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MICHAEL LEUNG INDUSTRIAL DESIGN PORTFOLIO


CONSTRUCT TOY BRICK SET/ CONSTRUCTION SCULPTURE


Research

young adults' social media obsession

Loneliness problem cannot be solved

An alternative from psychologists...

Young adults are obsessed with social media.

32% of young adults(16-24) felt lonely most or all of the time with figures drawn from a survey of 5000 people. (Relate, 2017)

"If we're not able to be alone, we're going to be more lonely." (Turkle, 2012)


Personal brief "HOW CAN PRODUCT DESIGN HELP CULTIVATING THE CAPACITY FOR SOLITUDE FOR FREQUENT SOCIAL MEDIA USERS FROM 16 TO 24."

Key Insights of being alone (Base on interview and observation)

People enjoy their hobby

Stimulate creativity

People love getting entertainment without effort


Concept "What if users could enjoy a hobby instead of using social media to seek companionship?"

Testing with these models and realised that the blocks and the joints are too clunky.

3D Puzzle that allows users to connect the wood blocks.


Development

Instead of woodwork joinery, the joinery technique of I-beam allows the user to build more variations.

After experimenting with different form, it is not easy to assemble the block without instruction. Therefore, try to develop the edge to make it easier to assemble.


How it works? 1

2

1

2

Basic joining method

Using the basis

to create more possibilities with different blocks


Differences between Construct and Lego

Construction sculpture

Category

Construction toy

I-beam joint

Joining method

Hollow tubes in the underside

Cultivating capacity for solitude

Purpose

Play

Young adults

Target Audience

Primarily for kids


Design Language The design was inspired by the Brutalist architecture as well as Wabi Sabi which shares similar design language: raw, honest, clear exhibition of structure and undecorated. These aspects help users to concentrate and focus on the building process. Besides, the design language shows the difference between normal toy blocks and Construct.


Detailing & combinations


WOBBLY AIRPORT SEATING


Insight

Parents always want to settle their children. However, the playground limits their interaction.

Long distance between the bench and the playground. Problem on keeping personal belongings


Concepts

Combining the rocking horse and the lounge chair into a new airport experience for parents and kids.


Development

After making the full size model, the seat has used too much material and there should be a guard to protect and make it easier to mount on the chair the user while using the rocking chair. And also testing with the base to get the optimum slope of the base.


User scenario 1

2

3

Alt*

*An alternative way to sit


Seat: Injection moulded Polypropylene Leg: birch


SCARV Branding project(Joseph Joseph)


JOSEPH JOSEPH - BRAND IDENTIY AND DESIGN LANGUAGE JOYFUL, PLAYFUL, PRACTICAL, SPACE SAVING - Brings joy to cooking experience


Insight/Solution

Nowadays people don't cook and think that cooking is unnecessary.

However, the aim of Joseph Joseph is to bring joy to cooking experience

To turn cooking into an entertaining activity

Radio gives warmth like a companion and help people to overcome the tedious and repetitive work/moment.

Using scarf as the design language of providing warmth.


Sketching and iteration

Merging the design with a wall hanging apron hook in order to match the design language and enhance the operating process.


Testing with sketch models to try out the size and the design of the wall hanging slot.


1. Put the apron on the hook and lift the radio out of the slot.

2. Press the power button to turn on the radio.

3. AM/FM button on the right and channel on the left.

4. Volume knob next to the AM/FM button


No need to wear an earphone to get immersive sound effect. (Wearing earphone in kitchen is dangerous)

Material: TPE


DUO SMASH COLLABORATION WITH


Brand analysis

A GLASS AND A HALF OF MILK IN EVERY BAR

USING DISTINCTIVELY PLAYFUL FORM OF THE CHOCOLATE AND ILLUSTRATIONS

Nostalgic

Playful

Joyful

NOSTALGIC MEMORIES OF BRITISH CHILHOOD

CREATE NEW PRODUCT AND EXPERIENCE FOR NEAR FUTURE FROM CURRENT AND EMERGING CONSUMER TRENDS AS WELL AS USER BEHAVIOUR.

TRADITIONAL BRITISH BRAND


Insight

"I would eat a bar of chocolate after a whole day of work."

Treat after stress (Stress from work to diet)

"I have a fairly healthy routine but sometimes I want to treat myself with some fast food."


Concept

A bar of chocolate which allows users to smash the chocolate in order to relief the stress.

How to smash? 1

However, the way of smashing is slightly radical which needs find another way of smashing.

2

3


Concept refinement The chocolate has two sides which allow the user to smash the chocolate into different form depends on the side.

The design was inspired by the Karate training therefore at first the chocolate can only be smashed once. So, duplicate the structure and merged them into one bar to improve the smashing experience as well as the durability.


Packaging refinement

The packaging can be opened like a lunch box in order to keep the surrounding clean.

During the development, try to adjust a better position for smashing. Matching the playful illustration on the packaging cover.


Thank you michaelyfl2@hotmail.com

Please visit my Behance for more detail https://www.behance.net/michaelyfl32aa

Industrial design portfolio- Michael Leung  
Industrial design portfolio- Michael Leung  
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