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WELCOME MESSAGE Hey AIESECer! Congratulations for stepping up and being selected to be part of this amazing team. This initiative is very special for many reasons. For one, this is the first time ever that we are having a recruitment cycle solely focusing on GIP. If we make this work, then we cement ourselves in AIESEC history as the people who remade GIP as a champion program of our country. Moreover, this is the most diverse team our entity has ever seen, with members coming from six different Local Committees. Talk about One AIESEC Philippines! You are called the X-Team, not only because you are tasked to drive the growth of our exchange program, but also because each of you have an X-factor that would make all the difference between good and great. We truly invested time and effort in recruiting the most competent AIESECers from all over the Philippines. Your challenge is this – If you think you deserve to be called one of the best, then prove it. If you don’t think you do, then deserve it. Represent your beloved schools and local committees as well as you can. The success of this campaign, of 11 LCs, and of AIESEC Philippines is in your hands. You are Pioneers. You are Game Changers.

Truly, Michael Fua


Michael Fua MCVP Comm

Emma Dooc Creative Director

Stan Sy Public Relations Director

Bea Cruz Brand Manager for OGIP

Push Strategy

Pull Strategy

Internal Communications

Follow Through

Ann Dumaliang*

Riella Miclat

Aina Lopez

Charles Yu

Bien Ambat

Max Rempillo

Kara Medina

Ted Lee

Migs Calaguian

Mags Concepcion

Annina Coronel

Em Maglasang

Annika Lotal

Adriane Amorado


(SOME) THINGS TO DO Push Strategy Team  Situation Analysis (national and  Task delegation local level) with Ann Dumaliang,  What work needs to be done? Market Expansion Director  Who is in charge of what?  GIP overview  How will the work be divided?  What is it? Why go on GIP?  Execution  Supply and Demand  Make sure to track your  Focus fields progress! (Share your  Push Marketing/ Market trackers) Expansion Overview  Current status  How to do direct  Build a list of prospects, then marketing/ sales segment them (Ex. universities/ colleges, alumni associations,  Strategy Development youth orgs, media ,etc.)  Who is our market? Where  Try doing a Natural Market should we focus our efforts? assessment  What can we do to get more  List down people you partners and supporters? know or groups you  How can we help the LCs do belong to that we can push marketing? What do tap they need?  Get contact details  Create a database


Pull Strategy Team  Situation Analysis  GIP overview  Current situation  Campaign Draft  Strategy Development  Finalize Creative Strategy  Finalize Communications Mix  Timeline  Task delegation  What work needs to be done?  Who is in charge of what?  How will the work be divided?  Execution  Make sure to track your progress! (Share your trackers)  Meet with Bea and Mike ASAP!


(SOME) THINGS TO DO Internal Communications  Situation Analysis  Execution  Have the LC members been  Make sure to track your supportive? progress! (Share your  Who are the LCEB members? trackers)  Which LCs are supporting the National OGIP Campaign?  General Insights of AIESECers  Excuses  Strategy Development  I’m busy eh  Who is our market? Where  I’m not good at selling should we focus our efforts?  I know nothing about  How can we engage and the project programme motivate the members?  I don’t know how to  What are the different phases help of the campaign? (Eg. Pre Nakakatamad launch, Launch, Post-launch)  Possible solutions (in order)  What tools and materials will  Time Management we need?  Soft Skills Development  Task delegation  Product Familiarization  What work needs to be done?  Internal  Who is in charge of what? Communications  How will the work be divided?  Motivational Theories (RnR, etc)


Follow Through Team  Situation Analysis  Task Delegation  Current Account  What work needs to be done? Management system  Who is in charge of what?  Point-persons responsible for  How will the work be divided? contacting possible EPs per LC  Execution  Point-persons responsible for  Make sure to track your ExPO for each LC progress! (Share your trackers)  Strategy Development  Response to sign ups?  Innovate  Response to direct inquiries?  Learn how to use Mail Chimp  Message to referred for responding contacts/ contacts in  How to implement this database? nationally?  How can me “pimp up” the  If not Mail Chimp, what else Exchange Program can we do? Orientation?  Agenda, presenters, presentation materials, etc?


OUR SEGMENTS Stakeholder Segments

Influencers

Potential EPs

Career Placement/ Assistance Programs, Alumni Associations, Faculty and Admin, Media, Parents, Youth Orgs and their networks

Graduating students, recent graduates, in between jobs, specializes in education, IT, business administratio n, marketing or finance

AIESECers

LCEBs, Current LC members, Alumni (especially recent), Former EPs

Captured Market

Sign ups, Direct Inquiries, Database, Orientation


Programme

OGIP

Segments

Potential EPs

Influencers

AIESECers

Captured Market

Sub-Teams

Pull Strategy

Push Strategy

Internal Comm

Follow Through

Members

Promo & Creatives

Promo & Creatives

Promo & Creatives

Promo & Creatives



X-Team Role Allocation