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MICHELE

BERTI

Portfolio WORK MADE DURING 2011 - 2017


EVENTS

MICHELE

BERTI

RETAIL

PROJECT MANAGMENT

STRATEGY GRAPHIC

+39 3470580563 micheleberti1@gmail.com https://it.linkedin.com/in/bertimichele https://www.behance.net/bertimichele

PROFESSIONAL EXPERIENCE The North Face / Dec 2017 - Oct 2017 Freelance Graphic Designer Designing graphic in store and for windows, create NeverStopCommunity Logos, Disinging graphic Tshirt

The North Face / Oct 2016 - Apr 2017 Retail Activation Trainee Retail events, retail activation, digital marketing team, community program, graphic in store and for window, product merchandising

My name is Michele Berti, I’m 25 years old and I graduated in Product Design at the European Institute of Design (IED) of Milan. All the experiences in my life allowed me to both shape my personality and develop my professional skills. In particular, during my three-year degree course at IED i learnt how to best manage my time and to work with people.

EDUCATION IED Milano / Feb 2015 - Dec 2015 Master in Product Design, Mark: 110/110 IED Milano / Oct 2010 - June 2013 Diploma in Product Design, Mark: 98/100

SOFTWARE

A&R, Concept, Concept Development, Modelling and Rendering.

Autocad 2D Rhinoceros 3D Studio Max Adobe CC 2016 ( Photoshop, Illustrator, InDesign, Premiere) Keyshot Microsoft Office (Word, Excell, Powerpoint) CSS HTML

IED Milano / Feb 2015 - Dec 2015 Tutor of Product Design Master

PROFESSIONAL SKILLS

Aksu Suardi Studio / Jan 2016 - Aug 2016 Product Designer Assistant

Project Managing,

Eos Investement / Mar 2015 - June 2015 Graphic Designer Graphic Consultant, Design of logos and layouts, website and events

User Research Modelling Graphic Design A&R User Experience PERSONAL SKILLS

Zero Srl / Apr 2014 - Sept 2014 Freelance Product Designer Design of shop system and display.

Organizer Team Player Motivator


EVENTS

PROJECT MANAGMENT

RETAIL

STRATEGY GRAPHIC

Role and Tasks:

THE NORTH

FACE

Company: The North Face Year: 2016 / 2017

- Supporting the Retail Activation Manager in the planning, development and execution of retail event and retail activation strategies collaborating with marketing peers and external agencies - Manage & supervise the brand interactive platform collaborating with the digital marketing team - Manage the Never Stop community program supporting the local community manager. Designing artwork for events and media.

RETAIL:

COMMUNITY PROGRAM:

TASKS:

THE NORTH FACE COMMUNITY PROGRAM IS A MOVEMENT TO RECONNECT PEOPLE TO THE OUTDOORS IN KEY CITIES ACROSS EUROPE.

- Retail video content production - Graphic in store - Graphic for windows - Product merchandising - Retail artwork

TASKS: - Designing artwork for events - Digital promotion (FB, Instagram, Eventbrite) - Community budget tracking -Community attendees tracking - Newsletter - Community logo creation - Send monthly sample for each community - Support community manager of each community - PPT Consultant

I TRAIN FOR ___ TR AINIERE MIT UNS FÜR DEIN NÄCHSTES OUTDOOR ABENTEUER.

THE NORTH FACE® STORE INNSBRUCK RATHAUS GALERIEN, ANICHSTRASSE 8 INNSBRUCK - AUSTRIA

MON 28 NOVEMBER 2016 18:00 – 20:00 JEDEN MONTAG UM 18.30 UHR ––– THE NORTH FACE STORE BIKINI BERLIN BUDAPESTER STRASSE 38-50

07/04/17 14:55

PROGRAMM

BUCHE JETZT KOSTENLOS DEINE WÖCHENTLICHE SESSION AUF : HTTPS://WWW.EVENTBRITE.CO.UK # N EV E R STO P B E R LI N

A6 Flyer_neverstopberlin BIKINI BERLIN 2.indd 1 Tnf_S17_StorePoster_80X100cm_Ita_ESE_REV.indd 2

FREERIDE EXPLORATION

03/04/17 13:50

INTRODUCTION RISK MANAGEMENT AND CURRENT SAFETY ISSUES SAFETY EQUIPMENT PLAYGROUND ALPS VS. ALASKA ALASKA & HELI SKIING INTERVIEW WITH LOCAL AMBASSADOR Q&A


RETAIL

AGENZIA

ZERO

Role and Tasks:

Year: 2014 Website: http://www.agenziazero.it

- Follow design ideas from concept through to working prototypes and full production - Providing 3D modelling and drawings - Providing visuals and renders to support client presentations - Developing interior solutions for private and public spaces

Furnishing Retail:

Display:

Whether Boutique, Corner Shop-In-Shop, Franchising, or Media Outlet and mass retailers organized GDO, Zero realizes its projects in innovative design solutions useful to express with increasing incisiveness and creativity potential of communications products in retail space .

Design projects tailored with high quality standards and innovative, for permanent display able to meet the communication and promotional objectives of the client companies.


Role and Tasks:

SEZGIN

AKSU

Year: 2016 Website: http://aksusuardi.com

- Follow design ideas from concept through to working prototypes and full production - Providing 3D modelling and drawings - Providing visuals and renders to support client presentations - Project management of assigned projects for important clients ( Alessi, Nurus, Caimi Brevetti, Lissoni ) - Developing interior solutions for private and public spaces


PROJECT MANAGMENT

MASTER

TUTOR

Partner: IED Milano Year: 2016

Main Activities: As a Tutor and Project Manager I had to supervises all the design projects from start to ďŹ nish, managing, training, and motivating an entire multicultural class of 10 people to get the project done. I worked hard to create and maintain a positive environment and helped keep up everyone's energy level.

CLASS:

ITALY

BRAZIL

RUSSIA

TURKEY

COLOMBIA

INDIA

POLAND

VENEZUELA

CALENDAR OVERVIEW: CLASSMATES

ME

PROFESSOR

EXEMPLE P1 CALENDAR:

COMPANY UNIVERSITY


STRATEGY ACCESS

PACK

Partner: Piaggio Year: 2016 Website: http://www.it.piaggio.com

Brief: Support Piaggio in the identiďŹ cation and development of a series of smart accessories able to bridge the actual portfolio oering, supporting the evolution of the brand as an urban mobility provider.


STRATEGY ACCESS

PACK BRAND

MARKET

TREND

Partner: Piaggio Year: 2016 Website: http://www.it.piaggio.com

Brief: Support Piaggio in the identification and development of a series of smart accessories able to bridge the actual portfolio offering, supporting the evolution of the brand as an urban mobility provider.


STRATEGY ACCESS

PACK USER INTERVIEWS:

Partner: Piaggio Year: 2016

User Research: How people behave in urban mobility? Which kind of archetypes can we define? What opportunities can we find from the archetypes?

OBSERVATIONS:


STRATEGY ACCESS

PACK

Partner: Piaggio Year: 2016

Concept: Help people to enhance the experience of a sharing system. Design a kit able to bring the positive elements of ownership in the sharing. Think of a way to make the experience faster, more immediate. Design an object that can be a symbol of the community.

SHARING EXPERIENCE:

FEATURES TO BE RECALLED IN THE PROJECT:

Help the user to be part of a sharing community through a physical object

Have a fast and positive access to the experience

Bring positive elements of the ownership in the sharing system


STRATEGY ACCESS

PACK

Access pack During the registration to MP3 Enjoy, you will have the possibility experience: to request the Access Pack, paying a higher price. The box will come directly to your home. Inside the packaging we will find all the elements of Access Pack.

Partner: Piaggio Year: 2016

JOURNEY:

ACCESS PACK

ONLINE SUBRIPTION:

KEY

CASE

WELCOMING: The first written that we will find will be the welcome from Piaggio inside this new experience.


STRATEGY ACCESS

PACK

Access key: The Access Key is a plastic element as simple as important. The Access Key allows the user to have a better experience thanks to the chip inside. The technology of the scooter must be modiďŹ ed by insterting the contactlss RFID (Radio-Frequancy IdentiďŹ cation)

Partner: Piaggio Year: 2016

JOURNEY:

ACCESS KEY:

ACCESS PACK

Piaggio Logo: It helps the key to be recognizable and Piaggio will have its logo all around the city

KEY

CASE

Hexagonal rim: Distinctive element and functional, it will be essential for the use of accessories.

Technology: Inside the key there is a chip (like the one used in the cards for public transport) that will serve to identify the user and to unlock the vehicle.


STRATEGY ACCESS

PACK

Case: The last element inside the pack is the case that will allow us to improve our experience, bringing positive elements of the ownership in the sharing system.

Partner: Piaggio Year: 2016

JOURNEY: Turning the case we can ďŹ nd a hexagonal hole with inside a rubber rib that gives the possibility to connect the Access Key to the case and have just one object for our new sharing experience. ACCESS PACK

KEY

CASE

Inside the case there are two personal items that the user can bring along and wash to reuse them: - A cleaning rag to clean the saddle and grips before use - An under helmet


STRATEGY ACCESS

PACK

Partner: Piaggio Year: 2016

Case: The last element inside the pack is the case that will allow us to improve our experience, bringing positive elements of the ownership in the sharing system.

BENEFITS: ACCESS PACK: helps the user to being part of a sharing community through a physical object

ACCESS KEY: the user access quickly to the experience. Gives to Piaggio the opportunity to bring its logo around the city.

CASE: through the personal cleaning rag and the underhelmet bring positive features of ownership in the sharing system.

ACCESSORIES: help the user to bring along the Access Key according to his behavior


GRAPHIC

EOS

Partner: EOS Year: 2015 Website: http://www.eosinvestment.co.uk

Brief: Design a new logo for an investment company based in London, starting from three guidelines.

BRAINSTORMING:

COMPANY�GUIDELINES:

ELEGANCE

RELIABILITY

UNIQUENESS

BRAINSTORMING:

ITALIC FONT

MINIMAL

HONESTY

BUSINESS

INNOVATION EXPERIENCE

BLUE

THIN

TRUST

ROUND SHAPE

ELEGANCE

GEMSTONE

BRAND

PEARL PROFESSIONAL

ODNESS SAFENESS

OYSTER


GRAPHIC

EOS

Partner: EOS Year: 2015

Starting from a close relationship with nature, the logo is indeed inspired by stones which have played a very important role in human history.

BRAND COLOURS: FONT: DIDOT REGULAR C 100 M 75 Y 31 K 15 R 13 G 74 B 114 # 0D4A72

C 72 M 55 Y 25 K 4 R 90 G 110 B 144 # 5A6E90

The blue colour of the pearl is idealistic, inspiring higher ideals. From a colour psychology perspective, blue is reliable and responsible. This colour exhibits an inner security and conďŹ dence.


GRAPHIC

EOS

Partner: EOS Year: 2015


PROMETEO

Partner: TVS Year: 2015 Website: http://www.tvs-spa.it

Brief: It can be a set or a complete range of cooking tools, that can help the user to find a new way of cooking and a new cooking experience.

DESIGN BRIEF: Create a complete COOKING SET that help her SON (7 years old) to APPROACH TO HEALTHY EATING AND COOKING and ENHANCE HIS CREATIVITY AND AUTONOMY. MAIN PROBLEMS:

PRODUCT FOR KIDS: Petit�Chef�is� ideal� for�TEACHING� children�how�to� cook�SAFELY.

The�EDUCATIONAL� ring�help�position� the�fingers�and� PREVENT�the�hand� from�slipping�into� the�blade.

A�product�for�children�has�to� consider�many�things.�The�TWO� MAIN�PROBLEMS�are: -�create�a�product�EASY�TO� UNDERSTAND -keep�in�mind�all�the�DANGERS

PERSONAS: Employee Yoga Chiara 34 Years Old

She lives with her SON and husband

DEDICATION TO COOKING, INTERESTS AND JOB

Son

Cook

Job

Quote:

HEALTHY AND COOKING -

Healthy Perception Cooking Skills Trend Following

+ + +

“ The health of MY SON Marco is the thing I CARE MORE ABOUT ”


PROMETEO

Partner: TVS Year: 2015

Idea: The red semisphere is the last element of the SAFE ZONE. Through RED color, changing SHAPE and GRIP kids can learn where start the danger zone.

DANGER ZONE

SAFE ZONE


PROMETEO

Partner: TVS Year: 2015

Cooking set:

Prometeo is a cooking set for kids (7 – 13 years old). Is the ideal set for teaching children how to cook safely. In the box we can ďŹ nd knife and tongs to give a complete cooking experience and 3 induction elements: pan, casserole and saucepot in aluminium with non-stick coating.


EXTRA

Partner: Ceres Year: 2015 Website: http://www.ceres.com

COLD

COMPANY GUIDELINES:

ENHANCE THE EXPERIENCE

ICONIC SHAPE

Brief: Design a new glass for Ceres draft beer. The glass has to enhance the experience with the draft beer. It has to be iconic and recognisable.

SKETCHING:

RECOGNISABLE

TARGET 18-35

BRAND POSITION: HIGH BRAND PRESENCE

CLASSIC DESIGN

INNOVATIVE DESIGN

LOW BRAND PRESENCE

PROTOTYPING PROCESS:


EXTRA

COLD

Partner: Ceres Year: 2015

Project:

Extra Cold is a beer glass designed for Ceres. The main idea was to design a glass increasing the grip and ergonomic, but at the same time transmitting less heat throught the hand and keeping the beer fresh longer.

BRAND POSITIONING

EXTERNAL PROMINENCES


EXTRA

COLD

Partner: Ceres Year: 2015

Detail: Simple perpendicular elements that are modiďŹ ed only to make room for the logo Ceres. The heart of the glass is the external prominences, which improve the grip of the hand, keep the beer cold longer and make the glass Ceres unique.


EXTRA

COLD

Partner: Ceres Year: 2015


MICHELE

BERTI

Portfolio WORK MADE DURING 2011 - 2017

Portfolio Michele Berti  
Portfolio Michele Berti  
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