A blog post I wrote during the Burberry Prorsum show in London Fashion Week February 2010. They are my personal, original and immediate thoughts while streaming the show live online. Well received on my personal fashion and style blog.
TUESDAY, 23 FEBRUARY 2010 Catwalk Notes: Burberry Prorsum AW10 Picture the scene: it is Tuesday 23rd February 2010 in glorious rainy London, fashionistas are bustling around hurrying to catch fashion shows at London Fashion Week. Big Ben strikes four times for 4pm, the online stream countdown whittles all the way down to 0 seconds, a scramble to get to seats on time. It is a momentous occasion in fashion history. Burberry is back on hometurf in London. Christopher Bailey, designer behind Burberry, said: "It is wonderful to do it in London, back in our hometown, in the heart of Westminster, Old London. We've found ourselves a dynamic building this year." As the most important and influential names in fashion, including British editor of American Vogue, Anna Wintour of course, descend on London for the "highlight of London Fashion Week", fashion lovers and bloggers alike hastily load and refresh the online streaming of the show. Rain pours outside the fashion tent in greycast London and simulated rain pours on screens inside the tent, all the more reinforcing the quintessential British-ness of Burberry. In true style though, just moments before the show begins, models and celebrities are milling outdoors in classic Burberry trench coats and black umbrellas, posing for the press and giving brief interviews about their expectations for the most anticipated show of the week. "I want to unite the world with this collection... It all comes from the foundations of Burberry and what we believe in, not just the clothes and shoes and handbags," Anna de Rijk, the opening model of last season's show, said: "There's a very chilled atmosphere backstage, very effortless cool with a good energy. I'm very excited, there are a lot of feminine and warm pieces." Announced earlier today as the 'Burberry Cadet Girls' collection, celebrities and fashionistas hustled to their seats, put their Burberry 3D glasses on and waited as the lights dimmed and the music pumped.
Overall, it was an amazing collection, as could only be expected from Mr. Bailey himself. The first range featured olive green dresses, teamed with military jackets, and wool-lined brown leather jackets, with hints of gold. My favourite pieces were the navy blue pieces. Skinny waist definitions and thigh high boots made for a sexy cadet look as promised. The shearling heeled boots are definitely the next BIG thing. Hair was kept long and flowy, very ethereal looking. Faces were nude and understated, with all the focus quite rightly placed on the clothes. As the lights faded to black, a flurry of press scattered across the tent to get quotes from Anna Wintour and the many celebrities in presence, such as Mary Kate Olsen, Carey Mulligan, Kristen Stewart and Kate Hudson. And to finish: what exactly was Kristen Stewart doing at a Burberry catwalk?! She was just tapping her foot throughout the show... so annoying. By Michelle Chai
My first-hand reactions to the Burberry Prorsum AW show at London Fashion Week.