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who is our target user?


based on our survey results...


80% of females & 50% of males


ages 18 to 35


would use STYLE CHECK


this demographic represent 62 million Americans


with an excess of $306B spending power


meet...

Katherin e Respondent #403, Style Check Survey 2010


Katherin e

27 / female / Delaware


“My friends, family and co-workers call me ‘The Diva’. I have great fashion sense and can coordinate items together very well.” Respondent #403, Style Check Survey 2010


Katherine is a fashion nuclear in her personal community


Katherine says... “I need help deciding what to wear faster!” “I need to save more time!” “I'm a shopaholic and want to save money!”


“I’m always late because it took me so long to decide what to wear.”


meet...

Nichole Respondent #005, Style Check Focus Group 2010


Nichole

25 / female / Boston


“I send a weekly Powerpoint to my inner circle of friends, highlighting key fashion trends of what we should wear when we go out together.”


Nichole is a style opinion leader in her real life social network


She likes to shop at...

Barney’s, Zara, BCBG, Anthropology, Forever 21 & Sak’s 5th Ave


She likes to shop at...

Barney’s, Zara, BCBG, Anthropology, Forever 21 & Sak’s 5th Ave


uses an iPhone


has 781 friends on Facebook and 35 friends on Foursquare


Style Check User Personas