2 minute read

50 Shades of Red

Raspberry, strawberry, tomato, red wine, red hot chilli pepper, burgundy, oxblood and more are just some of the colour references that have defined the collection reports for a/w 18.

Red in all its guises – and quite often in combination with other shades of red or even pinks, oranges, corals and purples – is the central colour that is popping up for a/w 18, providing some much-needed brights in what is otherwise a very muted season, where once again blacks, greys and other dark neutrals dominate.

Among the most eye-catching looks is the kind of head-to-toe outfit in fresh raspberry and tomato reds, as shown at Marc Cain and FTC Cashmere – a definite head-turner and a confident, impactful style statement indeed. If this look is too dramatic, then tone it down by combining a central red piece with more neutral items, but which are style statements in themselves, for instance an oversized, masculine coat, cocoon cardigan or blazer.

Cinque and Marc Aurel are prime examples of this. The classic red and black combination remains a key style feature, however, and hero pieces stay focused on tops and tunics such as seen at Foil and Thought, or prominent sweatshirt, hoodies and knits like at Marc Aurel.

This season, shades of red also creep into outerwear, making a fresh base for long coats and XXL cardigans and coatigans, as perfectly demonstrated at Israeli brand Alembika, Cinque and Danish brand Kaffee, whose mix of red jacket as a highlight, pink jumper underneath and relaxed denim is a winning combination. What this trend demonstrates is that, even in winter, there’s space to be adventurous, and to have fun with different styling – whether that’s as quirky accents or going the whole style hog, red is certainly a colour to embrace this season and helps any outfit stand out.

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