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StudioDell at Southern Illinois University Edwardsville, hosted by Dell Inc MEDIA ALERT FROM DELL INC CONTACT: Michelle Ammons 337-515-1049 mammons@dell.com What: Dell Inc will host the StudioDell event that will give students a one on one chance to interact with some of Dell’s newest products. There will also be a drawing in which the winner will receive a free Dell Streak 7 Tablet. Where: Southern Illinois University Edwardsville, Meridian Ballroom inside Morris University Center, Edwardsville, Illinois When: Monday, March 28, 2011 from 6:00 p.m. to 8:00 p.m. Who: Michael Dell, the president of Dell Inc will make a special guest appearance at 7:00 p.m. discussing the future of Dell and describing the company’s latest projects. BACKGROUND INFORMATION Dell Inc, one of the most recognized names in computers, is ranked number two in global PC unit shipments. Dell’s innovative technology provides the company better ways to deliver products and services in environmentally friendly ways. They were named the Greenest Company in America in 2010. Reason for Event: I believe that this event will allow students to better understand Dell Inc. and the issues that are important to the company. Students will be able to interact with the new products which will hopefully get them interested in them. By having the opportunity to listen to Michael Dell and ask questions, the students may feel more of a connection with the company which could increase chances of students building a relationship with the brand. The drawing will help bring in more people to the event.


Checklist  Invitation list: press, students, faculty,  Time and Date: Do not schedule on a night with several extracurricular events  On-site arrangements: Venue opening: Reservations for Meridian Ballroom Parking location and permits Security Itinerary of Events (Event Time Line) Green Room Location (Side room in Meridian Ballroom) Stage: Company Logo, podium, projection screen behind, table with various Dell products, accessible to plug-ins and internet Press Needs: Sight lines, sound plug-ins, electrical, Internet Audiovisual, computer, Internet Hookup, duplicate program media, and various electronic equipment, tables, Dell products Signage: Event Banner on outside of Morris University Center. Poster on Meridian Ballroom Font Doors, and Sign Posted outside off of Circle Drive, visible to drivers enter the outer parking lots Staff communication devices Name badges (All staff and Dell Company members) Invitation Media Alert Photo Opportunity Alert (Michael Dell will unveil their latest product to SIUE students) Photographer and Videographer (Professional photographer on hand to take photos of students with Michael Dell after he speaks.)  Callbacks to invited press members to firm up attendance  Media Kit Speeches Main announcement release Technology Release Executive bios Company background/flyer sheet    

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Photos/captions Event time line, emcee self-introduction, speaker introductions and talking points Possible questions from the media and drafted answers Staffing Assignments Rehearsal The PR Newswire and the Business Wire (St. Louis Dispatch) Follow-up Postmortem

Special Event for Dell Inc  

The following is a plan that I created for a special event for my client, Dell Inc. This document was created in my corporate writing class...

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