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MICHAEL Work Samples e: mg@michaelgroth.co m: 310 562 5242 w: michaelgroth.co


LOIS Status: completed, 2015 Location: 98 Avenue C, New York Area: 550 square feet Scope: interiors, custom furniture, custom lighting Owners Nora and Phoebe tapped Michael Groth to develop an innovative and thoughtful environment to match their forward-thinking all-draft wine bar concept. MG culled inspiration from modernist architecture, bauhaus graphics, and turkish textile design to arrive at a space that is at once thoughtprovoking and inviting. Working closely with graphic design studio XXIX, MG integrated branding into the space, from a 3D-printed logo for the menu board to floor-to-ceiling custom wallpaper featuring an elongated logo pattern. MGC also designed custom brass wall lights that playfully echo the geometry of the interior architecture. Lois was featured in Wallpaper City Guide New York for 2015.

WINE BAR


CUSTOM LIGHTING


THE EDDY Status: completed, 2014 Location: 342 East 6th Street, New York Area: 850 square feet Scope: interiors, custom furniture, custom lighting Owners Brendan and Jason brought on Michael Groth to transform the previous restaurant into a more functional and inviting space. MG exposed brick walls to provide warmth and designed custom built-in banquettes to maximize seating and comfort in the dining room. The old bar was rebuilt from the ground up to create a stunning backdrop for the nightly theater that is the cocktail program at The Eddy. Delicate nickel-plated lighting, designed exclusively for the space, elevates and complements the reclaimed barn wood backdrop. The Eddy has been featured in numerous publications including The New York Times, Wallpaper, and The New Yorker.

RESTAURANT


DINING ROOM


BAR


BACK BAR DETAIL


BAR SEATING

CUSTOM LIGHTS


MARRIOTT INTERNATIONAL Status: in pilot, 2016 Location: global Scope: research, concept, mock-ups Marriott International asked Michael Groth to present three distinct proposals for an interactive, hands-on art installation for their new boutique hotel property, Moxy Hotels. MG worked closely with the Insight, Strategy + Innovation team to develop concepts that were modular, cost effective, and easily customizable to various properties in a global market. MG conducted research into target markets and ideated fun, unique, and spontaneous interactive systems which were then handed off to Marriott. One of the proposed concepts is currently in pilot at a Moxy property in Europe.

INSTALLATION


COMMENT CARD MIND MAP


PEG BOARD MAP


PREVIOUS Firm: hOmE studios Location: New York, NY Title: Designer / Project Manager Dates: 10/11 - 11/13 Led team of Architects and Designers in design development of high-end hospitality projects; Designed interior layouts, selected finishes, and designed custom furniture for select projects; Managed client relationships through correspondence and on-site presentations; Coordinated with Architects, Contractors, Vendors, and Fabricators; Managed new client acquisition; Led redesign and development of company website.

WORK


ALAMEDA


TØRST


RAMONA


PRODUCT Firm: Michael Groth co Location: New York, NY Michael Groth has worked with clients to design and fabricate custom furniture and lighting solutions for commercial, residential, and hospitality spaces. MG utilizes experience in metalworking, fine carpentry, and electrical to create everything from custom partners’ desks to fully powered phone booths for open office environments.

DESIGN + BUILD


PARTNERS’ DESK


PHONE BOOTHS


MODULAR SHELVING


CUSTOM LIGHTING


THANK e: mg@michaelgroth.co m: 310 562 5242 w: michaelgroth.co

Michael Groth Work Samples  
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