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THE STRAY SHOPPING CART


WHAT


THE N Shopping carts were initially designed

to carry goods/groceries from the supermarket to the car. N OW Carts are often used to transport purchases or any kind of goods. Afterwards they are abandoned by the costumers in public spaces. They are called stray shopping carts.


WHO & WHY


A) TRANSPORT OF PURCHASES

B) TRANSPORT OF ANY TYPE OF GOODS

Ed, landscaper

Jasmin, kindergarten teacher

We have two children and no

I have a car, but carrying plates,

car. We take carts to carry our

salads, etc to our regular family

shopping to our home once or

meetings is more practical and

twice a week.

cheaper with a cart.


WHERE


Les Ulis (Paris/ France) 25.000 inhabitants 1 shopping mall 120 abandoned carts /day

1 1 0 . 0 0 0 â‚Ź / ye ar* * The local supermarket employs an external contractor who collects 120 carts a day throughout the week. Reparations, losses, salary costs amount in 110 000 Euros a year.

Source: Service DD (Les Ulis)


G erm any*

100.000 abandoned carts /year

1 2M â‚Ź /year

* nationwide estimations by the German Trade Association (HDE)

O n e exa m p l e: Cent ra l Fra n k f u r t

6 8 0 .0 0 0 inhabitants 8 supermarkets 3 . 0 0 0 abandoned

carts /year


THE PROBLEM


A mobility problem of goods in urban environment where living areas lie within walkable distances to shopping centres. It specially concerns people who are already restrained in their transportation options.


THE SOLUTION


k di

k.di lib is a free urban mobility service for goods. It is similar to bikesharing (eg. Cycle Hire, vĂŠlib') systems but with carts in order to allow anyone in a city to transport goods without depending on a car.

urban stations installed at strategic places

usual carts equipped with a communication chip

+

a card gives access to the carts and to borough them from the stations

+

=

a bonus rewards the use of the service as a socially aware activity


USER SCENARIO


Going to a supermarket (or any other place with a station)

Taking a cart

Purchasing goods

k di

Transporting the goods with the cart

The user drops the cart in a station, the bonus is activated

It is possible for the same person, or for anyone else, to return the cart to the supermarket: in that case, the bonus is doubled

k di


Model

Phys i c al an d di gi ta l mo del i n a n ur b an contex t *

* Stations are mobile


BENEFITS


INHABITANTS

CITY

BUSINESSES

The ser v ice fit s to my

T he cit y is no t lo n-

Th e k .d i gives t h e

ne e d s: I a m more

g e r overcrowde d

b u s in es s es a more

by

lo cal image a n d we

m obile

and

I

ca n

aba ndo ne d

c hose in w h ich sh op

ca r ts. T ha nks to

or s er v ice I sp en t t h e

k .di p e o ple move

b onu s.

a ro und mo re o f te n by f o o t.

at t rac t more c lien t s.


LATER?


After a test version, k.di lib becomes a regular public service linked-up with the other means of transportation. Stations will be placed in city centres for the inhabitants’ everyday life (public transport, shops, recycling,..). They will be equipped with a new generation of carts (specially designed for an urban environment use).


k.di lib - urban mobility service for goods (english)