THE STRAY SHOPPING CART
THE N Shopping carts were initially designed
to carry goods/groceries from the supermarket to the car. N OW Carts are often used to transport purchases or any kind of goods. Afterwards they are abandoned by the costumers in public spaces. They are called stray shopping carts.
WHO & WHY
A) TRANSPORT OF PURCHASES
B) TRANSPORT OF ANY TYPE OF GOODS
Jasmin, kindergarten teacher
We have two children and no
I have a car, but carrying plates,
car. We take carts to carry our
salads, etc to our regular family
shopping to our home once or
meetings is more practical and
twice a week.
cheaper with a cart.
Les Ulis (Paris/ France) 25.000 inhabitants 1 shopping mall 120 abandoned carts /day
1 1 0 . 0 0 0 â‚Ź / ye ar* * The local supermarket employs an external contractor who collects 120 carts a day throughout the week. Reparations, losses, salary costs amount in 110 000 Euros a year.
Source: Service DD (Les Ulis)
G erm any*
100.000 abandoned carts /year
1 2M â‚Ź /year
* nationwide estimations by the German Trade Association (HDE)
O n e exa m p l e: Cent ra l Fra n k f u r t
6 8 0 .0 0 0 inhabitants 8 supermarkets 3 . 0 0 0 abandoned
A mobility problem of goods in urban environment where living areas lie within walkable distances to shopping centres. It specially concerns people who are already restrained in their transportation options.
k.di lib is a free urban mobility service for goods. It is similar to bikesharing (eg. Cycle Hire, vĂŠlib') systems but with carts in order to allow anyone in a city to transport goods without depending on a car.
urban stations installed at strategic places
usual carts equipped with a communication chip
a card gives access to the carts and to borough them from the stations
a bonus rewards the use of the service as a socially aware activity
Going to a supermarket (or any other place with a station)
Taking a cart
Transporting the goods with the cart
The user drops the cart in a station, the bonus is activated
It is possible for the same person, or for anyone else, to return the cart to the supermarket: in that case, the bonus is doubled
Phys i c al an d di gi ta l mo del i n a n ur b an contex t *
* Stations are mobile
The ser v ice fit s to my
T he cit y is no t lo n-
Th e k .d i gives t h e
ne e d s: I a m more
g e r overcrowde d
b u s in es s es a more
lo cal image a n d we
aba ndo ne d
c hose in w h ich sh op
ca r ts. T ha nks to
or s er v ice I sp en t t h e
k .di p e o ple move
b onu s.
a ro und mo re o f te n by f o o t.
at t rac t more c lien t s.
After a test version, k.di lib becomes a regular public service linked-up with the other means of transportation. Stations will be placed in city centres for the inhabitantsâ€™ everyday life (public transport, shops, recycling,..). They will be equipped with a new generation of carts (specially designed for an urban environment use).