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MICHAEL ROSEN SENIOR COPYWRITER


Hi! I’m Michael Rosen, an award-winning Senior Copywriter with over 15 years experience working in all media in London and San Francisco. I hope you’ll enjoy looking at a few examples of my work on the following pages. Contact me at rosenwriter@gmail.com or by calling 07521 315 617.

These are the agencies I’ve worked for:

And these are some of my clients:

San Francisco Cohn & Wells Euro RSCG Foote, Cone & Belding Direct West Kessler Pacific

Bank of America Barclays Global Investors (iShares) Blue Shield of California GE San Francisco Zoo Varilux Visa Washington Mutual Bank Wells Fargo Women’s Initiative Working Assets Long Distance YMCA of San Francisco

London Burnett Associates Joshua (Grey Integrated) Sheard Thomson Harris Streets Financial And some awards my work has won: British Direct Marketing Awards MIXX Awards Echo Awards John Caples International Finalist Pioneer Awards Professional Fundraising Awards International Fundraising Workshop Awards

UK AirMiles Autodesk Barclays Bank, Barclays Stockbrokers Cable & Wireless Greenpeace UK Insight Investment (Royal Bank of Scotland) FTSE London Eye Norwich & Peterborough (S&L) Royal Mail Zurich Bank


Working Assets Long Distance rosenwriter@ gmail.com

DM, print ads and flyers for the socially-aware telephone company. A percentage of the bill is forwarded to progressive causes, and the bills double as political newsletters.


Insight Investment (part of Royal Bank of Scotland), UK rosenwriter@ gmail.com

Two print ads from a huge multimedia campaign launching and branding this stockbroking arm of a leading UK bank. The launch coincided with the last stock market bust; much of our messaging addressed this directly.


iShares, from Barclays Global Investors rosenwriter@ gmail.com

iShares are exchange-traded funds, allowing professional and individual investors easy access to specific markets. For over two years I wrote their emails and online advertising, including static and animated banners, as well as chunks of their website.


Washington Mutual rosenwriter@ gmail.com

For nearly three years, I wrote DM, collateral, ads, banners and more for WaMu’s retail banking, home loans and credit card divisions.


Better Homes and Gardens / WaMu rosenwriter@ gmail.com

As well as writing copy for existing WaMu customers, I helped WaMu to pitch for new credit card affinity partners. These ad concepts are part of a pitch that WaMu made for the proposed Better Homes and Gardens rewards credit card.


Greenpeace UK rosenwriter@ gmail.com

Greenpeace UK was probably my most rewarding client of all. Almost every mailer and ad doubled as a piece of campaign literature. Above are sections of a mailer raising funds and awareness to fight the destructive trade in mahogany.


Help the Aged, UK rosenwriter@ gmail.com

Parts of two fundraising mailers. Bottom left and centre raised money for Alzheimer’s Disease research, with an endorsement from Judi Dench; top and bottom right are part of a pack requesting funds to help isolated elderly people get together with others at Christmas.


Women’s Initiative, San Francisco rosenwriter@ gmail.com

Women’s Initiative is an admired and successful charity that runs training courses for women living in poverty, helping them to start and run their own businesses. I had the privilege of writing many of their fundraising pieces and other collateral for more than two years.


Zurich Bank UK rosenwriter@ gmail.com

Zurich Bank aggressively marketed itself as a more rewarding alternative to Britain’s Big Four high street banks, using ads and mailers like these. I also wrote a number of mailers for its insurance division.


Fox / WaMu rosenwriter@ gmail.com

Another affinity project for Washington Mutual credit cards: the new Fox Entertainment Rewards Credit Card. Media included DM and online.


Lexus Pursuits Visa card / WaMu rosenwriter@ gmail.com

WaMu’s Lexus Pursuits Visa card offered cardholders the chance to earn Lexus rewards, including a new Lexus. Here I positioned the card as the key to your next Lexus, accelerating your ownership dreams.


Wells Fargo rewards credit cards rosenwriter@ gmail.com

Newsletters, activation DM, cross-sell and more for Wells Fargo’s range of credit card rewards programs.


Norwich & Peterborough, UK (Savings and Loans) rosenwriter@ gmail.com

This work won our agency the business for this building society. A dramatic departure in look and tone, we focused on the benefits of the organization’s proud lack of shareholders.


San Francisco Zoo rosenwriter@ gmail.com

This was fun. Part of an invitation a few years ago to a fundraising dinner for a new $1million “Jungle On Wheels� habitat, designed to make the wild cats feel more comfortable at San Francisco Zoo.


Varilux lenses rosenwriter@ gmail.com

Marketing to opticians, the piece on the left was a striking full-page ad, while the right was a flyer incentivizing Varilux sales, offering entries into a drawing to win a holiday.


Blue Shield of California rosenwriter@ gmail.com

A postcard mailer for one product and part of a DM pack for another, these are two of a number of projects I wrote for Blue Shield of California.


AutoCAD, UK rosenwriter@ gmail.com

I wrote a lot of AutoCAD’s British print ads and collateral a few years ago. AutoCAD are world leaders in computer-aided design software for architects.


The London Eye, UK rosenwriter@ gmail.com

London’s most popular tourist attraction, the British Airways London Eye, carries visitors high above the city. These billboards and online banners, some playing on the name and dodgy reputation of the London Underground transit system, advertised crowd-free ways to travel.


YMCA San Francisco rosenwriter@ gmail.com

There are plenty of kids who don’t have a chance of taking even a short holiday. This mailer asked for donations to give a child a place at a YMCA summer camp.


Michael Rosen, Senior Copywriter rosenwriter@ gmail.com

Give me a call at 07521 315 617, or drop me a line anytime at rosenwriter@gmail.com. I look forward to hearing from you!


Michael Rosen, Senior Copywriter