Page 1


WHAT IS A MARKET WITHIN A MARKET? Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a significant sales increase in Venice while at the same time there is an alarming drop in sales price from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in your neighborhood. Although you can easily access the broad national, state, and/or country trends published by the media, they may not have anything to do with what is occurring in your own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?


WHY THIS BENEFITS YOU – OUR CLIENT Our extensive experience & knowledge has led us to notice that markets within markets may be performing in a different way from one another and from national averages.

With the current stringent lending situation, having knowledge of the specialized market trends for the neighborhood you are contemplating is vital for true success in your transaction.

Don’t be mislead by ideas that are not actual facts. What is in fact occurring in the markets of those areas may be counterintuitive of notions or ideas you may have perceived from national averages. Knowledge is power and knowing all the facts will give you the power to make the most educated choice.


BEL AIR – HOLMBY HILLS

SFR

Median Price ……………………..…….

$1,510,000

Median Price ……………………..…….

$1,925,000

27.5%

Average Price per Square Foot ….…

$628

Average Price per Square Foot ….…

$962

53.2%

Properties Sold ……………………….

35

Properties Sold ……………………….

34

-2.9%

Properties Pending Sale ………………

34

Properties Pending Sale ………………

47

38.2%

Properties For Sale …………….……...

188

Properties For Sale …………….……...

185

-1.6%

Days on Market (Pending Sale) ….…..

85

Days on Market (Pending Sale) ….…..

74

-12.1%

Percent Under Contract ………….……

18.09%

Percent Under Contract ………….……

25.41%

40.5%


BEVERLY CENTER – MIRACLE MILE

SFR

Median Price ……………………..…….

$920,000

Median Price ……………………..…….

$1,170,000

27.2%

Average Price per Square Foot ….…

$498

Average Price per Square Foot ….…

$612

22.9%

Properties Sold ……………………….

56

Properties Sold ……………………….

59

5.4%

Properties Pending Sale ………………

59

Properties Pending Sale ………………

63

6.8%

Properties For Sale …………….……...

119

Properties For Sale …………….……...

104

-12.6%

Days on Market (Pending Sale) ….…..

69

Days on Market (Pending Sale) ….…..

52

-24.9%

Percent Under Contract ………….……

49.58%

Percent Under Contract ………….……

60.58%

22.2%


BEVERLY CENTER – MIRACLE MILE

CONDO

Median Price ……………………..…….

$544,500

Median Price ……………………..…….

$639,000

17.4%

Average Price per Square Foot ….…

$422

Average Price per Square Foot ….…

$446

5.7%

Properties Sold ……………………….

22

Properties Sold ……………………….

19

-13.6%

Properties Pending Sale ………………

19

Properties Pending Sale ………………

30

57.9%

Properties For Sale …………….……...

53

Properties For Sale …………….……...

66

24.5%

Days on Market (Pending Sale) ….…..

44

Days on Market (Pending Sale) ….…..

35

-19.0%

Percent Under Contract ………….……

35.85%

Percent Under Contract ………….……

45.45%

26.8%


BEVERLY HILLS

SFR

Median Price ……………………..…….

$3,425,000

Median Price ……………………..…….

$4,762,500

39.1%

Average Price per Square Foot ….…

$898

Average Price per Square Foot ….…

$1,094

21.8%

Properties Sold ……………………….

36

Properties Sold ……………………….

48

33.3%

Properties Pending Sale ………………

46

Properties Pending Sale ………………

43

-6.5%

Properties For Sale …………….……...

193

Properties For Sale …………….……...

172

-10.9%

Days on Market (Pending Sale) ….…..

98

Days on Market (Pending Sale) ….…..

70

-29.4%

Percent Under Contract ………….……

23.83%

Percent Under Contract ………….……

25.00%

4.9%


BEVERLY HILLS

CONDO

Median Price ……………………..…….

$946,680

Median Price ……………………..…….

$843,900

-10.9%

Average Price per Square Foot ….…

$764

Average Price per Square Foot ….…

$735

-3.8%

Properties Sold ……………………….

31

Properties Sold ……………………….

23

-25.8%

Properties Pending Sale ………………

33

Properties Pending Sale ………………

23

-30.3%

Properties For Sale …………….……...

104

Properties For Sale …………….……...

73

-29.8%

Days on Market (Pending Sale) ….…..

109

Days on Market (Pending Sale) ….…..

50

-53.7%

Percent Under Contract ………….……

31.73%

Percent Under Contract ………….……

31.51%

-0.7%


BEVERLY HILLS P.O.

SFR

Median Price ……………………..…….

$1,925,000

Median Price ……………………..…….

$2,125,000

10.4%

Average Price per Square Foot ….…

$594

Average Price per Square Foot ….…

$739

24.4%

Properties Sold ……………………….

37

Properties Sold ……………………….

47

27.0%

Properties Pending Sale ………………

39

Properties Pending Sale ………………

49

25.6%

Properties For Sale …………….……...

182

Properties For Sale …………….……...

207

13.7%

Days on Market (Pending Sale) ….…..

111

Days on Market (Pending Sale) ….…..

66

-40.4%

Percent Under Contract ………….……

21.43%

Percent Under Contract ………….……

23.67%

10.5%


BEVERLYWOOD

SFR

Median Price ……………………..…….

$775,000

Median Price ……………………..…….

$955,000

23.2%

Average Price per Square Foot ….…

$457

Average Price per Square Foot ….…

$519

13.6%

Properties Sold ……………………….

54

Properties Sold ……………………….

37

-31.5%

Properties Pending Sale ………………

38

Properties Pending Sale ………………

48

26.3%

Properties For Sale …………….……...

93

Properties For Sale …………….……...

94

1.1%

Days on Market (Pending Sale) ….…..

49

Days on Market (Pending Sale) ….…..

45

-9.3%

Percent Under Contract ………….……

40.86%

Percent Under Contract ………….……

51.06%

25.0%


BRENTWOOD

SFR

Median Price ……………………..…….

$1,850,000

Median Price ……………………..…….

$2,355,000

27.3%

Average Price per Square Foot ….…

$892

Average Price per Square Foot ….…

$843

-5.5%

Properties Sold ……………………….

65

Properties Sold ……………………….

59

-9.2%

Properties Pending Sale ………………

62

Properties Pending Sale ………………

53

-14.5%

Properties For Sale …………….……...

200

Properties For Sale …………….……...

169

-15.5%

Days on Market (Pending Sale) ….…..

81

Days on Market (Pending Sale) ….…..

63

-21.9%

Percent Under Contract ………….……

31.00%

Percent Under Contract ………….……

31.36%

1.2%


BRENTWOOD

CONDO

Median Price ……………………..…….

$641,500

Median Price ……………………..…….

$686,000

6.9%

Average Price per Square Foot ….…

$439

Average Price per Square Foot ….…

$509

15.9%

Properties Sold ……………………….

44

Properties Sold ……………………….

58

31.8%

Properties Pending Sale ………………

39

Properties Pending Sale ………………

51

30.8%

Properties For Sale …………….……...

110

Properties For Sale …………….……...

119

8.2%

Days on Market (Pending Sale) ….…..

73

Days on Market (Pending Sale) ….…..

45

-38.4%

Percent Under Contract ………….……

35.45%

Percent Under Contract ………….……

42.86%

20.9%


BURBANK

SFR

Median Price ……………………..…….

$503,000

Median Price ……………………..…….

$644,450

28.1%

Average Price per Square Foot ….…

$345

Average Price per Square Foot ….…

$404

17.1%

Properties Sold ……………………….

15

Properties Sold ……………………….

6

-60.0%

Properties Pending Sale ………………

14

Properties Pending Sale ………………

17

21.4%

Properties For Sale …………….……...

31

Properties For Sale …………….……...

26

-16.1%

Days on Market (Pending Sale) ….…..

65

Days on Market (Pending Sale) ….…..

38

-42.0%

Percent Under Contract ………….……

45.16%

Percent Under Contract ………….……

65.38%

44.8%


BURBANK

CONDO

Median Price ……………………..…….

$315,000

Median Price ……………………..…….

$425,950

35.2%

Average Price per Square Foot ….…

$237

Average Price per Square Foot ….…

$304

28.3%

Properties Sold ……………………….

7

Properties Sold ……………………….

6

-14.3%

Properties Pending Sale ………………

6

Properties Pending Sale ………………

10

66.7%

Properties For Sale …………….……...

8

Properties For Sale …………….……...

14

75.0%

Days on Market (Pending Sale) ….…..

30

Days on Market (Pending Sale) ….…..

40

36.5%

Percent Under Contract ………….……

75.00%

Percent Under Contract ………….……

71.43%

-4.8%


CALABASAS

SFR

Median Price ……………………..…….

$790,000

Median Price ……………………..…….

$1,027,500

30.1%

Average Price per Square Foot ….…

$346

Average Price per Square Foot ….…

$366

5.8%

Properties Sold ……………………….

7

Properties Sold ……………………….

8

14.3%

Properties Pending Sale ………………

4

Properties Pending Sale ………………

10

150.0%

Properties For Sale …………….……...

29

Properties For Sale …………….……...

31

6.9%

Days on Market (Pending Sale) ….…..

82

Days on Market (Pending Sale) ….…..

65

-21.7%

Percent Under Contract ………….……

13.79%

Percent Under Contract ………….……

32.26%

133.9%


CHEVIOT HILLS-RANCH PARK

SFR

Median Price ……………………..…….

$1,355,000

Median Price ……………………..…….

$1,385,000

3.7%

Average Price per Square Foot ….…

$489

Average Price per Square Foot ….…

$640

30.9%

Properties Sold ……………………….

15

Properties Sold ……………………….

24

60.0%

Properties Pending Sale ………………

13

Properties Pending Sale ………………

24

84.6%

Properties For Sale …………….……...

39

Properties For Sale …………….……...

38

-2.6%

Days on Market (Pending Sale) ….…..

61

Days on Market (Pending Sale) ….…..

45

-26.1%

Percent Under Contract ………….……

33.33%

Percent Under Contract ………….……

63.16%

89.5%


CULVER CITY

SFR

Median Price ……………………..…….

$722,500

Median Price ……………………..…….

$817,500

13.1%

Average Price per Square Foot ….…

$458

Average Price per Square Foot ….…

$516

12.7%

Properties Sold ……………………….

56

Properties Sold ……………………….

64

14.3%

Properties Pending Sale ………………

53

Properties Pending Sale ………………

54

1.9%

Properties For Sale …………….……...

109

Properties For Sale …………….……...

96

-11.9%

Days on Market (Pending Sale) ….…..

54

Days on Market (Pending Sale) ….…..

37

-31.2%

Percent Under Contract ………….……

48.62%

Percent Under Contract ………….……

56.25%

15.7%


CULVER CITY

CONDO

Median Price ……………………..…….

$280,000

Median Price ……………………..…….

$409,000

46.1%

Average Price per Square Foot ….…

$287

Average Price per Square Foot ….…

$360

25.4%

Properties Sold ……………………….

34

Properties Sold ……………………….

63

85.3%

Properties Pending Sale ………………

34

Properties Pending Sale ………………

48

41.2%

Properties For Sale …………….……...

68

Properties For Sale …………….……...

76

11.8%

Days on Market (Pending Sale) ….…..

52

Days on Market (Pending Sale) ….…..

32

-38.8%

Percent Under Contract ………….……

50.00%

Percent Under Contract ………….……

63.16%

26.3%


DOWNTOWN

SFR

Median Price ……………………..…….

$135,000

Median Price ……………………..…….

$225,000

66.7%

Average Price per Square Foot ….…

$135

Average Price per Square Foot ….…

$158

17.0%

Properties Sold ……………………….

20

Properties Sold ……………………….

11

-45.0%

Properties Pending Sale ………………

12

Properties Pending Sale ………………

18

50.0%

Properties For Sale …………….……...

48

Properties For Sale …………….……...

44

-8.3%

Days on Market (Pending Sale) ….…..

50

Days on Market (Pending Sale) ….…..

40

-20.0%

Percent Under Contract ………….……

25.00%

Percent Under Contract ………….……

40.91%

63.6%


DOWNTOWN

CONDO

Median Price ……………………..…….

$403,500

Median Price ……………………..…….

$511,250

26.7%

Average Price per Square Foot ….…

$423

Average Price per Square Foot ….…

$521

23.2%

Properties Sold ……………………….

98

Properties Sold ……………………….

74

-24.5%

Properties Pending Sale ………………

77

Properties Pending Sale ………………

76

-1.3%

Properties For Sale …………….……...

202

Properties For Sale …………….……...

244

20.8%

Days on Market (Pending Sale) ….…..

70

Days on Market (Pending Sale) ….…..

49

-30.5%

Percent Under Contract ………….……

38.12%

Percent Under Contract ………….……

31.15%

-18.3%


ENCINO

SFR

Median Price ……………………..…….

$770,000

Median Price ……………………..…….

$1,112,000

44.44%

Average Price per Square Foot ….…

$328

Average Price per Square Foot ….…

$403

22.9%

Properties Sold ……………………….

15

Properties Sold ……………………….

23

53.3%

Properties Pending Sale ………………

14

Properties Pending Sale ………………

28

100.0%

Properties For Sale …………….……...

80

Properties For Sale …………….……...

97

21.2%

Days on Market (Pending Sale) ….…..

63

Days on Market (Pending Sale) ….…..

46

-27.8%

Percent Under Contract ………….……

17.50%

Percent Under Contract ………….……

28.87%

64.9%


ENCINO

CONDO

Median Price ……………………..…….

$190,000

Median Price ……………………..…….

$316,500

66.66%

Average Price per Square Foot ….…

$198

Average Price per Square Foot ….…

$235

18.7%

Properties Sold ……………………….

5

Properties Sold ……………………….

14

180.0%

Properties Pending Sale ………………

9

Properties Pending Sale ………………

11

22.2%

Properties For Sale …………….……...

19

Properties For Sale …………….……...

20

5.3%

Days on Market (Pending Sale) ….…..

37

Days on Market (Pending Sale) ….…..

45

19.4%

Percent Under Contract ………….……

47.37%

Percent Under Contract ………….……

55.00%

16.1%


HANCOCK PARK-WILSHIRE

SFR

Median Price ……………………..…….

$925,000

Median Price ……………………..…….

$1,140,000

23.2%

Average Price per Square Foot ….…

$462

Average Price per Square Foot ….…

$523

13.2%

Properties Sold ……………………….

65

Properties Sold ……………………….

69

6.2%

Properties Pending Sale ………………

64

Properties Pending Sale ………………

74

15.6%

Properties For Sale …………….……...

162

Properties For Sale …………….……...

185

14.2%

Days on Market (Pending Sale) ….…..

79

Days on Market (Pending Sale) ….…..

45

-42.6%

Percent Under Contract ………….……

39.51%

Percent Under Contract ………….……

40.00%

1.3%


HOLLYWOOD

SFR

Median Price ……………………..…….

$651,500

Median Price ……………………..…….

$674,000

3.5%

Average Price per Square Foot ….…

$432

Average Price per Square Foot ….…

$417

-3.5%

Properties Sold ……………………….

10

Properties Sold ……………………….

18

80.0%

Properties Pending Sale ………………

18

Properties Pending Sale ………………

14

-22.2%

Properties For Sale …………….……...

33

Properties For Sale …………….……...

35

6.1%

Days on Market (Pending Sale) ….…..

50

Days on Market (Pending Sale) ….…..

33

-34.0%

Percent Under Contract ………….……

54.55%

Percent Under Contract ………….……

40.00%

-26.7%


HOLLYWOOD

CONDO

Median Price ……………………..…….

$537,000

Median Price ……………………..…….

$595,000

10.8%

Average Price per Square Foot ….…

$388

Average Price per Square Foot ….…

$471

21.4%

Properties Sold ……………………….

30

Properties Sold ……………………….

25

-16.7%

Properties Pending Sale ………………

30

Properties Pending Sale ………………

32

6.7%

Properties For Sale …………….……...

95

Properties For Sale …………….……...

87

-8.4%

Days on Market (Pending Sale) ….…..

128

Days on Market (Pending Sale) ….…..

52

-59.2%

Percent Under Contract ………….……

31.58%

Percent Under Contract ………….……

36.78%

16.5%


HOLLYWOOD HILLS EAST

SFR

Median Price ……………………..…….

$925,000

Median Price ……………………..…….

$1,002,500

8.4%

Average Price per Square Foot ….…

$434

Average Price per Square Foot ….…

$521

20.0%

Properties Sold ……………………….

37

Properties Sold ……………………….

37

0.0%

Properties Pending Sale ………………

44

Properties Pending Sale ………………

47

6.8%

Properties For Sale …………….……...

121

Properties For Sale …………….……...

113

-6.6%

Days on Market (Pending Sale) ….…..

81

Days on Market (Pending Sale) ….…..

56

-31.2%

Percent Under Contract ………….……

36.36%

Percent Under Contract ………….……

41.59%

14.4%


LOS FELIZ

SFR

Median Price ……………………..…….

$1,050,000

Median Price ……………………..…….

$1,193,00

13.6%

Average Price per Square Foot ….…

$530

Average Price per Square Foot ….…

$563

6.2%

Properties Sold ……………………….

51

Properties Sold ……………………….

66

29.4%

Properties Pending Sale ………………

54

Properties Pending Sale ………………

49

-9.3%

Properties For Sale …………….……...

148

Properties For Sale …………….……...

117

-20.9%

Days on Market (Pending Sale) ….…..

60

Days on Market (Pending Sale) ….…..

65

7.9%

Percent Under Contract ………….……

36.49%

Percent Under Contract ………….……

41.88%

14.8%


LOS FELIZ

CONDO

Median Price ……………………..…….

$483,750

Median Price ……………………..…….

$446,500

-7.7%

Average Price per Square Foot ….…

$357

Average Price per Square Foot ….…

$452

26.6%

Properties Sold ……………………….

8

Properties Sold ……………………….

5

-37.5%

Properties Pending Sale ………………

6

Properties Pending Sale ………………

5

-16.7%

Properties For Sale …………….……...

13

Properties For Sale …………….……...

8

-38.5%

Days on Market (Pending Sale) ….…..

96

Days on Market (Pending Sale) ….…..

28

-71.2%

Percent Under Contract ………….……

46.15%

Percent Under Contract ………….……

62.50%

35.4%


MALIBU

SFR

Median Price ……………………..…….

$1,927,500

Median Price ……………………..…….

$1,793,000

-7.0%

Average Price per Square Foot ….…

$605

Average Price per Square Foot ….…

$688

13.7%

Properties Sold ……………………….

37

Properties Sold ……………………….

45

21.6%

Properties Pending Sale ………………

47

Properties Pending Sale ………………

51

8.5%

Properties For Sale …………….……...

278

Properties For Sale …………….……...

298

7.2%

Days on Market (Pending Sale) ….…..

152

Days on Market (Pending Sale) ….…..

128

-16.0%

Percent Under Contract ………….……

16.91%

Percent Under Contract ………….……

17.11%

1.2%


MALIBU BEACH

SFR

Median Price ……………………..…….

$5,300,000

Median Price ……………………..…….

$5,528,750

4.3%

Average Price per Square Foot ….…

$2,104

Average Price per Square Foot ….…

$2,386

13.4%

Properties Sold ……………………….

15

Properties Sold ……………………….

10

-33.3%

Properties Pending Sale ………………

13

Properties Pending Sale ………………

10

-23.1%

Properties For Sale …………….……...

121

Properties For Sale …………….……...

100

-17.4%

Days on Market (Pending Sale) ….…..

134

Days on Market (Pending Sale) ….…..

206

53.9%

Percent Under Contract ………….……

10.74%

Percent Under Contract ………….……

10.00%

-6.9%


MARINA DEL REY

SFR

Median Price ……………………..…….

$1,370,000

Median Price ……………………..…….

$1,250,000

-8.8%

Average Price per Square Foot ….…

$483

Average Price per Square Foot ….…

$506

4.8%

Properties Sold ……………………….

16

Properties Sold ……………………….

9

-43.8%

Properties Pending Sale ………………

10

Properties Pending Sale ………………

10

0.0%

Properties For Sale …………….……...

33

Properties For Sale …………….……...

33

0.0%

Days on Market (Pending Sale) ….…..

77

Days on Market (Pending Sale) ….…..

44

-43.1%

Percent Under Contract ………….……

30.30%

Percent Under Contract ………….……

30.30%

0.0%


MARINA DEL REY

CONDO

Median Price ……………………..…….

$610,000

Median Price ……………………..…….

$775,000

27.0%

Average Price per Square Foot ….…

$419

Average Price per Square Foot ….…

$581

38.7%

Properties Sold ……………………….

77

Properties Sold ……………………….

75

-2.6%

Properties Pending Sale ………………

60

Properties Pending Sale ………………

66

10.0%

Properties For Sale …………….……...

202

Properties For Sale …………….……...

222

9.9%

Days on Market (Pending Sale) ….…..

87

Days on Market (Pending Sale) ….…..

88

1.0%

Percent Under Contract ………….……

29.70%

Percent Under Contract ………….……

29.73%

0.1%


MID LOS ANGELES

SFR

Median Price ……………………..…….

$322,000

Median Price ……………………..…….

$460,000

42.9%

Average Price per Square Foot ….…

$212

Average Price per Square Foot ….…

$307

44.8%

Properties Sold ……………………….

43

Properties Sold ……………………….

38

-11.6%

Properties Pending Sale ………………

47

Properties Pending Sale ………………

55

17.0%

Properties For Sale …………….……...

98

Properties For Sale …………….……...

132

34.7%

Days on Market (Pending Sale) ….…..

56

Days on Market (Pending Sale) ….…..

43

-22.5%

Percent Under Contract ………….……

47.96%

Percent Under Contract ………….……

41.67%

-13.1%


MID WILSHIRE

SFR

Median Price ……………………..…….

$415,000

Median Price ……………………..…….

$500,000

20.5%

Average Price per Square Foot ….…

$211

Average Price per Square Foot ….…

$280

32.7%

Properties Sold ……………………….

11

Properties Sold ……………………….

9

-18.2%

Properties Pending Sale ………………

12

Properties Pending Sale ………………

13

8.3%

Properties For Sale …………….……...

27

Properties For Sale …………….……...

38

40.7%

Days on Market (Pending Sale) ….…..

73

Days on Market (Pending Sale) ….…..

29

-60.6%

Percent Under Contract ………….……

44.44%

Percent Under Contract ………….……

34.21%

-23.0%


PACIFIC PALISADES

SFR

Median Price ……………………..…….

$2,125,000

Median Price ……………………..…….

$2,200,000

3.5%

Average Price per Square Foot ….…

$759

Average Price per Square Foot ….…

$769

1.3%

Properties Sold ……………………….

83

Properties Sold ……………………….

99

19.3%

Properties Pending Sale ………………

66

Properties Pending Sale ………………

86

30.3%

Properties For Sale …………….……...

229

Properties For Sale …………….……...

199

-13.1%

Days on Market (Pending Sale) ….…..

72

Days on Market (Pending Sale) ….…..

59

-17.4%

Percent Under Contract ………….……

28.82%

Percent Under Contract ………….……

43.22%

49.99%


PALMS – MAR VISTA

SFR

Median Price ……………………..…….

$765,000

Median Price ……………………..…….

$928,000

21.3%

Average Price per Square Foot ….…

$501

Average Price per Square Foot ….…

$576

15.0%

Properties Sold ……………………….

86

Properties Sold ……………………….

78

-9.3%

Properties Pending Sale ………………

81

Properties Pending Sale ………………

83

2.5%

Properties For Sale …………….……...

147

Properties For Sale …………….……...

146

-0.7%

Days on Market (Pending Sale) ….…..

58

Days on Market (Pending Sale) ….…..

34

-42.1%

Percent Under Contract ………….……

55.10%

Percent Under Contract ………….……

56.85%

3.2%


SANTA MONICA

SFR

Median Price ……………………..…….

$1,725,000

Median Price ……………………..…….

$2,200,000

27.5%

Average Price per Square Foot ….…

$763

Average Price per Square Foot ….…

$1,039

36.2%

Properties Sold ……………………….

67

Properties Sold ……………………….

65

-3.0%

Properties Pending Sale ………………

63

Properties Pending Sale ………………

70

11.1%

Properties For Sale …………….……...

171

Properties For Sale …………….……...

153

-10.5%

Days on Market (Pending Sale) ….…..

70

Days on Market (Pending Sale) ….…..

40

-43.0%

Percent Under Contract ………….……

36.84%

Percent Under Contract ………….……

45.75%

24.2%


SANTA MONICA

CONDO

Median Price ……………………..…….

$712,500

Median Price ……………………..…….

$849,000

19.2%

Average Price per Square Foot ….…

$583

Average Price per Square Foot ….…

$667

14.4%

Properties Sold ……………………….

122

Properties Sold ……………………….

107

-12.3%

Properties Pending Sale ………………

104

Properties Pending Sale ………………

112

7.7%

Properties For Sale …………….……...

233

Properties For Sale …………….……...

199

-14.6%

Days on Market (Pending Sale) ….…..

64

Days on Market (Pending Sale) ….…..

39

-38.7%

Percent Under Contract ………….……

44.64%

Percent Under Contract ………….……

56.28%

26.1%


SHERMAN OAKS

SFR

Median Price ……………………..…….

$775,000

Median Price ……………………..…….

$870,000

12.3%

Average Price per Square Foot ….…

$374

Average Price per Square Foot ….…

$449

20.1%

Properties Sold ……………………….

53

Properties Sold ……………………….

67

26.4%

Properties Pending Sale ………………

46

Properties Pending Sale ………………

57

23.9%

Properties For Sale …………….……...

128

Properties For Sale …………….……...

131

2.3%

Days on Market (Pending Sale) ….…..

52

Days on Market (Pending Sale) ….…..

44

-15.7%

Percent Under Contract ………….……

35.94%

Percent Under Contract ………….……

43.51%

21.1%


SHERMAN OAKS

CONDO

Median Price ……………………..…….

$314,850

Median Price ……………………..…….

$407,000

29.3%

Average Price per Square Foot ….…

$246

Average Price per Square Foot ….…

$324

31.7%

Properties Sold ……………………….

12

Properties Sold ……………………….

20

66.7%

Properties Pending Sale ………………

14

Properties Pending Sale ………………

21

50.0%

Properties For Sale …………….……...

32

Properties For Sale …………….……...

35

9.4%

Days on Market (Pending Sale) ….…..

7

Days on Market (Pending Sale) ….…..

48

-31.2%

Percent Under Contract ………….……

43.75%

Percent Under Contract ………….……

60.00%

37.1%


SILVER LAKE – ECHO PARK

SFR

Median Price ……………………..…….

$649,500

Median Price ……………………..…….

$719,000

10.7%

Average Price per Square Foot ….…

$449

Average Price per Square Foot ….…

$523

16.5%

Properties Sold ……………………….

54

Properties Sold ……………………….

67

24.1%

Properties Pending Sale ………………

50

Properties Pending Sale ………………

73

46.0%

Properties For Sale …………….……...

106

Properties For Sale …………….……...

137

29.2%

Days on Market (Pending Sale) ….…..

58

Days on Market (Pending Sale) ….…..

32

-44.7%

Percent Under Contract ………….……

47.17%

Percent Under Contract ………….……

53.28%

13.0%


STUDIO CITY

SFR

Median Price ……………………..…….

$832,500

Median Price ……………………..…….

$1,150,000

38.1%

Average Price per Square Foot ….…

$418

Average Price per Square Foot ….…

$511

22.2%

Properties Sold ……………………….

31

Properties Sold ……………………….

51

64.5%

Properties Pending Sale ………………

28

Properties Pending Sale ………………

49

75.0%

Properties For Sale …………….……...

82

Properties For Sale …………….……...

116

41.5%

Days on Market (Pending Sale) ….…..

59

Days on Market (Pending Sale) ….…..

50

-14.7%

Percent Under Contract ………….……

34.15%

Percent Under Contract ………….……

42.24%

23.7%


STUDIO CITY

CONDO

Median Price ……………………..…….

$358,500

Median Price ……………………..…….

$538,000

50.1%

Average Price per Square Foot ….…

$261

Average Price per Square Foot ….…

$371

42.1%

Properties Sold ……………………….

12

Properties Sold ……………………….

20

66.7%

Properties Pending Sale ………………

10

Properties Pending Sale ………………

18

80.0%

Properties For Sale …………….……...

28

Properties For Sale …………….……...

45

60.7%

Days on Market (Pending Sale) ….…..

88

Days on Market (Pending Sale) ….…..

41

-53.3%

Percent Under Contract ………….……

35.71%

Percent Under Contract ………….……

40.00%

12.0%


SUNSET STRIP – HOLLYWOOD HILLS WEST

SFR

Median Price ……………………..…….

$1,300,000

Median Price ……………………..…….

$1,425,000

9.6%

Average Price per Square Foot ….…

$606

Average Price per Square Foot ….…

$675

11.4%

Properties Sold ……………………….

97

Properties Sold ……………………….

100

3.1%

Properties Pending Sale ………………

102

Properties Pending Sale ………………

108

5.9%

Properties For Sale …………….……...

409

Properties For Sale …………….……...

407

-0.5%

Days on Market (Pending Sale) ….…..

85

Days on Market (Pending Sale) ….…..

56

-33.9%

Percent Under Contract ………….……

24.94%

Percent Under Contract ………….……

26.54%

6.4%


SUNSET STRIP – HOLLYWOOD HILLS WEST

CONDO

Median Price ……………………..…….

$477,500

Median Price ……………………..…….

$545,000

14.1%

Average Price per Square Foot ….…

$725

Average Price per Square Foot ….…

$574

-20.8%

Properties Sold ……………………….

18

Properties Sold ……………………….

21

16.7%

Properties Pending Sale ………………

23

Properties Pending Sale ………………

20

-13.0%

Properties For Sale …………….……...

57

Properties For Sale …………….……...

52

-8.8%

Days on Market (Pending Sale) ….…..

55

Days on Market (Pending Sale) ….…..

48

-12.1%

Percent Under Contract ………….……

40.35%

Percent Under Contract ………….……

38.46%

-4.7%


TOPANGA

SFR

Median Price ……………………..…….

$765,500

Median Price ……………………..…….

$839,250

9.6%

Average Price per Square Foot ….…

$401

Average Price per Square Foot ….…

$417

4.0%

Properties Sold ……………………….

16

Properties Sold ……………………….

30

87.5%

Properties Pending Sale ………………

21

Properties Pending Sale ………………

21

0.0%

Properties For Sale …………….……...

78

Properties For Sale …………….……...

74

-5.1%

Days on Market (Pending Sale) ….…..

127

Days on Market (Pending Sale) ….…..

90

-29.2%

Percent Under Contract ………….……

26.92%

Percent Under Contract ………….……

28.38%

5.4%


VENICE

SFR

Median Price ……………………..…….

$1,100,000

Median Price ……………………..…….

$1,375,000

25.0%

Average Price per Square Foot ….…

$662

Average Price per Square Foot ….…

$819

23.7%

Properties Sold ……………………….

60

Properties Sold ……………………….

61

1.7%

Properties Pending Sale ………………

55

Properties Pending Sale ………………

68

23.6%

Properties For Sale …………….……...

134

Properties For Sale …………….……...

133

-0.7%

Days on Market (Pending Sale) ….…..

69

Days on Market (Pending Sale) ….…..

50

-28.0%

Percent Under Contract ………….……

41.04%

Percent Under Contract ………….……

51.13%

24.6%


VENICE

CONDO

Median Price ……………………..…….

$884,900

Median Price ……………………..…….

$1,162,500

31.4%

Average Price per Square Foot ….…

$554

Average Price per Square Foot ….…

$697

25.8%

Properties Sold ……………………….

4

Properties Sold ……………………….

12

200.0%

Properties Pending Sale ………………

10

Properties Pending Sale ………………

13

30.0%

Properties For Sale …………….……...

28

Properties For Sale …………….……...

34

21.4%

Days on Market (Pending Sale) ….…..

100

Days on Market (Pending Sale) ….…..

51

-49.0%

Percent Under Contract ………….……

35.71%

Percent Under Contract ………….……

38.24%

7.1%


WEST HOLLYWOOD

SFR

Median Price ……………………..…….

$1,025,000

Median Price ……………………..…….

$1,025,000

0.0%

Average Price per Square Foot ….…

$585

Average Price per Square Foot ….…

$656

12.1%

Properties Sold ……………………….

32

Properties Sold ……………………….

23

-28.1%

Properties Pending Sale ………………

29

Properties Pending Sale ………………

22

-24.1%

Properties For Sale …………….……...

70

Properties For Sale …………….……...

79

12.9%

Days on Market (Pending Sale) ….…..

67

Days on Market (Pending Sale) ….…..

42

-37.0%

Percent Under Contract ………….……

41.43%

Percent Under Contract ………….……

27.85%

-32.8%


WEST HOLLYWOOD

CONDO

Median Price ……………………..…….

$469,000

Median Price ……………………..…….

$512,500

9.3%

Average Price per Square Foot ….…

$429

Average Price per Square Foot ….…

$523

21.9%

Properties Sold ……………………….

88

Properties Sold ……………………….

14

15.9%

Properties Pending Sale ………………

66

Properties Pending Sale ………………

34

51.5%

Properties For Sale …………….……...

197

Properties For Sale …………….……...

42

21.3%

Days on Market (Pending Sale) ….…..

56

Days on Market (Pending Sale) ….…..

52

-7.8%

Percent Under Contract ………….……

33.50%

Percent Under Contract ………….……

41.84%

24.9%


WEST LOS ANGELES

SFR

Median Price ……………………..…….

$629,500

Median Price ……………………..…….

$852,500

35.4%

Average Price per Square Foot ….…

$479

Average Price per Square Foot ….…

$590

23.2%

Properties Sold ……………………….

16

Properties Sold ……………………….

20

25.0%

Properties Pending Sale ………………

12

Properties Pending Sale ………………

26

116.7%

Properties For Sale …………….……...

35

Properties For Sale …………….……...

50

42.9%

Days on Market (Pending Sale) ….…..

71

Days on Market (Pending Sale) ….…..

34

-51.5%

Percent Under Contract ………….……

34.29%

Percent Under Contract ………….……

52.00%

51.7%


WESTCHESTER

SFR

Median Price ……………………..…….

$667,000

Median Price ……………………..…….

$777,250

16..5%

Average Price per Square Foot ….…

$429

Average Price per Square Foot ….…

$471

9.8%

Properties Sold ……………………….

57

Properties Sold ……………………….

85

49.1%

Properties Pending Sale ………………

62

Properties Pending Sale ………………

77

24.2%

Properties For Sale …………….……...

114

Properties For Sale …………….……...

109

-4.4%

Days on Market (Pending Sale) ….…..

50

Days on Market (Pending Sale) ….…..

35

-28.8%

Percent Under Contract ………….……

54.39%

Percent Under Contract ………….……

70.64%

29.9%


WESTCHESTER

CONDO

Median Price ……………………..…….

$258,750

Median Price ……………………..…….

$439,990

70.0%

Average Price per Square Foot ….…

$285

Average Price per Square Foot ….…

$377

32.3%

Properties Sold ……………………….

12

Properties Sold ……………………….

3

-75.0%

Properties Pending Sale ………………

9

Properties Pending Sale ………………

6

-33.3%

Properties For Sale …………….……...

24

Properties For Sale …………….……...

14

-41.7%

Days on Market (Pending Sale) ….…..

115

Days on Market (Pending Sale) ….…..

49

-57.2%

Percent Under Contract ………….……

37.50%

Percent Under Contract ………….……

42.86%

14.3%


WESTWOOD – CENTURY CITY

SFR

Median Price ……………………..…….

$1,277,630

Median Price ……………………..…….

$1,610,000

26.0%

Average Price per Square Foot ….…

$656

Average Price per Square Foot ….…

$733

11.7%

Properties Sold ……………………….

46

Properties Sold ……………………….

35

-23.9%

Properties Pending Sale ………………

47

Properties Pending Sale ………………

40

-14.9%

Properties For Sale …………….……...

111

Properties For Sale …………….……...

99

-10.8%

Days on Market (Pending Sale) ….…..

75

Days on Market (Pending Sale) ….…..

38

-50.0%

Percent Under Contract ………….……

42.34%

Percent Under Contract ………….……

40.40%

-4.6%


WESTWOOD – CENTURY CITY

CONDO

Median Price ……………………..…….

$599,000

Median Price ……………………..…….

$691,000

15.4%

Average Price per Square Foot ….…

$474

Average Price per Square Foot ….…

$593

25.1%

Properties Sold ……………………….

129

Properties Sold ……………………….

153

18.6%

Properties Pending Sale ………………

119

Properties Pending Sale ………………

162

36.1%

Properties For Sale …………….……...

397

Properties For Sale …………….……...

460

15.9%

Days on Market (Pending Sale) ….…..

92

Days on Market (Pending Sale) ….…..

62

-32.9%

Percent Under Contract ………….……

29.97%

Percent Under Contract ………….……

35.22%

17.5%


Glossary of Terms Median Price: A value that separates the upper half of prices from the lower half of prices. It can be interpreted like an average, however the extreme prices (high and low) don’t hold undue. Average Price per Square Foot: The price per each property divided by their respective square footage then averaged across all properties sold in the area for a given time period. Properties Sold: The number of property transactions that closed and transferred ownership. Properties Pending Sale: The number of properties that entered escrow in preparation for sale.

Properties For Sale: The number of properties on the market and seeking buyers. Days on Market (Pending Sale): The number of days that properties currently in escrow were on the market. Absorption Rate: The rate at which the inventory of home for sale are being sold. Percent Under Contract: The ratio of properties to properties sale.


Disclaimer The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis. Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it. For More Information, Contact: Michael Lewis Regional Marketing Director Keller Williams Realty 11812 San Vicente Blvd. Suite 100 Los Angeles, CA 90049 m.lewis@kw.com

Market Within A Market Report Quarter 3, 2013  

Market Within A Market Report Quarter 3, 2013. Created by Michael Lewis Marketing Suite, MLMS. Michaellewismarketingsuite.com

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