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SATHIYA SEELAN ART ist

DESIGN er

Coolest can be car design. But the Hardest is Commercial vehicle design

Arjun Nataraj

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“Design is the way of life”

Styling head - Ashok Leyland Jayankondam, India

“Designer should be a Serious reader and a wonderful observer”

Studied in IIT, delhi

Engineer in Electronics design

“Design in india is considered as a fraction of engineering. It is not an art , not engineering, but highly inspired by them” 2/24


“Design is all about simplicity�

Design, vitalized and simplified, will make the comfort of civilized life available to an ever-increasing number of Americans -Raymond Loewy 3/24


2001-2004

INDUSTRIAL DESIGNER The Starbus - bestseller on Indian road is ideal for intra-city commute. These buses ideal for staff and contract carriage, Moffusil transport, city transport come in a number of variants including Deluxe and Luxury

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2004-2005

LEAD DESIGNER

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2006-2007

INDUSTRIAL DESIGN CONSULTANT

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2007-Present STYLING HEAD

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2007-Present STYLING HEAD

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INDIAN SCHOOL BUS


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“Treating a vehicle like a living organism, giving it eyes and a nose… shaping the facial contours… making a personality out of a truck or a bus, that essentially is our approach towards vehicle design”

“No compromise is done during the Class a surface modelling, I went into all level of details proper blends, proper leadin, proper crown So that the crowning of the surface is no inferior to any of those car design, because this is my ferrari”

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Graphic Design Kerning

Magazine patterns

Nature Patterns

“I am highly inspired by art driven with history and an observer of nature� 13/24


Indian Music Flute “Designer should have Inspirational explorational observation�

Ilaiyaraja

Tabla


“Davinci is my biggest inspiration in art”

“Davinci observed everything from dead body to the fluid mechanics” 15/24


Design is betterment of our lives poetically, aesthetically, experimentally, sensorialy and emotionally


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“Art is undoubtedly a part of my life. And it flows through every bit of time. Everytime. Everywhere!!“

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Designers are contributors to the society we live in. It doesnt matter what we design, what really matters is how our design impacts the world we live in.

THANK YOU

Refs: http://www.indipool.com/ashok-leyland-indias-best-house-design-studio-finalist-2016/#prettyPhoto https://altair-2.wistia.com/medias/wkddsecwgh https://www.facebook.com/sathiyaseelan.gangasalam

Arjun Nataraj

https://twitter.com/autodeskindia/status/758667786742747136?lang=en

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Arjun Nataraj  
Arjun Nataraj  
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