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Consistent Training Consistent Support Consistent Results

Your Life. Your Business. Your Way.


Thank You Thank you for inquiring about RE/MAX Right Choice. Since our inception in 1987 we have grown to become one of the strongest and most competitive real estate firms in the area. We attribute this success to the quality and dedication of our agents. At RE/MAX Right Choice, we demonstrate our commitment to our team members by offering the best technology, career mentoring, management, and education. By doing so, our agents continue to thrive in their lives and businesses no matter what the market conditions are. We display our commitment to the community by being a leader in charitable initiatives and neighborhood involvement. Our minimum standard is excellence. To achieve this goal our firm demands that every team member give it their all. There is no second best in our world as mediocrity is never an option. If you are committed to real estate as a career and you believe that by surrounding yourself by the best you elevate your game, then you belong at RE/MAX Right Choice.


About RE/MAX International Real Estate Revolution The Best Real Estate Organizations are Built Around the Associate 1973 Tired of handing over 50% of his commission to his broker, a young real estate agent started a company where the agent collected 100% of the commission and paid the brokerage only for the cost of services received. RE/MAX was born 1978 RE/MAX added its 100th office and the hot air balloon became the official corporate logo. 1988 RE/MAX became the largest real estate company in Canada, Mexico and the Caribbean 1995 RE/MAX expanded into South Africa, Europe and Israel 1996 RE/MAX was the recipient of Income magazine’s first Franchise Award, expansion continued to Central America and Australia, by the end of the year RE/MAX had offices in 20 countries spanning 5 continents 2006 RE/MAX is THE real estate name in 63 countries Over 90,000 agents, one by one, have realized RE/MAX offers them all they need for a great career in real estate Today RE/MAX remains true to this same philosophy o Result – The world’s top-producing real estate network o Over 92,000 Associates in more than 6,350 offices in 80 countries o Each office individually owned and operated


How Do We Stack Up? Are there firms larger then RE/MAX in agent count? Yes. That is because RE/MAX is committed to adding career agents who are committed to selling real estate. RE/MAX is not for every agent, it’s for agents that want to be the best.

The RE/MAX Red-White-Blue Balloon is recognized worldwide as one of the Top 5 Brand Logos Ranked Top Real Estate Franchise for 6 Consecutive Years by Entrepreneur Magazine. RE/MAX closes more transactions than any other firm, regardless of size. RE/MAX has on average productivity 2 times greater than other firms. The average RE/MAX agent has 12 years of experience. RE/MAX agents hold more professional designations than any other company. RE/MAX has over 2 million visitors a month to, far exceeding,, and others. RE/MAX has an average 70% share of voice in national advertising. When was the last time KW or Century 21 advertised nationally? RE/MAX has a fleet of approximately 120 RE/MAX hot air balloons. RE/MAX has invested billions of dollars in advertising worldwide. RE/MAX educates its agents with the highest level of training in the industry. By wide margins, RE/MAX leads the industry in Associates with NAR certified designations NAR’s two newest designations are now offered at RU, RE/MAX University o Green Designation o Certified Distressed Property Expert


The Day You Join RE/MAX, the World Knows Your Name 37 years of aggressive advertising and promotion Television – More than 52% of TV voice in 2009 and today we have 99.9% of the share of the voice. Radio – Ads airing in 2009 generated 1 billion adult impressions Print – Ads running in 2009 in top publications such as “Time” and “People” generated 700 million consumer impressions

At RE/MAX Your Business is Your Own – You Call the Shots! Be your own boss – market your listings and yourself as you want to Benefit from RE/MAX’s aggressive and adaptable commission structure Choose your area of expertise, whether it is residential, commercial, distressed properties, and, luxury homes, etc. Create, develop and operate your own team Advertise on your terms Negotiate your own listing commission rates Choose the education, training, technology and other services you want to use You are in business for yourself but not by yourself


Training Great agents thrive when they have constant opportunities to learn. Every month new classes are introduced giving our agents the ability to find innovative ways to remain competitive in the marketplace.


RE/MAX Associates Benefit from the Industry’s Most Comprehensive Training Program, RE/MAX University Associates can learn in their own way and in their own classroom sessions RE/MAX University Agent-Training-on-Demand Webinars on Technology, Coaching, Teams, REOs, Working with Buyers, etc

RE/MAX and Roku In the office Schedule changes monthly Can become certified in almost all NAR recognized designations


Learn and Earn Every Monday in our on-site center, our agents receive some of the best training in the industry. Topics include: How to negotiate short sales, How to use numbers in your business, Social networking tactics, Land and new construction analysis, How to use technology in your business, Basic LeadStreet and Design Center skills.

The Power of YOU—A 3 Month Success Plan for Career-Minded Agents The Power Sessions: Psychology of Success- The Power of You, Prospecting, Win the Year- Your Blueprint for Success or Crafting Your Business Plan, Scripts for Success- Winning the Listing, Making a dynamite listing presentation emphasizing the RE/MAX Value Propositions, The Pre-Listing Packet, Technology Tools you Need, LeadStreet, Design Center/ Youtube/ Flip Videos, Mainstreet and RE/MAX University, Social Networking, 25 Websites That Will Change Your Business, Expired To Hired, Why Blog For Business.


Mission Statement To obtain top market share in each of the major markets in which we do business by providing an environment where each associate can perform to the best of their ability with the encouragement to strive toward excellence while having fun, helping people and creating wealth.

At RE/MAX Right Choice, Our Associates and Staff are a “family� And our greatest strength.


Our Agents Display: Leadership, professionalism, talent, commitment, enthusiasm and a dedication to excellence.

Top Priorities of Management RE/MAX Right Choice, a Team; RE/MAX Right Choice, a Family To ensure all business is conducted with unquestioned integrity To ensure all transactions are handled professionally and that all customers and clients are treated with courtesy and care To provide our Associates with the assistance and support they need to keep their focus on producing business To provide timely, relevant and current technology training To pay all Associates their commissions in 2 – 3 days

Office Procedures that Benefit Our Associates No floor time – Unproductive work time o Phones staffed during all business hours by our fully trained administrative staff You receive all calls on your listings, signs and advertisements o Our Associates sell 15% – 20% of their own listings With strong market share in most of the communities we serve, we get our fair share of office call-ins. Such leads are directed to our Associates’ cell phones on a rotational basis whether you are in the office or out of it.


Our Associates The Associates we seek are: o Motivated, enthusiastic and self-starters with a positive outlook and a strong desire to succeed o Professional and polished - Able to deal with a variety of clientele o Conscientious - They care about people, their work and the company they represent

Our Commitment to our Associates To provide the tools, resources and supportive environment that allow our Associates to achieve their financial goals while maximizing their time enjoying life and enhancing their career. We help achieve this by decreasing unproductive work time.

Our Company Wide Expectation To provide the finest real estate services in the market area. Our minimum standard is EXCELLENCE.


Myths There are expensive desk fees that RE/MAX Associates have to pay.

At RE/MAX advertising costs are extremely expensive so even if you pay far less to RE/MAX, you will be paying a lot of money for ads.

All agents have the same lead opportunities at all firms.


Facts At 5%, we have the lowest franchise fees of all real estate brands There are no transaction fees 90% of our Associates have chosen not to have a desk fee If they select a desk fee, they would receive 95% of their commissions We have five compensation plans to choose from. Two of them have no fees associated with them. At RE/MAX we have the highest commission programs in the industry Our Associates net more for themselves Our Associates sell more because they receive all their sign, advertising and Internet leads and calls We show consumers that buyers come from the Internet, not newspapers When your listing is placed on the MLS it automatically goes to RE/ and over 20 other sites at no charge to you is the most visited real estate franchise website RE/MAX Right Choice is a Showcase Agent Office You the listing Associate receive all leads that come through LeadStreet on your listings RE/MAX Associates outperform the competition nationally by 2 to 1 – Locally RE/MAX Right Choice Associates have traditionally outperformed the competition by the same margin


Our Core Values FREEDOM = RE/MAX Right Choice F – Family First

Families and friends first

R – Real Estate

Real estate is our passion and our success is grounded in the relationships that we forge with those around us

E – Ethical Conduct Ethical conduct to our clients, customers and our team of co-workers E – Enthusiasm

Enthusiasm and a positive attitude everyday, in every way

D – Dedication

Dedication to excellence and premier performance

O – Opportunity

Opportunity is something that we make happen

M – Momentum

Momentum speaks to our commitment to continued growth through professional development of our Associates so as to keep RE/MAX Right Choice a leader in its markets


We take an active position in helping team members generate more business. Let us look at how we do this: RE/MAX represents approximately 50% of all national real estate advertising. Century 21 announced in 2009 they have eliminated all such national exposure which means RE/MAX will far exceed this percentage in 2010. Why is this important? Because all RE/MAX national advertising drives consumers to and then to our team members through RE/MAX LeadStreet.

Market Presence Fairfield County In 2009, our Trumbull office was the #2 transacting office in all of Fairfield County New Haven County In 2009, our Milford office was #2 in sales volume in all of New Haven County The Naugatuck Valley We were in the top 3 for transactions in 2008 Largest RE/MAX office in CT and one of the largest offices in RE/MAX of New England


SOLD! The most lucrative way in which we help you generate leads is with your name and your sign. Every sign, advertising, and personal marketing call goes to you. If you were a seller, who would you want handling every inquiry on your home? An up-time agent, new agent, or an agent with a similarly priced property? NO. Sellers want YOU, the agent with the most knowledge of their property handling potential buyers. Where we had transactions in 2009 Ansonia Beacon Falls Bethany Bridgeport Cheshire Derby Easton Fairfield Guilford Huntington Madison Milford Naugatuck New Haven Newtown North Haven Norwalk Orange Prospect Redding Seymour Southport Stratford Trumbull Weston Westport Wilton

Branford East Haven Hamden Monroe N. Branford Oxford Shelton West Haven Woodbridge


Marketing In a challenging market, it’s extremely important that agents understand how to market themselves and their listings. RE/MAX Right Choice is at the forefront of marketing expertise. There are more than 1900 customized marketing materials available to all RE/MAX associates on RE/MAX Design Center, and they are all FREE! Flyers Postcards Listing Sheets Brochures Monthly Newsletter Web Commercials Virtual Tours


Marketing The marketing tools available at RE/MAX Right Choice are unbelievable. That coupled with an inhouse Virtual Office Website, which stores hundreds of flyers, brochures, buyer presentations, seller presentations, and more, puts our agents in a position of competitive power.


Our Structure Jeff Wright -Managing Broker Owner Janet James - Milford Broker Owner John McBride - Director of Agent Development Florence Behanna - Company Administrator, Trumbull Office Manager Bob Mori - Director of Special Services Bette Anne Rieth - Controller Jon Dzikowski - 10th Man Extraordinaire!


What our agents say … Whether a question or a problem, everyone in our

office is so generous and helpful. I also feel if you are a younger agent, the extent of training offered by our office surpasses other offices by far. We are always given the tools we need to prepare ourselves for changes in the market place and what is happening around us. - Janie Merola

…Jeff has created a great office that is both comfortable and professional. Everyone here roots for each other and is always quick to lend a helping hand. - Seth Rothbard

…Freedom to work at my own pace and to run my business, my way. …Although allowed freedom, constantly provided with up to date information on real estate trends. …Option of education available at all times. …Online schooling … …Great group of people …International networking system - Dianne Camella


I have been with RE/MAX for many years and still thrive on being in total control of my business whether listing or selling a property. It feels very empowering to me as a seasoned agent. - Gerry Corry

There is Nothing Better than to feel that YOU are the most important person/agent in the firm. Constant coaching is available for you to climb the ladder of success. Camaraderie amongst your colleagues is nothing better. Never too busy to answer your questions or needs YOU ARE FAMILY. You will be happy to come to work everyday at RE/MAX Right Choice Broker, Management is the best. - Judy Miko

RE/MAX Right Choice - Not Your Ordinary Real Estate Office  

Thank you for inquiring about RE/MAX Right Choice. Since our inception in 1987 we have grown to become one of the strongest and most competi...

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