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BRAND LE NOODLE GUIDELINE

Introduction

Contents

This document provides advice and guidance for the design of all external communications for Le Noodle.

A Signature A.1 A.2 A.3 A.4 A.5

It should be used as a helpful guide to reinforce consistent application of visual elements in all Le Noodle communications. This includes publications, presentations, advertisements, websites, banners, pop-ups and all other marketing materials. For further explanation of the brand identity guidelines and its contents, please direct your enquiries to the Happy Ventures Company using the following contact details: Visit Le Noodle at 420 Homer Street 2nd Floor Room 2 Email: DD18MichaelM@vfs.com

Logo Color options Choosing a background color Determining a minimum size Avoiding common errors

B Color Palette B.1 Primary colors B.2 Support colors

C Typography C.1 Offilne style C.2 Online style

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE SIGNATURE

A.1 | LOGO The Le Noodle logo—the most recognizable visual brand element—should be featured prominently in all communications. Use only authorized electronic art work provided by Happy Ventures Company. All elements are set in fixed format and proportion. They must not be altered in any way.

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE SIGNATURE

A.2 | Color options The two-color Le Noodle signature should be used whenever possible. When producing monochromatic pieces, you may select from the one-color options presented from left side.

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE SIGNATURE

A.3 | Choosing a background color Correct use of color will enhance the impact of the Le Noodle signature and will differentiate the Le Noodle brand from competitors. The guidelines provide the standards for placing the signature on a background color.

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE SIGNATURE

A.4 | Determing a minimum size To ensure the Le Noodle signature is always legibly and accurately reproduced, minimum size guidelines have been determined.

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE SIGNATURE

A.5 | Avoiding common errors The Le Noodle signature is one of Le Noodle’s most valuable corporate assets. Adhering to these guidelines will ensure proper reproduction and application of the Le Noodle Signature. The examples on the left side and on the following pages illustrate some of the most common errors.

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE COLOR PALETTE

B.1 | Primary Colors Color provides a powerful means of visual recognition. The Le Noodle logo has chosen two specific colors for the enhanced, primary version, printed with 2 colors, Golden and Red. Consistent use of these colors will contribute to the cohesive and harmonious look of the Le Noodle brand identity across all relevant media. CMYK

C: M: Y: K:

0 35 85 0

C: M: Y: K:

15 100 90 10

RGB

R: 251 G: 176 B: 64

R: 190 G: 30 B: 45

WEB

FBB040

BE1E2D

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE COLOR PALETTE

B.2 | Support Colors CMYK

RGB

WEB

C: M: Y: K:

5 0 90 0

R: 249 G: 237 B: 50

F9ED32

C: M: Y: K:

0 50 100 0

R: 247 G: 148 B: 30

F7941D

The secondary color palette has been created for use in presentations and other communications. To ensure consistent representation of our brand identity, always use high-quality vendors and reproduction methods.

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE TYPOGRAPHY

C.1 | Online style Futura Book - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Typography plays an important role in communicating an overall tone. Careful use of typography reinforces our personality and ensures clarity and harmony in all Le Noodle communications.

Tahoma - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

The typefaces at left side should be used with all media materials.

Kimberley - Regularw ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

汉仪粗篆繁 方正北魏楷书繁体

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BRAND LE NOODLE GUIDELINE


BRAND LE NOODLE TYPOGRAPHY

C.2 | Offline style Futura Book - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

The typefaces at left side should be used with all pre-printed materials, as well as media that doesn’t require the audience to have the correct font installed on their computer.

Gill Sans MT - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Material Sans - Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

汉仪粗篆繁 汉仪行楷繁

方正北魏楷书繁体

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BRAND LE NOODLE GUIDELINE


LeNoodle Brand Identity Guideline