EXTRA
Partner: Ceres Year: 2015 Website: http://www.ceres.com
COLD
COMPANY GUIDELINES:
ENHANCE THE EXPERIENCE
ICONIC SHAPE
Brief: Design a new glass for Ceres draft beer. The glass has to enhance the experience with the draft beer. It has to be iconic and recognisable.
SKETCHING:
RECOGNISABLE
TARGET 18-35
BRAND POSITION: HIGH BRAND PRESENCE
CLASSIC DESIGN
INNOVATIVE DESIGN
LOW BRAND PRESENCE
PROTOTYPING PROCESS: