


///// DAT E O F B I R T H January 11th, 1996

S O F T WA RE S K I L L A d o be A d o be A d o be A d o be A d o be

Il l u st rator P h otos h op P rem i ere In D es i g n A f ter E f fec t

LA N GU AG E B a ha s a In d on es i a Eng lis h I N T E RE S T M ov i e s / / Food / / D ess er t s / / Trave lli n g / / D.I .Y / / Peop le I Love / / M u s i c / / Cra ft

NICE TO MEET YOU :)

E D U CAT I O N Vis u a l C om m u n i ca t i on D es i g n G PA 3 .7 5 R e ce i ved t h e 7 t h B est T h es i s P roj e ct Fa c ult y o f A r t & D e s i g n Ta rum an ag ara U n i vers i t y


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If yo u ha ve a pos it ive a t t it ud e an d con sta nt ly st r ive to give you r b e st e f fo r t , even t u a l ly yo u w i l l ove rco m e you r i mm e d i a te p ro b le m s an d fin d yo u a re re a d y for grea te r c ha l le nge s. - Pa t Riley

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PORTFOL IO / / 0 1

Flaurent Salon

alon

tS Flauren ut -

hairc

Usin g a tuli p fl ower a s th e main o bj ec t, there’s a lady face s i lhouette in side th e tuli p s ha pe, with g e stalt tec hni que. th e re ’s also three mi ni

ent

eatm

air tr

-h irstyle

ha

tuli ps i n th e r i g h t si d e , w hi c h mean t h e t h re e “fl owers ”, a g i r l , a l ad y, a nd a wom an can g o to thi s s a lon.

01 // 2 0 1 4 V i su al I d e n t i t y F L A U R E N T S A LO N


Citra Garden 2 blok G 9 no. 11 Kalideres, Jakarta Barat 0877 8878 6301 christmasmiracle@yahoo.com

Flaurent Salon

PORTFOL IO / / 0 2

Flaurent Salon

Citra Garden 2 blok G 9 no. 11, Kalideres, Jakarta Barat // 0877 8878 6301

Salon Flaurent Citra Garden 2 blok G 9 no. 11 0877 8878 6301 christmasmiracle@yahoo.com

Flaurent Salon

BILLING NOTE A1101

25-13-2014 22:10

Salon Flaurent Dandelion

Cuci Rambut Herbal

Flaurent Salon 15.000

Potong Panjang

35.000

Citra Garden 2 blok G 9 no. 11 0877 8878 6301 christmasmiracle@yahoo.com

BILLING NOTE

Blow Dry

10.000

Curly Spiral

45.000 A1101

Medicure Paket A

30.000 Cuci Rambut Herbal 35.000 Potong 20.000 Panjang

Pedicure Paket 2 Nail Art Bunga

25-13-2014 22:10

Dandelion

15.000

Blow Dry 50.000 Curly Spiral

10.000

Sub Total Discount Other Payment Receipt Total

Medicure Paket A 240.000 Pedicure Paket 2 Nail Art Bunga Make Up Glamour 240.000

30.000

Cash Change

250.000 10.000

Make Up Glamour

Thank You For Coming To Our Beauty Salon

Flaurent Salon

35.000 45.000 35.000 20.000 50.000

Sub Total Discount Other Payment Receipt Total

240.000 240.000

Cash Change

250.000 10.000

Thank You For Coming To Our Beauty Salon

// 2 0 1 4 V i su al Id e n t i t y F L A U R E N T S A LO N


PORTFOL IO / / 0 3

contractor & interior design

contractor & interior design

Agus Chandra DIRECTOR info@chromatic-interior.com 0817 089 3839 PH

Our Workshop:

Jln. Mangga Besar 1 No. 12, Lantai 2 Jakarta Barat 11180 Indonesia http://www.chromatic-interior.com

Usin g th e hous e s ha pe in th e M of c hroma ti c , representing contractor an d in te r ior ma i n fi eld. A Ho u se . The tr i a ng le me an s 3 si de of people. Th e co n trac tor, the

des i g ner a n d t h e c l i e n t , tha t connec t e ac h o t h e r to get the best result of des i g n a nd fi n al wo r k .

02 // 2 0 1 5 V i su al I d e n t i t y C H R O MAT IC


PORTFOL IO / / 0 4 // 2 0 1 5 V i su al I d e n t i t y C H R O MAT IC


PORTFOL IO / / 0 5

Clown in I ndones i a i s n o lo n g e r fa mous . I n th is pro mo ti on, there i s baby clow n’s peeki ng wh ile play i ng ba lls w i th all clown ess enti a ls with br ig h t a nd color f ul

colors, to give the i ma g e of f u n c low n . Attra c ti ng t h e k i d s b u t still keeping the tradi ti ona l a ttrac t i o n t h at c low n us ual ly p e r fo r m .

03 // 2 0 1 4 Poster A ds U H L A L A C LOW N


PORTFOL IO / / 0 6 // 2 0 1 5 Pro m o t i o n al To o l s U H L A L A C LOW N


PORTFOL IO / / 0 7

Pro mo tio n tools for we d d i n g events , Indo n e sia I nter na ti ona l Wedding Festival 2 0 1 5 . Th e co n ce pt i s two love bird th at repres ents the

couple that is going to ha ve the we d d i n g . W i t h eleg a nt c l assi c st yle , thi s des i g n w i l l m ake i t more rom an t i c an d i nteresti ng .

04 // 2 0 1 5 Pro m o t i o n al To o l s I IW F


PORTFOL IO / / 0 8 // 2 0 1 5 Pro m o t i o n al To o l s I IW F


PORTFOL IO / / 0 9

A layo u t of Auda ce Mag azin e , w hi c h ha s style of clean design an d sig n a ture of the diag o n al li nes , w i th ty ph o g raphy, pi c tures ,

a nd s i mple m i n i m al i st la yout com b i n at i o n i n s ummer edition, so us i ng the b r i g h t co lo rs to represents summer.

05 // 2 0 1 5 E d i to r i al L ayo u t A U DAC E MAGA Z I N E


PORTFOL IO / / 1 0 // 2 0 1 5 E d i to r i al L ayo u t A U DAC E MAGA Z I N E


PORTFOL IO / / 1 1

S CA N TO WATC H T H E V ID E O

/ / G ro u p Pro j e c t / /

AYO MAIN i s a commun ity to re m i nd us a bout traditio n a l g a mes tha t require more social relationship like team wo r k s a n d remind the

f un we g et w h e n we are pla y i ng to g e t h e r w i t h f r i ends . w h i c h al re ad y forgotten by us, it’s a nosta lg i c cam p ai g n to c her i s h the m m o re .

06 // 2 0 1 5 V i d e o C am p ai g n AYO MA IN


PORTFOL IO / / 1 2 // 2 0 1 5 Poster & I n fog raph i c AYO MA IN


PORTFOL IO / / 1 3

Th e ide a i s how to in fo r m people a bout h ow practi ca l a nd fa st to prepare this oat as a me al, so p eople ca n be pe rsu ade d to not s ki p

thei r brea k fast an d g e t more en e rg y f ro m ea ti ng hea l t h y i n stan t oa t w i th m i l k f ro m Energ en, b re ak fast i n j ust a mi nu te .

07 // 2 0 1 5 Pro d u c t C am p ai g n E N E R G E N OAT MI L K


PORTFOL IO / / 1 4 // 2 0 1 5 Pro d u c t C am p ai g n E N E R G E N OAT MI L K


PORTFOL IO / / 1 5

B ig bo ss ha s been kn own as K ung Fu B oy, B r u ce Le e ’s Shoes . I t h as th e fl exi bi li ty s o i t can be used for many move , ve r y comfor ta ble.

O n thi s a d s, t h e re ’s a s li g ht tw i st , as t h e c h ar a c ter K un g Fu Pan d a wear ing th e s h o e s , to ma ke i t m o re f u n an d a ttra c t you n g p e o p le .

08 // 2 0 1 5 Mag azi n e A d s B IG B O SS S H O E S


PORTFOL IO / / 1 6 // 2 0 1 5 N ew sp ap e r A d s B IG B O SS S H O E S


PORTFOL IO / / 1 7

Co sfe ra, an O rg a ni c B rown S u ga r B ra nd tha t made in I ndones i a th ro u g h two hea lthy step. The concept is br in g th e tra di ti ona l

v i bes of lo cal p ro d u c t , ye t st i l l ch i c at th e s a me ti me , i t ’s si m p le a nd ha s a t rad i t i o n al v i bes to it , e sp e c i al ly the color co m b i n at i o n .

09 // 2 0 1 5 Packag i n g Desi g n C O S F E R A O R GA N I C B R OW N S U GA R


PORTFOL IO / / 1 8 I also co mbi ned tra di tio n al like ty pefa ce w i th th e mo de r n s a ns s er i f , th e packa g i ng i s tra nspare n t in the mi ddle par t so customer ca n

s ee the i n si d e p ro d u c t , a nd how g o o d t h e q u al i ty i s . And al so to m ake them know w h at t h ey a re buy i ng.

// 2 0 1 5 Packag i n g Desi g n C O S F E R A O R GA N I C B R OW N S U GA R


PORTFOL IO / / 1 9

B e st day of my li fe cover by Sabrina, using so ft pastel color. T he story is about a girl h av in g a drea m a bout th e be st th i ng tha t s he

eve r wo n dered i n h er li fe. D an c i n g an d pla y i ng w i t h c u te m o nsters all night long, and s he ca n be an yt h i n g sh e w a nts

10 // 2 0 1 6 2 Pag e C o m i c S A MPO ’ S S A MU R A I


PORTFOL IO / / 2 0 B e st day o f my li fe s ong cover by Sabrina, using so ft paste l color. The story is about a girl h avin g a drea m a bout th e be st thi ng tha t s he

eve r wo n d ered i n h er li fe. She i s d an c i n g an d pla y i ng w i t h c u te l i l monsters al l night long , a nd s h e ca n b e a ny thi ng s h e w an t s.

11 // 2 0 1 6 2 Pag e C o m i c B E S T DAY O F MY L I F E


+

Z O O M I N FO R D E TA I L S / /

PORTFOL IO / / 2 1

G ro u p P ro j e ct / / I llustra tor: M i chelle Florencia // Animato r: Mikhae l Tho bie

WELCOME

WISATA KULINER PECENONGAN

NASI UDUK

CHINESE FOOD 88

capcai fuyunghai aduhai rasanya

ayam goreng bihun telor cabe

SEAFOOD 99

PECEL LELE SPECIAL NASI UDUK NASI PUTIH

PEC E L AYAM

TAHU TEMPE ATI AMPELA

KHAS CECE MEIMEI

ROPANG 101

ROTI PANGGANG COKLAT SUSU

MIE INSTAN

SUSU JUS MILKSHEK

PINTU MASUK I BANG PITUNG PERKAMPUNGAN BUDAYA BETAWI SETU BABAKAN

Illu stratio ns i ma de for jo in in g Ja ka r ta in Mo tio n Competi ti on h e ld by M a l Ta ma n An g g re k i n colla bora tio n with Pemprov DK I

Ja ka r ta . T h e t h e m e i s “Pes ona W i sata J ak ar ta” so i made some i coni c pla ce to vi si t i n Ja ka r ta tha t re p re se n t s our c ulture .

12 // 2 0 1 6 I l l u st rat i o n JA K A R TA I N MOTIO N ( 5 t h Pl ace W i n n e r )


PORTFOL IO / / 2 2

Pesona Wisata Jakarta Kota Tua Pecinan Glodok Pecenongan

WELCOME

WISATA KULINER PECENONGAN

Monas

TMII PINTU MASUK I BANG PITUNG PERKAMPUNGAN BUDAYA BETAWI SETU BABAKAN

Setu Babakan

SCAN TO WATC H THE V I DEO

// 2 0 1 6 I l l u st rat i o n JA K A R TA I N MOTIO N { 5 t h Pl ace W i n n e r )


PORTFOL IO / / 2 3

Ta m a ra - Ta nya A s ma ra is an app developed by Ean n ovate, i t’s a n a pp like love communi ty, for sh ar in g a bout love pro ble ms a nd help ea c h

other to fi n d t h e so l uti on i n the i r love l i fe . us i ng i cons t h at re p re s ent the fe at u re i n t h e ba c kg round as p at te r n .

13 // 2 0 1 6 Pl aysto re I m ag e TA M A R A


PORTFOL IO / / 2 4 // 2 0 1 6 Poster, A pp I con , Post, & B an n er TA M A R A


PORTFOL IO / / 2 5

// 2 0 1 6 I n stag ram Po st s TA M A R A


PORTFOL IO / / 2 6 B an n e r and post for g ive away event in collaboration of Tamara an d Urch oker. I t i s one o f th e stra teg y to g et mo re fo llowers by doi ng

a g i vea w a y w i t h a n i ce pr i z e, a nd to co l l ab w i th fa m o u s online s hop. Es p e c i al ly t h e one w i th m an y fo l low ers .

14 // 2 0 1 6 B an n e r & Po st ( S o c i al Me d i a) U R C H O K E R X TA MA R A


PORTFOL IO / / 2 7

E-N ews is a n a pp devel o pe d by Ea nnova te a s th ey are a tec hnolog y an d crea ti ve ba s ed ag e n cy. T he E- N ew s app provides up to da te

new s a bou t te c h n o lo g y a nd c rea ti ve t h at yo u can access easily on Androi d or i O S .

15 // 2 0 1 6 B an n e r E - N E W S B Y E A N N OVAT E


PORTFOL IO / / 2 8 Civ imi is a web to cre ate yo ur CV a nd fi nd connection in work. It also h as an a pp vers i on. It h as a fe a ture “B er i ta Kar ir ” . Thi s i nfog ra phi c

a nd post fo r so c i al medi a i s to at t rac t people to re ad “ B e r i ta K a r i r ” the n ew s an d ti ps a bout care e r.

16 // 2 0 1 6 I n fo g rap h i c & Po st ( S o c i al Me d i a) B E R I TA K A R IR FO R C IV I MI


PORTFOL IO / / 2 9

S CA N TO V I S IT T H E W E B S IT E w w w.b ak so i n d o .co m

B akso In do prov i des the in g re die n ts a nd ca r t for all stre e t vendors w ho wan t to se ll thei r mea tball. Th is webs i te i s the company profile for

B a ks o I ndo an d yo u can a ls o reg i st yo u rse l f o n the webs i te i f yo u w an t to become part of them.

17 // 2 0 1 6 We b Pag e De si g n BAKSO INDO


PORTFOL IO / / 3 0 // 2 0 1 6 Mo b i le Pag e D e si g n B A K S O IN D O


PORTFOL IO / / 3 1

Fun Diet: Activity Diary is my Thes i s P roj ec t, it’s a 136 pa g es i ntera c tive bo o k a bout how to die t th e h ea lthy w a y for g ir l in h e r teen. T he

book contai n s so m an y c ute doodle i l l u st rat i o n tha t ca n g e t t h e te e na g ers i nte re ste d . S o s he ca n love h e r se l f a nd di et he al t h i ly.

18 // 2 0 1 7 I l l u st rat i o n & L ayo u t F U N D I E T : ACT I V IT Y D I A R Y


PORTFOL IO / / 3 2 // 2 0 1 7 Il l u st rat i o n & L ayo u t F U N D I E T : ACT I V IT Y D I A R Y


PORTFOL IO / / 3 3

Ag n e s B ianca M U A i s a n ew g row i ng M U A w ho wan ts to bra nd her s elf. I made thi s log o of her in itial A a nd B w i th a lipstick o n the w i de

s i de of the B an d t h e w i de s i de o f t h e A ac t a s the li d. T h i s i s an eleg a nt logo w i t h c i rc le border w i t h ab aro u n d the c i rc le.

21 // 2 0 1 7 V i su al I d e n t i t y AG N ES B IA N CA MU A


PORTFOL IO / / 3 4

F IN D O U T MO R E @ b ym i c h e l le .i d

B Y MICHELL E i s my ver y own o nline bas ed de sig n s er v i ce tha t o ffe r in vita ti on des i g n, face illustration, and o th e r cu stom des i g ns .

P lea s e c he c k i n o u t o n i nsta g ra m, b y u se r na me @by m i c h e l le .i d to fi nd out m o re p o r t fo l i o tha t i ha ve m ad e so far.

22 // 2 0 1 7 O n l i n e D e si g n S e r vi ce B YMIC H E L L E


PORTFOL IO / / 3 5

Th is is m y entr y for Ch atime Cup Des i g n Co mpe tition, a lthoug h th at i di dn’t w i n the competition but here’s my cu p des i g n wor k.

I ns pi red by ‘ C h a’ t i m e , w hi c h i s ‘ Te a’ t i m e , I i llustra ted a p re p arati on of Te a T i m e j u st li ke a celeb rat i o n s t h at everyone love.

23 // 2 0 1 7 D e si g n S u b m i t fo r C o m p e t i t i o n C H AT IME C U P D E S IG N


PORTFOL IO / / 3 6 // 2 0 1 7 D e si g n S u b m i t fo r C o m p e t i t i o n C H AT IME C U P D E S IG N


Ta

HAIR GROWTH SUPPORTING

TABLETS

Lo

Lo Sh

Sh

HAIR GROWTH STIMULATING

SHAMPOO

HAIR GROWTH STIMULATING

LOTION

Co

Co

HAIR GROWTH STIMULATING

CONDITIONER

HAIR GROWTH STIMULATING

HAIR GROWTH STIMULATING

CONDITIONER

SHAMPOO

HAIR GROWTH STIMULATING

LOTION

FOOD SUPLEMENT

PROVEN EFFECTIVE AGAINST HAIR LOSS

PROVEN EFFECTIVE AGAINST HAIR LOSS

250 ml ℮

100 ml ℮

PROVEN EFFECTIVE AGAINST HAIR LOSS

PROVEN EFFECTIVE AGAINST HAIR LOSS

250 ml ℮

250 ml ℮

PROVEN EFFECTIVE AGAINST HAIR LOSS PROVEN EFFECTIVE AGAINST HAIR LOSS

100 ml ℮

100 ml ℮

PORTFOL IO / / 3 7

100 tablets

N e o fo llics Ha i r Tec hn o lo g y is a B ra nd of Ha i r Treatment Products base d o n N ether la nds , i made ch a ra c ter des i g n an d illu stra ti on for thei r

company profile and thei r prod u c t s k n ow l edg e.

24

// 2 0 1 7 C h arac te r & Il l u st rat i o n fo r C o m p an y Pro fi le V i d e o N E O FO L L IC S H A IR T E C H N O LO GY


PORTFOL IO / / 3 8 KAMI B ER SAM A B N I h e ld man y P rofess i ona l Tra in in g and partic i pan ts wil l g et Ta i w a n Re co g n ized Cer ti fi ca te. An d i g e t a c ha nce to

des i g n s om e o f the P rofess i ons Trai n i n g for them to be posted a s D i g i ta l Po ste rs.

25 // 2 0 1 8 D i g i tal Po ste r K A MI B E R S A MA B N I


PORTFOL IO / / 3 9

S ALES S. T. A. R i s a bo ard g ame developed by Citas Tra i ni ng , Ci ta s h as man y bi g c li ents su ch as CI M B N i a g a B an k, an d ma ny other

company. And they use boa rd g a m e fo r T h e Training Process of thei r c li ent ’s e m p loye e , s uc h a s Sa le s p o si t i o n or even the D i re c to r.

26 // 2 0 1 8 B o ard G am e fo r C i tas Trai n i n g S A L E S S .T.A .R


PORTFOL IO / / 4 0


ORIGINAL FRESH

BREWED TEA Tag YOUR ARTSY PIC WITH US!!!

PORTFOL IO / / 4 1

aRTOFTEA.ID

An art, in a cup of tea

original best quality

Ar t o f Te a , ‘a n a r t i n a cu p o f te a ’. I des i g n a min i bo o th for Ar t of Te a to be us ed for B azaar, w i th thei r sig n atu re color, yellow.

W hi c h mea n s f re sh n e ss, a nd ha ppi n e ss. J u st l i ke how the d r i n k s taste , i t’s a n a rt , f re sh an d ma kes you h ap p y.

27 // 2 0 1 8 Mi n i B o o t h D e si g n ART OF TEA


PORTFOL IO / / 4 2 // 2 0 1 8 Me n u & S i g n ag e D e si g n ART OF TEA


PORTFOL IO / / 4 3

Po nny B ea u te i s O n l i n e B e au ty E- Commerce, an d h e re i ma de Cha racte r De si g n for thei r Masco t n a med P hoebe, me an s sh i ni ng , ra di a nt

one. Als o p ro n o u n ce d li ke ‘P B ’ fo r Po n n y B ea ute. Sh e ’s a p o n y j ust li ke t h e n am e , Po n n y B e a u te.

28 // 2 0 1 8 C h arac te r D e si g n ( Masco t ) PO N N Y B E A U T E


PORTFOL IO / / 4 4 Flye r de si g n for of fl i ne ca m pa ig n , s uc h as event, be a u t y c l a ss , a n d mo re ! S h ow i ng you ca n sh o p by s ki n ty pe or concern. Easy and fast

a nd there’s a q r co d e so c ustomer can sh o p r i g ht a w a y j u st b y scan ni ng the q r co d e o n fl yer pa per.

// 2 0 1 8 F lye r D e si g n PO N N Y B E A U T E


PORTFOL IO / / 4 5

F IN D O U T M ORE @ p o n n ybea u te

// 2 0 1 8 In stag ram & Face b o o k Po st PO N N Y B E A U T E


PORTFOL IO / / 4 6

S CA N TO V I S IT W E BS I TE w w w.p o n n yb e au te . com

// 2 0 1 8 We b B an n e r PO N N Y B E A U T E


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S o t he se a re wh at i ha ve d o ne so fa r. t h an k yo u fo r rev iew ing t h is p o rt fo l io . Hopi n g t ha t it suit s you r n e e d s o f d e s i g n , an d i am ho p ing fo rw a rd to be wo r k i n g w i t h yo u . Tha nk Yo u ! : ) - M ic he l le /////


THANK //YOU


Profile for michelle florencia

PORTFOLIO GRAPHIC DESIGN & ILLUSTRATION by Michelle Florencia  

Hello, I am a passionate Graphic Designer, experienced in graphic design (obviously!), layout, branding, ui, website design and social media...

PORTFOLIO GRAPHIC DESIGN & ILLUSTRATION by Michelle Florencia  

Hello, I am a passionate Graphic Designer, experienced in graphic design (obviously!), layout, branding, ui, website design and social media...

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