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Flourish Design, LLC helps families design and build landscapes they love to be in. We create beautiful spaces from curb appeal upgrades to large outdoor renovations. Our experience across horticulture, design, and construction makes our projects high impact, low maintenance spaces with lasting beauty.
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Mission Statement__________________________________2 Who We Are________________________________________4 What We Do_______________________________________ 6 Why We Do It______________________________________ 8 What Makes Flourish Unique_____________________10 Work With Flourish_______________________________14 Our Packages______________________________________16 Our Work_________________________________________ 18 Case Studies_______________________________________20 Testimonials_______________________________________26 FAQ_______________________________________________ 28 Pups of Flourish __________________________________ 30 Contact___________________________________________ 31 Our Story__________________________________________32
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WHO WE ARE
MI CHELLE ANDERS EN Design Director of Flourish and Coach Michelle believes that in order for people to thrive, their environment needs to be a reflection of who they are. Michelle is an award-winning landscape designer whose greatest desire is to invite beauty, joy, personal growth, and connection between people and their environments for her clients so they can experience life and flourish as they are meant to. Michelle is a serial entrepreneur, DAAP graduate of architecture, former City of Cincinnati Parks Horticulturist, world traveler, and cat lover. You can find all of Michelleâ&#x20AC;&#x2122;s endeavors at michelleanderseninc.com 4 | FLOURISH
WHO WE ARE
CHR I S WALDEN Designer & Project Manager Chris is a Miami University graduate with a background in business and interior design. With a passion for utilizing the full potential of a space, his desire is to unveil the potential for anyone who is looking to complete a landscape or enhance one they already love. Chris believes that environments should be tailor-made to fit those who inhabit them and generic designs just wonâ&#x20AC;&#x2122;t work for creating a unique space. 80â&#x20AC;&#x2122;s music enthusiast and coffee connoisseur, Chris lives in Norwood, OH with his wife, Ana, and their cat, Mabel. FLOURISH | 5
WHAT WE DO
We help homeowners get more out of their homes by enhancing their landscapes with their style, and making places for enjoying more time together. Whether we are adding curb appeal to their outdated front yard, creating a backyard oasis with a fire pit and patio, or embellishing a beautiful home with a creative master plan, we love creating spaces that are all about YOU. We offer landscape consultation, landscape design, and landscape installation.
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WHO WE ARE
Elements of a typical Flourish project may include one or all of the following: a new planting plan landscape lighting landscape irrigation walkways & patios fire pits or fire places water features retaining walls solutions to water issues deer resistant landscaping edible gardens permaculture design dog friendly landscapes decks & pergolas pools
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WHY WE DO IT
We love helping families who prioritize time with the people they love, share a sense of joy in the small things and appreciate quality over quantity. For those who view their landscape improvements as an investment in a joyful lifestyle, we aim to create a seamless process to help them focus on their family time. The Flourish design process is all about listening. We set aside any â&#x20AC;&#x2DC;cool ideasâ&#x20AC;&#x2122; we may have and show up ready to learn about you. Our ultimate goal is to translate your vision into a landscape you are excited to enjoy.
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WHY WE DO IT
Your environment is your mirror and it should mirror the best of who you are. At Flourish we believe that being surrounded by beauty is an essential part of living a life full of joy. Your home is a stage for the memories you want to take place there. It reflects your values and enhances your goals. A well-designed landscape can make a lasting impact and we are always honored to be a part of that process.
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WHAT MAKES FLOURISH UNIQUE
LOW MAINTENANCE We value you and your time with your friends and family. We want you to have more than a beautiful space to enjoy with them. We also want our work to look beautiful for years to come. Thatâ&#x20AC;&#x2122;s why we make your landscape as low maintenance as possible so you can focus on things that are more fun than yard work.
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Did you know that most landscapers and landscape designers do not have extensive horticulture or design training? They typically don’t. The team at Flourish has extensive training that goes beyond knowing plants. Founded by a graduate of the DAAP Architecture Program at University of Cincinnati, Flourish has always embodied a passion for making things ‘extra’. Michelle has traveled and studied around the world with leaders in permaculture, sustainable design, bamboo construction, and straw bale construction. The values of working with nature while making our designs architecturally appropriate are a part of the Flourish design culture.
EXPERIENCE Michelle also trained at the #3 ranked park system in the nation, the Cincinnati Park Board. There she relentlessly mastered her understanding of high impact, low maintenance gardens. After care taking a number of city parks with some of the cities most talented horticulturists, she cared for 2.5 acres of outdoor grounds at the Krohn Conservatory and Hinkle Gardens. Passing along her maintenance style to everyone on the Flourish team, our plant palette is based on top performing plants in the region so your garden is always looking its’ best.
WHAT MAKES FLOURISH UNIQUE
HORTICULTURE & DESIGN EXPERTISE
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WHAT MAKES FLOURISH UNIQUE
DEER RESISTANCE We understand not only the proper deer resistant plant palette to use in your landscape, but the method by which to keep it deer resistant forever. With our 200 completely deer resistant landscapes built to date, we are the top experts in deer resistant landscaping. Flourish created an entire solution for deer prooﬁng that can be found at deerprooﬁngexperts.com.
LISTENING SKILLS We understand the design, horticulture and maintenance aspects of landscaping which is a rare combination in our industry. Chris Walden adds to the Flourish design values and brings his own client centric attitude to everything he touches. Walden takes a curious approach to making sure your design is all about you, super beautiful and functional as well by listening intently to your vision.
TOP INSTALL TEAM In addition to having our own expertise, our extended Flourish family makes us qualiﬁed to create your fabulous new space with our over twenty years of relationships in the local trades. One of the most challenging aspects of creating the perfect landscape is ﬁnding the right person to build them. We have those people.
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WHAT MAKES FLOURISH UNIQUE
BUSINESS INTEGRITY. Michelle’s dedication to bringing integrity to our business model means that we strive to make every client relationship a win win. Michelle has spent hundreds of hours working with the top life and business coaches to ensure that Flourish is a sustainable, values based business model. For those clients who are a ﬁt for our process, we aim to make it the most enjoyable experience as possible. We aim to embody a joy ﬁlled lifestyle for our design team as much as we love to help you create joy ﬁlled landscapes. Flourish was nominated for the Goering Center for Private and Family Owner Businesses in 2018 for its’ contribution to the community for being a small business with a positive impact. FLOURISH | 13
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WORK WITH FLOURISH
We have two types
Some homeowners know they need help in their landscape but they donâ&#x20AC;&#x2122;t need a major overhaul. For those clients who just need to refresh their planting beds with updated plants and need help to do so, we offer the onsite consultation. This includes an hour of our time where we sketch out a new plan with all plant cultivars labeled and quantities listed. From there we create an estimate for installing your plan. This is a quick way to make sure you get a refresh without having to go through a full design process.
of services, an onsite consultation and a design-build experience.
DESIGN BUILD PACKAGES If you are looking to enhance your landscape with new features and new spaces we offer design build packages that help you through the process. After our ďŹ rst meeting on site, we take your vision and create one to two concepts to share with you. After we present these concepts along with budget ideas we are able to complete a design and create an estimate for your new landscape. We handle all the permits and coordination needed while you focus on getting ready for your new landscape. We have a landscape package for every level of design from front yard updates to a large renovations with new patios and pools.
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DESIGN BUILD PA C K A G E S INCLUDE
»» Initial Discovery Session »» Concept plan »» Final Design Plan »» Estimate for the proposed plan »» One revision of the final plan »» Maintenance proposal from a third party »» Project Management through installation
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D E S I G N B U I L D PAC K AG E
D E S I G N B U I L D PAC K AG E
»» »» »»
»» »» »» »» »» »» »» »»
Plantings Small walls (3’ or less) Landscape lighting
Perfect for clients who need to edit their landscape beds and refresh their space without reinventing their landscape layout. This works well for a front yard refresher or a simple back yard uplift.
ADDITIONAL OFFERINGS D E S I G N B U I L D PAC K AG E
»» Deck and pergola design
Plantings Architectural walls Landscape lighting Irrigation Hardscapes and walkways Fire pits Custom water features Recladding of existing deck structure Play spaces and more!
Perfect for clients who need to create a space that transforms their yard into a place to hang out in as well as enhanced with beauty.
Upgrade your package by adding a new deck or a pool area. Each of our packages is designed to fit exactly what you needed right now or to develop a phased approach to a master plan. FLOURISH | 17
AWARDS Silver Medal Cincinnati Flower Show
Nominee Goering Center for Private and Family Owner Businesses 2018
houzz.com Best of Houzz
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Client Award Season of Beauty Award Summer 2019 Montgomery, OH
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CASE STUDY: DOUGLAS RESIDENCE
DOUGLAS RESIDENCE The Douglasâ&#x20AC;&#x2122; needed an entirely new landscape in their front yard after adding onto their home. They also wanted to add some enhancements to the back yard for beautification and to screen an existing fence. They wanted to preserve a large area for their dogs to play.
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hen we met the homeowners of a charming Montgomery, Ohio home built in 1957 they had just completed the first phases of a major remodel.
After fully updating their kitchen and adding a first floor master suite and new
CASE STUDY: DOUGLAS RESIDENCE
driveway, there was nothing but soil and straw left of their front yard. The homeowners wanted our help creating a new landscape that didn’t look like anyone else’s. We were starting with a blank slate. They also wanted to make sure they were working with a team that would understand their ideas and and make their landscape match their specific style. We listened closely to the homeowners so we could reflect their style in the plant material and layout we chose for their landscape. We also made sure to select deer resistant, low maintenance plants so their landscape would thrive in a challenging setting. They were particularly interested in less turf and more plantings in the front to offset the new bright white paint and punchy red door. This couple also has two large dogs who needed lawn to play on and sturdy plant material that can withstand big paws stepping through them occasionally. Once we understood where they wanted to go with their new look, we created some ideas and presented them. With their feedback we designed a plan that detailed all the new landscape beds, a front and side entry, a new stone retaining wall, herb gardens, and solutions for some areas of the yard that didn’t drain water well. Since they wanted an entry that was unlike any other, we hand selected lilac colored bluestone and laid the large pieces like a puzzle to create a natural, elegant approach. We wanted something soft and timeless to compliment the fun tile pattern they added to their front porch. FLOURISH | 21
While we were laying this walkway, the homeowner reached out to share how blown away she was by how beautiful her stone entry had become. Another bold feature we helped with was setting up an area for herbs and flowers. The clients chose a teal corrugated raised garden kit and we incorporated in into the back patio area. They already had some very colorful plant continuers and some brightly colored art we helped them stage in the garden beds. We also consulted on which bird baths would work well
THE CHALLENGE »» Create a unique look that isn’t like everybody else’s
»» Make a landscape sturdy enough for to large dogs to play
»» Start from scratch with a brand new planting plan
»» Choose plants that are high impact, drought tolerant, and able to withstand poor soils
in their new landscape. All these small touches made a big impact and reflected the particular style the homeowners were going for. As the plantings started to fill in we had fun hearing from the homeowners how they loved the landscape and enjoyed making further suggestions for some added beauty. We still enjoy receiving updates, especially one like the video of a bird bathing in their
THE SOLUTION »» We chose a plant palette that is reflective of the client’s style
»» All plants are deer resistant and drought tolerant
»» There is interest all year round »» We overcame the challenging soils by testing some plants until we found ones that worked
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birdbath right outside the living room window. The lavish plantings have now started filling in a make the remodel look even more beautiful with a full looking landscape that is fun for both the clients and dogs to enjoy.
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CASE STUDY: KING RESIDENCE
KING RESIDENCE The Kings’ had done a lovely remodel to the front of their home and most of their landscaping had been torn up in the process. They wanted to keep a few plants but make the front planting beds more reﬂective of the new look.
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hen the King family came to us they just needed a new look but didn’t need a whole
design process. We came out and with our one hour consultation, created a plan we could quote and follow for installation. Before we left we shared what the new plants would look like and made a couple changes based on the feedback we received. Then we had our team put together a plan and a price. Once the estimate was approved we set a date on the calendar for installation. Since we were only installing plants, the installation process only took a couple days including tear out, planting, and mulch. The Kings now have a drought tolerant, low maintenance, and deer resistant front yard that will look beautiful and last a long time.
THE CHALLENGE »» Create a new look that matched the larger entry
»» Include four seasons of interest in a small space
»» Work around a few existing plants to make a fresh, deer resistant plant palette
THE SOLUTION »» We sketched out a plan during our onsite consultation that included everything they needed
»» We created an estimate for the work to be performed
»» We installed their new front yard over the span of a few days
»» Stay within a budget of under $8k
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My Wife & I contacted Michelle at Flourish in October of this year to begin a complete makeover of our front yard landscaping and design. We had contacted 3 other landscape design companies so we could compare and found that Flourish provided the best overall value but more importantly, we liked Michelle and her staff on a personal level (even better). Eva Villalobos has a wonderful botanical background which gave us a great palette to work from. As a business owner, I noticed that they listened to our ideas and incorporated everything we asked for. Last of all, Michelle has teamed up with an excellent team of installers. They were friendly and respectful through the whole process. Our project is complete now and we can’t be happier. We can’t wait until next spring when things begin popping up.”
Michelle and her associates provide outstanding design and installation services for landscaping projects.Everyone is impressed with her professionalism and attention to the client's needs and special requests Michelle demonstrates innovative solutions for her design projects and also manages all the installations for a variety of outdoor spaces. Michelle's finished work is certain to provide beautiful gardens through out the seasons.
Jeff & Cheryl Burt
Jan K. Wolf
Flourish takes customer service to a whole new level. Michelle, the owner listened to our needs and came up with a design plan that exceeded our expectations. She advised us that about color contrasts, deer resistant plants that were both beautiful and low maintenance. I was impressed by her quality of work and her attention to detail. My neighbors and wow’ed with how my landscape looks now. I would definitely recommend Flourish to family and friends and would definitely hire them again. They are terrific. Definitely a 5 star company." Mor Talla
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D O WE DO MAINTENANCE? No, we currently do not offermaintenance, but we make recommendations for our clients to have the right team in place after their landscape is installed.
W I LL WE JUS T DO DES IGNS ? Once we create a full design, to ensure the integrity of the product we require that we install it. If you have a crew you like to work with for installation, you can always schedule a call to see if we are a ﬁt as we occasionally make an exception for new top notch relationships.
D O WE O F F E R A WARRANTY ? We offer limited warranties on di#erent aspects of our landscapes based on your site, maintenance contracts you have, and availability of irrigation.
W HAT I F WE DON’T LIK E YOU R DE S I G N ? For full designs, in our ﬁrst phone call and initial meeting you will describe your goal and we will start to get an understanding of what you would like to see. At our second meeting you will see how we’ve captured your style on paper. This is where we have a chance to make adjustments based on your feedback. This process works well as we make it a priority to listen.
W HAT I F I DON’T KNOW WHAT MY BU D G E T I S OR W HAT THI NGS COS T? During our ﬁrst phone call and initial site meeting we can help you think about what your budget might need to be if you need help. Our goal is to design projects that can be built. We can help educate you as to how to make your budget work, or how to accomplish your plan in phases.
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Designers can help you pull together your vision and coordinate all the details of making it a reality. They can also save you lots of money, time and missteps when trying to do things yourself. If you need to develop a new look or a new space outdoors, you might need a designer. You can always schedule a free call with us to see if you are a ﬁt for our services or we will refer you to the right team.
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D O I NEED A D ESI G NER ?
HO W LO NG DOES T H E PRO CESS TA KE TO DESIGN A N D I NSTALL? There are too many factors to determine how long our process will take such as time of year and what your need. The best way to ﬁnd out is to book a call and describe your project.
W HAT I F I NEED TO DO M Y PRO JECT IN P H ASES? Many of our clients like to do their landscape projects in phases. We are happy to work with you on deciding how that might work for you.
WHEN IS THE BE S T T I M E TO S TART WORKI N G ON MY D E S I G N AND INS TALL? If you would like to install your landscape within the next 12 to 18 months, you will want to choose the team who will help you and start the conversation. Depending on what your project includes your process from start to ﬁnish could take a few months, or a few years. We will help you decide when the best time to design and break ground is.
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PUPS OF FLOURISH
Many of our clients have amazing pets. We love visiting our projects and meeting our clientsâ&#x20AC;&#x2122; fur babies! Here are a few of the wonderful Pups of Flourish.
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Choose a time for someone on our team to call you by clicking or typing in this link: calendly.com/ﬂourishbydesign/15min. This call will allow you to describe your project to see if we are a ﬁt. You can also email michelle@ﬂourishbydesign.com or call Michelle at 859-815-0068 with any questions you may have.
YOU C AN AL S O FI N D U S ON T H E On the web ﬂourishbydesign.com Facebook @ Flourish by Design Instagram @ﬂourishbydesign houzz.com search for Flourish
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THE FLOU RIS H S TOR Y In 2008, after a frustrating job search during a recession, Michelle Andersen started designing landscapes for homeowners after answering ads in the gig section on Craigslist. After a few successful projects, Flourish was officially registered as a landscape design build company in 2010. Drawing upon Michelle’s relationships after being in the landscape industry since the early 2000s, Flourish quickly became a sought after boutique brand in the Cincinnati area for homeowners who knew they needed REAL expertise. With a knack for design, horticulture, deer prooﬁng, construction, and a willingness to learn how to run a business, Michelle ﬁnally built her team to include the talented Chris Walden and several trades people. Today Flourish seeks to help families get the beautiful spaces they need that will mirror who they are and allow them to focus their time where it matters most. Whether they spend their time at home together as a family or relaxing solo under an umbrella with an iced tea, our hope is that our clients are worrying about what exciting or fun thing to do next and not weeding or wanting a better yard.
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YOU CAN FOLLOW FLOURISH FOR DAILY INSPIRATION ON INSTAGRAM @FLOURISHBYDESIGN