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Get Found Online

SEO SEARCH ENGINE OPTIMIZATION MARKETING SERVICE

A combination of “on [your web] page” and “off [your web] page” strategies are designed to support

and develop your business goals. Visibility across the internet... meaning search engines, social sites, relevant forums, blogs, etc... will improve your company’s brand exposure online. Digimix will funnel in the right type of visitors to your site.

Increasing website traffic relevant to your business and how often online visitors are converted to

customers is an affordable and effective marketing solution for small businesses. Today, most people search online to decide what to buy and where to buy it, whether it’s a product or a service. The

DigiMix Get Found Online SEO package was created to help small businesses that might not have the biggest of budgets to attract new customers.

DIGIMIX INTERNET MARKETING | 405 MAIN ST. NEW YORK, NY 10044 | (917) 727-0341 | HELLO@DIGIMIX.US


SEO PACKAGE OVERVIEW SEO Setup & Baseline Report

SEO Audit

Keyword Research

Keyword Mapping

5 pages

SEO Content Optimization & Internal Linking

Off-Page SEO

High PageRank Backlinks

Manual Directory Submission

Reporting

SEO Copywriting Guide

monthly ✔

Press Release

bi-monthly

Keyword Tracking

5 keywords

Twitter & Facebook Meeting & Post Scheduling Social Media Marketing Plan

bi-weekly n/a

$299

per month


SEO HOW SEO WORKS

Review our process to help your business get noticed when people are searching and chatting about the products and services you offer.


“Quick Fact

google has made 40+ updates to its algorithm in the past 30 days

“How do we

stay up to date?

2012 Q1 Webinar

+ Reading industry publications + Testing our strategies + Attending conferences

Pro Webinar


“?

organic search results... seO paid search results... SEM


The way people search has changed

2005

2012


Top of the list means...

#1 Most Clicks!


Our Process

SEO


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eg: keyword strategy


inbound links....

more traffic! !"#$%"&'()"*+'!"#$!%&$!'()%!

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!  !<()%$8!="#>$?,2!@"2$)!  !!A#?-1$!3.,8*-"?(,!B*,>)!  !!A++#(C$8!D1(2)!  !!D1(2!E(''$,%)!  !!D1(2!3.,8*-"?(,)!  !!F(#/')!  !!3(-*"1!D((>'"#>*,2!  !!5+?'*G$8!@#$))!H$1$")$)!  !!A,-&(#!7$I%!H$,%$8!B*,>)!  !!A,-&(#!7$I%!@$#'",$,%!B*,>)!  !!B$C$#"2$!4I*)?,2!@"#%,$#)&*+)!  !!B*,>!D"*?,2!  !!B*,>!J&$$1)!  !!K,0(2#"+&*-)!


eg: Anchor Link These are the best kind!

URL Inbound Link


“? •Page Rank •Text

•Link Text •Sourding Text •Title Tag •Other Text

other link quality factors to consider !"#$%"&'( !"#$% ! ! ! !

       

(()*&'(+$,-( ((./001/&2*&#(+$,-( ((+*-3$(+"#( ((4-5$0(+$,-(

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!   ((46(!"#$( Age !   ((46(718"*&( •Of Page !   ((46()*&'( •Of Domain (.*-$9:*2$()*&';(<;=(>1&-$&-( Of Link • )*&';( Site-Wide Links vs.(?2@"A$&-()*&';( Content Links Links (B"A'3*&';(16(-5$(B"A'3*&'( •Adjacent Links CD$*#5E105112F( (Neighborhood) (G$131A"H1&( •Backlinks of the Backlink •GeoLocation (7*<$0;*-I(*&(:$E;*-$(+IJ$(CE31#;K( 610/8;K(2*0$A-10*$;K("0HA3$;K($-A=F( Types •Diversity in Website •Blogs •Forums •Directories •Articles, etc.

• • •


#1

Page rank distribution

â&#x20AC;&#x153;It is important to have a mix of low, medium, and high PR Links

â&#x20AC;&#x153;Higher PR Links are harder to

get and take longer for sites to acquire


USE OF LINK TEXT

â&#x20AC;&#x153; The relevancy of link text to your targeted keywords is very important.

â&#x20AC;&#x153; Most SEO

companies do not attain as high quality, relevant text links that we do.


IN CONTENT LINKS

â&#x20AC;&#x153; For links that blend into content and are surrounded by relevant text.

â&#x20AC;&#x153; These links are optimal

for search engine crawling and bringing direct traffic because they are frequently crawled and updated.


LINK WHEELS

â&#x20AC;&#x153; Creating a link wheel is a very effective SEO strategy that can be used by anyone to improve the rankings of their sites.

â&#x20AC;&#x153; A link wheel leverages

the power of highly ranked Web 2.0 sites to build targeted backlinks back to your sites.


INFORMATION ARCHITECTURE Not all SEO companies offer IA Optimization IA optimization solves two main issues with SEO Keyword Prominence First Link Priority Examples Code Order URL Structure Tags Breadcrumbs


â&#x20AC;&#x153;Hereâ&#x20AC;&#x2122;s an example of a custom 12 month SEO process

SEO Process Guideline Keyword Research Keyword Assignment/Mapping SEO Diagnostic & Recommendations Content Optimization and Internal Linking Information Architecture Optimization Algorithmic Optimization Quality Assurance / SEO Audit SEO Next Steps Link Building Reporting Keyword Research Current Trends and Competitors Keyword Research Additional 15 Keywords

Keyword Map Additional keywords Google Analytics Goal Setting Optimization SEO Backlink Analysis Content Optimization and Internal Linking Additional 15 Keywords Website Consulting on New Design/Structure Heat Map Tracking SEO Diagnostics Link Reclamation Usability for SEO Social Bookmarking Video Optimization Mobile SEO


LOCAL MAPS OPTIMIZATION

“Why are local maps so important? •Optimizing for Both One-Box and Geo-Targeted Keyword Search •Mobile Search Integration Opportunity •Best ROI among Local Segment Marketing Campaigns

•High Visibility on SERPs •Increase in Local Search Queries •Online Local Search Drives Action


“What’s the difference between organic results and local maps?

“Here’s a heat map of where people are clicking on the local maps page


â&#x20AC;&#x153;organic and local are merging


SEM HOW SEARCH MARKETING WORKS

Learn more about our search engine marketing services. See how you can attract new customers by advertising on search engines.


SEM OVERVIEW

“What is it? How does it work? .#/0%/1( 2#1-(

3-'4+,0( 5-6-#,*7(

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!!"#$%#"&'()*+# 8#$$6(

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CASE STUDY

“Here’s a campaign from a airport shuttle in Las Vegas • Over 1000 monthly bookings • Over 7% Conversion Rates • This one page’s through PPC produced more bookings than any previous advertising method


MOTIVATIONAL SPEAKER

“Who’s searching for it?

These look like potential book readers / event attendees


SMM SOCIAL MEDIA MARKETING

Social Media Marketing is all about earning the interest of your audience. See how our social media strategies will connect you with your audience on a personal level.


Social Media Marketing “Why is it important? How does it work? Grow your business with social media Give Your Customers A Forum To Talk Integrate Social Media Into Your Customer Service Activate Your Existing Customer Base

Custom social media plan includes:

•Audit of Business & Marketing Plans

•Research and

Competitive Analysis

Be Proactive

•Identification of Key

Reward Influencers

•Strategic Planning

Create Compelling Content

•Editorial Calendars

Be Innovative

Platforms

•Analysis Reporting


Social Media Marketing Process Phase One â&#x20AC;&#x201C; Build the Plan Phase Two â&#x20AC;&#x201C; Launch Plan Ongoing Consulting with Dedicated Meeting Times & Deliverables (Promotion, Sweepstakes & Content Guidelines and Implementation)

:#*/;),)&

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Regular Recommendations for Innovative Social Media Engagement Ideas

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S L A TION

I D D A

S E C I V R E

WEB CONVERTING CLICKS TO LEADS

DigiMixâ&#x20AC;&#x2122;s offers a variety of internet marketing services including web design, email marketing and online consulting.

For more information please visit our website at http://digimix.us Thank you,

Michael Salafia SEO Consultant, DigiMix (917) 727-0341 michael@digmix.us


CONVERTING CLICKS TO LEADS A prospective customer has click on your advertisement. Now what? How do you capture this prospect and convert them into a lead? Meaning how do you get them to contact you? You need to build trust quickly and give them a reason to contact you. The easiest way to do this is through a landing. Each ad should funnel the prospect to a landing page tailored to the specific service you are advertising.

Landing page templates staring at $500

Once we create the template we can make as many pages as you want. Updates and content billed on a time and materials basis.

DigiMix Internet Marketing Service for Small Business  

Get found online with SEO marketing services from DigiMix.us.

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