Page 1

Goden Wagener The chief design officer for Daimler AG.

University of Essen (1990–1993)


Industrial Design


Royal College of Art Transportation Design

Mercedes-Benz (1997)

Manager for the exterior and interior styling of the R-,MLand GL-Class models in 1999

“Design informs all aspects of the brands and a holistic design approach is crucial to fashioning a perfect image.�

Mercedes-Benz A Class (2002)

Mercedes-Benz B Class(2002)

Mercedes-Benz C Class(2004)

Mercedes-Benz E Class(2004)

Mercedes-Benz CLK and CLS Class

“Design is nevertheless also a factor which may well influence the buying decision on a subliminal level. �

The Advanced Design studio in the US in 2006 .

Becaming director of Design

Strategy and Global Advanced Design in 2007.

developed the company style called "sensual purity" in 2009.

Encapsulates modern luxury in book form

The aim of our design philosophy is to create clear contours and sensual surfaces that showcase high-tech while radiating emotive appeal.

Wagener was appointed Daimler's Chief Design Officer in 2016, becoming a board member of the company.

The ultimate in luxury: Mercedes-Maybach 6

With its sensual, emotional design "hot" and intelligent details "cool"

“Our design must be hot and cool. “Hot” is about falling in love with something, it is emotional and irresistible. At the other end of the scale, “cool” is highly technoid and minimalist.”

He love this career so he put heart and emotion on it.

Mercedes-Benz AMG Vision Gran Turismo

Mercedes-Maybach 6.

Mercedes-Benz S-Class (W221)

Mercedes-Benz GLC

Mercedes-Benz F015 concept

"Good design must always be a mirror of the brand and must be inspiring."

Like a family but each of them has their own style

Goden Wagener  
Goden Wagener