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WLE Women Business Owners Summit August 12!

NAWBO members must use the registration form on the WLE web site: or call 888-937-5800 and tell them you want the NAWBO member discount!


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2007-2008 Board of Directors Eva S. Garcia, President Mary Griffin, VP of Legislative Action May Pon, Treasurer Frances Nevarez, VP of Corporate Relations Jerri Hemsworth, Past President 2004-2006 Betsy Berkhemer-Credaire, Past President 2003/2004

NAWBO California is a consortium of these seven chapters

Inland Empire Orange Co. Sacramento San Diego

San Francisco Silicon Valley Ventura Co.


This year’s all-new program includes: ■ Keynote Speaker: Dr. Sarah Weddington, Attorney, Legislator, Presidential Advisor, Professor, and Leadership Expert ■ Compass/Vanguard Award Winners: ■ Sung-Joo Kim Chairperson & CEO of Sungjoo Group/MCM Group ■ Paula Madison Executive Vice President, Diversity, NBC Universal & Company Officer, General Electric


1431 La Colina Tustin, CA 92780 714-832-5012

NAWBO member registration is only $199, a $50 SAVINGS.

■ Expert advice and seminars on topics like Internet Marketing, Growth Strategies, Management, Technology and Leadership, including a presentation by Mimi Donaldson, NAWBO-Los Angeles member and national keynote speaker. ■ The opportunity to connect with hundreds of successful CEO’s, Top Executives and Presidents with our “Quick Connections” program designed to help you meet like-minded women for networking, collaboration, forging partnerships and alliance opportunities. ■ Speed Coaching

Printing and mailing generously donated by Union Bank of California

NAWBO California is pleased to be a supporter of the Women’s Leadership Exchange® (WLE) all-day conference for established women business owners. Being held on August 12 at the Long Beach Convention Center, The West Coast Summit Conference will connect up and coming women in business with over 650 female entrepreneurs, top business experts, corporate leaders and more.


Dear Friends: It has been my honor to be the President of NAWBOCalifornia for the past two years. In past issues we have focused on health care, other public policy issues, networking, leadership and growing your business. It is with great pride during my last newsletter issue as President that we focus on the importance of being certified as a woman-owned business. Our lead story gives an example of how certification with the state of California is important. On page 2, see information on an initiative being led by WIPP (Women Impacting Public Policy) to better the numbers of WBEs for federal procurement. On page 2 and 3 we have more information on WBENC and NWBOC, two non-profit certification organizations that are essential to help you do business with corporations. These certifications are primarily for companies that are trying to grow their business in the corporate arena. We hope this issue inspires you to get certified at all levels to assist with your business growth. And again, thank you for the opportunity to lead and learn from such a dynamic group of women! Sincerely, Eva Garcia NAWBO-California President 2006-2008

WLE Summit Coming Soon See page 4 for details.

CPUC Certification Grows Business


PUC (California Public Utilities Commission) certification and outreach to utility companies has brought new business to Attorney Lisa Greer Quateman and her Century City (Los Angeles) law firm, Quateman LLP. Betsy Berkhemer-Credaire, past president of NAWBO-CA, is a volunteer member of the CUDC (California Utilities Diversity Council), a consortium of the publicly owned energy companies which are regulated by the CPUC and want to do more contracting with women and minority owned firms. Betsy encouraged many NAWBO member law firms to attend a CUDC “meet and greet” where they could meet the general counsels of the Investor-Owned Utilities (IOUs). Lisa attended many diversity outreach receptions and acquainted herself with decisionmakers for Verizon, AT&T, Sempra Energy, Southern California Edison and Pacific Gas & Electric. Lisa’s persistence and continued correspondence eventually gained her firm its first utility contract. “Lisa paid her own way to Sacramento, and then followed up continuously with the utility contacts she made there,” said Betsy. “But it paid off. Winning her first contract took months to accomplish, but was due to her persistence, and making continuous efforts to build relationships.” Quateman LLP hopes to gain more business in the areas of transactional finance, corporate, real estate and municipal law. “We are proud of our expanding utilities expertise, and impressed that utility representatives are actively involved in procurement,” said Lisa. In particular, Lisa applauds the efforts of CPUC’s sincere commitment to promote equal opportunity in contracting. “We hope that our IOU clients will continue to entrust us with increasing responsibilities and that additional utilities will give us a try.” The CPUC also accepts WBENC certification. For more certification success stories, please go to page 2. WHAT IS WBE CERTIFICATION?

WBE Certification stands for Woman Business Enterprise and denotes that a woman (or women) has majority ownership and control of a business entity. WBE Certification is not based on company size, number of employees, or profitability. Being certified as a WBE means that a business concern has gone through a rigorous and stringent certification process to confirm the business is owned, managed, and controlled by a woman or women. Any woman-owned business whose owners are U.S. citizens or Legal Resident Aliens

and whose business formation and principal place of business are in the US or its territories, can apply for WBE Certification if the company meets the criteria of majority ownership and control of the business. By law, majority ownership means at least 51% of the business is owned by a woman or women. A woman has control of the business if she is the final decision maker for all aspects of the business - financial, production, contracting, etc. WBE Certification is gender-based, not race-based, so a woman of any race can apply.

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N AW B O m e a n s b u s i n e s s . G e t i n v o l v e d . F o r m o r e i n f o r m a t i o n , g o t o N AW B O - C A . o r g

Every Business Woman Counts! Register And Be Counted!!


omen Impacting Public Policy (WIPP) is leading the efforts for women business owners to register on the CCR (Central Contractor Registration) for federal contracting. (All NAWBO members are automatically members of WIPP). In order to participate in federal procurement contracting, a business must be registered on the Federal Government’s database, the CCR (Central Contractor Registration). Although there are almost 500,000 small businesses currently registered on the CCR, less than 60,000 are women-owned enterprises. To get our fair share of contracts, we need to register and be counted. “Registration is easy and takes less than 15 minutes. The government literally buys

every type of product and service, so WIPP asks each and every woman business owner to register and be counted. WHY IS THIS SO IMPORTANT? The good news: ■ Women business owners account for 48% of small businesses in America. We are recognized as the engine of the American economy, generating $1.9 trillion in annual sales and employing almost 13 million people. The not-so-good news: ■ In 2000, Congress set a goal that 5% of contracts issued should be set aside for women, but so far, almost eight years later, we have not exceeded 3.3%.

News From WBENC and NWBOC About NWBOC

■ The government awards more than $400 BILLION in contracts each year and women business owners get only $11 billion of that money. These sad statistics will not change unless we are counted—and to be counted, each of us must register on the CCR. The 10.6 million women business owners in the USA need to be counted. Register on the CCR TODAY! For more information, please contact WIPP at 1-888-488-WIPP, or email at Women Impacting Public Policy is a national bi-partisan group comprising over half a million members. The non-profit organization is the Voice for Women in Business in Our Nation’s Capital for its individual members and the members of 45 national small business groups.

More Certification Success Stories Certification got TV coverage for Helen Russell of Equator Estates Coffee & Teas elen Russell and co-owner/founder Brooke McDonnell, embarked on the beverage frontier by creating a forefront company that commanded business efficiency with social responsibility and sustainable practices. Equator Estate Coffees & Teas, Incorporated is a small boutique artisan wholesale coffee roasting company based in San Rafael. It has seen a 10-20% annual growth rate since its creation in 1995. They plan to open a roasting facility on the East Coast to achieve more growth. Helen recently used the NWBOC certification to confirm Equator was a women owned business for an upcoming profile on CBS local television, Her Company, Her Vision. Helen also has led efforts to make Equator a socially and environmentally responsible company by investing in an energy efficient roaster, a biodiesel delivery truck, and by


purchasing coffees and teas from growers who practice responsible land stewardship and bio-friendly farming techniques. “We believe that our efforts to support growers and the environment are a competitive advantage and we intend to remain in the forefront on issues of sustainability.” For more information on Helen Russell and Equator Estates Coffee & Teas visit Success of a Gelatin Goddess n 1982, Maria de Lourdes (Lulu) Sobrino brought her gelatin treats to the California market and has since achieved phenomenal success as founder and CEO of Lulu’s Dessert Corporation—one of the largest Hispanic owned business in the United States. Her certification with NWBOC has strengthened the reputation of Lulu’s Dessert Corporation as a sincere, successful woman-owned business dedicated to customer satisfaction.


The National Women Business Owners Corporation (NWBOC) has led the way for women business owners to obtain WBE Certification. Created in 1995, NWBOC was established to increase competition for corporate and government contracts through implementation of a national certification program for women business owners. NWBOC was created in response to needs identified by the Procurement Special Interest Group of the National Association of Women Business Owners (NAWBO). Certification kits are available online at You can always print the application from the website, but now you can purchase a kit for $39.95 plus shipping. The kit, customized to the business entity (i.e. LLC, corporation, partnership, sole proprietorship) contains a notebook, dividers, the application, helpful hints for what materials to include, and other information.

700 corporations, representing America’s most prestigious brands, as well as government entities at the state, local and Federal levels. is an online marketplace where corporations and government agencies, as well as WBEs, post RFPs, sources sought, and RFIs. WBENCLink is an Internet database, accessed by WBENC corporate members and certified women’s business enterprises (WBEs), which contains information on certified women’s businesses for purchasing managers nationwide.

A Powerful New Tool for WBOs


Lulu came up with the great idea of readyto-eat gelatin when looking for the popular dessert in the United States. A staple in her native Mexico, the concept was new to the U.S. and a novelty when she introduced it to American grocers in California. She recognized a need, filled it and revolutionized the food industry by creating the first ready-to-eat gelatin category, based on her own mother’s recipe. With an impressive client roster of HEB, Wal-Mart, Kroger, Safeway, Vons, Albertson’s, Ralphs, Stater Brothers, and Superior Warehouse, Lulu uses her certification as a way to track and look for new customers to help expand. “We hope to expand the market with the help of the government and more grocery store chains around the country.”

Founded in 1997, the Women’s Business Enterprise National Council (WBENC) is the nation’s leading third-party certifier of businesses owned and operated by women, and a leading advocate of women’s business enterprises (WBEs) as suppliers to corporate America. The average WBENC certified company has revenues of $7.5M, 49 employees and 14 years of experience. More than 60 WBE firms have revenues in excess of $100M, and six certified WBE companies have revenues in excess of $1 billion. 248 US corporations are active members of WBENC and representatives of 36 corporations sit on the WBENC Board of Directors, along with nine representatives of its partner organizations and nine WBEs. WBENC certification is accepted by more than

Thank you to the NAWBO-California Corporate Partners

business and 34 percent of those surveyed said outsourcing is helping. When asked if the consolidation of the supply chain is jeopardizing their business, 67 percent said no. “Three years ago the threat of globalization and the consolidation of the supply chain were top concerns for WBEs, but women businesses have swiftly adapted to this marketplace” said Linda Denny, President and CEO of WBENC, the nation’s largest third party certifier of women-owned businesses. “A mere 1.6 percent of the respondents said going global isn’t possible, which illustrates how women businesses believe they can do anything and they do every day. By saluting the Stars of 2008, we hope to inspire other women business owners to achieve their dreams and enrich their communities.” Respondents selected expanding globally as their top priority for 2008 and giving more to philanthropy was number three on the list.


Women business owners are global, green and giving back, according to over 1,200 respondents of a member survey conducted by the Women’s Business Enterprise National Council (WBENC). The survey found that 25 percent of respondents have gone global or are in the process of going global, an overwhelming 71 percent are trying to make their businesses greener and 53 percent are giving 1-5 percent of their profits to philanthropy. In light of the fact that more women businesses are going global, only 16 percent said outsourcing is hampering their

Welcome to NWBOC’s eProcurement Marketplace, You can have complete access to over 2,000 women owned businesses including all of the NWBOC Certifieds and many others. Imagine not only being able to locate women business owners throughout the U.S. in varied service and product industries, but being able to send bids, RFPs, RFQs, etc. and award them—all within one interactive system! WBOs who sign up as buyers can also use the electronic tools to send marketing messages to all the WBOs on the eProcurement Marketplace. All of the tools are easy to use with no special equipment or training required. To sign up for the MarketPlace, please go to

NAWBO California Summer 2008  
NAWBO California Summer 2008  

This Newsletter is for the nine NAWBO Chapters in California. The National Association of Women Business Owners are Owners of California Bus...